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市場調查報告書
商品編碼
1916700
全球寵物保健品市場:預測(至2032年)-依產品、寵物類型、劑型、成分、通路、應用及地區進行分析Pet Wellness Supplements Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Form, Source, Distribution Channel, Application and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球寵物保健品市場價值將達到 24 億美元,到 2032 年將達到 36 億美元,在預測期內的複合年成長率為 5.9%。
寵物保健品是專門配製的營養產品,其作用超越了基礎營養,旨在支持和提升寵物的整體健康和福祉。這些保健品包含維生素、礦物質、益生菌、草本萃取物和功能性營養素,旨在促進免疫功能、關節健康、消化平衡、皮膚和毛髮活力以及認知功能。保健品有多種形式——咀嚼片、粉劑、液體和膠囊——可根據寵物的種類、年齡和健康狀況進行客製化。透過滿足特定的健康需求並預防營養缺乏,寵物保健品可以與均衡的飲食和定期的獸醫護理相輔相成,幫助您的寵物保持活力、延長壽命並提高生活品質。
寵物擬人化趨勢
隨著越來越多的飼主將寵物視為家庭成員,並優先考慮寵物的健康和壽命,「寵物擬人化」的趨勢正在推動寵物保健品市場的發展。這種行為轉變帶動了對增強免疫力、關節支持、消化健康和認知功能等保健品的需求。消費者正在尋找高品質、科學配方且符合人類健康趨勢的產品,例如益生菌和草藥混合物。隨著預防保健意識的增強,寵物保健品已成為日常健康解決方案的重要組成部分,推動了全球市場的持續擴張。
監管挑戰
監管挑戰對市場構成重大阻礙因素。不同國家對成分核准、標籤和安全有著不同的標準,這給尋求全球擴張的製造商帶來了複雜的問題。遵守嚴格的法規會增加生產成本並延遲產品上市。此外,缺乏統一的國際準則往往限制了跨境貿易,阻礙了市場擴張。克服這些監管障礙需要周密的計畫和對法律體制的遵守,以確保產品的安全性、有效性和消費者信任。
產品配方創新
產品配方創新為市場帶來了盈利的機會。製造商正在加速開發針對特定物種、年齡和健康狀況的專用產品,例如益生菌、草本混合物和功能性營養素組合。咀嚼錠、粉末、液體和膠囊等新型給藥形式提高了便利性和遵守用藥。針對特定健康問題(例如消化系統健康、關節支持和皮膚活力)的創新產品不僅能夠使品牌脫穎而出,還能吸引那些尋求高品質、循證健康解決方案的注重健康的寵物飼主主人。
供應鏈問題
供應鏈中斷對市場構成重大威脅。對來自多個地區的原料的依賴,加上物流挑戰和運輸延誤,會影響產品供應並增加成本。諸如地緣政治緊張局勢或自然災害等不可預見的干擾因素,會影響原料採購和生產計畫。這種不穩定性會阻礙及時向零售商和消費者交付產品,進而影響品牌聲譽和收入。高效率的供應鏈管理和緊急時應對計畫對於降低這些風險和維護市場穩定至關重要。
新冠感染疾病對寵物保健品市場產生了多重影響。雖然封鎖措施暫時中斷了生產和分銷管道,但居家時間的增加也帶動了寵物飼養量的上升。人們對寵物健康和免疫力的關注度提高,導致針對免疫支持、消化健康和整體保健的營養補充劑需求激增。疫情加速了線上寵物產品零售的普及,開闢了新的成長管道,並將消費者的購買行為轉向更便利、更注重長期健康投資的產品。
預計在預測期內,小型動物市場將佔據最大的市場佔有率。
由於兔子、天竺鼠和倉鼠等寵物越來越受歡迎,推動了對專用保健品的需求,預計在預測期內,小型動物市場將佔據最大的市場佔有率。這些動物需要含有維生素、礦物質和益生菌的針對性營養,以維持消化系統健康、免疫力和活力。寵物飼主對不同物種特定健康需求的意識提升,加上寵物飼養率的不斷成長,都促進了這個細分市場的成長。製造商正致力於研發滿足這些獨特營養需求的專用配方。
預計在預測期內,消化健康領域將實現最高的複合年成長率。
預計在預測期內,消化健康領域將達到最高成長率。這主要是由於人們越來越關注寵物的胃腸道疾病,例如腹脹、腹瀉和營養吸收障礙,從而推動了益生菌、益生元和消化酵素補充劑的需求。寵物飼主越來越重視預防保健,以改善寵物的整體健康狀況和延長其壽命。配方創新,例如天然且偏好補充劑,正在推動這些產品的普及。這種對消化健康的關注與寵物營養功能性和預防性營養的更廣泛趨勢一致,從而推動了該領域的快速成長。
預計亞太地區將在預測期內佔據最大的市場佔有率,因為可支配收入的成長和寵物擁有率的提高正在推動寵物保健品的需求。人們日益將寵物擬人化,以及對預防性健康措施的意識不斷增強,進一步促進了市場擴張。中國、印度和日本等主要市場正經歷強勁成長,這得益於寵物擁有量的增加、消費者生活方式的改變以及包括電子商務在內的零售通路的拓展,使亞太地區成為全球市場收入的主要貢獻者。
預計北美地區在預測期內將實現最高的複合年成長率,這主要得益於該地區較高的寵物擁有率以及消費者對預防性醫療保健和高階營養產品的濃厚興趣,這些因素正在推動相關產品的快速普及。先進的零售基礎設施、消費者對功能性營養補充劑日益成長的認知以及創新產品(例如針對免疫、關節和消化系統健康的定向產品開發)也為成長做出了貢獻。此外,成熟的法規結構確保了產品的安全性和質量,增強了消費者信心,並加速了市場滲透,使北美成為重要的成長中心。
According to Stratistics MRC, the Global Pet Wellness Supplements Market is accounted for $2.4 billion in 2025 and is expected to reach $3.6 billion by 2032 growing at a CAGR of 5.9% during the forecast period. Pet wellness supplements are specially formulated products designed to support and enhance the overall health and well-being of animals beyond basic nutrition. These supplements include vitamins, minerals, probiotics, herbal extracts, and functional nutrients aimed at promoting immune function, joint health, digestive balance, skin and coat vitality, and cognitive function. They can be administered as chewables, powders, liquids, or capsules, tailored to different species, ages, and health conditions. By addressing specific health needs and preventing deficiencies, pet wellness supplements help pets maintain vitality, longevity, and quality of life, complementing a balanced diet and regular veterinary care.
Pet Humanization Trend
The pet humanization trend is profoundly driving the pet wellness supplements market, as owners increasingly treat pets as family members and prioritize their health and longevity. This behavioral shift has spurred demand for specialized supplements targeting immunity, joint support, digestive wellness, and cognitive function. Consumers seek high-quality, scientifically formulated products that mirror human health trends, such as probiotics and herbal blends. As awareness of preventive care grows, pet wellness supplements are becoming essential daily health solutions, fueling sustained market expansion globally.
Regulatory Challenges
Regulatory challenges pose a significant restraint on the market. Different countries enforce varying standards for ingredient approval, labeling, and safety, creating complexities for manufacturers seeking global distribution. Compliance with stringent regulations can increase production costs and delay product launches. Additionally, the lack of harmonized international guidelines often limits cross-border trade, restricting market expansion. These regulatory hurdles necessitate careful planning and adherence to legal frameworks to ensure product safety, efficacy, and consumer trust.
Innovation in Product Formulations
Innovation in product formulations presents a lucrative opportunity for the market. Manufacturers are increasingly developing specialized products, such as probiotics, herbal blends, and functional nutrient combinations, tailored to species, age, and health conditions. Novel delivery formats, including chews, powders, liquids, and capsules, enhance convenience and compliance. By addressing targeted health concerns such as digestive health, joint support, and skin vitality, innovation not only differentiates brands but also attracts health-conscious pet owners seeking scientifically backed, high-quality wellness solutions.
Supply Chain Issues
Supply chain disruptions represent a critical threat to the market. Dependence on raw materials from multiple regions, coupled with logistical challenges and transportation delays, can affect product availability and increase costs. Unexpected disruptions, such as geopolitical tensions or natural disasters, may impact ingredient sourcing and manufacturing timelines. Such instability can hinder timely delivery to retailers and consumers, affecting brand reputation and revenue. Efficient supply chain management and contingency planning are essential to mitigate these risks and maintain market stability.
The Covid-19 pandemic influenced the pet wellness supplements market in multiple ways. While lockdowns temporarily disrupted production and distribution channels, they also increased pet adoption rates as people spent more time at home. Heightened awareness of health and immunity for pets led to a surge in demand for supplements targeting immune support, digestive health, and overall wellness. The pandemic accelerated online retail adoption for pet products, creating new channels for growth and reshaping consumer purchasing behaviors toward convenience and long-term health investment.
The small mammals segment is expected to be the largest during the forecast period
The small mammals segment is expected to account for the largest market share during the forecast period due to rising popularity of pets such as rabbits, guinea pigs, and hamsters has driven demand for specialized wellness supplements. These animals require targeted nutrition, including vitamins, minerals, and probiotics, to maintain digestive health, immunity, and vitality. Increased awareness among pet owners about species-specific health requirements, coupled with rising pet adoption rates, supports the growth of this segment. Manufacturers are focusing on tailored formulations to meet these unique nutritional needs.
The digestive health segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the digestive health segment is predicted to witness the highest growth rate, due to growing concerns about gastrointestinal issues in pets, such as bloating, diarrhea, and nutrient absorption challenges, have fueled demand for probiotics, prebiotics, and digestive enzyme supplements. Pet owners increasingly prioritize preventive care to enhance overall health and longevity. Innovation in formulation, such as natural and palatable supplements, is driving adoption. This focus on digestive wellness aligns with the broader trend of functional and preventive pet nutrition, positioning the segment for rapid growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable income, and increased pet ownership are driving demand for pet wellness supplements. Cultural shifts toward pet humanization and greater awareness of preventive health measures further supports market expansion. Key markets such as China, India, and Japan are witnessing strong growth due to a combination of rising pet adoption, evolving consumer lifestyles, and expanding retail channels, including e-commerce, making Asia Pacific a dominant contributor to global market revenue.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to High pet ownership, coupled with a strong focus on preventive healthcare and premium nutrition, is fueling rapid adoption. Advanced retail infrastructure, widespread awareness of functional supplements, and innovative product offerings, including targeted formulations for immunity, joint, and digestive health, contribute to growth. Additionally, the region's mature regulatory framework ensures product safety and quality, fostering consumer trust and accelerating market penetration, making North America a key growth hotspot.
Key players in the market
Some of the key players in Pet Wellness Supplements Market include Nestle Purina Petcare, NOW Foods, Mars Petcare, PetHonesty, Zoetis Inc., Zesty Paws, Bayer AG, Ark Naturals, Hill's Pet Nutrition, Food Science Corporation, Nutramax Laboratories, VetriScience Laboratories, Virbac, NaturVet (Nutri-Vet) and Kemin Industries.
In June 2025, Zoetis has signed a strategic consulting deal with global IT firm Infosys to boost its digital capabilities and IT operations. Under the long-term engagement, Infosys will integrate advanced AI and automation solutions to enhance agility, improve operational efficiency, and better support veterinarians, livestock producers, and pet owners worldwide.
In December 2025, Zoetis and Colorado State University's AgNext have launched a strategic cattle research collaboration to deepen scientific understanding of sustainable livestock production. The partnership will gather baseline data on greenhouse gas emissions and conduct lifecycle assessments to inform better animal health, in response to evolving sustainability goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.