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1733347

全球數位英語學習市場規模（按最終用戶、部署、地理區域和預測）

Global Digital English Language Learning Market Size By End-User (Non-Academic Learners, Academic Learners), By Deployment (On-Premise Deployment, Cloud-Based Deployment), By Geographic Scope And Forecast

出版日期: 2025年05月13日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

數位英語學習市場規模及預測

2024 年數位英語學習市場規模為 65.1 億美元，預計到 2032 年將達到 203.7 億美元，2026 年至 2032 年的複合年成長率為 15.32%。

數位化英語學習（DELL）是利用科技來提升英語技能。這可能在教室裡進行，也可能與個別學生一起進行。想像一下以筆記型電腦和 iPad 為中心的教室，而不是以教科書和白板為中心的教室。學生可以使用這些設備參加互動活動、收聽母語人士的播客以及與世界各地的同齡人進行線上聊天。 DELL 的業務範圍已超出了課堂範圍。學生可以使用行動電話下載語言應用程式、觀看帶有字幕的英語電影，並尋找線上導師進行一對一指導。

戴爾正在整合各種數位工具來增強學習體驗。這些工具有助於語言學習的各個方面，從擴大詞彙量和掌握文法到提高發音和流利度。遊戲化經常用於語言學習應用程式中，以使記憶詞彙或練習動詞變位變得更加有趣。語音辨識軟體可以對您的發音進行即時回饋，線上論壇可讓您與其他學生交流並即時提升您的英語能力。

總體而言，DELL 提供了一種充滿活力和互動性的英語學習方式。透過整合技術，戴爾讓各個年齡層、各個背景的學生都能更方便、更有趣、更有效地進行學習。

關鍵市場促進因素

全球化與國際化：隨著組織日益全球化和網路化，世界各地對英語語言能力的需求也日益成長。數位英語學習系統為此需求提供了一個簡單且擴充性的解決方案。

網路普及：隨著高速網路和行動裝置的興起，世界各地的人們可以更輕鬆地進行數位化學習。學習者現在可以隨時隨地參加英語課程，這有助於推動數位學習解決方案的採用。

企業培訓需求：為了在全球市場上競爭，許多公司要求員工提升英語技能。數位英語學習系統為企業培訓計畫提供了擴充性的解決方案，使企業能夠更有效地提升員工的技能。

新興市場：新興市場（尤其是亞太地區和拉丁美洲）的成長為數位英語學習提供者提供了巨大的前景。這些地區有大量人口希望提高英語技能以獲得教育和職業發展。

主要挑戰

技術基礎設施：可靠的網路連線和適當的設備對於成功參與數位化英語學習至關重要。然而，世界各地的技術基礎設施分佈仍然不均衡，農村和經濟落後地區往往缺乏基本的連結性。這種數位落差減少了優質教育內容的獲取，並限制了數位學習平台的採用。解決此問題的措施包括投資基礎設施、與通訊提供者合作以及為服務不足的人群提供補貼和低成本設備和網路存取計劃。

數位落差：獲取數位資源的社會經濟差異造成了英語學習機會的不平等。來自低收入家庭的學習者可能無法獲得充分參與數位學習環境所需的設備、網路連線或技術支援。縮小數位落差需要採取有針對性的干涉措施來提供技術和培訓，包括以社區為基礎的數位素養舉措、行動友善學習平台以及與當地團體的合作。

教師培訓：數位化英語學習系統依賴精通線上教學方法和科技整合的教育工作者。然而，許多教師缺乏有效使用數位平台所需的培訓和支援。為線上教育提供完整的專業發展計劃、研討會和認證，有助於教師創造引人入勝且強大的學習體驗。提供協作網路和同儕學習機會可以讓教師共用知識並提高技能。

內容開發成本：為英語學習者製作高品質的數位學習材料需要在技術、多媒體資源、教學設計和內容創作方面進行大量投資。規模較小的教育機構和新興企業可能會遇到進入市場的財務障礙，從而限制其課程的創新和多樣性。與內容開發人員合作、利用開放教育資源 (OER) 以及尋求教育科技舉措的資金籌措選擇可以幫助最大限度地降低成本並提高公平獲取數位學習工具的機會。

主要趨勢：

混合式學習方法：混合式學習將線上數位平台與傳統的面對面授課相結合，在英語教育中越來越受歡迎。該策略提供了靈活性、量身定做的學習體驗以及線上和實體學習的優勢。教育機構和教育工作者擴大使用視訊會議、虛擬教室和互動練習等數位工具來提高學習成果和參與度。

人工智慧和個人化：人工智慧 (AI) 正在透過提供客製化的學習體驗來改變數位英語學習。此人工智慧平台分析學習者數據，識別優勢和劣勢，並相應地調整材料和活動。自然語言處理 (NLP) 技術可以對發音、語法和詞彙使用情況進行即時回饋，透過互動式、個人化的學習途徑來提高語言能力。

行動學習與微學習：行動裝置的廣泛使用正在加速行動學習（mlearning）在英語教育中的應用。行動應用程式和回應平台允許學生隨時隨地存取課程、實踐活動和互動資訊。微學習模組由簡短的講座和測驗組成，可以吸引學習者的短暫注意力，並透過簡短、集中的課程實現持續學習。

真實內容與資源的整合：數位英語學習平台逐步將現實世界的教學材料融入課程，包括新聞報導、播客、影片、社群媒體訊息等。真實的材料透過讓學生接觸真實的語言、地區口音和文化背景來提高學生的語言和文化能力。內容管理技術和與內容創作者的協作可以輕鬆地為學習者提供與他們的興趣和目標相關的多樣化、最新的資訊。

亞太地區：

亞太地區在數位英語學習市場佔據主導地位。首先，該地區受益於龐大且不斷成長的人口，他們高度重視英語能力。在中國、印度和日本等國家，英語能力被視為職業晉升和獲得全球教育機會的必要條件。這種廣泛的需求為數位化語言學習系統的發展提供了堅實的基礎。

亞太地區正在迅速數位化，網路存取和智慧型手機普及率不斷提高。這場數位革命大大增加了各種線上學習平台的存取權限，使人們可以隨時存取英語學習資源。

最後，許多亞洲國家的中產階級的成長意味著可支配收入的增加。這種經濟轉變將使更多的人投資於數位語言學習工具和資源，從而加強本地數位英語教育市場。因此，亞太地區不僅對英語語言技能有著強烈的需求，也為數位學習環境的創新和擴展提供了沃土。

拉丁美洲：

預計未來幾年世界其他地區，尤其是拉丁美洲，數位英語學習市場將快速成長。拉丁美洲的年輕人口正在快速成長，網路連線也日益緊密，對數位教育解決方案的需求龐大。這一代人的趨勢，加上智慧型手機普及率的提高，為利用數位平台提高英語能力提供了堅實的基礎。

此外，許多拉丁美洲國家的經濟成功凸顯了英語作為職業發展和全球交流的必要技能的重要性。這一認知鼓勵個人和企業投資線上語言學習工具。此外，拉丁美洲各國政府正在迅速認知到英語素養的戰略價值，並將數位資源納入正規教育框架，以提高從學齡開始的語言習得能力。

因此，預計數位英語學習市場將在世界其他地區，特別是拉丁美洲迅速擴張。人口趨勢、新興數位基礎設施、經濟發展和重視語言能力的教育改革等因素表明，在這個動態變化的市場領域中，數位學習解決方案的前景光明。

Digital English Language Learning (DELL) is the use of technology to improve English skills. This might occur in a classroom context or for individual students. Consider a classroom that has transitioned from textbooks and whiteboards to a center of laptops and iPads. Students can utilize these devices to access interactive activities, listen to podcasts with native speakers, and even engage in online chats with peers from all around the world. DELL extends beyond the classroom boundaries. Students can use their cell phones to download language apps, watch English movies with subtitles, or find online instructors for personalized education.

DELL incorporates a variety of digital tools to improve the learning experience. These tools can help with all aspects of language acquisition, from expanding vocabulary and mastering grammar to enhancing pronunciation and fluency. Gamification tactics are frequently used in language learning apps to make remembering vocabulary or practicing verb conjugations more entertaining. Speech recognition software can provide quick feedback on pronunciation, whilst online forums allow students to communicate with others and improve their English in real-time.

Overall, DELL provides a vibrant and interactive way to learn English. By integrating technology, DELL makes learning more accessible, interesting, and effective for students of all ages and backgrounds.

Key Market Drivers:

Globalization and Internationalization: As organizations become more global and networked, there is an increased need for English language abilities around the world. Digital English language learning systems provide simple and scalable solutions to address this need.

Increasing Internet Penetration: With the increasing availability of high-speed Internet and mobile devices, digital learning has become more accessible to individuals all over the world. Learners can now access English language classes at any time and from any location, boosting the adoption of digital learning solutions.

Corporate Training Needs: In order to compete in the global marketplace, many organizations demand their staff to improve their English language skills. Digital English language learning systems provide scalable solutions for corporate training programs, allowing businesses to upskill their workers more efficiently.

Emerging Markets: The growth of emerging markets, notably in Asia-Pacific and Latin America, offers considerable prospects for digital English language learning providers. These regions have a substantial population that wants to improve their English skills for educational and professional progress.

Key Challenges:

Technological Infrastructure: Access to a dependable internet connection and appropriate devices is critical for successful participation in digital English language learning. However, the global distribution of technological infrastructure is still uneven, with rural and economically disadvantaged places frequently missing basic connectivity. This digital divide reduces access to high-quality educational content, restricting the reach of digital learning platforms. Addressing this issue would include investments in infrastructure development, collaboration with telecommunications providers, and programs to give subsidized or low-cost devices and internet access to underserved populations.

Digital Divide:Socioeconomic differences in access to digital resources increase unequal possibilities for English language learning. Learners from lower-income families may lack access to the gadgets, internet connectivity, and technical support required to fully participate in digital learning settings. To bridge the digital divide, focused interventions such as community-based digital literacy initiatives, mobile-friendly learning platforms, and collaborations with local groups are required to give access to technology and training.

Teacher Training:Digital English language learning systems rely on educators who are skilled at online teaching approaches and technological integration. However, many teachers may lack the necessary training and assistance to utilize digital platforms effectively. Providing complete professional development programs, workshops, and certifications for online teaching can help instructors produce interesting and powerful learning experiences. Collaborative networks and peer learning opportunities let teachers share knowledge and build their skills.

Cost of Content Development: Creating high-quality digital material for English language learners necessitates significant investments in technology, multimedia resources, instructional design, and content creation. Smaller educational providers and startups may encounter financial impediments to market access, which limits course innovation and diversity. Collaboration with content developers, using open educational resources (OER), and pursuing financing options for educational technology initiatives can help to minimize costs and improve equitable access to digital learning tools.

Key Trends:

Blended Learning Approaches: Blended learning, which combines online digital platforms with traditional in-person instruction, is gaining popularity in English language education. This strategy provides flexibility, tailored learning experiences, and the advantages of both online and in-person interactions. Institutions and educators are increasingly using digital tools like video conferencing, virtual classrooms, and interactive exercises to improve learning outcomes and engagement.

AI and Personalization: Artificial intelligence (AI) is transforming digital English language learning by allowing for tailored learning experiences. AI-powered platforms analyze learner data, identifying strengths and weaknesses, and tailoring material and activities accordingly. Natural language processing (NLP) technologies enable real-time feedback on pronunciation, grammar, and vocabulary usage, hence improving language competency through interactive and personalized learning routes.

Mobile Learning and Microlearning: The widespread availability of mobile devices has accelerated the implementation of mobile learning (m-learning) in English language education. Mobile apps and responsive platforms allow students to access courses, practice activities, and interactive information at any time and from any location. Microlearning modules, made up of bite-sized lectures and quizzes, appeal to learners' short attention spans and allow for continual learning through quick, focused sessions.

Integration of Authentic Content and Resources: Digital English language learning platforms are progressively incorporating actual materials, such as news articles, podcasts, videos, and social media information, into their curriculum. Authentic resources expose students to real-world language usage, regional accents, and cultural contexts, which promotes linguistic competency and cultural competence. Content curation technologies, as well as collaborations with content producers, make it easier to acquire diverse and current information that is relevant to learners' interests and goals.

Asia Pacific:

The Asia Pacific region's dominance in the Digital English Language Learning Market. First and foremost, the region benefits from a sizable and growing population that sets a high value on English proficiency. Countries such as China, India, and Japan see English proficiency as critical for job progression and access to worldwide educational opportunities. This widespread demand provides a solid foundation for the development of digital language learning systems.

Asia-Pacific has witnessed fast digital development, resulting in broad internet access and smartphone use. This digital revolution has dramatically enhanced the accessibility of online learning platforms across a wide range of demographics, allowing people to engage with English language learning resources whenever they want.

Finally, the growing middle class in many Asian countries signals an increase in disposable income. This economic transition allows more people to invest in digital language learning tools and resources, which strengthens the regional market for digital English language education. As a result, the Asia Pacific region not only demonstrates a strong need for English language skills but also provides a fertile ground for innovation and expansion within the digital learning landscape.

Latin America:

In the Digital English Language Learning Market, the "Rest of the World" category, notably Latin America, is expected to grow rapidly in the future years. Latin America stands out for its rapidly growing young population and increased internet connectivity, which are fueling a significant need for digital educational solutions. This generational trend, together with rising smartphone prevalence, provides a solid foundation for the use of digital platforms that promote English language ability.

Furthermore, the economic success of many Latin American countries emphasizes the importance of English as a necessary ability for professional advancement and global communication. This recognition encourages both individuals and corporations to invest in language learning tools available online. Furthermore, governments across Latin America are rapidly recognising the strategic value of English literacy, including digital resources in formal education frameworks to improve language acquisition from the start of school.

As a result, the "Rest of the World" region, particularly Latin America, is expected to experience rapid expansion in the Digital English Language Learning Market. The combination of demographic demographics, rising digital infrastructure, economic development, and language proficiency-focused educational reforms all contribute to a bright future for digital learning solutions in this dynamic and changing market segment.

Global Digital English Language Learning Market: Segmentation Analysis

The Global Digital English Language Learning Market is Segmented on the basis of End-User, Deployment, And Geography.

Digital English Language Learning Market Segmentation Analysis

Digital English Language Learning Market, By End-User

Non-Academic Learners
Academic Learners

Based on End-User, the market is bifurcated into Non-Academic Learners and Academic Learners. Non-adult learners are currently the fastest-growing component of the Digital English Language Learning Market. This is due to a variety of circumstances. First and foremost, adults are increasingly looking for flexible and accessible alternatives to improve their English for professional development or tourism. Digital platforms address this need by providing bite-sized classes and on-demand learning regimens. Second, the growing popularity of gamified learning apps and mobile-friendly interfaces makes learning English more interesting and easier for working adults. While academic learners represent a sizable market, the non-academic segment's emphasis on flexibility and accessibility is driving its rapid rise.

Digital English Language Learning Market, By Deployment

On-Premise Deployment
Cloud-Based Deployment

Based on Deployment, the market is bifurcated into On-premise Deployment and Cloud-based Deployment. Cloud-based deployment is the dominant and fastest-growing segment of the Digital English Language Learning Market. This domination originates from its accessibility since students can access content from any device with an internet connection. Cloud-based platforms also have scalability, allowing providers to easily accommodate a rising user base without incurring major cost hikes or performance degradation. This is critical for accessing the diverse worldwide audience that wants to enhance their English skills. While on-premise systems provide benefits to some institutions in terms of data protection, they have limits.

Key Players

The "Global Digital English Language Learning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Berlitz Languages, Pearson ELT, Sanako Corporation, EF Education First, Inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw-Hill Education, Onwards Learning, and OKpanda. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

Digital English Language Learning Market Recent Developments
In May 2021, Swiss Education Group (SEG) announced its new partnership with Education First (EF), granting new benefits to SEG students and alumni.
In June 2021, Pearson Teacher Education & Learning Academy announced the launch of the Pearson English Language Teacher Development Program (Pearson ELTD), a level 6 international teaching qualification accredited by Trinity College London.
In June 2020, Permira acquired EF Education First - Kids and Teens Business for an undisclosed amount. Permira is a global private equity firm that provides long-term investments to growing businesses.

1 INTRODUCTION OF GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET

1.1 Introduction of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET, BY END-USER

5.1 Overview
5.2 Non-Academic Learners
5.3 Academic Learners

6 GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET, BY DEPLOYMENT

6.1 Overview
6.2 On-Premise Deployment
6.3 Cloud-Based Deployment

7 GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL DIGITAL ENGLISH LANGUAGE LEARNING MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Berlitz Languages
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Pearson ELT
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Sanako Corporation
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 EF Education First
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Inlingua
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Houghton Mifflin Harcourt
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 LearnCube
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 McGraw-Hill Education
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Onwards Learning
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 OKpanda
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments