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市場調查報告書

商品編碼

1735497

菲律賓寵物護理市場

Pet Care in the Philippines

出版日期: 2025年05月13日 | 出版商:

Euromonitor International | 英文 50 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計到2025年，菲律賓寵物護理市場規模無論在零售量或現以金額為準都將強勁成長。這主要得益於狗飼料和貓飼料等主要類別，它們佔據了大部分銷售額，預計以金額為準都將實現兩位數成長。寵物擁有量持續上升，41%的菲律賓家庭擁有狗，8%的家庭擁有貓，這將擴大潛在的消費群體。

本市場研究報告對菲律賓寵物護理市場進行了分析和預測。報告提供了2020年至2024年的最新零售資料，幫助識別將推動成長的產業。本報告還列出了主要企業和主要品牌，並對影響市場的主要因素（新產品開發、分銷、定價問題等）進行了策略分析。此外，2029年的預測也揭示了市場未來將如何變化。

目標產品：寵物食品、寵物用品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細了解寵物護理市場
確定成長領域和變革驅動力
了解競爭格局、主要市場參與者和主要品牌
使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄和表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

菲律賓的狗飼料

關鍵資料發現

2025年的發展

高階和經濟型選擇的動態成長導致狗飼料的兩極化
Pedigree 仍保持領先地位，但由於需求兩極分化，市場佔有率下降
寵物店和超級市場仍然是狗飼料的主要通路

前景與機會

預計會有更多飼主選擇方便的已烹調狗飼料
隨著信任問題的解決，線上狗飼料銷售預計將繼續成長
都市化和寵物人性化的趨勢應該會支持對狗飼料的需求。

類別指標

分類資料

菲律賓的貓飼料

關鍵資料發現

2025年的發展

2025年，養貓人數的增加將推動寵物市場的成長
Whiskas 是貓飼料領域的領導者，擁有中等價格分佈的產品和創新
寵物店和超級市場仍然是購買貓飼料的首選。

前景與機會

由於養貓人數的增加和寵物人性化的趨勢，貓飼料的前景光明
隨著消費者追求便利性和價值，電子商務預計將越來越受歡迎
人們對養寵物的態度改變，推動貓飼料的優質化

類別指標

分類資料

菲律賓的其他寵物食品

關鍵資料發現

2025年的發展

2025年經濟不確定性將限制其他寵物食品的成長
Tetra 和 Sera 繼續引領其他寵物食品銷售
寵物商店和超級市場壟斷銷售其他寵物食品。

前景與機會

經濟壓力可能會限制其他寵物食品的成長潛力
隨著電子商務的發展，其他寵物食品可能面臨新的監管挑戰
其他寵物食品專業領域也存在利基成長機會。

類別指標

分類資料

菲律賓寵物用品

關鍵資料發現

2025年的發展

飼主願意投資改善寵物的健康和福祉
寵物保健品牌 Bay-O-Pet 引領高度分散的競爭格局
超級市場在寵物用品銷售方面處於領先地位，但電子商務也在成長

前景與機會

貓砂預計將出現強勁成長，但經濟壓力可能導致價格下跌
電子商務將在寵物用品領域發揮更大作用
都市區寵物飼主被視為新產品開發和創新的主要目標

分類資料

簡介目錄

Product Code: PFPH

Pet care in the Philippines is expected to see strong growth in both retail volume and current value terms in 2025. This is likely to be largely fuelled by the dominant category of dog food and cat food which accounts for most sales and which is set to see double-digit growth in value and volume terms. Pet ownership continues to rise, with 41% of Filipino households now owning a dog and 8% owning a cat, up from 37% and 7% at the start of the review period. This is expanding the potential consume...

Euromonitor International's Pet Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2020-2025

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Polarisation seen in dog food as premium and economy options see dynamic growth
Pedigree remains on top but loses share due to polarisation of demand
Pet shops and superstores remains the key distribution channel for dog food

PROSPECTS AND OPPORTUNITIES

More owners expected to shift to the convenience of prepared dog food
Online sales of dog food set to continue rising as trust issues are addressed
Urbanisation and pet humanisation trends should support demand for dog food
Summary 2 Dog Food by Price Band 2025

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

CAT FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Increase in cat ownership fuelling growth in 2025
Whiskas leads cat food with mid-priced offerings and backed by innovation
Pet shops and superstores remain the go-to option for cat food

PROSPECTS AND OPPORTUNITIES

Bright outlook for cat food thanks to rising cat population and the pet humanisation trend
E-commerce is expected to gain ground as consumers look for convenience and value
Evolving attitudes to pet ownership set to drive the premiumisation of cat food
Summary 3 Cat Food by Price Band 2025

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2020-2025
Table 37 Cat Population 2020-2025
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

Table 39 Sales of Cat Food by Category: Volume 2020-2025
Table 40 Sales of Cat Food by Category: Value 2020-2025
Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Cat Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

OTHER PET FOOD IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Economic uncertainty limits growth in other pet food in 2025
Tetra and Sera continue to lead sales of other pet food
Pet shops and superstores dominate sales of other pet food

PROSPECTS AND OPPORTUNITIES

Economic pressures could limit the growth potential of other pet food
E-commerce set to grow while other pet food could face new regulatory issues
Niche growth opportunities could be found in specialty areas of other pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2020-2025

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

PET PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

Owners showing willingness to invest in improving the health and wellbeing of their pets
Pet healthcare brand Bay-O-Pet leads a highly fragmented competitive landscape
Supermarkets lead sales of pet products but e-commerce making gains

PROSPECTS AND OPPORTUNITIES

Cat litter set for strong growth but economic pressures could encourage down trading
E-commerce set to play a bigger role in pet products
Urban pet owners seen to be a key target for new product development and innovation