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寵物焦慮和健康產品市場預測至2032年：按產品類型、成分、寵物類型、最終用戶和地區分類的全球分析

Pet Anxiety & Wellness Products Market Forecasts to 2032 - Global Analysis By Product Type (Supplements, Pressure Wraps, Aromatherapy, Noise-Canceling Devices, Pheromone Collars, and Sensory Toys), Ingredient, Pet Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2025 年全球寵物焦慮和健康產品市場價值為 13 億美元，預計到 2032 年將達到 21 億美元，預測期內複合年成長率為 6.3%。

這個市場涵蓋了旨在緩解寵物壓力、改善其情緒健康的各類產品。這些產品包括抗焦慮背心（例如 ThunderShirt）、鎮靜費洛蒙擴散器（例如 Adaptil、Feliway）、CBD 零食、鎮靜補充劑以及提供智力刺激的互動式智慧玩具。這些產品有助於將寵物擬人化，幫助管理因分離、雷雨、旅行等因素引發的行為問題，為希望改善寵物生活品質的飼主提供非藥物解決方案。

據美國寵物用品協會稱，人們對寵物心理健康的日益關注正在推動各種創新，例如鎮靜零食、穿戴式裝置和感官增強工具，以減輕寵物的壓力。

人們越來越關注寵物心理健康

隨著寵物越來越被擬人化，人們對動物心理健康的關注度也日益提高。寵物飼主現在更加關注伴侶動物的壓力、焦慮和行為問題。這一趨勢刺激了對舒緩補充劑、防焦慮包裹和資訊素擴散器等健康產品的需求。此外，社群媒體和獸醫的建議在推動寵物心理健康話題的正常化討論方面發揮了關鍵作用。因此，人們對動物心理健康護理的日益了解持續推動著全球市場的穩定成長。

成分法規

寵物保健配方中草藥萃取物、CBD和合成化合物的使用受到嚴格監管，這給生產商帶來了挑戰。各國核准標準的差異進一步加劇了產品商業化的複雜性。品牌商必須投入大量資金進行合規性測試和文件編制，推高了整體生產成本。此外，認證延遲和成分法規的變更也會阻礙市場准入。這些合規障礙限制了創新，延緩了新配方的上市，並限制了寵物焦慮和健康領域的市場擴充性和全球覆蓋範圍。

線上寵物商店的成長

線上寵物護理平台的快速擴張為市場成長帶來了巨大的機會。電子商務管道提高了消費者對小眾健康產品的認知度，並使他們能夠直接接觸到這些產品。訂閱模式和精準的數位廣告有助於實現重複銷售和品牌忠誠度。此外，全球市場平台使小型品牌能夠有效率地觸達國際寵物飼主。便利的送貨上門服務，加上人工智慧驅動的個人化產品推薦，正在改變全球寵物照護和健康產品的零售格局。

仿冒品品

網路上假冒仿冒品保健品氾濫，嚴重威脅品牌信譽和消費者信任。劣質保健品和標籤錯誤的鎮靜劑可能對寵物造成不良影響，因此備受關注。此外，未經授權的電商平台賣家破壞了合法定價和通路。這不僅損害品牌聲譽，還會降低信譽良好的製造商的市場佔有率。透過2D碼溯源和認證標誌確保產品真實性，對於維護消費者信任和遵守監管規定至關重要。

COVID-19的影響：

疫情加速了全球寵物飼養的普及，居家隔離期間人們對寵物的心理依賴也隨之增強。然而，疫情後的變化，例如飼主重返職場，加劇了寵物的焦慮情緒，推動了對鎮靜和行為管理類營養補充劑的需求。供應鏈中斷初期限制了產品的供應，但線上零售彌補了銷售缺口。因此，疫情再形成了消費者的偏好，促使他們轉向整體健康和壓力緩解方案，從而鞏固了寵物焦慮和健康產品市場的長期成長勢頭。

預計在預測期內，膳食補充劑細分市場將成為最大的細分市場。

由於咀嚼片、油劑和粉末等緩解焦慮和行為問題的產品的廣泛應用，預計在預測期內，營養補充劑領域將佔據最大的市場佔有率。寵物飼主青睞這些產品，因為它們方便易用、劑量精準且起效迅速。此外，獸醫推薦的日益增多以及人們對營養保健成分興趣的不斷成長，也進一步推動了營養補充品的需求。隨著功能性健康逐漸成為寵物預防保健的重要組成部分，這一領域將繼續在寵物焦慮和健康市場中佔據主導地位。

預計在預測期內，天然成分細分市場將實現最高的複合年成長率。

預計在預測期內，天然成分細分市場將實現最高成長率，這主要得益於消費者對草本、植物性和有機配方產品的偏好。消費者對合成添加劑的質疑日益加深，促使各大品牌開發使用洋甘菊、纈草根和麻提取物的潔淨標示產品。這些成分與更安全的長期使用和更少的副作用有關。寵物整體健康概念的日益普及，以及注重永續性的品牌建設，正在推動全球健康產品組合中天然替代品的快速普及。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這主要得益於中國、印度和日本寵物飼養量的激增以及居民可支配收入的成長。該地區的製造商正不斷推出符合當地文化習慣的健康產品，以滿足當地消費者的偏好。都市化和社群媒體的普及也推動了寵物保健品的廣泛接受度。此外，電子商務平台和本地分銷網路的蓬勃發展提高了產品的可及性，進一步鞏固了亞太地區在全球市場的領先地位。

複合年成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於消費者在高階寵物健康解決方案和行為健康產品上的支出不斷成長。強大的獸醫基礎設施和消費者對寵物焦慮相關疾病的高度關注是關鍵的成長促進因素。此外，成熟品牌的存在以及CBD舒緩產品的持續創新也增強了市場吸引力。遠距獸醫諮詢和直銷模式的日益普及進一步加速了美國和加拿大產品的市場推廣。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 原始研究資料
    • 二手研究資料
    • 先決條件

第3章 市場趨勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球寵物焦慮與健康產品市場（依產品類型分類）

  • 補充
  • 壓力包裝
  • 芳香療法
  • 降噪裝置
  • 資訊素項圈
  • 感官玩具

6. 全球寵物焦慮和健康產品市場（按成分分類）

  • 天然成分
  • 合成成分
  • 含CBD
  • 益生菌

7. 全球寵物焦慮與健康產品市場（依寵物類型分類）

  • 狗
  • 貓
  • 小型哺乳動物
  • 馬
  • 鳥

8. 全球寵物焦慮和健康產品市場（按最終用戶分類）

  • 獸醫診所
  • 醫院
  • 寵物飼主

9. 全球寵物焦慮與健康產品市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 企業概況

  • ThunderShirt
  • Adaptil
  • Feliway
  • PetMD
  • Zesty Paws
  • VetriScience
  • Bach Rescue Remedy
  • Calming Collar
  • Furbo
  • Petcube
  • Anxitane
  • Solliquin
  • Nature's Miracle
  • Serene-um
  • Happy Hoodie
  • Earth Rated
Product Code: SMRC31584

According to Stratistics MRC, the Global Pet Anxiety & Wellness Products Market is accounted for $1.3 billion in 2025 and is expected to reach $2.1 billion by 2032 growing at a CAGR of 6.3% during the forecast period. This market encompasses products designed to alleviate stress and improve the emotional well-being of pets. It includes items like anxiety-relief vests (e.g., ThunderShirt), calming pheromone diffusers (e.g., Adaptil, Feliway), CBD treats, calming supplements, and interactive smart toys that provide mental stimulation. Driven by the humanization of pets, these products help manage behaviors triggered by separation, thunderstorms, or travel, offering non-pharmaceutical solutions for pet owners seeking to improve their companion's quality of life.

According to the American Pet Products Association, rising awareness of pet mental health is fueling innovation in calming treats, wearables, and sensory enrichment tools for stress reduction.

Market Dynamics:

Driver:

Rising awareness of pet mental health

The increasing humanization of pets has led to heightened awareness regarding animal mental well-being. Pet owners are now more conscious of stress, anxiety, and behavioral issues among companion animals. This trend has spurred demand for wellness products such as calming supplements, anxiety wraps, and pheromone diffusers. Additionally, social media and veterinary endorsements have played a key role in normalizing mental health discussions for pets. Consequently, the growing understanding of emotional care for animals continues to drive steady market expansion globally.

Restraint:

Regulatory restrictions on ingredients

Stringent regulations governing the use of herbal extracts, CBD, and synthetic compounds in pet wellness formulations pose challenges for manufacturers. Regional variations in approval standards across countries further complicate product commercialization. Brands must invest heavily in compliance testing and documentation, raising overall production costs. Moreover, delays in certification or changing ingredient regulations can hinder market entry. These compliance hurdles restrict innovation and slow the launch of new formulations, limiting market scalability and global reach in the pet anxiety and wellness segment.

Opportunity:

Growth of online pet stores

The rapid expansion of online pet care platforms presents a major opportunity for market growth. E-commerce channels provide enhanced visibility and direct consumer access for niche wellness products. Subscription-based models and targeted digital advertising enable recurring sales and brand loyalty. Additionally, global marketplaces allow smaller brands to reach international pet owners efficiently. The convenience of doorstep delivery, coupled with personalized product recommendations powered by AI, is reshaping the retail landscape for pet anxiety and wellness products worldwide.

Threat:

Counterfeit or low-quality products

The proliferation of counterfeit and unregulated wellness products online poses a significant threat to brand credibility and consumer trust. Poor-quality supplements or mislabeled calming aids can cause adverse effects in pets, leading to stricter oversight. Additionally, unauthorized sellers on e-commerce platforms undermine legitimate pricing and distribution channels. This not only damages brand reputation but also erodes market share for trusted manufacturers. Ensuring authenticity through QR-based traceability and certification marks becomes crucial for maintaining consumer confidence and regulatory compliance.

Covid-19 Impact:

The pandemic accelerated pet adoption globally, with rising emotional dependence on animals during lockdowns. However, post-pandemic transitions such as owners returning to workplaces triggered increased anxiety among pets. This led to heightened demand for calming products and behavior management supplements. Supply chain disruptions initially constrained product availability, but digital retail compensated for sales gaps. Consequently, the pandemic reshaped consumer preferences toward holistic wellness and stress-relief solutions, reinforcing the long-term growth trajectory of the pet anxiety and wellness products market.

The supplements segment is expected to be the largest during the forecast period

The supplements segment is expected to account for the largest market share during the forecast period, resulting from widespread adoption of chewable tablets, oils, and powders addressing anxiety and behavioral issues. Pet owners prefer these formulations for their convenience, dosage accuracy, and fast efficacy. Additionally, expanding veterinary recommendations and growing interest in nutraceutical ingredients further bolster supplement demand. As functional wellness becomes integral to preventive pet care, this segment continues to dominate the overall pet anxiety and wellness landscape.

The natural ingredients segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the natural ingredients segment is predicted to witness the highest growth rate, propelled by consumer preference for herbal, plant-based, and organic formulations. Increasing skepticism toward synthetic additives has encouraged brands to develop clean-label products with chamomile, valerian root, and hemp extracts. These ingredients are associated with safer long-term use and fewer side effects. The growing trend of holistic pet health, coupled with sustainability-focused branding, is driving rapid adoption of natural alternatives across global wellness portfolios.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a surge in pet ownership and growing disposable incomes across China, India, and Japan. Regional manufacturers are increasingly introducing culturally adapted wellness products to cater to local preferences. Urbanization and social media awareness have enhanced acceptance of pet health supplements. Furthermore, the proliferation of e-commerce platforms and regional distribution networks has improved product accessibility, solidifying Asia Pacific's leadership in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rising consumer spending on premium pet wellness solutions and behavioral health products. Strong veterinary infrastructure and high awareness of anxiety-related disorders in pets are key growth enablers. Moreover, the presence of established brands and continuous innovation in CBD-infused calming products strengthen market traction. Increasing adoption of tele-veterinary consultations and direct-to-consumer models further accelerates product adoption across the U.S. and Canada.

Key players in the market

Some of the key players in Pet Anxiety & Wellness Products Market include ThunderShirt, Adaptil, Feliway, PetMD, Zesty Paws, VetriScience, Bach Rescue Remedy, Calming Collar, Furbo, Petcube, Anxitane, Solliquin, Nature's Miracle, Serene-um, Happy Hoodie, and Earth Rated.

Key Developments:

In September 2025, ThunderShirt launched the new "ThunderShirt Pro," a smart calming wrap integrated with a patented, micro-vibration technology. The device uses gentle, rhythmic pulses that can be controlled via a smartphone app to mimic a calming heartbeat, providing a high-tech solution for noise phobias and separation anxiety.

In August 2025, Adaptil (Ceva Sante Animale) introduced the "Adaptil Smart Diffuser with Home Monitoring." The plug-in diffuser not only releases a dog-appeasing pheromone but also includes a built-in camera and microphone, allowing owners to check on their pets and dispense calming pheromone on-demand through an app.

In July 2025, Furbo announced a partnership with Zesty Paws to launch the "Furbo Wellness System." The system combines the Furbo dog camera with a smart dispenser for Zesty Paws' Calming Bites, allowing owners to remotely toss treats that contain calming ingredients like melatonin and L-Theanine when they see their dog showing signs of anxiety.

Product Types Covered:

  • Supplements
  • Pressure Wraps
  • Aromatherapy
  • Noise-Canceling Devices
  • Pheromone Collars
  • Sensory Toys

Ingredients Covered:

  • Natural Ingredients
  • Synthetic Ingredients
  • CBD-infused
  • Probiotics

Pet Types Covered:

  • Dogs
  • Cats
  • Small Mammals
  • Horses
  • Birds

End Users Covered:

  • Veterinary Clinics
  • Hospitals
  • Pet Owners

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Anxiety & Wellness Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Supplements
  • 5.3 Pressure Wraps
  • 5.4 Aromatherapy
  • 5.5 Noise-Canceling Devices
  • 5.6 Pheromone Collars
  • 5.7 Sensory Toys

6 Global Pet Anxiety & Wellness Products Market, By Ingredient

  • 6.1 Introduction
  • 6.2 Natural Ingredients
  • 6.3 Synthetic Ingredients
  • 6.4 CBD-infused
  • 6.5 Probiotics

7 Global Pet Anxiety & Wellness Products Market, By Pet Type

  • 7.1 Introduction
  • 7.2 Dogs
  • 7.3 Cats
  • 7.4 Small Mammals
  • 7.5 Horses
  • 7.6 Birds

8 Global Pet Anxiety & Wellness Products Market, By End User

  • 8.1 Introduction
  • 8.2 Veterinary Clinics
  • 8.3 Hospitals
  • 8.4 Pet Owners

9 Global Pet Anxiety & Wellness Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 ThunderShirt
  • 11.2 Adaptil
  • 11.3 Feliway
  • 11.4 PetMD
  • 11.5 Zesty Paws
  • 11.6 VetriScience
  • 11.7 Bach Rescue Remedy
  • 11.8 Calming Collar
  • 11.9 Furbo
  • 11.10 Petcube
  • 11.11 Anxitane
  • 11.12 Solliquin
  • 11.13 Nature's Miracle
  • 11.14 Serene-um
  • 11.15 Happy Hoodie
  • 11.16 Earth Rated

List of Tables

  • Table 1 Global Pet Anxiety & Wellness Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Anxiety & Wellness Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Pet Anxiety & Wellness Products Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 4 Global Pet Anxiety & Wellness Products Market Outlook, By Pressure Wraps (2024-2032) ($MN)
  • Table 5 Global Pet Anxiety & Wellness Products Market Outlook, By Aromatherapy (2024-2032) ($MN)
  • Table 6 Global Pet Anxiety & Wellness Products Market Outlook, By Noise-Canceling Devices (2024-2032) ($MN)
  • Table 7 Global Pet Anxiety & Wellness Products Market Outlook, By Pheromone Collars (2024-2032) ($MN)
  • Table 8 Global Pet Anxiety & Wellness Products Market Outlook, By Sensory Toys (2024-2032) ($MN)
  • Table 9 Global Pet Anxiety & Wellness Products Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 10 Global Pet Anxiety & Wellness Products Market Outlook, By Natural Ingredients (2024-2032) ($MN)
  • Table 11 Global Pet Anxiety & Wellness Products Market Outlook, By Synthetic Ingredients (2024-2032) ($MN)
  • Table 12 Global Pet Anxiety & Wellness Products Market Outlook, By CBD-infused (2024-2032) ($MN)
  • Table 13 Global Pet Anxiety & Wellness Products Market Outlook, By Probiotics (2024-2032) ($MN)
  • Table 14 Global Pet Anxiety & Wellness Products Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 15 Global Pet Anxiety & Wellness Products Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 16 Global Pet Anxiety & Wellness Products Market Outlook, By Cats (2024-2032) ($MN)
  • Table 17 Global Pet Anxiety & Wellness Products Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 18 Global Pet Anxiety & Wellness Products Market Outlook, By Horses (2024-2032) ($MN)
  • Table 19 Global Pet Anxiety & Wellness Products Market Outlook, By Birds (2024-2032) ($MN)
  • Table 20 Global Pet Anxiety & Wellness Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Pet Anxiety & Wellness Products Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 22 Global Pet Anxiety & Wellness Products Market Outlook, By Hospitals (2024-2032) ($MN)
  • Table 23 Global Pet Anxiety & Wellness Products Market Outlook, By Pet Owners (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.