泰國零食市場

到2025年，泰國的零食銷售額將持續以金額為準。健康保健趨勢和優質化企業推出新產品提供了機會，推動零食銷售額的成長。然而，由於2025年經濟放緩，市場銷售成長將較前一年放緩。一些消費者減少在非必需零食上的支出。

本報告研究了泰國零食市場，提供了2020年至2024年的最新零售銷售資料。報告還確定了領先的公司、品牌和零售商，並評估了消費者需求和銷售成長背後的主要趨勢和人口變化。

目錄

目錄和表格

執行摘要

競爭格局

• 通路開發
• 零食的走向

市場資料

免責聲明

來源

泰國巧克力糖果甜點

主要調查結果

2025年的發展

• 成本上升和產品創新影響巧克力糖果甜點的需求
• Thai Lotte強勁成長，Nestle擴大領先優勢
• 便利商店主導銷售，超級市場則致力於提供優質產品

前景與機會

• 可可價格上漲將影響創新和可負擔性策略
• 品牌可能會利用粉絲行銷來提高銷量
• 健康趨勢推動了對更健康、更黑的巧克力的需求

類別資料

泰國口香糖

主要調查結果

2025年的發展

• 由於其他類別的競爭和產品限制，口香糖銷量下降
• Dentyne 的成功讓Mondelez佔據領先地位
• 大賣場引領分銷，超級市場成長強勁

前景與機會

• 由於競爭和創新有限，口香糖市場預計將停滯不前
• 需求下降導致公司數量減少和品牌停產
• 致力於健康和美麗將創新轉向功能性益處

類別資料

泰國糖果甜點

主要調查結果

2025年的發展

• 軟糖和果凍透過創新口味和形式推動成長
• Mondelez保持領先，Sunsu 透過粉絲行銷實現快速成長
• 小型本地雜貨店引領銷售，超級市場成長迅速

前景與機會

• 消費者健康意識增強，無糖創新產品的需求增加
• 品牌利用名人代言來吸引粉絲注意並推動銷售
• 健康和美容趨勢推動糖果糖果甜點創新

類別資料

泰國甜餅乾、零食、水果零食

主要調查結果

2025年的發展

• 不斷發展的健康趨勢推動蛋白質和能量棒的成長
• URC 的多樣性和 KCG 對健康的關注將決定市場需求
• 大賣場推動銷售，電子商務強勁成長

前景與機會

• 高品質原料的需求推動優質化趨勢
• 品牌合作和角色授權推動創新
• 健康福祉成為新產品開發和行銷的重點

類別資料

泰國冰淇淋

主要調查結果

2025年的發展

• 由於經濟因素以及來自散裝冰淇淋的競爭，泰國冰淇淋市場萎縮
• Unilever引領潮流，Chomthana 受益於創新和趣味行銷
• 小型本地雜貨店在分銷領域佔據主導地位，電子商務成為最具活力的管道

前景與機會

• 冰淇淋將受益於新口味和新形式的優質化
• 推出季節性和合作產品推動創新
• 公司回應對更健康冰淇淋選擇的需求

類別資料

泰國鹹味零食

主要調查結果

2025年的發展

• 高蛋白飲食風潮興起，肉食零食銷售增加
• Pepsi-Cola旗下Lay's品牌以豐富且價格實惠的產品線引領潮流
• 大賣場是鹹味小吃最大、最活躍的通路

前景與機會

• 健康趨勢推動新型態鹹味零食產品的發展
• 經濟放緩可能影響需求並導致通膨萎縮
• 提案的鈉稅可能會重塑泰國的零食市場

類別資料

Sales of snacks in Thailand have continued to grow in current value terms in 2025. The health and wellness trend and premiumisation have created opportunities for players to launch new products, which has helped to drive sales growth in snacks. However, the economy has stagnated in 2025, resulting in slower market growth in volume terms than in the previous year. Some consumers have reduced their spending on snacks which are considered as non-essential products. Moreover, the rising cost of the...

Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2025: The big picture
• Key trends in 2025

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2020-2025
• Table 2 Sales of Snacks by Category: Value 2020-2025
• Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
• Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Snacks: % Value 2021-2025
• Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Snacks by Format: % Value 2020-2025
• Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
• Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising costs and product innovation informs demand for chocolate confectionery
• Nestle's increases its lead while Thai Lotte sees dynamic growth
• Convenience stores lead sales while supermarkets focus on premium offerings

PROSPECTS AND OPPORTUNITIES

• Rising cocoa prices set to inform innovation and affordability strategies
• Brands likely to continue leveraging fan marketing to boost sales
• Health and wellness trend boosting demand for healthier and dark chocolate options

CATEGORY DATA

• Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
• Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
• Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

GUM IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gum sales slump due to competition from other categories and product limitations
• Mondelez leads thanks to Dentyne's success
• Hypermarkets leads distribution while supermarkets show dynamic growth

PROSPECTS AND OPPORTUNITIES

• Gum poised for stagnation due to limited competition and innovation
• Fewer players and brand discontinuations as demand falls
• Focus on health and beauty shifts innovation towards functional benefits

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2020-2025
• Table 26 Sales of Gum by Category: Value 2020-2025
• Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
• Table 28 Sales of Gum by Category: % Value Growth 2020-2025
• Table 29 Sales of Gum by Flavour: Rankings 2020-2025
• Table 30 NBO Company Shares of Gum: % Value 2021-2025
• Table 31 LBN Brand Shares of Gum: % Value 2022-2025
• Table 32 Distribution of Gum by Format: % Value 2020-2025
• Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
• Table 34 Forecast Sales of Gum by Category: Value 2025-2030
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

SUGAR CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Gummies and jellies driving growth with innovative flavours and formats
• Mondelez retains the lead while Sunsu grows rapidly through fan Marketing
• Small local grocers lead sales but supermarkets seeing rapid growth

PROSPECTS AND OPPORTUNITIES

• Consumer health awareness should fuel demand for sugar-free innovations
• Brands to utilise celebrity endorsements to engage fans and boost sales
• Health and beauty trends set to drive innovation in sugar confectionery

CATEGORY DATA

• Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
• Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
• Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Protein/energy bars driving growth amidst developing health trends
• URC's variety and KCG's health and wellness focus shaping market demand
• Hypermarkets lead sales while e-commerce seeing strong development

PROSPECTS AND OPPORTUNITIES

• Demand for high-quality ingredients set to fuel premiumisation trend
• Brand collaborations and character licensing set to drive innovation
• Health and wellbeing set to be a focus of new product development and marketing

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
• Table 57 NBO Company Shares of Snack Bars: % Value 2021-2025
• Table 58 LBN Brand Shares of Snack Bars: % Value 2022-2025
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2021-2025
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2020-2025
• Table 63 Distribution of Snack Bars by Format: % Value 2020-2025
• Table 64 Distribution of Fruit Snacks by Format: % Value 2020-2025
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030

ICE CREAM IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Thailand's ice cream market declines due to economic factors and competition from unpackaged ice cream
• Unilever leads while Chomthana benefits from innovation and fan marketing
• Small local grocers leads distribution while e-commerce is the most dynamic channel

PROSPECTS AND OPPORTUNITIES

• Ice cream set to benefit from premiumisation with new flavours and formats
• Seasonal and collaborative product introductions set to drive innovation
• Players responding to the call for healthier ice cream options

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2020-2025
• Table 70 Sales of Ice Cream by Category: Value 2020-2025
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2020-2025
• Table 72 Sales of Ice Cream by Category: % Value Growth 2020-2025
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2020-2025
• Table 75 NBO Company Shares of Ice Cream: % Value 2021-2025
• Table 76 LBN Brand Shares of Ice Cream: % Value 2022-2025
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
• Table 81 Distribution of Ice Cream by Format: % Value 2020-2025
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2025-2030
• Table 83 Forecast Sales of Ice Cream by Category: Value 2025-2030
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

SAVOURY SNACKS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales rise with meat snacks benefiting from trend towards high protein diets
• Pepsi-Cola's Lay's brand leads with its extensive and affordable product line
• Hypermarkets the largest and most dynamic distribution channel in savoury snacks

PROSPECTS AND OPPORTUNITIES

• Health trends set to spur new product development in savoury snacks
• Economic slowdown could impact demand and lead to shrinkflation
• Proposed sodium tax would reshape Thailand's savoury snacks market

CATEGORY DATA

• Table 86 Sales of Savoury Snacks by Category: Volume 2020-2025
• Table 87 Sales of Savoury Snacks by Category: Value 2020-2025
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2021-2025
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
• Table 92 Distribution of Savoury Snacks by Format: % Value 2020-2025
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030