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寵物焦慮解決方案市場預測至2032年：按產品、寵物類型、分銷管道、最終用戶和地區分類的全球分析

Pet Anxiety Solutions Market Forecasts to 2032 - Global Analysis By Product (Medications, Behavioral Training Products, Supplements, Calming Devices and Other Products), Pet Type, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，預計到 2025 年，全球寵物焦慮解決方案市場價值將達到 20 億美元，到 2032 年將達到 31 億美元，在預測期內的複合年成長率為 6.3%。

寵物焦慮解決方案涵蓋一系列旨在緩解動物（尤其是犬貓等伴侶動物）壓力、恐懼和緊張行為的產品、療法和介入。這些解決方案包括鎮靜補充劑、資訊素擴散器、舒緩焦慮的包裹、行為訓練技巧以及互動玩具，幫助寵物應對分離、噪音、移動和陌生環境等誘因。透過同時解決焦慮的生理和心理層面，我們旨在改善寵物的整體健康狀況，促進寵物與飼主之間建立更健康的聯繫，並在各種環境中為動物創造一個更平衡、無壓力的生活環境。

寵物飼養量增加

隨著越來越多的家庭將寵物視為家庭成員，對緩解寵物焦慮解決方案的需求也穩定成長。隨著首次養寵者和城市居民的增加，動物面臨孤獨、室內禁閉和過度刺激等壓力。這種轉變促使飼主尋求可靠的工具，從營養補充品到智慧鎮靜設備，以幫助穩定寵物的情緒。隨著人們責任感的增強，市場受益於持續的、長期的寵物健康維護投入，而非僅僅尋求短期解決方案，這推動了市場擴張。

高成本

儘管人們的意識日益增強，高品質鎮靜補充劑、行為療法和臨床治療的高成本仍然是其廣泛應用的一大障礙。預算限制使得許多飼主無法負擔重複購買或更高階的焦慮管理方案。獸醫推薦的解決方案雖然有效，但往往價格不菲。這種成本壁壘減緩了價格敏感地區的市場滲透率，並阻礙了人們的持續使用。在價格可負擔性提升之前，市場將繼續面臨挑戰，因為消費者往往更傾向於優先考慮基本護理而非專業的焦慮管理。

寵物心理健康意識

人們對寵物心理健康的日益關注為市場成長帶來了巨大機會。隨著飼主逐漸意識到焦慮是一種真正的健康問題，從情緒支持補充劑到互動式益智玩具，對預防性和整體性護理的需求也日益成長。社群媒體、獸醫宣傳活動以及生活方式的改變，使寵物心理健康成為主流話題，並促進了負責任的寵物飼養。這種文化轉變催生了創新、個人化解決方案和技術賦能的監測，使品牌能夠透過基於科學的長期健康產品建立客戶忠誠度。

監管挑戰

監管的複雜性為市場蒙上了一層陰影，尤其是在鎮靜補充劑、費洛蒙產品和具有療效宣稱的產品領域。嚴格的區域合規性、臨床檢驗和清晰的檢驗要求推高了成本，延緩了產品上市速度。未經證實的健康宣稱會帶來罰款、產品召回和消費者信任度下降的風險。膳食補充劑和寵物治療產品監管法規的不斷變化迫使企業持續調整配方和文件，這阻礙了其全球擴張，並減緩了創新週期。

新冠疫情的影響：

疫情大大改變了寵物焦慮的趨勢。封鎖措施加強了人與寵物之間的聯繫，但也使寵物更依賴主人的持續陪伴。疫情後的生活常態化，包括重返辦公室、旅行和繁忙的日程安排，導致了寵物分離焦慮的普遍存在，從而推動了對安撫產品和訓練方案的需求。供應鏈中斷影響了產品的供應，而遠端獸醫服務的興起則增加了飼主對個人化支援的偏好。

預計在預測期內，犬類細分市場將佔據最大的市場佔有率。

預計在預測期內，犬類市場將佔據最大的市場佔有率，因為與其他寵物相比，犬類更容易出現分離焦慮、噪音恐懼症以及因旅行和陌生環境而產生的壓力。全球犬主數量的成長以及飼主對寵物行為健康的意識提升，推動了對鎮靜補充劑、資訊素注入器和抗焦慮裹敷等產品的需求。種類繁多的犬類專用產品確保了該市場在該領域的主導地位。

預計在預測期內，獸醫院板塊的複合年成長率將最高。

由於寵物主人越來越依賴專業護理來診斷和治療寵物焦慮症，預計在預測期內，獸醫診所領域將實現最高的成長率。獸醫診所提供了一個值得信賴的環境，飼主可以尋求專家建議、檢驗的治療方法和安全的產品推薦。人們對動物心理健康的意識提升以及行為訓練計畫在獸醫服務中的應用，將進一步推動市場需求。隨著飼主越來越重視專業指導，獸醫診所正成為焦慮症管理解決方案成長最快的通路。

佔比最大的地區：

由於中國、印度和日本等國家寵物擁有率不斷上升，預計亞太地區將在整個預測期內佔據最大的市場佔有率。快速的都市化、生活方式的改變以及可支配收入的增加，正推動著伴侶動物（尤其是犬貓）飼養量的成長。人們對寵物福利意識的提高以及電子商務平台的擴張，使得寵物焦慮管理解決方案更容易獲得。區域製造商受益於成本效益高的生產模式和強勁的市場需求，預計這將有助於亞太地區在整個預測期內保持其市場主導地位。

年複合成長率最高的地區：

在預測期內，北美預計將實現最高的複合年成長率，這主要得益於其先進的獸醫基礎設施和消費者對動物心理健康的高度關注。寵物護理方面的高額支出以及創新舒緩產品的廣泛應用正在推動這一成長。疫情後分離焦慮症病例的增加以及消費者對實證天然解決方案日益成長的需求，進一步加速了這些產品的普及。北美正崛起為成長最快的區域市場，這得益於其強大的分銷網路、法規結構以及重視寵物福祉的文化。

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目錄

第1章執行摘要

第2章 前言

  • 摘要
  • 相關利益者
  • 調查範圍
  • 調查方法
  • 研究材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 終端用戶分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球寵物焦慮解決方案市場（按產品分類）

  • 製藥
  • 行為訓練產品
  • 補充
  • 鎮靜裝置
  • 其他產品

6. 全球寵物焦慮解決方案市場（依寵物類型分類）

  • 狗
  • 貓
  • 其他寵物類型

7. 全球寵物焦慮解決方案市場（按分銷管道分類）

  • 網路商店
  • 超級市場/大賣場
  • 獸醫診所
  • 寵物專賣店
  • 其他分銷管道

8. 全球寵物焦慮解決方案市場（按最終用戶分類）

  • 普通家庭
  • 動物收容所
  • 獸醫診所
  • 其他最終用戶

9. 全球寵物焦慮解決方案市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 亞太其他地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美國家
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 併購
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 企業概況

  • Ceva Sante Animale
  • Zoetis
  • Elanco
  • Vetoquinol
  • Virbac
  • Nestle Purina
  • Mars Petcare
  • Nutramax Laboratories
  • Zesty Paws
  • Pet Naturals of Vermont
  • NaturVet
  • ThunderShirt
  • PetIQ
  • Boehringer Ingelheim
  • VetriScience
Product Code: SMRC32686

According to Stratistics MRC, the Global Pet Anxiety Solutions Market is accounted for $2.0 billion in 2025 and is expected to reach $3.1 billion by 2032 growing at a CAGR of 6.3% during the forecast period. Pet Anxiety Solutions refer to a range of products, therapies, and interventions designed to alleviate stress, fear, and nervous behaviors in animals, particularly companion pets such as dogs and cats. These solutions encompass calming supplements, pheromone diffusers, anxiety wraps, behavioral training techniques, and interactive toys that help pets cope with triggers like separation, loud noises, travel, or unfamiliar environments. By addressing both physical and emotional aspects of anxiety, they aim to improve pets' overall well-being, foster healthier bonds with owners, and create a more balanced, stress-free living environment for animals in diverse settings.

Market Dynamics:

Driver:

Rising Pet Ownership

Rising pet ownership is fueling steady demand for anxiety-relief solutions as households increasingly treat pets as family members. With more first-time pet parents and growing urban lifestyles, animals face triggers like isolation, indoor confinement, and overstimulation. This shift is pushing owners to seek reliable tools-from supplements to smart-calming devices-to keep pets grounded. As responsibility deepens the market benefits from consistent, long-term spending on well-being rather than short-term fixes. Thus, it drives market expansion.

Restraint:

High Costs

Despite growing awareness, the high cost of premium calming supplements, behavior therapies, and clinical treatments limits broader adoption. Many pet parents hesitate to invest in repeat-purchase products or advanced anxiety interventions due to tight budgets. Veterinary-recommended solutions, though effective, often involve significant fees. This cost barrier slows market penetration in price-sensitive regions and prevents consistent adherence. Until affordability improves, the market must contend with hesitant buyers who prioritize only essential care over specialized anxiety management.

Opportunity:

Awareness of Pet Mental Health

Expanding awareness of pet mental health is opening strong opportunities for market growth. As owners recognize anxiety as a genuine condition, demand rises for preventive and holistic care-ranging from emotional-support supplements to interactive enrichment tools. Social media, veterinary campaigns, and lifestyle shifts have made mental well-being a mainstream conversation, encouraging responsible pet parenting. This cultural shift invites innovation, personalized solutions, and tech-enabled monitoring, allowing brands to build loyalty through science-based, long-term wellness products.

Threat:

Regulatory Challenges

Regulatory complexities loom over the market, especially for calming supplements, pheromone products, and therapeutic claims. Different regions require strict compliance, clinical validation, and clear labeling, which raises costs and slows product rollouts. Any unverified health claims risk penalties, product recalls, or reduced consumer trust. The evolving rules around nutraceuticals and pet therapeutics force companies to constantly adjust formulations and documentation. This landscape creates hurdles for global expansion and delays innovation cycles.

Covid-19 Impact:

The pandemic reshaped pet anxiety trends dramatically. While lockdowns strengthened human-pet bonds, pets became dependent on constant companionship. Post-pandemic routines-returning to offices, travel, and busy schedules-triggered widespread separation anxiety, boosting demand for calming aids and training solutions. Supply-chain disruptions affected product availability, but increased tele-veterinary services encouraged owners to seek tailored support.

The dogs segment is expected to be the largest during the forecast period

The dogs segment is expected to account for the largest market share during the forecast period, as dogs are more prone to separation anxiety, noise phobias, and stress from travel or unfamiliar environments compared to other pets. Rising global dog ownership, coupled with increased awareness among pet parents about behavioral health, drives demand for calming supplements, pheromone diffusers, and anxiety wraps. The availability of diverse dog-specific products ensures this segment maintains its leadership position.

The veterinary hospitals segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the veterinary hospitals segment is predicted to witness the highest growth rate, due to growing reliance on professional care for diagnosing and managing pet anxiety. Veterinary hospitals provide trusted environments where pet owners seek expert advice, validated therapies, and safe product recommendations. Rising awareness of animal mental health and the integration of behavioral training programs within veterinary services further boost demand. As pet owners increasingly prioritize professional guidance, veterinary hospitals emerge as the fastest-growing distribution channel for anxiety solutions.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to rising pet ownership in countries such as China, India, and Japan. Rapid urbanization, changing lifestyles, and growing disposable incomes have led to increased adoption of companion animals, particularly dogs and cats. Heightened awareness of pet well-being and the expansion of e-commerce platforms make anxiety solutions more accessible. Regional manufacturers benefit from cost-effective production and strong demand, ensuring Asia Pacific's dominance throughout the forecast period.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to advanced veterinary infrastructure and strong consumer awareness of animal mental health. The region's high spending on pet care, combined with widespread adoption of innovative calming products, drives growth. Rising cases of separation anxiety post-pandemic and increasing demand for natural, science-backed solutions further accelerate adoption. With robust distribution networks, regulatory frameworks, and a culture of prioritizing pet wellness, North America emerges as the fastest-growing regional market.

Key players in the market

Some of the key players in Pet Anxiety Solutions Market include Ceva Sante Animale, Zoetis, Elanco, Vetoquinol, Virbac, Nestle Purina, Mars Petcare, Nutramax Laboratories, Zesty Paws, Pet Naturals of Vermont, NaturVet, ThunderShirt, PetIQ, Boehringer Ingelheim and VetriScience.

Key Developments:

In July 2025, Odie Pet Insurance is partnering with Nestle Purina PetCare to embed Petivity by Purina into its underwriting and wellness plans, using pet-health data and smart devices to reward preventive care and reimburse Petivity tool costs - shifting insurance from reactive to proactive.

In June 2025, Nestle Purina is rolling out fully recyclable PET canisters for its Friskies Party Mix cat treats, eliminating over 500 tonnes of virgin plastic annually. Meanwhile, Amcor has launched mono-material pouches, and A'Peel introduced a clean-peel label - all boosting circularity.

Products Covered:

  • Medications
  • Behavioral Training Products
  • Supplements
  • Calming Devices
  • Other Products

Pet Types Covered:

  • Dogs
  • Cats
  • Other Pet Types

Distribution Channels Covered:

  • Online Stores
  • Supermarkets/Hypermarkets
  • Veterinary Clinics
  • Pet Specialty Stores
  • Other Distribution Channels

End Users Covered:

  • Household
  • Animal Shelters
  • Veterinary Hospitals
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Anxiety Solutions Market, By Product

  • 5.1 Introduction
  • 5.2 Medications
  • 5.3 Behavioral Training Products
  • 5.4 Supplements
  • 5.5 Calming Devices
  • 5.6 Other Products

6 Global Pet Anxiety Solutions Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Cats
  • 6.4 Other Pet Types

7 Global Pet Anxiety Solutions Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Online Stores
  • 7.3 Supermarkets/Hypermarkets
  • 7.4 Veterinary Clinics
  • 7.5 Pet Specialty Stores
  • 7.6 Other Distribution Channels

8 Global Pet Anxiety Solutions Market, By End User

  • 8.1 Introduction
  • 8.2 Household
  • 8.3 Animal Shelters
  • 8.4 Veterinary Hospitals
  • 8.5 Other End Users

9 Global Pet Anxiety Solutions Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Ceva Sante Animale
  • 11.2 Zoetis
  • 11.3 Elanco
  • 11.4 Vetoquinol
  • 11.5 Virbac
  • 11.6 Nestle Purina
  • 11.7 Mars Petcare
  • 11.8 Nutramax Laboratories
  • 11.9 Zesty Paws
  • 11.10 Pet Naturals of Vermont
  • 11.11 NaturVet
  • 11.12 ThunderShirt
  • 11.13 PetIQ
  • 11.14 Boehringer Ingelheim
  • 11.15 VetriScience

List of Tables

  • Table 1 Global Pet Anxiety Solutions Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Anxiety Solutions Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Anxiety Solutions Market Outlook, By Medications (2024-2032) ($MN)
  • Table 4 Global Pet Anxiety Solutions Market Outlook, By Behavioral Training Products (2024-2032) ($MN)
  • Table 5 Global Pet Anxiety Solutions Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 6 Global Pet Anxiety Solutions Market Outlook, By Calming Devices (2024-2032) ($MN)
  • Table 7 Global Pet Anxiety Solutions Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Pet Anxiety Solutions Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 9 Global Pet Anxiety Solutions Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 10 Global Pet Anxiety Solutions Market Outlook, By Cats (2024-2032) ($MN)
  • Table 11 Global Pet Anxiety Solutions Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 12 Global Pet Anxiety Solutions Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 13 Global Pet Anxiety Solutions Market Outlook, By Online Stores (2024-2032) ($MN)
  • Table 14 Global Pet Anxiety Solutions Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Pet Anxiety Solutions Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 16 Global Pet Anxiety Solutions Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
  • Table 17 Global Pet Anxiety Solutions Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 18 Global Pet Anxiety Solutions Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Pet Anxiety Solutions Market Outlook, By Household (2024-2032) ($MN)
  • Table 20 Global Pet Anxiety Solutions Market Outlook, By Animal Shelters (2024-2032) ($MN)
  • Table 21 Global Pet Anxiety Solutions Market Outlook, By Veterinary Hospitals (2024-2032) ($MN)
  • Table 22 Global Pet Anxiety Solutions Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.