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市場調查報告書

商品編碼

1735471

中國的寵物護理市場

Pet Care in China

出版日期: 2025年05月13日 | 出版商:

Euromonitor International | 英文 50 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

延續2024年的趨勢，預計2025年中國寵物護理市場規模將以零售現值基礎的形式穩步擴張，這主要得益於已烹調寵物食品餵食量和消費者更換量的增加。就以金額為準，寵物食品預計將繼續佔據主導地位，其中貓飼料的成長速度將顯著超過狗飼料和其他寵物食品。這主要得益於飼養貓作為寵物的數量增加，而貓的數量不斷增加，預計將繼續小幅成長。

本市場研究報告對中國寵物護理市場進行了分析和預測。報告提供了2020年至2024年的最新零售資料，幫助識別哪些產業將推動成長。本報告還識別了主要企業和主要品牌，並對影響市場的主要因素（新產品開發、分銷、定價問題等）進行了策略性分析。2029年的預測揭示了市場未來將如何變化。

目標產品：寵物食品、寵物用品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

詳細了解寵物護理市場
確定成長領域和變革驅動力
了解競爭格局、主要市場參與者和主要品牌
使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄和表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

中國狗飼料

關鍵資料發現

2025年的發展

養狗人數持續下降，影響狗飼料銷售
Royal Canin仍處於領先地位，但國內品牌迎頭趕上
免費送貨服務為零售電子商務帶來優勢

前景與機會

寵物飼主預計將更加重視健康食品
零售電子商務可能繼續佔據主導地位
參與企業計劃擴大產品系列以涵蓋不同年齡層

類別指標

分類資料

中國貓飼料

關鍵資料發現

2025年的發展

乾貓飼料仍占主導地位，但高階平台的成長最為顯著
Royal Canin仍是龍頭企業，國內品牌正迎頭趕上
零售電子商務仍占主導地位，但雜貨零售商失去市場

前景與機會

隨著消費者升級消費，對貓飼料的需求預計將繼續成長
隨著庫存減少，零售電子商務的季節性預計將緩解
未來肉類原料將持續多樣化

類別指標

分類資料

中國的其他寵物食品

關鍵資料發現

2025年的發展

由於其他寵物數量的下降，其他寵物食品的銷售量略有成長。
魚飼料品牌占主導地位，但鳥飼料和小型哺乳動物及爬蟲類飼料品牌差異很大
零售電子商務主導寵物食品行業，但寵物商店和超級市場推動成長

前景與機會

預計其他寵物食品的價值將略有下降，但數量將會增加。
預計線上滲透率將會增加，但寵物店和超級市場仍將保持其存在
產品細分在其他寵物食品中也可能發揮重要作用

類別指標

分類資料

中國寵物產品

關鍵資料發現

2025年的發展

受產品創新推動，寵物用品預計將在2025年實現強勁成長
貓砂和其他寵物用品的競爭格局仍然分散。
零售電商領跑，獸醫診所創高成長

前景與機會

寵物保健有望成為表現最佳的寵物產品
電子商務仍將是重要的零售通路，而食品雜貨零售商將繼續掙扎
寵物旅行為其他寵物用品公司提供了機會

分類資料

簡介目錄

Product Code: PFCN

Continuing the trend seen in 2024, pet care in China is set to expand at a solid pace in retail current value terms in 2025, driven by the increasing feeding of prepared pet food, and consumer trading-up. In terms of retail value sales, pet food is expected to continue to dominate, with the growth of cat food set to far outpace that of dog food and other pet food. This is mainly driven by the increasing cat population, which in a continuation of its rising trend, is expected to grow slightly in...

Euromonitor International's Pet Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2020-2025

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

Dog population continues to decline, affecting sales of dog food
Royal Canin remains the leading player, although domestic brands are catching up
Retail e-commerce increases its dominance, thanks to offer of free shipping

PROSPECTS AND OPPORTUNITIES

Pet owners expected to have a greater focus on healthy ingredients
Retail e-commerce likely to remain dominant
Players set to expand their product portfolios to cover different age groups
Summary 2 Dog Food by Price Band 2025

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

CAT FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

Dry cat food remains dominant, while the premium price platform sees the highest growth
Royal Canin remains the leading player, while domestic brands are catching up
Retail e-commerce remains dominant, while grocery retailers loses steam

PROSPECTS AND OPPORTUNITIES

Cat food set to continue to increase, thanks to consumers trading up
Seasonality of retail e-commerce expected to ease, as stockpiling decreases
Diversification of meat ingredients likely to continue
Summary 3 Cat Food by Price Band 2025

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2020-2025
Table 37 Cat Population 2020-2025
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

Table 39 Sales of Cat Food by Category: Volume 2020-2025
Table 40 Sales of Cat Food by Category: Value 2020-2025
Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Cat Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

OTHER PET FOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

Other pet food grows marginally, hampered by the shrinking other pet population
Fish food brands dominate, but high fragmentation in bird food and small mammal/ reptile food
Retail e-commerce dominates other pet food, but pet shops and superstores drives growth

PROSPECTS AND OPPORTUNITIES

Other pet food set to see a marginal value decline, but volume growth
Online penetration likely to increase, while pet shops and superstores to stay relevant
Product segmentation likely to play a critical role in other pet food

CATEGORY INDICATORS

Table 53 Other Pet Population 2020-2025

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

PET PRODUCTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

Pet products to see solid growth in 2025, fuelled by product innovation
Competitive environment remains fragmented for cat litter and other pet products
Retail e-commerce leads, while veterinary clinics sees high growth

PROSPECTS AND OPPORTUNITIES

Pet healthcare set to see the best performance within pet products
Retail e-commerce will remain the leading channel, whilst grocery retailers set to remain subdued
Pet travel presents opportunities for players in other pet products