印度消費者健康市場

受消費者偏好和生活方式變化的推動，印度消費者健康市場規模預計將在 2024 年強勁成長，以金額為準將成長近兩位數。成長的主要動力包括可支配收入的增加、都市化和雙收入家庭的增加。忙碌的生活方式，尤其是在都市區，意味著消費者正在尋找便利的健康解決方案，從而推動對預防性保健產品和補充品的需求。

本報告研究了印度消費者健康市場，並提供了市場概況以及最新的零售資料、市場機會和 2020-2024 年期間的前景。

目錄

目錄及表格

執行摘要

市場指標

市場資料

附錄

免責聲明

定義

資訊來源

印度止痛藥

關鍵資料發現

2024 年的發展

• 速效止痛藥將在 2024 年推動止痛藥的成長
• 新形式徹底改變了印度的局部止痛藥/麻醉藥
• 運動員協助擴大止痛藥產品線

前景與機遇

• 預計預測期內體力活動的增加將促進局部止痛藥/麻醉藥的銷售
• 預測期內，品牌將多元化，以保持相關性
• 止痛藥的普及推動了成長

分類資料

印度的咳嗽、感冒和過敏（花粉症）治療方法

關鍵資料發現

2024 年的發展

• 受草藥和傳統產品的偏好，咳嗽、感冒和過敏（花粉症）藥物正在經歷溫和成長。
• 污染和惡劣天氣推動減充血劑的成長
• 2024 年，維克斯將繼續保持咳嗽、感冒和花粉症治療藥物領域的領先地位

前景與機遇

• 消費者對預防保健的興趣增加將推動成長
• 咳嗽藥品質問題預計將影響消費者信心
• 新形式和配方助力持續成長

分類資料

印度的胃腸藥物

關鍵資料發現

2024 年的發展

• 2024 年熱浪將推動腹瀉藥物成長
• 印度風味和便捷形式推動消化器官系統藥物的成長
• 葛蘭素史克公司以 Eno 引領胃腸道藥物市場，在快消品領域獲得青睞

前景與機遇

• 久坐的生活方式和不健康的習慣推動對消化器官系統藥物的需求
• 預計在整個預測期內，家庭療法的競爭將持續下去。
• 整體健康解決方案可能會限制消化器官系統藥物的成長

分類資料

印度的皮膚科

關鍵資料發現

2024 年的發展

• 在外用殺菌劑/消毒劑和外用抗真菌藥物的推動下，皮膚病藥物預計將出現強勁成長。
• 2024 年多功能產品將越來越受歡迎
• 國內企業在皮膚科領域保持強勢

前景與機遇

• 皮膚和頭髮健康意識推動皮膚病學的發展
• 預測期內，氣候因素預計將推動局部抗真菌藥物的成長
• 預測期內，尿布加工為新品牌帶來成長機會

分類資料

印度的 NRT 戒菸輔助產品

關鍵資料發現

2024 年的發展

• 消費者戒菸動力的增強推動了 NRT戒煙輔助劑的成長
• 各種形式為吸菸者提供客製化的戒菸解決方案，其中口香糖占主導地位
• Nicotex 憑藉豐富的產品陣容和廣泛的可及性處於領先地位

前景與機遇

• 行為療法與 NRT 戒菸輔助手段的結合有望成為主要成長動力
• 預計預測期內，負擔能力挑戰將限制成長
• 非尼古丁替代品可能會加劇 NRT 戒菸輔助產品的競爭

類別指標

分類資料

印度的眼部護理

關鍵資料發現

2024 年的發展

• 眼科預計將出現溫和成長，但處方藥的競爭日益激烈
• 預計 2024 年空氣污染導致的眼部護理需求將增加
• 印度艾爾根公司在眼部護理領域保持領先地位

前景與機遇

• 對處方藥的依賴可能會在預測期內限制眼科護理的成長
• 數位化滲透率的提高有望促進眼科保健產業的成長機會
• 眼鏡產品可能會影響品類成長

分類資料

印度的創傷護理

關鍵資料發現

2024 年的發展

• 2024 年在線批量購買創傷護理的好處
• 擴大產品選擇推動創傷護理成長
• 拜爾斯道夫的 Hansaplast 在印度創傷護理領域保持領先地位

前景與機遇

• 價格仍然是創傷護理採購的關鍵因素
• 將重點擴大到成年人，以擴大創傷護理消費群
• 印度急救箱潛力尚未開發

分類資料

印度維生素

關鍵資料發現

2024 年的發展

• 由於認知度的提高和針對性的方法，單一維生素的成長速度超過了綜合維他命
• 適合不同年齡層和營養需求的綜合維他命
• 2024 年印度維生素競爭將愈演愈烈

前景與機遇

• 預計在預測期內，維生素 B 和 D 仍將是主要的單一維他命
• 新型維生素持續吸引消費者
• 預測期內線上通路將推動維生素成長

分類資料

印度營養補充品

關鍵資料發現

2024 年的發展

• 預計 2024 年膳食補充劑將達到兩位數成長
• 隨著注重整體健康的營養補充品的出現，健康相關產品越來越受歡迎。
• 品牌合作和名人代言推動了營養補充品的參與度和知名度

前景與機遇

• 消費者對健康和保健態度的改變推動了對膳食補充劑的需求
• 由於美容與健康的協同效應，皮膚和頭髮保健品的銷售額預計將增加
• 人們對荷爾蒙的認知不斷提高，增加了女性營養補充劑的成長潛力

分類資料

印度的體重管理與健康

關鍵資料發現

2024 年的發展

• 印度肥胖率上升和城市生活方式推動體重管理和健康需求
• 2024 年健康減肥補充劑需求將上升
• 康寶萊的策略夥伴關係和促銷活動增強了其在印度的領導地位

前景與機遇

• 製藥公司可望改變印度的體重管理和健康趨勢
• 未來幾年跨產業合作將連結健身和營養
• 創新產品，讓您的體重管理和健康更加多元

分類資料

印度的運動營養

關鍵資料發現

2024 年的發展

• 2024 年運動營養將實現強勁的兩位數成長
• 線上平台和數位媒體增加了人們對運動營養的獲取和認知
• 2024 年機能性食品品牌將加劇運動營養領域的競爭

前景與機遇

• 隨著食品安全與服務管理局 (FSSAI) 加強對蛋白質補充劑的監管，注重品質的品牌將受益
• ICMR 關於蛋白質補充劑的指南對未來幾年的運動營養提出了挑戰
• 植物來源蛋白預計在預測期內將成長

分類資料

印度草藥/傳統產品

關鍵資料發現

2024 年的發展

• 健康意識趨勢推動草藥/傳統膳食補充劑實現兩位數成長
• 2024 年：成分透明度將提高消費者對草藥/傳統產品的信任
• Dabur 繼續在草藥/傳統產品領域領先，其次是 Emami

前景與機遇

• 熟悉傳統阿育吠陀知識和促進生長的天然成分
• 對抗廣泛使用的草藥和傳統咳嗽、感冒和過敏藥物的家庭療法
• 消費品和營養保健品品牌的湧入將推動草藥/傳統產品的成長

分類資料

印度兒童消費者健康

關鍵資料發現

2024 年的發展

• 父母的擔憂和營養需求推動兒科消費者健康成長
• 吸引兒童的創新形式的兒科維生素和膳食補充劑
• 旗艦品牌進軍兒科消費者保健領域

前景與機遇

• 隨著父母對兒童健康的投資不斷增加，兒童消費者健康預計將蓬勃發展
• 成長的動力來自於對自然主義的堅持和安全感
• 兒科消費者健康以城市為中心的特徵可能會阻礙更廣泛的成長

分類資料

In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households. With busier lifestyles, especially in urban settings, consumers are seeking convenient health solutions, driving demand for preventive health products and su...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fast-acting pain relievers drive growth in analgesics in 2024
• New formats revolutionise topical analgesics/anaesthetic in India
• Sports personalities help expand the product range in analgesics

PROSPECTS AND OPPORTUNITIES

• Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
• Brands will diversify to stay relevant in the forecast period
• Convenient availability will drive growth in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
• Pollution and adverse climate conditions drive growth for decongestants
• Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024

PROSPECTS AND OPPORTUNITIES

• Increased consumer focus on preventive health to drive growth
• Quality issues in cough remedies expected to impact consumer confidence
• New formats and formulations to sustain growth

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Heatwaves drive growth for diarrhoeal remedies in 2024
• Indianised flavours and convenient formats fuel growth in digestive remedies
• GSK leads digestive remedies with Eno, gaining traction from quick commerce

PROSPECTS AND OPPORTUNITIES

• Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
• Competition from home remedies expected to persist in the forecast period
• Holistic wellness solutions might limit the growth of digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
• Multipurpose products grow in popularity in 2024
• Domestic companies maintain their strength in dermatologicals

PROSPECTS AND OPPORTUNITIES

• Awareness of skin and hair health to drive growth in dermatologicals
• Topical antifungals set to grow in the forecast period, due to climate factors
• Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
• Diverse formats empower smokers with tailored cessation solutions, but gum dominates
• Nicotex leads with a diverse product range and wide accessibility

PROSPECTS AND OPPORTUNITIES

• Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
• Affordability challenges expected to limit growth in the forecast period
• Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care sees moderate value growth, but competition from prescription medications
• Pollution-driven demand for eye care observed in 2024
• Allergen India maintains its lead in eye care

PROSPECTS AND OPPORTUNITIES

• Reliance on prescriptions may limit growth for eye care in the forecast period
• Rising digital penetration could boost opportunities for growth for eye care
• Eyewear might impact the growth of the category

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care benefits from online bulk purchases in 2024
• Expanding product options propel growth in wound care
• Hansaplast by Beiersdorf maintains its lead in wound care in India

PROSPECTS AND OPPORTUNITIES

• Price to remain a key driver in wound care purchases
• Expanding focus on adults to broaden the consumer base in wound care
• Potential of first aid kits remains untapped in India

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
• Multivitamins cater to diverse age groups and nutritional needs
• Competition intensifies in vitamins in India in 2024

PROSPECTS AND OPPORTUNITIES

• Vitamins B and D set to continue to lead single vitamins in the forecast period
• Emerging formats will continue attracting consumers in vitamins
• Online channels to drive growth for vitamins in the forecast period

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements observes double-digit value growth in 2024
• Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
• Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
• Synergy between beauty and wellness set to boost sales of skin and hair health supplements
• Growth potential for dietary supplements for women, driven by hormone awareness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
• Growing demand for wellness-oriented weight loss supplements in 2024
• Herbalife's strategic partnerships and promotions solidify its leadership in India

PROSPECTS AND OPPORTUNITIES

• Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
• Cross-industry collaborations to bridge fitness and nutrition in the coming years
• Innovative products set to diversify weight management and wellbeing

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition achieves high double-digit growth in 2024
• Online platforms and digital media drive accessibility and awareness in sports nutrition
• Functional food brands increase the competition in sports nutrition in 2024

PROSPECTS AND OPPORTUNITIES

• Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
• ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
• Plant-based protein set to rise in the forecast period

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
• Ingredient transparency drives consumer trust in herbal/traditional products in 2024
• Dabur continues to lead herbal/traditional products, closely followed by Emami

PROSPECTS AND OPPORTUNITIES

• Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
• Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
• Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in paediatric consumer health driven by parental concerns and nutritional needs
• Innovative formats of paediatric vitamins and dietary supplements to appeal to children
• Flagship brands are entering paediatric consumer health

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health is expected to flourish along with growing parental investment in children's health
• Growth set to be driven by natural claims and safety perceptions
• Urban-centric nature of paediatric consumer health may prevent broader growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029