韓語學習市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球韓語學習市場價值為 72 億美元，預計 2025 年至 2034 年期間將以 25.1% 的強勁複合年成長率成長。這一顯著成長主要得益於全球對韓國文化日益成長的迷戀、不斷擴大的經濟機會以及國際化趨勢的上升。隨著韓國娛樂，尤其是韓國流行音樂、電視劇和電影在全球廣泛認可，學習韓國語言的需求也激增。世界各地的粉絲都渴望更深入地了解韓國文化，從而推動各種學習平台的註冊人數大幅增加。

此外，韓國在技術、貿易和創新方面日益突出的經濟地位進一步增強了學習語言的興趣，尤其是那些尋求提升職業前景的專業人士和學生。政府和教育機構也認知到提高韓語水平的好處，從而在學校和大學引入了專門的語言課程。透過「韓流」等措施以及韓國品牌在國際市場上的成功，韓國軟實力的影響力日益增強，創造了一種環境，將語言習得視為通往文化和經濟機會的大門。此外，語言學習技術的進步和線上資源的普及使得韓語教育對全球學習者來說更容易獲得、更實惠、更具吸引力。

韓語學習市場細分為各種產品，2024 年總產值達 47 億美元。這些產品包括教科書、電子書、抽認卡和行動應用程式等實體和數位學習工具。先進技術的採用正在徹底改變市場，人工智慧應用、虛擬實境 (VR) 學習環境和遊戲化平台越來越受歡迎。這些創新工具為學習者提供了互動且引人入勝的方式來發展他們的語言技能，使學習過程更加個人化和有效。隨著技術的不斷進步，機器學習和自然語言處理的融合進一步增強了學習體驗，確保語言學習者取得更好的成果。

市場還根據學習模式進行分類，包括線上、離線和混合模式。預計線上學習將佔據主導地位，到 2034 年將創造 164 億美元的市場規模。行動裝置的普及和語言學習應用程式的廣泛普及，在使全球受眾能夠接受韓語教育方面發揮了關鍵作用。提供自定進度課程、人工智慧輔導和互動功能的平台正在吸引那些喜歡靈活且經濟實惠的選擇的學習者。非同步學習模式和虛擬教室為學習者提供了按照自己的步調練習口語、聽力和寫作技能的機會，滿足了忙碌的生活方式和多樣化的學習偏好。

預計到 2034 年，美國韓語學習市場規模將達到 66 億美元，美國將成為韓語學習者的重要中心。韓國流行文化日益流行，尤其是在年輕一代中，推動了這種需求。美國各地的大學正在擴大韓語課程以滿足日益成長的興趣，而數位學習平台的入學人數也在激增。尤其是 Z 世代的學習者，他們開始使用行動應用程式和線上課程來學習韓語技能，這是因為他們對韓國娛樂的熱情以及更真實地接觸韓國文化的願望。沉浸式和互動式學習平台的日益普及使得韓語教育在美國乃至世界範圍內都更具吸引力，並被更廣泛的受眾所接受。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 韓國文化的全球流行
    • 擴展數位學習平台
    • 政府措施和支持
    • 商業和職業機會需求不斷成長
    • 韓語融入學術課程
  • 產業陷阱與挑戰
    • 語言的複雜性
    • 在地化學習資源有限
• 成長潛力分析
• 監管格局
• 技術格局
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第5章：市場估計與預測：按組件，2021 年至 2034 年

• 主要趨勢
• 產品
• 服務

第6章：市場估計與預測：按學習模式，2021 年至 2034 年

• 主要趨勢
• 線上學習
  • 行動應用程式
  • 網路為基礎的平台
• 離線學習
  • 語言學校和學院
  • 輔導和指導
• 混合式學習

第7章：市場估計與預測：依媒介，2021 年至 2034 年

• 主要趨勢
• 書籍和教科書
• 抽認卡和記憶輔助工具
• 行動應用程式
• 軟體
  • 學習管理系統（LMS）
  • 內容管理系統（CMS）
• 線上資源
• 影音資源
• 其他

第8章：市場估計與預測：按階段，2021 年至 2034 年

• 主要趨勢
• 學習與發展
  • 語言學習
  • 沉浸式語言學習。
• 學習筆記
• 考試與評估

第9章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 個人
• 教育機構
  • 學校和大學
    • 公立學校和大學
    • 私立學校和大學
  • 語言學院
• 公司的

第 10 章：市場估計與預測：按應用，2021 年至 2034 年

• 主要趨勢
• 年齡5-17歲
• 18-24歲
• 25-40歲
• 41歲以上

第 11 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第12章：公司簡介

• 90 Day Korean LLC
• Duolingo
• Ewha Womans University Language Education Institute
• FluentU
• KoreanClass101
• Lingodeer Co. Ltd.
• Mango Languages
• Memrise Limited
• Pimsleur
• Rocket Languages Ltd
• Rosetta Stone LLC.
• SNU Language Education Institute (Seoul National University)
• Sogang University Korean Language Education Center
• Story learning
• Talk To Me In Korean (TTMIK)
• Verbling, Inc.
• Visang Education Inc.
• Yonsei University Korean Language Institute

The Global Korean Language Learning Market was valued at USD 7.2 billion in 2024 and is projected to grow at a robust CAGR of 25.1% between 2025 and 2034. This remarkable growth is primarily driven by the increasing global fascination with Korean culture, expanding economic opportunities, and the rising trend of internationalization. As Korean entertainment, particularly K-pop music, television dramas, and films, gains immense global recognition, the demand for learning the language has surged. Fans worldwide are eager to connect more deeply with Korean culture, driving a significant increase in enrollments across various learning platforms.

Moreover, South Korea's growing economic prominence in technology, trade, and innovation has further amplified interest in learning the language, particularly among professionals and students seeking to enhance their career prospects. Governments and educational institutions are also recognizing the benefits of promoting Korean language proficiency, leading to the introduction of dedicated language programs in schools and universities. The growing influence of Korean soft power through initiatives such as the Korean Wave (Hallyu) and the success of Korean brands in international markets has created an environment where language acquisition is seen as a gateway to cultural and economic opportunities. Additionally, advancements in language-learning technologies and the availability of online resources have made Korean language education more accessible, affordable, and engaging for learners across the globe.

The Korean language learning market is segmented into various products that collectively generated USD 4.7 billion in 2024. These include physical and digital learning tools such as textbooks, e-books, flashcards, and mobile applications. The adoption of advanced technologies is revolutionizing the market, with AI-powered apps, virtual reality (VR) learning environments, and gamified platforms gaining immense popularity. These innovative tools provide interactive and engaging ways for learners to develop their language skills, making the learning process more personalized and effective. As technology continues to advance, the integration of machine learning and natural language processing is further enhancing the learning experience, ensuring better outcomes for language learners.

The market is also categorized by learning modes, including online, offline, and hybrid models. Online learning is expected to dominate, generating USD 16.4 billion by 2034. The proliferation of mobile devices and the widespread availability of language-learning apps have played a pivotal role in making Korean language education accessible to a global audience. Platforms offering self-paced courses, AI-driven tutoring, and interactive features are attracting learners who prefer flexible and affordable options. Asynchronous learning models and virtual classrooms provide learners with the opportunity to practice speaking, listening, and writing skills at their own pace, catering to busy lifestyles and diverse learning preferences.

The U.S. Korean language learning market is projected to generate USD 6.6 billion by 2034, establishing the United States as a significant hub for Korean language learners. The growing popularity of Korean pop culture, particularly among younger generations, has fueled this demand. Universities across the U.S. are expanding their Korean language programs to accommodate rising interest, while digital learning platforms are witnessing a surge in enrollments. Generation Z learners, in particular, are turning to mobile apps and online courses to acquire Korean language skills, driven by their enthusiasm for Korean entertainment and their desire to engage with the culture more authentically. The increasing availability of immersive and interactive learning platforms continues to make Korean language education more appealing and accessible to a wider audience in the United States and beyond.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Global Popularity of K-Culture
    • 3.2.1.2 Expansion of digital learning platforms
    • 3.2.1.3 Government initiatives and support
    • 3.2.1.4 Rising demand for business and career opportunities
    • 3.2.1.5 Integration of korean in academic curricula
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Complexity of the language
    • 3.2.2.2 Limited localized learning resources
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 – 2034 (USD Mn)

• 5.1 Key trends
• 5.2 Product
• 5.3 Services

Chapter 6 Market Estimates and Forecast, By Learning Mode, 2021 – 2034 (USD Mn)

• 6.1 Key trends
• 6.2 Online Learning
  • 6.2.1 Mobile apps
  • 6.2.2 Web-based platform
• 6.3 Offline learning
  • 6.3.1 Language schools and institute
  • 6.3.2 Tutoring and coaching
• 6.4 Hybrid learning

Chapter 7 Market Estimates and Forecast, By Medium, 2021 – 2034 (USD Mn)

• 7.1 Key trends
• 7.2 Books and textbooks
• 7.3 Flashcards and memory aids
• 7.4 Mobile apps
• 7.5 Software
  • 7.5.1 Learning Management Systems (LMS)
  • 7.5.2 Content Management Systems (CMS)
• 7.6 Online resources
• 7.7 Audio & video resources
• 7.8 Others

Chapter 8 Market Estimates and Forecast, By Stage, 2021 – 2034 (USD Mn & Units)

• 8.1 Key trends
• 8.2 Learning & development
  • 8.2.1 Language learning
  • 8.2.2 Immersive language learning.
• 8.3 Study notes
• 8.4 Exams and evaluation

Chapter 9 Market Estimates and Forecast, By End Use, 2021 – 2034 (USD Mn)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Educational institutes
  • 9.3.1 Schools and universities
    • 9.3.1.1 Public schools & universities
    • 9.3.1.2 Private schools & universities
  • 9.3.2 Language institutes
• 9.4 Corporate

Chapter 10 Market Estimates and Forecast, By Application, 2021 – 2034 (USD Mn)

• 10.1 Key trends
• 10.2 Age 5-17
• 10.3 Ages 18-24
• 10.4 Ages 25-40
• 10.5 Ages 41 and above

Chapter 11 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Mn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Spain
  • 11.3.5 Italy
  • 11.3.6 Netherlands
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 Middle East and Africa
  • 11.6.1 Saudi Arabia
  • 11.6.2 South Africa
  • 11.6.3 UAE

Chapter 12 Company Profiles

• 12.1 90 Day Korean LLC
• 12.2 Duolingo
• 12.3 Ewha Womans University Language Education Institute
• 12.4 FluentU
• 12.5 KoreanClass101
• 12.6 Lingodeer Co. Ltd.
• 12.7 Mango Languages
• 12.8 Memrise Limited
• 12.9 Pimsleur
• 12.10 Rocket Languages Ltd
• 12.11 Rosetta Stone LLC.
• 12.12 SNU Language Education Institute (Seoul National University)
• 12.13 Sogang University Korean Language Education Center
• 12.14 Story learning
• 12.15 Talk To Me In Korean (TTMIK)
• 12.16 Verbling, Inc.
• 12.17 Visang Education Inc.
• 12.18 Yonsei University Korean Language Institute