語言培訓市場規模、佔有率、成長分析、按培訓類型、按交付模式、按學習者類型、按語言類型、按定價模式、按應用、按地區 - 行業預測，2025 年至 2032 年

預計到 2023 年，全球語言培訓市場規模將達到 565 億美元，從 2024 年的 592.1 億美元成長到 2032 年的 861.6 億美元，預測期內（2025-2032 年）的複合年成長率為 4.8%。

在全球化進程加快和對多語言勞動力需求的推動下，全球語言培訓市場正經歷顯著成長。隨著企業國際化的擴張，語言能力變得至關重要，因此需要有效的語言培訓解決方案。人工智慧學習工具和遊戲化平台等技術進步，使語言學習變成了一個引人入勝的過程。電子學習進一步促進了人們獲得靈活、經濟高效的客製化培訓的機會，這些培訓針對特定的語言需求。然而，高昂的培訓成本、農村地區網路存取受限以及對客製化內容的需求等挑戰可能會阻礙市場的成長。即便如此，增加對教育基礎設施的投資以及私部門與教育機構之間的合作也蘊藏著機會。對勞動力培訓的日益關注以及擴增實境/虛擬實境等創新工具的整合，將為該行業帶來光明的未來。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

語言訓練市場規模（依培訓類型及複合年成長率）(2025-2032)

• 市場概覽
• 學術培訓
  • K-12
  • 高等教育
• 企業培訓
  • 商務語言技能
  • 行業特定術語
• 通用培訓
  • 旅行和旅遊
  • 個人成就

語言訓練市場規模（按交付模式和複合年成長率） (2025-2032)

• 市場概覽
• 線上學習
  • 自訂進度的線上培訓
  • 現場講師主導的課程
• 離線學習
  • 課堂教學
  • 私人輔導
• 混合式學習

語言訓練市場規模（依學習者類型及複合年成長率）(2025-2032)

• 市場概覽
• 個人學習者
  • 成人
  • 孩子
• 機構學習者
  • 學校和大學
  • 企業員工

語言訓練市場規模（依語言類型及複合年成長率）(2025-2032)

• 市場概覽
• 英語
• 西班牙語
• 法語
• 瑞典
• 德文
• 日本人
• 其他

語言訓練市場規模（按定價模式和複合年成長率） (2025-2032)

• 市場概覽
• 基於訂閱
• 按課程付費

語言訓練市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 教育與學術
• 商業用途
• 移民和海外教育
• 旅遊與飯店
• 其他

語言訓練市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Duolingo, Inc.
• Babbel（Lesson Nine GmbH）
• IXL Learning
• Pearson plc
• Open English LLC
• Lingoda GmbH
• Preply, Inc.
• Italki HK Ltd.
• Memrise Ltd.
• Voxy, Inc.
• Clozemaster
• Pimsleur（Simon & Schuster）
• FluentU
• Mango Languages, Inc.
• Fluenz, Inc.
• Berlitz Corporation
• Inlingua Group

結論和建議

Global Language Training Market size was valued at USD 56.5 billion in 2023 and is poised to grow from USD 59.21 billion in 2024 to USD 86.16 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The Global Language Training market is experiencing significant growth driven by increasing globalization and the demand for multilingual employees. As businesses expand internationally, the need for language proficiency becomes crucial, necessitating effective language training solutions. Technological advancements, including AI-driven learning tools and gamified platforms, have transformed language acquisition into an engaging process. E-learning has further facilitated access to flexible, cost-effective training tailored to specific linguistic requirements. However, challenges such as high training costs, limited internet access in rural areas, and the need for customized content can hinder market growth. Nonetheless, increased investment in educational infrastructure and collaborations between private and educational entities present opportunities. The rising emphasis on employee training and the integration of innovative tools like AR/VR are poised to drive the industry's promising future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Language Training market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Language Training Market Segments Analysis

Global Language Training Market is segmented by Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application and region. Based on Training Type, the market is segmented into Academic Training, Corporate Training and General Purpose Training. Based on Delivery Mode, the market is segmented into Online Learning, Offline Learning and Hybrid Learning. Based on Learner Type, the market is segmented into Individual Learners and Institutional Learners. Based on Language Type, the market is segmented into English, Spanish, French, Swedish, German, Japanese and Others. Based on Pricing Model, the market is segmented into Subscription-Based and Pay-Per-Course. Based on Application, the market is segmented into Education and Academia, Corporate Communication, Migration and Overseas Education, Travel and Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Language Training Market

The Global Language Training market is significantly influenced by the increasing need for multilingual employees as businesses operate globally. This demand has led to around 70% of companies seeking individuals who can communicate in multiple languages, facilitating smoother international interactions and enhancing overall productivity. Online corporate language platforms play a crucial role in minimizing communication barriers, potentially boosting efficiency by up to 30%. Additionally, major players in the industry are heavily investing in innovative technologies, such as AI-driven digital education and virtual instruction. Furthermore, government initiatives aimed at enhancing language skills for diplomacy further underscore the importance of language training in the modern workforce.

Restraints in the Global Language Training Market

The Global Language Training market faces significant restraints primarily due to the high costs associated with premium language courses. Prices can be prohibitively expensive, with programs ranging from Rosetta Stone's substantial one-time fee to the high costs of interactive courses from Berlitz and EF, which can reach several thousand dollars for short sessions. Such steep pricing largely excludes lower-income individuals from accessing quality language education. Although some governments offer subsidies for specific courses, these initiatives are not universally available, creating a disparity in access to language learning resources across different regions, thereby limiting overall market growth.

Market Trends of the Global Language Training Market

The Global Language Training market is witnessing a significant upward trend, driven by an increasing emphasis on multilingual education, especially within the EU. As of 2022, 60.7% of lower-secondary EU students engaged in learning two or more foreign languages, a notable increase from 58.4% in 2013. This surge is supported by robust national policies and substantial funding, exemplified by the approximately USD 28.5 billion allocated for the Erasmus+ program (2021-2027), which prioritizes plurilingual and intercultural competencies in curricula. As governments continue to champion language learning, the demand for comprehensive language training programs is expected to accelerate, shaping a dynamic global market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Language Training Market Size by Training Type & CAGR (2025-2032)

• Market Overview
• Academic Training
  • K-12
  • Higher Education
• Corporate Training
  • Business Language Skills
  • Industry-Specific Terminology
• General Purpose Training
  • Travel and Tourism
  • Personal Enrichment

Global Language Training Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online Learning
  • Self-Paced Online Training
  • Instructor-Led Live Sessions
• Offline Learning
  • Classroom-Based
  • Private Tutoring
• Hybrid Learning

Global Language Training Market Size by Learner Type & CAGR (2025-2032)

• Market Overview
• Individual Learners
  • Adults
  • Children
• Institutional Learners
  • Schools and Colleges
  • Corporate Employees

Global Language Training Market Size by Language Type & CAGR (2025-2032)

• Market Overview
• English
• Spanish
• French
• Swedish
• German
• Japanese
• Others

Global Language Training Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription-Based
• Pay-Per-Course

Global Language Training Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education and Academia
• Corporate Communication
• Migration and Overseas Education
• Travel and Hospitality
• Others

Global Language Training Market Size & CAGR (2025-2032)

• North America (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • US
  • Canada
• Europe (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Training Type, Delivery Mode, Learner Type, Language Type, Pricing Model, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Duolingo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babbel (Lesson Nine GmbH)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IXL Learning
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Open English LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lingoda GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Preply, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Italki HK Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Memrise Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxy, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clozemaster
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pimsleur (Simon & Schuster)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FluentU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mango Languages, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fluenz, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berlitz Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inlingua Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations