英語語言學習市場規模、佔有率、成長分析及產業預測（依年齡層、精熟度、授課方式及地區）- 2025 年至 2032 年

預計 2023 年全球英語學習市場價值將達到 261 億美元，從 2024 年的 286.6 億美元成長到 2032 年的 605.4 億美元，預測期內（2025-2032 年）的複合年成長率為 9.8%。

英語學習市場在很大程度上受到商業和教育全球化的推動，英語正逐漸成為全球溝通、貿易和外交的主要媒介。跨國公司越來越需要精通英語的員工，以便有效地與國際合作夥伴溝通，打入全球市場，並加速職涯發展。同時，想要進入知名英語大學的學生必須通過雅思和托福等標準化考試來證明自己的英語能力。專業領域和學術領域的這種共同需求，促使人們在正規課程、數位資源和混合式學習解決方案方面投入大量資金，從而推動市場持續成長和創新，並提高了全球英語教育的可及性和品質。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

英語學習市場規模：依年齡層別及複合年成長率（2025-2032）

• 市場概況
• 0-12歲
• 13至18歲
• 18歲或以上

英語學習市場規模：依熟練程度和複合年成長率（2025-2032）

• 市場概況
• 初學者
• 中間的
• 先進的

英語學習市場規模（依授課方式及複合年成長率）(2025-2032)

• 市場概況
• 數位化學習
• 混合式學習
• 傳統課堂學習

英語學習市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司佔有率按部門分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• EF Education First（Switzerland）
• Pearson Plc（United Kingdom）
• VIPKid（Singapore）
• Houghton Mifflin Harcourt（United States）
• New Oriental Education & Technology Group（China）
• Duolingo（United States）
• Rosetta Stone（United States）
• TEFL International（United States）
• Preply（United States）
• GEDU Global Education（China）
• Meten（China）
• Novakid Inc.（United States）
• Eleutian Technology（United States）
• New Channel International Education Group（China）
• Voxy（United States）
• iTutorGroup（Taiwan）
• Inlingua International（Switzerland）
• Wall Street English（Hong Kong）
• Clear English Coach（United States）
• Fluency Corp（United States）

結論和建議

Global English Language Learning Market size was valued at USD 26.1 billion in 2023 and is poised to grow from USD 28.66 billion in 2024 to USD 60.54 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

The English language learning market is significantly propelled by the globalization of business and education, as English emerges as the predominant global medium for communication, trade, and diplomacy. Multinational corporations increasingly seek employees fluent in English to effectively engage with international partners and tap into global markets, facilitating professional advancement. Concurrently, students aspiring to enter esteemed universities in English-speaking countries must showcase English proficiency through standardized exams such as IELTS and TOEFL. This combined demand from both the professional and academic sectors leads to substantial investments in formal courses, digital resources, and blended learning solutions, resulting in continuous growth and innovation within the market, enhancing accessibility and quality of English language education worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global English Language Learning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global English Language Learning Market Segments Analysis

Global English Language Learning Market is segmented by Age Group, Proficiency Level, Delivery Method and region. Based on Age Group, the market is segmented into 0-12 Years, 13-18 Years and Above 18 Years. Based on Proficiency Level, the market is segmented into Beginner, Intermediate and Advanced. Based on Delivery Method, the market is segmented into Digital Learning, Hybrid Learning and Traditional Classroom-Based Learning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global English Language Learning Market

The rise of globalization has established English as the dominant language in the business world, leading to an increased demand from professionals aspiring to build international careers. Organizations are on the lookout for employees with robust English communication abilities, essential for effective negotiations, client interactions, and collaborative efforts across borders. This demand fosters a persistent requirement for corporate training initiatives, thereby propelling the growth of the global English language learning market. As businesses strive for success in diverse environments, the emphasis on mastering English continues to be a key factor in workforce development and competitiveness on the global stage.

Restraints in the Global English Language Learning Market

The Global English Language Learning market faces certain challenges due to limited internet connectivity and inadequate access to digital devices in various regions. This situation particularly affects learners in rural or underdeveloped areas, where the lack of resources hampers their ability to engage with online and AI-powered English learning platforms. Consequently, these barriers hinder access to interactive, personalized, and mobile learning solutions, inhibiting potential market expansion. Despite the increasing global demand for English language education, these constraints can slow down growth and limit opportunities for those who would benefit from such innovative learning methods.

Market Trends of the Global English Language Learning Market

The Global English Language Learning market is witnessing a significant trend towards mobile and microlearning platforms, which are redefining how individuals engage with language acquisition. The rise of mobile applications and microlearning modules offers learners the flexibility to study through bite-sized lessons that fit seamlessly into their busy lives. Features such as gamification enhance motivation and retention, making the learning process more enjoyable and effective. This trend is particularly appealing to young adults and working professionals, broadening the market's reach and fostering adoption across both emerging and developed regions worldwide, ultimately transforming the landscape of language education.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global English Language Learning Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-12 Years
• 13-18 Years
• Above 18 Years

Global English Language Learning Market Size by Proficiency Level & CAGR (2025-2032)

• Market Overview
• Beginner
• Intermediate
• Advanced

Global English Language Learning Market Size by Delivery Method & CAGR (2025-2032)

• Market Overview
• Digital Learning
• Hybrid Learning
• Traditional Classroom-Based Learning

Global English Language Learning Market Size & CAGR (2025-2032)

• North America (Age Group, Proficiency Level, Delivery Method)
  • US
  • Canada
• Europe (Age Group, Proficiency Level, Delivery Method)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Proficiency Level, Delivery Method)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Proficiency Level, Delivery Method)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Proficiency Level, Delivery Method)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• EF Education First (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VIPKid (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Houghton Mifflin Harcourt (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Oriental Education & Technology Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosetta Stone (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TEFL International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preply (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GEDU Global Education (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meten (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novakid Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eleutian Technology (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Channel International Education Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iTutorGroup (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inlingua International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wall Street English (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clear English Coach (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fluency Corp (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations