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市場調查報告書
商品編碼
1859817
全球寵物認知健康營養市場:預測至2032年-按產品、成分類型、動物類型、通路和地區分類的分析Pet Nutrition for Cognitive Health Market Forecasts to 2032 - Global Analysis By Product (Supplements, Functional Food & Treats and Other Products), Ingredient Type, Animal Type, Distribution Channel and By Geography |
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根據 Stratistics MRC 的數據,全球寵物認知健康營養市場預計到 2025 年將達到 13 億美元,到 2032 年將達到 23 億美元,預測期內複合年成長率為 8.8%。
寵物認知健康營養是指透過策略性地使用飲食和補充劑來支持寵物的大腦功能,延緩與老齡化相關的衰退,並提升其心理健康。隨著動物年齡的成長,它們可能會出現類似人類失智症的認知障礙。營養介入措施,例如補充Omega-3脂肪酸、抗氧化劑、B群維生素和中鏈三酸甘油酯,有助於維持記憶力、學習能力和行為能力。益生菌和多酚在緩解焦慮和改善情緒方面也顯示出一定的效果。量身訂製的飲食不僅能滋養身體,還能保護神經通路,因此,營養是維持老年寵物警覺性、情緒健康和生活品質的重要手段。
寵物擬人化程度不斷提高
寵物擬人化的趨勢日益成長,是推動寵物認知健康營養市場發展的主要動力。隨著寵物飼主越來越將寵物視為家庭成員,他們對能夠支持認知功能和整體健康的、經科學驗證的優質營養配方的需求也日益成長。這種轉變正在推動膳食補充劑、功能性成分和特殊食品領域的創新。因此,各公司都在加大研發和行銷投入,以滿足注重寵物健康的寵物主人的需求,從而促進市場擴張,並為專注於認知功能的高階寵物食品創造機會。
有限的臨床檢驗
寵物認知健康營養市場缺乏有效的臨床檢驗,導致消費者信任度下降,專家認可度降低,嚴重阻礙了市場成長。寵物飼主和獸醫在缺乏可靠科學證據的情況下,往往對產品持謹慎態度,並可能認為這些產品不可靠或無效。這種缺乏有效研究的情況,減緩了市場接受度,抑制了創新投資,降低了整體需求,並為努力建立信譽和擴大市場佔有率的製造商創造了充滿挑戰的環境。
營養補充品創新
寵物認知健康營養品市場的蓬勃發展,正得益於營養補充品創新浪潮的推動。富含抗氧化劑、ω脂肪酸和生物活性化合物的先進配方,正在提升寵物的認知功能和整體健康水平。持續的研發和產品開發,不斷推出以科學為依據的針對性解決方案,從而贏得消費者的信任和認可。這波創新浪潮不僅豐富了市場產品,也加速了市場成長,並使該產業在改善寵物健康方面處於領先地位。
優質保健品高成本
高階營養補充品的高價是寵物認知健康營養市場的一大障礙。許多寵物飼主無力或不願投資購買昂貴的認知健康食品,限制了此類產品的普及。這種價格敏感度減緩了市場成長,抑制了創新,並限制了中小企業的進入。因此,獲得先進營養解決方案的途徑仍然有限,阻礙了市場整體擴張和消費者覆蓋率的擴大。
新冠疫情的影響
新冠疫情顯著改變了市場格局。隨著寵物收養的增加以及疫情封鎖期間人與人之間情感紐帶的加深,對健腦食品和營養補充劑的需求激增。消費者更加關注老年寵物的心理健康,推動了富含Omega-3、維生素和情緒調節成分產品的成長。儘管供應鏈中斷和關鍵地區的生產放緩,但電子商務的蓬勃發展和預防保健意識的提高仍然加速了市場滲透。
預計在預測期內, Omega-3脂肪酸細分市場將成為最大的細分市場。
由於Omega-3脂肪酸將佔據最大的市場佔有率。這些必需脂肪酸,尤其是DHA和EPA,已被臨床證實能夠改善老年寵物的記憶力、學習能力和行為穩定性。 ω Omega-3脂肪酸被廣泛添加到高階寵物食品和營養補充劑中,加上消費者對大腦健康的日益關注,它們已成為認知功能相關產品配方中的關鍵成分,可用於治療和預防疾病。
預計維生素將在預測期內達到最高的複合年成長率。
預計在預測期內,維生素領域將實現最高成長率,這主要得益於市場對特定微量營養素需求的不斷成長。特別是B群維生素,它們在神經傳導物質合成和能量代謝中發揮關鍵作用,直接影響認知能力和情緒調節。隨著寵物飼主越來越傾向於尋求整體性的干涉措施,富含維生素的配方因其價格實惠、易於獲取且便於日常餵食而日益受到歡迎。這一成長反映了寵物主人對功能性營養和積極的心理健康策略的普遍關注。
預計亞太地區將在預測期內佔據最大的市場佔有率,這主要得益於中國、日本和印度等主要經濟體寵物擁有率的上升以及可支配收入的增加。該地區不斷壯大的中產階級正在推動對高階寵物護理產品的需求,包括認知增強寵物食品和營養補充品。人們日益重視寵物的人性化觀念以及獸醫意識的提高,進一步加速了這些產品的普及。此外,本地製造商也不斷創新,採用符合當地需求的成分和產品形式,使亞太地區成為市場擴張和產品多元化的活力中心。
預計北美地區在預測期內將呈現最高的複合年成長率,這主要得益於消費者對預防性護理的強烈偏好。該地區在寵物營養補充品的研發領域蓬勃發展,針對老年寵物認知能力下降的產品層出不窮。人們對犬類認知功能障礙(CCD)等疾病的認知不斷提高,以及寵物保險的影響,都推動了健腦營養品的早期普及。此外,電子商務的興起和個人化營養補充品的出現正在重塑消費者的購買行為,從而推動美國和加拿大市場的持續成長。
According to Stratistics MRC, the Global Pet Nutrition for Cognitive Health Market is accounted for $1.3 billion in 2025 and is expected to reach $2.3 billion by 2032 growing at a CAGR of 8.8% during the forecast period. Pet nutrition for cognitive health refers to the strategic use of diet and supplements to support brain function, reduce age-related decline, and enhance mental well-being in pets. As animals age, they may experience cognitive dysfunction, similar to dementia in humans. Nutritional interventions-such as omega-3 fatty acids, antioxidants, B vitamins, and medium-chain triglycerides-can help preserve memory, learning, and behavior. Probiotics and polyphenols also show promise in reducing anxiety and improving mood. Tailored diets not only nourish the body but also protect neural pathways, making nutrition a vital tool in maintaining alertness, emotional stability, and quality of life for aging pets.
Rising Pet Humanization
The rising trend of pet humanization is significantly fueling growth in the Pet Nutrition for Cognitive Health Market. As pet owners increasingly treat their pets as family members, there is a stronger demand for premium, science-backed nutrition that supports cognitive function and overall well-being. This shift encourages innovation in nutraceutical formulations, functional ingredients, and specialized diets. Consequently, companies are investing in research and marketing to cater to health-conscious pet owners, driving market expansion and creating opportunities for advanced cognitive health-focused pet foods.
Limited Clinical Validation
Limited clinical validation in the Pet Nutrition for Cognitive Health market significantly hampers growth by undermining consumer trust and professional endorsement. Pet owners and veterinarians may hesitate to adopt products without robust scientific evidence, perceiving them as unreliable or ineffective. This lack of validated research slows market acceptance, discourages investment in innovation, and reduces overall demand, creating a challenging environment for manufacturers striving to establish credibility and expand their market presence.
Innovation in Nutraceuticals
The surge of innovation in nutraceuticals is profoundly driving the Pet Nutrition for Cognitive Health Market. Advanced formulations, enriched with antioxidants, omega fatty acids, and bioactive compounds, are enhancing pets' cognitive function and overall well-being. Continuous research and product development are introducing targeted, science-backed solutions, boosting consumer confidence and adoption. This wave of innovation not only expands market offerings but also accelerates growth, positioning the sector as a forefront of pet health advancement.
High Cost of Premium Supplements
The high cost of premium supplements poses a significant barrier in the Pet Nutrition for Cognitive Health market. Many pet owners are unable or unwilling to invest in costly cognitive health products, limiting widespread adoption. This price sensitivity slows market growth, discourages innovation, and constrains smaller companies from entering the sector. As a result, the accessibility of advanced nutritional solutions remains restricted, hindering overall market expansion and consumer reach.
Covid-19 Impact
The COVID-19 pandemic significantly reshaped the market. With increased pet adoption and deeper emotional bonds formed during lockdowns, demand surged for brain-supportive diets and supplements. Consumers prioritized mental well-being for aging pets, driving growth in omega-3s, vitamins, and mood-enhancing formulations. E-commerce expansion and heightened awareness of preventive care accelerated market penetration, despite initial supply chain disruptions and manufacturing slowdowns across key regions.
The omega-3 fatty acids segment is expected to be the largest during the forecast period
The omega-3 fatty acids segment is expected to account for the largest market share during the forecast period, due to its well-established role in supporting neural integrity and reducing inflammation. These essential fatty acids, particularly DHA and EPA, are clinically linked to improved memory, learning capacity, and behavioral stability in aging pets. Their widespread inclusion in premium pet diets and supplements, coupled with rising consumer awareness of brain health, positions omega-3s as the cornerstone of cognitive-focused formulations across both therapeutic and preventive applications.
The vitamins segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the vitamins segment is predicted to witness the highest growth rate, due to growing demand for targeted micronutrients. B-complex vitamins, in particular, play a critical role in neurotransmitter synthesis and energy metabolism, directly influencing cognitive performance and emotional regulation. As pet owners increasingly seek holistic interventions, vitamin-enriched formulations are gaining traction for their affordability, accessibility, and compatibility with daily feeding routines. This surge reflects a broader shift toward functional nutrition and proactive mental wellness strategies in companion animals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership and growing disposable incomes across key economies such as China, Japan, and India. The region's expanding middle class is driving demand for premium pet care products, including cognitive-enhancing diets and supplements. Cultural shifts toward pet humanization and increased veterinary awareness are further accelerating adoption. Local manufacturers are also innovating with region-specific ingredients and formats, making Asia Pacific a dynamic hub for market expansion and product diversification.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer inclination toward preventive wellness. The region benefits from robust R&D in pet nutraceuticals, with frequent product launches targeting cognitive decline in senior pets. Rising awareness of conditions like Canine Cognitive Dysfunction (CCD) and the influence of pet insurance coverage are encouraging early adoption of brain-supportive nutrition. Additionally, e-commerce penetration and personalized supplement offerings are reshaping purchasing behavior, driving sustained growth across the U.S. and Canada.
Key players in the market
Some of the key players profiled in the Pet Nutrition for Cognitive Health Market include Mars Petcare, Affinity Petcare S.A., Nestle Purina PetCare, PetIQ Inc., Hill's Pet Nutrition, FoodScience Corporation, Royal Canin, Zesty Paws, Zoetis, Nutramax Laboratories, Elanco Animal Health, Kemin Industries, Virbac, Ceva Sante Animale and Bayer Animal Health.
In June 2025, Mars Petcare, in collaboration with Big Idea Ventures, launched the 2025 Global Next Generation Pet Food Program. This initiative aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients, sustainable fats and proteins, and advanced processing technologies.
In March 2025, Elanco signed a research agreement with WEDterinary LLC, co-founded by William Doyle, to explore novel therapies for chronic kidney disease in cats and investigate approaches to extend the healthy lifespan of pets. The collaboration aims to leverage gene therapy and AI technologies to advance pet healthcare.