數位英語學習市場規模、佔有率、成長分析（按部署模式、按業務類型、按最終用戶、按地區）- 產業預測（2025 年至 2032 年）

Digital English Language Learning Market Size, Share, and Growth Analysis, By Deployment Mode (On-Premises, Cloud-Based), By Business Type (Business-To-Business (B2B), Business-To-Consumer (B2C)), By End User, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月02日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球數位英語學習市場規模將達到 79 億美元，從 2024 年的 89 億美元成長到 2032 年的 229.9 億美元，預測期內（2025-2032 年）的複合年成長率為 12.6%。

在全球化和數位轉型加速的背景下，對有效英語語言習得的需求正在飆升。英語在教育環境、職場和移民中變得越來越重要，促使組織和學習者採用提供易於存取、靈活和個人化體驗的數位語言學習平台。此類平台通常包含遊戲化課程、人工智慧回饋和行動可訪問性，以相對較低的成本激勵不同年齡層和地區的學習。影響全球數位英語學習市場的一個關鍵趨勢是人工智慧和自我調整學習技術的整合，這可以提高學生的成績並實現與企業技能提升和教育目標一致的客製化課程。此外，政府和私人實體對教育科技基礎設施的大量投資，尤其是在亞太地區和拉丁美洲，正在推動市場成長。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益同比對比（2022-2024 年）

主要企業簡介

51Talk Online Education Group
Berlitz Corp.
Cambridge University Press
Cengage Learning Holdings II Inc.
Chegg Inc.
Duolingo Inc.
ELSA Co. Ltd.
inlingua International Ltd.
IXL Learning Inc.
John Wiley and Sons Inc.
Oxford University Press
Pearson Plc
Sanako
VIPKID HK Ltd.
Voxy Inc.

結論和建議

簡介目錄

Product Code: SQMIG25R2033

Global Digital English Language Learning Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.9 billion in 2024 to USD 22.99 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

As globalization and digital transformation accelerate, the demand for effective English language acquisition is surging. English is increasingly vital in educational settings, workplaces, and migration, prompting organizations and learners to embrace digital language learning platforms that offer accessible, flexible, and personalized experiences. These platforms often incorporate gamified lessons, AI-driven feedback, and mobile accessibility, fostering engagement across various age groups and locations at a relatively low cost. A key trend shaping the global digital English language learning market is the integration of AI and adaptive learning technologies, allowing for tailored lessons that enhance student outcomes and align with corporate upskilling and educational goals. Furthermore, significant investments in edtech infrastructure by governments and private entities, particularly in the Asia-Pacific and Latin America, are propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital English Language Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital English Language Learning Market Segments Analysis

Global Digital English Language Learning Market is segmented by Deployment Mode, Business Type, End User and region. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Business Type, the market is segmented into Business-To-Business (B2B) and Business-To-Consumer (B2C). Based on End User, the market is segmented into Non-Academic Learners and Academic Learners. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital English Language Learning Market

The global digital English language learning market is being significantly fueled by the rising demand for English proficiency, which is essential for international business, education, and migration. As English remains the primary language for global communication, both businesses and educational institutions are increasingly recognizing the need for language training to enhance employability and facilitate mobility. This trend has led to a notable investment in English language solutions, allowing various regions and audiences to adopt these learning tools effectively. Consequently, the market is experiencing robust growth as individuals seek to improve their English skills for diverse opportunities.

Restraints in the Global Digital English Language Learning Market

The Global Digital English Language Learning market faces significant challenges due to disparities in internet access and device availability, especially in lower-income and rural regions. As digital transformation progresses, these gaps hinder the growth potential of online English learning platforms, resulting in unequal educational opportunities for learners. Consequently, this digital divide restricts market expansion and profitability in certain geographical areas and socio-economic segments. Addressing these issues is crucial for ensuring that the benefits of digital language learning can be equitably shared across diverse populations, thus enhancing the overall market potential.

Market Trends of the Global Digital English Language Learning Market

The Global Digital English Language Learning market is increasingly driven by the adoption of artificial intelligence and adaptive learning technologies, as these innovations enable a more personalized and effective learning experience. AI-powered platforms assess learners' proficiency in real-time, tailoring content to meet individual needs and preferences, which significantly enhances engagement and retention rates. This shift towards customized learning pathways not only empowers learners but also guides the strategic planning of EdTech providers, ensuring they align with evolving demands. As institutions and learners seek more impactful solutions, the integration of AI will continue to play a pivotal role in shaping future market trends in digital language education.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global Digital English Language Learning Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premises
Cloud-Based

Global Digital English Language Learning Market Size by Business Type & CAGR (2025-2032)

Market Overview
Business-To-Business (B2B)
Business-To-Consumer (B2C)

Global Digital English Language Learning Market Size by End User & CAGR (2025-2032)

Market Overview
Non-Academic Learners
Academic Learners

Global Digital English Language Learning Market Size & CAGR (2025-2032)

North America (Deployment Mode, Business Type, End User)
- US
- Canada
Europe (Deployment Mode, Business Type, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Mode, Business Type, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Mode, Business Type, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Mode, Business Type, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

51Talk Online Education Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Berlitz Corp.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cambridge University Press
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cengage Learning Holdings II Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chegg Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duolingo Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ELSA Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
inlingua International Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IXL Learning Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Wiley and Sons Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oxford University Press
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pearson Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanako
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VIPKID HK Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voxy Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments