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市場調查報告書
商品編碼
1859816
全球寵物健康與行為技術市場:預測至 2032 年—按產品、動物類型、技術、應用、最終用戶和地區分類的分析Pet Wellness & Behavioral Tech Market Forecasts to 2032 - Global Analysis By Product (Wearable Devices, Non-Wearable Devices and Software Platforms), Animal Type, Technology, Application, End User and By Geography |
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根據 Stratistics MRC 的數據,全球寵物健康和行為技術市場預計到 2025 年將達到 148 億美元,到 2032 年將達到 442 億美元,預測期內複合年成長率為 16.9%。
寵物健康與行為科技是指寵物照護產業的一個專門領域,它利用科技手段來監測、提升和支持寵物的身心健康。該領域涵蓋了追蹤寵物活動、營養和生命徵象的設備、軟體和平台,以及應對焦慮、攻擊性和認知衰退等行為問題的工具。透過結合數據主導的洞察和行為科學,這些技術能夠幫助寵物飼主和專業人士提供個人化護理,提高寵物的生活品質,並加強人與動物之間的情感紐帶。它代表了健康、科技和人性化寵物管理的融合。
寵物擬人化程度不斷提高
寵物日益擬人化,這股變革力量正推動著寵物健康和行為科技市場的發展。隨著寵物越來越被視為家庭成員,人們對個人化健康監測、情緒支持工具和行為矯正技術的需求也隨之飆升。飼主正在尋求符合人類健康標準的解決方案——智慧穿戴裝置、緩解焦慮的設備和遠端醫療平台。這種觀念的轉變正在推動創新和消費,促使全球科技供應商開發出以人為本、數據驅動的產品,從而提升寵物福祉,加深人與動物之間的情感紐帶。
前期成本高
高昂的前期成本是寵物健康和行為科技市場推廣的一大障礙,尤其阻礙了小型寵物飼主和注重預算的消費者接受相關產品。昂貴的設備和訂閱服務會阻礙產品普及,減緩市場成長。新興企業和小型企業難以與資金雄厚的成熟品牌競爭。這不僅阻礙了創新技術的推廣,還可能導致潛在客戶推遲或放棄投資,從而抑制了整體市場擴張和普及。
技術進步
科技進步正在革新市場,催生出更聰明、更個人化的照護解決方案。人工智慧、物聯網和生物感測器等創新技術能夠即時追蹤寵物的健康、行為和情緒狀態,為飼主提供切實可行的建議。行動整合和雲端基礎平台提升了服務的便利性和互動性,而預測分析則支援早期療育和預防性護理。這些突破性技術透過數據驅動、充滿人文關懷的技術,提升寵物福利、改善獸醫診療效果,並促進人與動物之間更深層的聯繫,從而推動市場成長。
資料隱私問題
資料隱私問題正嚴重阻礙寵物健康和行為科技市場的發展,寵物飼主越來越謹慎地共用自身及寵物的敏感資訊。對資料外洩、行為洞察被濫用以及缺乏明確的監管保護的擔憂,降低了智慧項圈、監控應用程式和人工智慧驅動平台的普及率。這種不信任感減緩了市場擴張,限制了創新,並迫使企業將大量資金投入合規而非產品研發。
新冠疫情的影響
新冠疫情推動了寵物飼養量的激增,並加速了寵物照護生態系統的數位轉型。封鎖和遠距辦公加劇了人們對寵物的依賴,從而帶動了對健康監測和行為支援工具的需求。遠端獸醫服務和基於應用程式的訓練廣受歡迎,但供應鏈中斷一度限制了設備的供應。疫情過後,寵物飼養量的持續成長和人們對預防性護理日益成長的關注,進一步鞏固了技術在長期寵物護理策略中的作用。
預計在預測期內,GPS技術領域將成為最大的領域。
由於GPS技術在寵物安全和行為追蹤方面發揮著至關重要的作用,預計在預測期內,該技術領域將佔據最大的市場佔有率。配備GPS功能的項圈和穿戴式裝置提供即時位置監控、地理圍籬和行為分析功能,幫助飼主防止寵物走失並管理它們的戶外活動。這些解決方案對於活躍的犬種和城市環境尤其重要。隨著GPS設備與健康指標和行動平台的整合日益緊密,它們正逐漸發展成為多功能的健康中心,進一步鞏固了其在寵物科技行業的領先地位。
預計在預測期內,獸醫院板塊的複合年成長率將最高。
預計在預測期內,獸醫院領域將實現最高成長率。診所正擴大整合智慧型設備、基於人工智慧的症狀檢查工具和遠端監控平台,以增強客戶參與。這些技術簡化了工作流程,改善了治療效果,並支持早期療育。隨著寵物飼主尋求更個人化、數據驅動的獸醫護理服務,診所正成為健康科技的重要通路,推動著都市區和半都市區市場的成長。
由於寵物擁有量增加、都市化加快以及可支配收入成長,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、日本和印度等國家正經歷一場重視寵物陪伴的文化轉變,從而推動了對寵物健康和行為技術的需求。政府支持智慧醫療和數位生態系統的措施進一步促進了這些技術的應用。該地區精通技術的消費者群體和不斷完善的獸醫基礎設施,使亞太地區成為寵物健康解決方案創新、投資和可擴展部署的戰略中心。
預計在預測期內,北美將呈現最高的複合年成長率,這主要得益於先進的數位基礎設施、高昂的寵物消費以及健全的法規結構。該地區成熟的寵物護理市場正在迅速採用人工智慧主導的診斷、行為分析和遠端醫療平台。科技公司與獸醫網路之間的策略聯盟正在加速創新。此外,人們對寵物心理健康和預防保健的日益重視也推動了綜合健康解決方案的普及。北美生態系統支援高級產品,使其成為該行業成長的引擎。
According to Stratistics MRC, the Global Pet Wellness & Behavioral Tech Market is accounted for $14.8 billion in 2025 and is expected to reach $44.2 billion by 2032 growing at a CAGR of 16.9% during the forecast period. Pet Wellness & Behavioral Tech refers to a specialized segment of the pet care industry that leverages technology to monitor, enhance, and support the physical and psychological well-being of pets. This field encompasses devices, software, and platforms that track activity, nutrition, and vital signs, as well as tools that address behavioral challenges such as anxiety, aggression, or cognitive decline. By combining data-driven insights with behavioral science, these technologies empower pet owners and professionals to provide personalized care, improve quality of life, and strengthen the human-animal bond. It represents a convergence of health, technology, and compassionate pet management.
Rising Pet Humanization
Rising pet humanization is a transformative force driving the Pet Wellness & Behavioral Tech market. As pets are increasingly treated as family, demand for personalized health monitoring, emotional support tools, and behavior-modifying technologies has surged. Owners seek solutions that mirror human wellness standards-smart wearables, anxiety-reducing devices, and telehealth platforms. This emotional shift fuels innovation and spending, encouraging tech providers to develop empathetic, data-driven products that enhance pet well-being and deepen the human-animal bond across global markets.
High Upfront Costs
High upfront costs act as a significant barrier in the Pet Wellness & Behavioral Tech Market, limiting adoption among smaller pet owners and budget-conscious consumers. Expensive devices and subscription services discourage widespread usage, slowing market growth. Startups and smaller companies struggle to compete against established brands with deeper pockets. Consequently, innovation diffusion is hindered, and potential customers may postpone or avoid investment, stalling overall market expansion and accessibility.
Technological Advancements
Technological advancements are revolutionizing the market by enabling smarter, more personalized care solutions. Innovations in AI, IoT, and biosensors allow real-time tracking of pet health, behavior, and emotional states, empowering owners with actionable insights. Mobile integration and cloud-based platforms enhance accessibility and engagement, while predictive analytics support early intervention and preventive care. These breakthroughs are driving market growth by elevating pet well-being, improving veterinary outcomes, and fostering deeper human-animal connections through data-driven, compassionate technology.
Data Privacy Concerns
Data privacy concerns significantly hinder the growth of the Pet Wellness & Behavioral Tech market, as pet owners grow wary of sharing sensitive information about themselves and their pets. Fear of data breaches, misuse of behavioral insights, and lack of clear regulatory protections reduce adoption of smart collars, monitoring apps, and AI-driven platforms. This mistrust slows market expansion, limits innovation, and compels companies to invest heavily in compliance rather than product development.
Covid-19 Impact
The COVID-19 pandemic catalyzed a surge in pet ownership and accelerated digital adoption across the pet care ecosystem. Lockdowns and remote work heightened emotional reliance on pets, driving demand for wellness monitoring and behavioral support tools. Tele-veterinary services and app-based training gained traction, while supply chain disruptions temporarily constrained device availability. Post-pandemic, the market continues to benefit from sustained pet companionship trends and a heightened focus on preventive health, solidifying tech's role in long-term pet care strategies.
The GPS technology segment is expected to be the largest during the forecast period
The GPS technology segment is expected to account for the largest market share during the forecast period, due to its critical role in pet safety and activity tracking. GPS-enabled collars and wearables offer real-time location monitoring, geofencing, and behavioral analytics, empowering owners to prevent loss and manage outdoor routines. These solutions are particularly valuable for active breeds and urban settings. As integration with health metrics and mobile platforms improves, GPS devices are evolving into multifunctional wellness hubs, reinforcing their leadership within the pet tech landscape.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate, due to rising adoption of tech-enabled diagnostics and behavioral tools. Clinics are increasingly integrating smart devices, AI-based symptom checkers, and remote monitoring platforms to enhance client engagement. These technologies streamline workflows, improve treatment outcomes, and support early intervention. As pet owners seek more personalized and data-backed veterinary services, clinics are becoming pivotal distribution channels for wellness tech, accelerating growth across both urban and semi-urban markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, urbanization, and growing disposable incomes. Countries like China, Japan, and India are witnessing a cultural shift toward pet companionship, driving demand for wellness and behavioral technologies. Government initiatives supporting smart healthcare and digital ecosystems further bolster adoption. The region's tech-savvy consumer base and expanding veterinary infrastructure position APAC as a strategic hub for innovation, investment, and scalable deployment of pet wellness solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced digital infrastructure, high pet expenditure, and strong regulatory frameworks. The region's mature pet care market is rapidly embracing AI-driven diagnostics, behavioral analytics, and telehealth platforms. Strategic partnerships between tech firms and veterinary networks are accelerating innovation. Additionally, heightened awareness of pet mental health and preventive care is driving adoption of integrated wellness solutions. North America's ecosystem supports premium offerings, making it a growth engine for the sector.
Key players in the market
Some of the key players profiled in the Pet Wellness & Behavioral Tech Market include Petcube, The Farmer's Dog, Tractive, Airvet, Mars Petcare, Wild Earth, Invoxia, Felcana, Vetster, Pawscout, Dacadoo, Dogtra Company, Smart Eye, CleverPet and Embark Veterinary.
In February 2024, Petcube expanded its product lineup by launching a GPS Tracker designed to enhance pet safety and well-being. It offers real-time location tracking, activity monitoring, and health insights through the Petcube mobile app. Features include customizable geofences, a built-in buzzer, an LED light, and a 30-day battery life. The tracker is water-resistant and compatible with various collars. This launch reflects Petcube's commitment to providing comprehensive care for pets beyond interactive cameras.
In January 2024, Invoxia introduced the Minitailz Smart Pet Tracker, an AI-powered wearable designed for dogs and cats. This device combines GPS tracking with health monitoring, measuring respiratory and heart rates, and detecting anomalies such as atrial fibrillation. It offers real-time alerts and detailed health reports through a companion app.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.