![]() |
市場調查報告書
商品編碼
1822457
2032 年客製化寵物營養市場預測:按產品、寵物類型、配方、成分類型、分銷管道和地區進行的全球分析Customized Pet Nutrition Market Forecasts to 2032 - Global Analysis By Product (Customized Food and Customized Supplements), Pet Type, Formulation, Ingredient Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球客製化寵物營養市場預計在 2025 年達到 6.509 億美元,到 2032 年將達到 15.503 億美元,預測期內的複合年成長率為 13.2%。
客製化寵物營養是指根據寵物的獨特需求(包括品種、年齡、體型、活動量、健康狀況和偏好)客製化餵食方式。與普通寵物食品不同,客製化營養計畫旨在最佳化寵物的整體健康狀況,支持特定的健康目標,並預防飲食相關問題。這些計劃可能包括客製化的膳食配方、補充劑和餵食時間表。獸醫學和寵物科技的進步使得數據驅動的定製成為可能,確保您的寵物獲得均衡、高品質的營養。客製化營養使飼主能夠做出明智的選擇,並透過科學支持的餵食策略來提高寵物的壽命、活力和生活品質。
寵物人性化趨勢
寵物人性化趨勢正在徹底改變客製化寵物營養市場,推動對符合人類健康標準的高階客製化飲食的需求。寵物飼主越來越尋求針對寵物種類、年齡、過敏和生活方式的客製化解決方案,這推動了功能性成分和科技賦能營養計畫的創新。與寵物的情感聯繫使它們成為家庭成員,並提高了對品質和透明度的期望。因此,品牌正在擴展其產品線,並利用數據來提供更聰明、更注重健康的寵物食品體驗。
客製化產品成本高
客製化寵物營養產品的高昂成本限制了富裕消費者的購買,嚴重阻礙了市場成長。這種定價障礙阻礙了產品的廣泛普及,尤其是在中等收入寵物飼主群體中,從而降低了整體需求。此外,由於小品牌難以與高階定價模式競爭,定價障礙也抑制了競爭和創新。因此,該市場仍然處於利基市場,抑制了規模經濟,並減緩了價格實惠的客製化寵物營養解決方案的開發。
技術進步
技術進步正在徹底改變客製化寵物營養市場,使精準的、數據主導的飲食方案能夠根據每隻寵物的個體情況進行客製化。人工智慧健康追蹤、基於DNA的營養分析和智慧餵食器等創新技術使寵物飼主能夠最佳化寵物的健康。製造技術和電商平台的改進也簡化了產品的個人化和配送。這些突破性的技術不僅改善了寵物的健康,還透過滿足消費者對透明、便利且科學的營養解決方案日益成長的需求,推動了市場的成長。
監管挑戰
監管挑戰是市場成長的一大障礙。複雜的核准流程、不一致的全球標準以及成分法規的不明確性,阻礙了產品的發布和創新。這些障礙增加了營運成本,阻礙了新興企業進入市場。此外,頻繁的政策變化帶來了不確定性,使企業難以進行長期規劃。因此,消費者獲得客製化寵物營養解決方案的管道仍然有限,阻礙了市場擴張和競爭力的提升。
COVID-19的影響
新冠疫情加速了電商的普及,並增加了對客製化寵物食品的需求,重塑了客製化寵物營養市場。封鎖措施刺激了寵物飼養,提高了人們對寵物健康的認知,並激發了人們對特殊營養的興趣。然而,供應鏈中斷和經濟不確定性給生產和分銷帶來了挑戰。然而,自那以後,技術創新和數位化獸醫服務蓬勃發展,推動了客製化寵物營養市場的持續成長。
預測期內預計類型細分市場規模最大
由於人們對與物種相關的健康傾向和飲食需求的認知不斷提高,預計在預測期內,針對特定物種的細分市場將佔據最大的市場佔有率。寵物飼主擴大尋求針對特定物種特徵(例如新陳代謝、體型和遺傳易感性)的客製化營養計劃。獸醫診斷和數據分析技術的進步使得精準處方成為可能,而這一細分市場也因此受益。隨著寵物變得越來越人性化,消費者更願意投資於針對特定物種的解決方案,以改善寵物的健康、壽命和整體生活品質。
客製化補充劑市場預計將在預測期內實現最高複合年成長率
預計在預測期內,定製補充劑細分市場將實現最高成長率,這得益於對有針對性的健康解決方案需求的不斷成長。這些補充劑針對關節健康、消化、免疫和皮膚狀況等特定問題,並根據每隻寵物的個體情況進行客製化。寵物健康意識的不斷增強,加上營養補充劑和給藥方式的創新,正在推動市場成長。越來越多的飼主選擇循證的、主動的補充劑來預防慢性疾病並增強活力,這使得該細分市場成為客製化寵物營養市場成長的關鍵驅動力。
由於快速的都市化、不斷成長的可支配收入以及寵物擁有量的增加,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家正經歷寵物文化向人性化的轉變,消費者更青睞注重健康的高階寵物產品。該地區不斷壯大的中產階級和精通科技的人群正在擁抱數據主導的營養平台。此外,人們對寵物健康和保健的認知日益增強,也推動了針對不同寵物特性客製化餵食解決方案的需求。
在預測期內,由於寵物人性化趨勢和寵物科技的廣泛應用,北美預計將實現最高的複合年成長率。美國和加拿大消費者對個人化健康解決方案的接受度很高,對基於DNA的營養、穿戴式健康追蹤器和訂閱式飲食計畫的興趣日益濃厚。該地區強大的獸醫基礎設施和對寵物健康創新的監管支持將進一步推動成長。人們對預防保健和優質營養的認知不斷提高,也推動了市場擴張。
According to Stratistics MRC, the Global Customized Pet Nutrition Market is accounted for $650.9 million in 2025 and is expected to reach $1,550.3 million by 2032 growing at a CAGR of 13.2% during the forecast period. Customized pet nutrition refers to a tailored approach to feeding pets based on their unique needs, including breed, age, size, activity level, health conditions, and preferences. Unlike generic pet food, customized nutrition plans are designed to optimize a pet's overall well-being, support specific health goals, and prevent diet-related issues. These plans may include personalized meal formulations, supplements, and feeding schedules. Advances in veterinary science and pet tech have enabled data-driven customization, ensuring pets receive balanced, high-quality nutrients. Customized nutrition empowers pet owners to make informed choices, enhancing their pets' longevity, vitality, and quality of life through scientifically backed dietary strategies.
Pet Humanization Trend
The pet humanization trend is revolutionizing the customized pet nutrition market by fueling demand for premium, tailored diets that mirror human wellness standards. Pet owners increasingly seek personalized solutions addressing breed, age, allergies, and lifestyle, driving innovation in functional ingredients and tech-enabled nutrition plans. This emotional bond with pets transforms them into family members, elevating expectations for quality and transparency. As a result, brands are expanding offerings and leveraging data to deliver smarter, health-focused pet food experiences.
High Cost of Custom Products
The high cost of custom pet nutrition products significantly hinders market growth by limiting accessibility to affluent consumers. This pricing barrier discourages widespread adoption, especially among middle-income pet owners, reducing overall demand. It also stifles competition and innovation, as smaller brands struggle to compete with premium pricing models. Consequently, the market remains niche, preventing economies of scale and slowing the development of affordable, personalized pet nutrition solutions.
Technological Advancements
Technological advancements are revolutionizing the customized pet nutrition market by enabling precise, data-driven dietary solutions tailored to individual pets. Innovations like AI-powered health tracking, DNA-based nutrition profiling, and smart feeding devices empower pet owners to optimize their pets' well-being. Enhanced manufacturing techniques and e-commerce platforms also streamline product personalization and delivery. These breakthroughs not only improve pet health outcomes but also fuel market growth by meeting rising consumer demand for transparency, convenience, and scientifically backed nutrition solutions.
Regulatory Challenges
Regulatory challenges significantly hinder the growth of the market. Complex approval processes, inconsistent global standards, and limited clarity on ingredient regulations delay product launches and innovation. These barriers increase operational costs and discourage startups from entering the market. Additionally, frequent policy changes create uncertainty, making long-term planning difficult for companies. As a result, consumer access to personalized pet nutrition solutions remains restricted, stalling market expansion and competitiveness.
Covid-19 Impact
The COVID-19 pandemic reshaped the customized pet nutrition market by accelerating e-commerce adoption and increasing demand for tailored pet diets. Lockdowns spurred pet ownership and heightened awareness of pet health, driving interest in specialized nutrition. However, supply chain disruptions and economic uncertainty challenged production and distribution. Despite setbacks, innovation and digital veterinary services flourished, positioning the market for sustained growth in personalized pet food solutions.
The breed-specific segment is expected to be the largest during the forecast period
The breed-specific segment is expected to account for the largest market share during the forecast period, due to growing awareness of breed-related health predispositions and dietary needs. Pet owners increasingly seek tailored nutrition plans that address specific breed characteristics such as metabolism, size, and genetic vulnerabilities. This segment benefits from advances in veterinary diagnostics and data analytics, enabling precise formulations. As pet humanization rises, consumers are more willing to invest in breed-targeted solutions that enhance their pets' health, longevity, and overall quality of life.
The customized supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customized supplements segment is predicted to witness the highest growth rate, due to rising demand for targeted health solutions. These supplements address specific concerns like joint health, digestion, immunity, and skin conditions, tailored to individual pet profiles. The surge in pet wellness awareness, combined with innovations in nutraceuticals and delivery formats, fuels growth. Owners increasingly prefer proactive, science-backed supplementation to prevent chronic issues and support vitality, making this segment a key driver of personalized pet nutrition expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and growing pet ownership. Countries like China, Japan, and India are witnessing a cultural shift toward pet humanization, with consumers prioritizing premium, health-focused pet products. The region's expanding middle class and tech-savvy population are embracing data-driven nutrition platforms. Additionally, increasing awareness of pet health and wellness is propelling demand for personalized feeding solutions across diverse pet demographics.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong pet humanization trends and widespread adoption of pet tech. Consumers in the U.S. and Canada are highly receptive to personalized wellness solutions, with growing interest in DNA-based nutrition, wearable health trackers, and subscription-based meal plans. The region's robust veterinary infrastructure and regulatory support for pet health innovations further accelerate growth. Rising awareness of preventive care and premium nutrition drives market expansion.
Key players in the market
Some of the key players profiled in the Customized Pet Nutrition Market include Royal Canin, JustFoodForDogs, Hill's Pet Nutrition, PetPlate, Nestle Purina PetCare, Ollie, Blue Buffalo, Nom Nom, Mars Petcare, The Farmer's Dog, Tailored Pet, Pawfectly Made, PawPeye, Drools, Captain Zack, Heads Up for Tails, Furrbites and PetStrong
In August 2024, Mars, Incorporated announced its acquisition of Kellanova for $35.9 billion. This strategic move unites two iconic businesses with complementary footprints and portfolios of beloved brands, including Pringles, Cheez-It, and Pop-Tarts. The transaction aims to further solidify Mars's position in the global snacking industry, enhancing its ability to deliver more choice and innovation to consumers and customers.
In April 2024, GXO Logistics has renewed its 15-year partnership with Mars in France, enhancing supply chain operations through advanced automation solutions. The collaboration focuses on storage, distribution, and value-added services for Mars brands, including Petcare, Snacking, and Food & Nutrition segments. GXO plans to implement additional innovations on-site to further improve efficiency and productivity.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.