![]() |
市場調查報告書
商品編碼
1964052
愛爾蘭奶油市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、包裝類型、銷售管道、地區和競爭格局分類,2021-2031年Irish Butter Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type, By Packaging Type, By Sales Channel, By Region & Competition, 2021-2031F |
||||||
全球愛爾蘭奶油市場預計將從 2025 年的 9.6455 億美元成長到 2031 年的 13.2468 億美元,複合年成長率為 5.43%。
愛爾蘭奶油以其高乳脂肪含量和獨特的金黃色澤而聞名,被譽為優質乳製品,其獨特的金黃色澤源自草飼牛飼料中富含的BETA-胡蘿蔔素。其市場成長主要得益於全球高階烘焙和糖果甜點產業對天然、潔淨標示原料日益成長的需求,而這需要可靠的高品質脂肪來源。此外,草飼乳製品的獨特風味和質地也持續吸引注重品質的零售消費者,他們在購買時會優先考慮原料的來源。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 9.6455億美元 |
| 市場規模:2031年 | 1,324,680,000 美元 |
| 複合年成長率:2026-2031年 | 5.43% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 亞太地區 |
愛爾蘭農業局(Bord Bia)報告稱,2024年奶油出口額將成長約4億歐元(31%),達到17億歐元,顯示該產業財務表現依然強勁。然而,儘管經濟指標表現穩健,但由於嚴格的環境法規,該行業仍面臨許多挑戰。遵守硝酸鹽控制計劃以及可能降低硝酸鹽豁免限值,迫使乳牛數量減少。這種監管壓力限制了牛奶供應,限制了生產能力,並阻礙了該行業充分滿足日益成長的國際需求。
策略性地拓展北美和亞洲市場出口是推動該產業發展的主要動力。透過專注於高價值的國際市場,生產商可以降低對歐盟的依賴。此策略利用可擴展的物流網路和精準的行銷活動,滲透到對優質歐洲乳製品需求不斷成長的地區。美國仍然是關鍵目標市場,愛爾蘭品牌已在美國主要零售連鎖店中佔據穩固地位,並有效地與本土競爭對手競爭。根據《國際乳業》2025年4月發布的報告《Ornua報告:Kerrygold銷量成長,創歷史新高》,Kerrygold品牌在美國家庭的滲透率創下歷史新高,鞏固了其作為美國第二大奶油品牌的地位。這使得該品牌能夠有效抵消本地市場飽和的風險,同時在跨大西洋貿易中獲得高利潤。
第二個主要驅動力是消費者對草飼和牧場放養乳製品的日益偏好。愛爾蘭產品憑藉其高營養價值和卓越的塗抹性脫穎而出,這得益於草飼飼料。這一趨勢正在影響注重健康的消費者的購買習慣,他們避免使用人工替代品,更傾向於選擇來源明確的天然脂肪。全球對這種品質產品的需求從零售通路的龐大銷售中可見一斑。根據Ornuor於2025年4月發布的2024會計年度年度報告,Kellygold奶油和起司每週在全球的零售銷售超過1,200萬包。如此龐大的銷售量凸顯了該產業對品質的重視,而根據《日誌雜誌》2025年報道,Ornuor集團2024會計年度穩定的銷售額達到34億歐元,也突顯了這些市場動態帶來的巨大經濟效益。
嚴格的環境法規對愛爾蘭奶油的生產能力構成了重大限制,嚴重阻礙了愛爾蘭奶油在全球市場的擴張。為遵守硝酸鹽控制計畫並減少硝酸鹽豁免,酪農必須降低牧場的放牧密度。這項法規結構要求減少牛規模,以確保氮排放在法律允許的範圍內。因此,用於加工的牛奶供應有限,直接抑制了奶油的生產,而這與加工效率或下游市場需求無關。
初級供應量的下降得到了統計數據的支持,凸顯了問題的嚴重性。據愛爾蘭農業和食品局(Teagasc)稱,「預計到2024年,乳牛數量將下降1.3%,這將是自2009年以來的首次下降,國內牛奶產量預計將下降高達3%。」原料基礎的萎縮嚴格限制了市場擴張,使出口商無法充分滿足國際訂單的潛力,並減緩了該行業的成長趨勢,儘管全球對該產品的成長需求。
隨著生產商力求在標準產品之外實現更高的利潤率,以烹飪為導向的風味混合產品和增值產品的激增正在重塑市場格局。各大品牌正積極拓展產品線,包括甜味和鹹味混合奶油,目標直指高階家庭烹飪和休閒食品市場。這種向專業化、高利潤產品的轉型正為領先的合作社帶來實際的財務收益,也證明了它們擺脫對大規模生產原料依賴的正確性。根據《公正記者報》2025年4月刊報導《萊克蘭乳業年度報告業績強勁》報道,該合作社2024年的收入成長至17.5億歐元,成長主要得益於增值產品銷售的擴大和價格的提升,尤其是在奶油品類方面。
此外,採用再生農業標準正成為愛爾蘭奶油的重要差異化優勢,該行業正從基本的永續性聲明轉向經過檢驗和獎勵的農場實踐。領先的合作社正在建立嚴格的土壤健康和生物多樣性計劃,並將這些特性作為行銷賣點,以吸引那些將環境管理置於產品產地之上的環保意識消費者。這項策略轉變的基礎在於,這些標準已被生產者廣泛採用並獲得經濟回報,從而確保了環境聲明有經審核的行動作為支撐。根據Tirlan FarmLife於2025年4月發布的報告《Tirlan在2024年取得優異業績》,該合作社超過99%的活躍牛奶供應商將在2024年獲得永續發展行動補貼,這表明再生農業措施的獎勵機制已在整個行業中整合。
The Global Irish Butter Market is projected to expand from USD 964.55 Million in 2025 to USD 1324.68 Million by 2031, registering a CAGR of 5.43%. Renowned as a premium dairy offering, Irish butter is characterized by its elevated butterfat content and unique golden color, resulting from the beta-carotene found in the diet of grass-fed cattle. Growth is largely fueled by escalating global demand for natural, clean-label ingredients within the high-end bakery and confectionery industries, which necessitate reliable sources of high-quality fat. Furthermore, the specific taste and texture inherent to grass-fed dairy continue to appeal to quality-focused retail shoppers who prioritize ingredient origin in their consumption choices.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 964.55 Million |
| Market Size 2031 | USD 1324.68 Million |
| CAGR 2026-2031 | 5.43% |
| Fastest Growing Segment | Online |
| Largest Market | Asia Pacific |
Financial performance remains robust, with 'Bord Bia' reporting in '2024' that 'butter exports grew by approximately €400 million or 31% to reach a value of €1.7 billion'. However, despite these strong economic indicators, the sector encounters substantial hurdles due to rigorous environmental mandates. Adherence to the Nitrates Action Programme and potential decreases in nitrate derogation limits are forcing a contraction in dairy herd sizes. This regulatory pressure limits the volume of milk supply, thereby constraining production capacity and hindering the industry's ability to fully satisfy the increasing international demand.
Market Driver
Strategic export expansion into North American and Asian markets serves as a primary catalyst for the industry, enabling producers to decrease their reliance on the European Union by focusing on high-value international regions. This strategy utilizes scalable logistics and targeted marketing efforts to enter areas where the appetite for premium European dairy is rising. The United States remains a pivotal target, where Irish brands have secured a strong foothold in major retail chains to compete effectively against domestic rivals. As noted by Dairy Industries International in April 2025, the 'Ornua reports higher turnover and a record year for Kerrygold' report indicates that the Kerrygold brand achieved record penetration in US households and solidified its ranking as the number two butter brand in that market, successfully offsetting local saturation risks while leveraging higher trans-Atlantic margins.
The second major driver is the increasing consumer preference for grass-fed and pasture-raised dairy, which sets Irish products apart through their nutritional benefits and superior spreadability resulting from grass-based feeding. This trend influences the buying habits of health-conscious individuals who avoid artificial substitutes in favor of natural fats with clear provenance. The global demand for this quality is evident in the immense volume of product moving through retail channels. According to the 'Annual Report 2024' from Ornua, released in April 2025, over 12 million retail packs of Kerrygold butter and cheese were sold globally each week. This significant volume confirms the industry's emphasis on quality, while Ornua's stable group turnover of €3.4 billion for the financial year 2024, as reported by the Farmers Journal in 2025, highlights the substantial economic contribution of these market dynamics.
Market Challenge
Strict environmental regulations serve as a major obstacle to the scalability of the Global Irish Butter Market by placing physical constraints on production capabilities. Compliance with the Nitrates Action Programme and reductions in nitrate derogation limits mandate that dairy farmers lower their stocking rates on grazing lands. This regulatory framework requires a decrease in herd sizes to ensure that nitrogen emissions stay within legal limits. Consequently, the supply of milk available for processing is restricted, which directly curtails the amount of butter that can be produced, irrespective of processing efficiencies or downstream market appetite.
This reduction in primary supply is supported by statistical evidence that underscores the severity of the issue. According to 'Teagasc', in '2024', 'dairy cow numbers reduced by 1.3%, marking the first decrease since 2009, contributing to a projected decline in national milk production of up to 3%'. This shrinkage in the raw material foundation establishes a rigid cap on market expansion, hindering exporters from meeting the full potential of international orders and slowing the sector's upward momentum despite the strong global demand for the product.
Market Trends
The proliferation of culinary-focused flavor blends and value-added formats is reshaping the market as producers seek to capture higher margins beyond standard commodity blocks. Brands are actively expanding portfolios to include compound butters featuring savory and sweet infusions, targeting the premium home-cooking and snacking sectors. This transition toward specialized, higher-margin products is generating tangible financial returns for major cooperatives, validating the move away from bulk ingredient reliance. According to The Impartial Reporter, April 2025, in the 'Annual report shows strong performance for Lakeland Dairies' article, the cooperative's revenue increased to €1.75 billion in 2024, a growth attributed significantly to a rise in value-added sales and improved pricing, particularly within the butter category.
Additionally, the adoption of regenerative agriculture standards is becoming a primary differentiator for Irish butter, moving the industry beyond basic sustainability claims to verified, incentivized on-farm practices. Leading cooperatives are establishing rigorous soil health and biodiversity programs, marketing these attributes to appeal to eco-conscious consumers who prioritize environmental stewardship over simple product provenance. This strategic shift is evidenced by the widespread financial adoption of such standards among producers, ensuring that environmental claims are backed by audited actions. According to Tirlan FarmLife, April 2025, in the 'Tirlan delivers strong 2024 performance' report, over 99% of the co-operative's active milk suppliers received a Sustainability Action Payment in 2024, validating the sector-wide integration of paid regenerative measures.
Report Scope
In this report, the Global Irish Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Irish Butter Market.
Global Irish Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: