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市場調查報告書
商品編碼
1662664
2030 年低脂奶油市場預測:按類型、形式、來源、分銷管道、應用和地區進行的全球分析Reduced Fat Butter Market Forecasts to 2030 - Global Analysis By Type (Salted and Unsalted), Form, Source, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,全球低脂奶油市場規模預計在 2024 年達到 11.2 億美元,到 2030 年將達到 16.1 億美元,預測期內的複合年成長率為 6.3%。
低脂奶油是傳統奶油的改良版,每份奶油含有更少的脂肪和卡路里,專為那些想要減少脂肪攝入量,同時又能享受奶油風味和多功能性的人而設計。它是由普通奶油與水、脫脂牛奶和其他減脂成分混合製成的,其脂肪含量比全脂奶油低 25% 至 50%。質地更柔軟,奶油味更少,味道更溫和,口感也有所不同。它通常用作塗抹醬以及用於烹飪和糖果零食,儘管有些食譜的效果不如其他食譜。
增強健康意識
低脂奶油市場的發展受到消費者健康意識不斷增強的推動。隨著對肥胖、心臟健康和整體健身的日益關注,人們正在尋找傳統高脂奶油的更健康替代品。低脂奶油是一種低熱量的選擇,同時保留了普通奶油的風味,對注重健康的人們很有吸引力。此外,全球範圍內清潔飲食和均衡飲食的趨勢正在鼓勵消費者在飲食中加入此類產品。日益增加的強調低脂產品益處的教育宣傳活動進一步支持了這種需求。
味道和質地
儘管低脂奶油有益健康,但與傳統奶油相比,其口感和質地常常受到批評。降低脂肪含量會影響消費者對奶油的乳脂感和濃郁感,進而導致對奶油品質的認知下降。許多消費者更喜歡全脂奶油的正宗口味,這可能會阻礙他們採用低脂替代品。此外,透過再製造實現風味和口感的完美平衡的挑戰使得製造商難以滿足不同消費者的偏好。這些因素限制了低脂奶油的市場滲透。
飲食偏好的變化
消費者飲食偏好的改變,例如對植物性和低脂飲食的興趣日益濃厚,為低脂奶油市場提供了巨大的機會。日益流行的彈性素食主義飲食趨勢強調更健康、更永續的食物選擇,這推動了對創新奶油替代品的需求。此外,尋求無過敏原和無乳糖選擇的消費者可能會接受根據他們需求量身定做的低脂奶油產品。這一趨勢與機能性食品的興起相吻合,製造商將歐米伽 3 脂肪酸和益生菌等額外營養成分添加到低脂奶油配方中,以擴大其吸引力。
替代產品的可用性
低脂奶油市場面臨各種替代品的競爭,包括人造奶油、蔬菜醬和堅果醬。這些替代品往往能吸引那些尋求素食、無過敏原或高度可客製化選擇的消費者,從而吸引他們對低脂奶油的興趣。此外,人們認為一些替代品對環境更具永續性,這也增加了它們的吸引力。低脂和替代塗抹醬類別中的選擇非常豐富,競爭非常激烈,這可能會影響低脂奶油的銷售成長。
COVID-19 的影響
COVID-19 疫情影響了購買行為和供應鏈,從而衝擊了低脂奶油市場。供應鏈中斷也影響了主要原料的供應和價格。然而,隨著人們適應疫情後的生活方式,對健康和保健的重新關注導致了對低脂產品的重新興趣。疫情也凸顯了人們對保存期限長、簡便食品的需求,刺激了低脂奶油包裝和配方的創新。
預測期內,鹽漬食品市場預計將佔最大佔有率
由於其廣泛的吸引力和多功能性,預計鹽漬食品將在預測期內佔據最大的市場佔有率。薯片、堅果和爆米花等鹹味零食由於其均衡的口味和便利性而一直受到消費者的歡迎。另一個好處是,含鹽奶油受益於持續的產品創新,例如獨特的調味料混合物和低鈉選擇,既能滿足喜歡吃的消費者,又能滿足注重健康的消費者。
在預測期內,乳製品部分將以最高的複合年成長率成長。
由於消費者偏好天然和純正食品,預計乳製品產業將在預測期內達到最高成長率。乳製品符合消費者對傳統奶油的期望,被認為更有益健康、更真實。這種自然的連結增強了消費者的信任和忠誠度,幫助該類別佔據市場主導地位。以乳製品為基礎的低脂奶油熱量和脂肪含量較低,同時保留了維生素 A、D、E 和 K 等必需營養素。乳製品加工技術的進步使製造商能夠添加額外的營養成分,滿足人們對機能性食品的需求。
由於健康意識的增強和消費者對符合其健康目標的產品的積極需求,預計北美將在預測期內佔據最大的市場佔有率。肥胖、心血管疾病和糖尿病的發生率不斷上升,導致許多消費者減少高脂肪食物的攝入,從而推動了對低脂奶油的需求。生酮飲食、原始人飲食和低脂飲食等飲食的流行,引起了人們對平衡健康益處與風味和功能的奶油替代品的興趣。日益增強的健康意識確保了該地區對低脂奶油的強勁而穩定的需求。
預計亞太地區在預測期內將呈現最高的複合年成長率,原因如下:中國、印度和東南亞等國家的快速都市化正在帶來飲食習慣的重大變化。隨著越來越多的人移居都市區,他們開始採用包括奶油和其他乳製品在內的西式飲食。越來越多受到全球食品趨勢機會的都市區消費者更有可能將低脂奶油作為其現代健康生活方式的一部分,從而推動低脂奶油市場的成長。
According to Stratistics MRC, the Global Reduced Fat Butter Market is accounted for $1.12 billion in 2024 and is expected to reach $1.61 billion by 2030 growing at a CAGR of 6.3% during the forecast period. Reduced-fat butter is a modified version of traditional butter with less fat and calories per serving, designed for those who want to reduce their fat intake while still enjoying the flavor and versatility of butter. It is made by blending regular butter with water, skim milk, or other fat-reducing ingredients, resulting in a product with 25% to 50% less fat compared to full-fat butter. The texture is softer and less creamy, with a milder taste and different mouthfeel. It is commonly used as a spread or in cooking and baking, but may not perform identically in certain recipes.
Growing health consciousness
The reduced fat butter market is being driven by increasing awareness of health and wellness among consumers. With rising concerns about obesity, heart health, and overall fitness, people are seeking healthier alternatives to traditional high-fat butter. Reduced fat butter offers a lower calorie option while retaining the flavor of regular butter, appealing to health-conscious individuals. Furthermore, the global trend toward clean eating and balanced diets is encouraging consumers to incorporate such products into their meals. This demand is further supported by growing educational campaigns highlighting the benefits of reduced fat products.
Taste and texture perception
Despite its health benefits, reduced fat butter often faces criticism for its taste and texture compared to traditional butter. The reduction in fat content can affect the creaminess and richness that consumers associate with butter, leading to a perception of inferior quality. Many consumers prefer the authentic taste of full-fat butter, which may hinder the adoption of reduced-fat alternatives. Additionally, the reformulation challenges in achieving the perfect balance of flavor and mouthfeel make it difficult for manufacturers to meet diverse consumer preferences. These factors limit the market penetration of reduced fat.
Changing dietary preferences
Shifting consumer dietary preferences, including increased interest in plant-based and low-fat diets, present a significant opportunity for the reduced fat butter market. The growing trend of flexitarian eating, which emphasizes healthier and more sustainable food choices, is driving demand for innovative butter substitutes. Additionally, consumers seeking allergen-free or lactose-free options are likely to embrace reduced fat butter products tailored to their needs. This trend aligns with the rise in functional foods, as manufacturers are incorporating additional nutrients like omega-3s and probiotics into reduced-fat butter formulations, expanding their appeal.
Availability of substitutes
Reduced fat butter market faces competition from various substitutes, including margarine, plant-based spreads, and nut butters. These alternatives often appeal to consumers seeking vegan, allergen-free, or highly customizable options, drawing attention away from reduced-fat butter. Additionally, the perception that some substitutes are more environmentally sustainable adds to their appeal. The abundance of choices in the low-fat and alternative spread categories creates intense competition, potentially impacting the growth of reduced-fat butter sales.
Covid-19 Impact
The Covid-19 pandemic impacted the reduced fat butter market by influencing purchasing behaviors and supply chains. Supply chain disruptions also affected the availability and pricing of key raw materials. However, as people adapted to post-pandemic lifestyles, the focus on health and wellness regained importance, leading to a renewed interest in reduced-fat products. The pandemic also highlighted the need for shelf-stable and convenient food products, spurring innovation in reduced fat butter packaging and formulation.
The salted segment is expected to be the largest during the forecast period
The salted segment is expected to account for the largest market share during the forecast period due to its widespread appeal and versatility. Salted snacks, including chips, nuts, and popcorn, remain consumer favorites because of their balanced flavor profiles and convenience. Additionally, salted butter benefits from continuous product innovations such as unique seasoning blends and reduced-sodium options catering to both indulgent and health-conscious consumers.
The dairy-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dairy-based segment is predicted to witness the highest growth rate due to consumer's value for natural, authentic food products. It aligns with consumer expectations of traditional butter, making it perceived as more wholesome and real. This natural association strengthens consumer trust and loyalty, making it a dominant category in the market. Dairy-based reduced fat butter retains essential nutrients like vitamins A, D, E, and K while reducing calorie and fat content. Advancements in dairy processing technology allow manufacturers to fortify it with additional nutrients, catering to functional food demand.
During the forecast period, the North America region is expected to hold the largest market share owing to high degree of health awareness, with consumers actively seeking products that align with their wellness goals. Rising rates of obesity, cardiovascular issues, and diabetes have driven many individuals to reduce their intake of high-fat foods, creating strong demand for reduced fat butter. The popularity of diets like keto, paleo and low-fat regimens further fuels interest in butter alternatives that balance health benefits with flavor and functionality. This growing preference for healthier options ensures a robust and consistent demand for reduced fat butter in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to Rapid urbanization in countries like China, India, and Southeast Asia has brought about significant changes in dietary habits. As more people move into urban areas, they are adopting Western-style diets that include butter and other dairy products. Urban consumers, who are increasingly exposed to global food trends, are more likely to embrace reduced fat butter as part of their modern, health-focused lifestyle which helps fuel the growth of the reduced fat butter market.
Key players in the market
Some of the key players in Reduced Fat Butter market include Upfield, Savencia, Saputo, Rockview Farms, Palsgaard, Ornua Co-operative Limited, Land O'Lakes, Inc., Lam Soon Group, Kerrygold USA, Fonterra Co-operative Group, Finlandia Cheese, Inc., Dairy Australia Pty Ltd, Aurivo Co-operative Society Ltd., Arla Foods, Amul Dairy and Agral S.A.
In August 2024, Kerrygold, introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. Rolling onto store shelves across the U.S. now with four 4 oz. sticks per 16 oz. box, Kerrygold 1LB Butter Sticks are an all-purpose, all-natural butter, perfect for baking, cooking, or serving tableside with every meal.
In March 2024, Amul launched Fresh Milk in the United States of America. This partnership between the two cooperatives will bring the Amul - the Taste of India to millions of Americans through its branded fresh milk products in the United States using MMPA's superior technology.