![]() |
市場調查報告書
商品編碼
1856802
針對活躍寵物客製化營養包的市場預測(至2032年):按產品類型、個人化類型、成分類型、分銷管道、最終用戶和地區分類的全球分析Custom Nutrition Packs For Active Pets Market Forecasts to 2032 - Global Analysis By Product Type, Personalization Type, Ingredient Type, Distribution Channel, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,2025 年全球活躍寵物客製化營養包市場規模預計將達到 7.368 億美元,到 2032 年將達到 17.55 億美元,預測期內複合年成長率為 13.2%。
活力寵物訂製營養包是專為滿足高活躍度寵物特定營養需求而配製的個人化飲食方案。這些營養包包含針對犬、貓及其他從事運動、工作和戶外活動的動物量身定做的蛋白質、維生素、礦物質和補充劑。產品在最佳化寵物健康、活力和表現的同時,充分考慮了年齡、品種、體重和生活方式等因素。該平台結合了數據驅動的營養分析、訂閱服務和便利的包裝,為尋求精準營養解決方案的飼主提供服務。
根據 Packaged Facts 的一份報告,高所得寵物飼主越來越要求根據寵物的特定品種、年齡和活動水平量身定做營養計劃,以達到最佳健康狀態。
對以性能為導向的寵物營養的需求
人們越來越重視寵物的健身和能量最佳化,這迅速推動了對高性能營養包的需求。寵物飼主,尤其是飼主飼養活躍犬種的主人,更傾向於選擇能夠增強耐力、促進恢復和維護肌肉健康的客製化營養配方。寵物日益人性化,使得富含蛋白質、胺基酸和超級食品的產品越來越受歡迎。獸醫的建議以及寵物運動參與度的提高進一步推動了這一趨勢。因此,個人化的優質營養解決方案正在重塑現代寵物的飲食。
市場發展意識弱
新興市場對寵物專用營養科學的認知不足限制了相關產品的普及。開發中國家的許多飼主由於成本敏感和產品供應有限,只能依賴普通寵物食品或自製食品。此外,缺乏獸醫主導的客製化飲食方面的知識也阻礙了市場滲透。低溫運輸物流和電子商務基礎設施的不足進一步限制了個人化營養包的普及。因此,進行宣傳宣傳活動和製定在地化的行銷策略對於釋放這些服務不足地區的成長潛力至關重要。
與房地產開發商合作
與住宅開發人員和寵物友善社區建立策略夥伴關係,為市場參與者提供了豐厚的商機。在多用戶住宅引進客製化營養自動販賣機或訂閱服務亭,可以提升都市區寵物主人的便利性。此類合作透過直接觸達目標消費者,有助於提升品牌知名度並培養長期忠誠度。此外,市場開發商也擴大將寵物健康設施納入住宅建設,以吸引居住者,從而創造協同行銷機會。此類合作還能實現數據主導的個人化服務,結合生活方式和位置訊息,有效客製化營養服務。
消防安全和合規性問題
對生產和包裝安全性的日益嚴格審查對市場穩定構成潛在威脅。高能耗包裝器材和營養保藏系統的使用必須符合嚴格的消防和安全法規。不合規可能導致停產、產品召回和法律訴訟。此外,小型製造商往往面臨合規成本的負擔,進而影響利潤率。隨著全球法律規範的日益收緊,持續的設施審核和食品級安全認證的遵守變得愈發重要。因此,合規韌性仍然是該市場中關鍵的競爭優勢。
疫情初期擾亂了原料供應鏈,減緩了產品客製化物流。然而,由於寵物飼養量的激增以及飼主健康意識的提高,市場已顯著復甦。消費者擴大使用提供訂閱式非接觸營養包配送服務的線上平台。專注於最佳化免疫力、消化和活動水平的個人化飲食方案備受關注。製造商加快了數位化互動和遠端營養服務的步伐,以維繫客戶信任。疫情後,人們對寵物衛生預防和便利的個人化營養的日益重視將推動市場持續成長。
預計在預測期內,新鮮食材自煮包細分市場將成為最大的細分市場。
由於其便利性、新鮮度和高營養價值,預計在預測期內,新鮮食材自煮包市場將佔據最大的市場佔有率。這些套件吸引了注重健康的寵物飼主,他們希望使用符合人類食用標準的食材,並根據寵物的活動量進行個人化。各大品牌強調冷藏和預先分裝的配方,以維持營養完整性。此外,線上訂閱模式的興起提高了產品的可及性和客製化靈活性。獸醫核准的無防腐劑產品的日益普及,進一步增強了消費者的信心,並鞏固了該細分市場在主要經濟體的領先地位。
預計在預測期內,按產品類型分類的客製化細分市場將以最高的複合年成長率成長。
由於基因分析和活動監測技術的進步,預計在預測期內,品種客製化寵物食品市場將迎來最高的成長率。針對代謝、體型和運動表現等特徵的個人化營養方案正日益受到寵物愛好者的青睞。數據驅動的營養應用程式能夠根據品種的特定需求即時調整飲食。此外,生技公司與寵物營養公司之間的合作也提高了配方的精準度。隨著寵物飼主越來越重視寵物的個人化健康,在技術創新的主導下,該領域有望實現指數級成長。
由於快速的都市化、可支配收入的成長以及活躍伴侶動物數量的增加,亞太地區預計將在預測期內佔據最大的市場佔有率。日本、中國和韓國等國家正經歷高階寵物營養訂閱服務的激增。寵物日益人性化以及人們對健身飲食意識的提高進一步推動了主導趨勢。本土新興企業正在創新研發符合當地文化習慣的營養解決方案。電子商務的興起和寵物零售商的擴張進一步鞏固了該地區的市場主導。
預計北美地區在預測期內將實現最高的複合年成長率,這主要得益於消費者對個人化、數據驅動型寵物健康解決方案的強烈需求。先進的研發能力和高階營養品牌的存在為這一成長提供了支撐。該地區較高的寵物消費支出以及對訂閱模式的偏好將進一步推動市場擴張。人工智慧驅動的膳食分析技術的整合將提升個人化程度。此外,強大的獸醫網路和數位化健康生態系統也將促進相關解決方案的普及,使北美成為關鍵的成長前沿。
According to Stratistics MRC, the Global Custom Nutrition Packs For Active Pets Market is accounted for $736.8 million in 2025 and is expected to reach $1755.0 million by 2032 growing at a CAGR of 13.2% during the forecast period. Custom Nutrition Packs for Active Pets are personalized dietary solutions formulated to meet the specific nutritional needs of pets with high activity levels. These packs include tailored portions of proteins, vitamins, minerals, and supplements designed for dogs, cats, or other animals engaged in sports, work, or outdoor activities. The products optimize health, energy, and performance while addressing age, breed, weight, and lifestyle. The market combines data-driven nutritional profiling, subscription services, and convenient packaging for pet owners seeking precision nutrition solutions.
According to a Packaged Facts report, high-income pet owners increasingly seek bespoke nutrition plans tailored to their pet's specific breed, age, and activity level for optimal wellness.
Demand for performance-focused pet nutrition
Driven by the growing emphasis on pet fitness and energy optimization, the demand for performance-oriented nutrition packs is rapidly increasing. Pet owners, especially those with active breeds, are prioritizing tailored nutrient blends that enhance endurance, recovery, and muscle health. Spurred by the humanization of pets, products enriched with proteins, amino acids, and superfoods are gaining traction. Veterinary recommendations and rising participation in pet sports further fuel adoption. Consequently, premium personalized nutrition solutions are reshaping modern pet dietary practices.
Limited awareness in developing markets
Constrained by low awareness regarding pet-specific nutritional science, adoption in emerging markets remains limited. Many owners in developing economies still rely on generic or home-prepared diets due to cost sensitivity and limited product availability. Additionally, the lack of veterinarian-led education on tailored diets curtails market penetration. Infrastructural gaps in cold-chain logistics and e-commerce further restrict access to personalized nutrition packs. Consequently, awareness campaigns and localized marketing strategies are essential to unlock growth potential in these underpenetrated regions.
Partnerships with property developers
Strategic partnerships with residential property developers and pet-friendly communities present a lucrative opportunity for market players. Integrating customized nutrition vending units or subscription kiosks within housing complexes enhances convenience for urban pet owners. Such collaborations foster brand visibility and long-term loyalty through direct access to target consumers. Moreover, developers are increasingly including pet wellness amenities to attract residents, creating synergistic marketing potential. These partnerships also enable data-driven personalization, combining lifestyle and location insights to tailor nutrition offerings effectively.
Fire safety and compliance concerns
Rising scrutiny over manufacturing and packaging safety poses a potential threat to market stability. The use of energy-intensive packaging machinery and nutrient preservation systems must comply with stringent fire and safety regulations. Non-adherence could lead to operational halts, product recalls, or legal repercussions. Additionally, smaller manufacturers often face compliance cost burdens impacting profit margins. As regulatory frameworks tighten globally, continuous facility audits and adherence to food-grade safety certifications become critical. Hence, compliance resilience remains a key competitive differentiator in this market.
The pandemic initially disrupted ingredient supply chains and delayed product customization logistics. However, the surge in pet adoption and heightened health consciousness among owners significantly revived market momentum. Consumers increasingly turned to online platforms offering subscription-based, contactless nutrition pack deliveries. Personalized diets focusing on immunity, digestion, and activity optimization gained prominence. Manufacturers accelerated digital engagement and tele-nutrition services to sustain customer trust. Post-pandemic, the emphasis on preventive pet health and convenient personalized nutrition continues to drive sustained market growth.
The fresh meal kits segment is expected to be the largest during the forecast period
The fresh meal kits segment is expected to account for the largest market share during the forecast period, owing to its convenience, freshness, and high nutritional value. These kits appeal to health-conscious pet owners seeking human-grade ingredients tailored to activity levels. Brands are emphasizing refrigerated, pre-portioned formulations to maintain nutrient integrity. Moreover, growing online subscription models enhance accessibility and customization flexibility. The increasing availability of vet-approved, preservative-free options further reinforces consumer trust and segment dominance across major economies.
The breed-specific customization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the breed-specific customization segment is predicted to witness the highest growth rate, reinforced by advancements in genetic profiling and activity monitoring. Personalized nutrient matrices addressing metabolism, size, and performance traits are gaining traction among pet enthusiasts. Data-driven nutrition apps are facilitating real-time dietary adjustments based on breed-specific needs. Additionally, collaborations between biotech and pet nutrition firms are enhancing formulation precision. As pet owners prioritize individualized wellness, this segment is poised for exponential, innovation-led expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to rapid urbanization, rising disposable incomes, and an expanding population of active companion animals. Countries such as Japan, China, and South Korea are witnessing a surge in premium pet nutrition subscriptions. Increasing humanization of pets and growing awareness of fitness-driven diets further propel adoption. Local startups are innovating culturally tailored nutrition solutions. E-commerce proliferation and pet retail expansions further consolidate regional market leadership.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer inclination toward personalized and data-backed pet health solutions. Advanced R&D capabilities and the presence of premium nutrition brands underpin this growth. The region's high pet expenditure and preference for subscription-based models further stimulate market expansion. Integration of AI-driven dietary analytics enhances customization depth. Moreover, robust veterinary networks and digital wellness ecosystems amplify adoption, positioning North America as a key growth frontier.
Key players in the market
Some of the key players in Custom Nutrition Packs For Active Pets Market include Nestle S.A., Mars, Incorporated, General Mills, Inc., H&H Group, Virbac Corporation, Zoetis Inc., Elanco Animal Health Incorporated, Trupanion, Inc., PetMed Express, Inc., PetIQ, Inc., Chewy, Inc., Freshpet, Inc., Central Garden & Pet Company, Petco Health and Wellness Company, Inc., Pet Supplies Plus, and PetSmart.
In September 2025, Nestle Purina PetCare launched its new "Pro Plan Custom Bites" program, a direct-to-consumer service creating personalized dry food blends based on a pet's breed, activity tracker data, and health goals, delivered in monthly recyclable packs.
In August 2025, Mars Petcare introduced its "Royal Canin ActiveFit Custom Mix", a tailored nutrition system that combines proprietary kibble shapes and formulas for joint support and energy, determined by an online veterinary-designed activity assessment quiz.
In July 2025, Chewy, Inc. announced the nationwide rollout of its "Chewy Health Custom Packs" service, leveraging its pharmacy data to auto-generate supplement and vitamin pouches that complement a pet's existing prescriptions and dietary profile for holistic care.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.