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市場調查報告書
商品編碼
1946500

奶油市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、銷售管道、地區和競爭格局分類，2021-2031年）

Butter Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球奶油市場預計將從 2025 年的 578.4 億美元成長到 2031 年的 752.4 億美元，年複合成長率為 4.48%。

奶油濃縮乳，透過攪打奶油並將乳脂與酪乳乳脂肪分離製成，因其獨特的風味和功能性，至今仍是一種備受推崇的主食原料。市場成長的主要驅動力是糖果甜點和商業烘焙行業的強勁擴張，這些行業越來越依賴優質天然脂肪來實現卓越的口感和質地。此外，消費者對成分潔淨標示清晰的偏好也推動了對天然乳脂肪的需求，使其優於人造奶油等加工替代品，確保了奶油消費的穩定。美國農業部海外農業局預測，到2025年，全球奶油產量將達到1,198萬噸。

市場概覽
預測期 2027-2031
市場規模：2025年 578.4億美元
市場規模：2031年 752.4億美元
複合年成長率：2026-2031年 4.48%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，全球奶油市場面臨許多挑戰，包括供應鏈不穩定和原物料價格波動。飼料成本和牛奶供應量的波動，往往因惡劣天氣和環境法規而加劇，導致價格結構難以預測，並擠壓生產商的利潤空間。這種經濟不確定性使庫存管理更加複雜，擾亂了貿易流通，阻礙了全球奶油市場的持續發展。

市場促進因素

西方飲食習慣在新興經濟體的傳播正從根本上重塑全球奶油市場，推動銷售量顯著成長。在都市化加速和可支配收入不斷提高的推動下，這些地區的消費者擴大將西式烘焙產品和菜餚融入日常飲食中。這一趨勢在印度尤為明顯，該國乳製品產業正迅速擴張。根據《印度時報》2025年4月的一篇文章報道，Amul品牌預計在2024-2025會計年度的銷售額將達到900億印度盧比，比上一年成長11.23%。同時，老牌企業正面臨充滿挑戰的貿易環境。根據Jordbrukare 2025年7月的一篇文章報道，由於國內價格上漲和全球競爭減弱，預計2025年歐盟奶油出口將下降2%。

同時，已開發市場價值成長的驅動力在於消費者從人造奶油轉向奶油的重大轉變，而這項轉變又受到健康意識提升的推動。隨著消費者越來越傾向於選擇天然、潔淨標示的乳製品，而非加工過的氫化脂肪，奶油的市場佔有率正在顯著成長，因為這些產品不僅口感更佳，而且功能性更強。這種轉變也得益於不斷成長的需求：根據The Bullvine在2025年1月發布的一份報告，2024年10月美國國內奶油消費量同比成長11.2%，這表明消費者對天然乳脂肪的需求正在回升，而非合成替代品。

市場挑戰

原物料價格波動是全球奶油市場穩定擴張的主要障礙。成本的不可預測波動，尤其是生乳和飼料等關鍵投入品的成本波動，使生產者面臨巨大的營運風險。嚴格的環境法規和影響牛奶產量的惡劣天氣條件，往往會加劇這些成本波動。乳脂肪供應的不確定性增加了生產成本，迫使加工商在大幅提價和接受更低的利潤率之間做出選擇。這種經濟不穩定性使得長期財務規劃和庫存管理變得困難，也使得維持穩定的供應水準更加複雜。

此外，投入成本的不確定性擾亂了貿易流動，並阻礙了供應商高效滿足市場需求的能力。原物料價格上漲直接降低了奶油相對於其他油脂的競爭力，從而抑制了潛在的銷售量成長。據歐盟委員會稱，由於乳脂肪供應急劇下降，2024年9月歐盟奶油批發價格超過每100公斤790歐元。這種價格的突然上漲表明，原物料短缺和供應鏈不穩定如何造成市場環境動盪，阻礙全球產業的穩定發展。

市場趨勢

隨著消費者越來越重視營養密度和動物福利，草飼和有機奶油的需求激增，正在重新定義全球高階市場。消費者傾向於選擇草飼牛生產的乳製品，認為它們比傳統的穀飼料乳製品含有更高的Omega-3脂肪酸，風味也更勝一籌。這種優質化趨勢使得知名品牌能夠在普遍的通膨壓力下保持強勁的銷售量。 2025年4月，《國際乳業》報告稱，Kerrygold品牌2024年全球每週將售出約1,200萬份起司和奶油零售產品，證實了消費者對高品質草飼乳製品的持續需求。

同時，能夠模仿乳脂肪口感和功能的優質植物性和純素奶油替代品的興起，正在改變整個行業。製造商正突破傳統奶油的限制，利用酪梨油、椰子油和燕麥油等先進配方，為乳糖不耐受和彈性素食消費者提供永續的選擇，同時又不影響烹飪性能。注重健康的系列產品在這一領域尤其成長迅速。根據《食品雜貨商》（The Grocer）2025年6月報道，Flora Food Group旗下的高階品牌Proactiv在2024年的銷量成長了8.7%，這表明即使在充滿挑戰的零售環境下，功能性植物性塗抹醬也展現出日益成長的吸引力和韌性。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球奶油市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（發酵奶油、非發酵奶油、其他）
    • 依銷售管道（超級市場/超級市場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美奶油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲奶油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區奶油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章 中東和非洲奶油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美奶油市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球奶油市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Lactalis International
  • Fonterra Co-operative Group
  • Ornua Co-operative Limited
  • Organic Valley
  • Dairy Farmers of America, Inc.
  • Amul Dairy
  • Meadow Foods Ltd.
  • Arla Foods
  • MS Iceland Dairies
  • Muller

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20845

The Global Butter Market is projected to expand from USD 57.84 Billion in 2025 to USD 75.24 Billion by 2031, reflecting a CAGR of 4.48%. Butter, a concentrated dairy staple produced by churning cream to isolate butterfat from buttermilk, remains a fundamental ingredient prized for its unique flavor and functional properties. Market growth is primarily fueled by the robust expansion of the confectionery and commercial bakery sectors, which increasingly depend on high-quality natural fats to achieve superior taste and texture. Additionally, a decisive consumer preference for clean-label ingredients has boosted demand for natural dairy fats over processed substitutes like margarine, ensuring steady consumption; the USDA Foreign Agricultural Service forecasts that global butter production will reach 11.98 million metric tons in 2025.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 57.84 Billion
Market Size 2031USD 75.24 Billion
CAGR 2026-20314.48%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant challenges stemming from supply chain instability and the volatility of raw material prices. Fluctuations in feed costs and milk availability, often worsened by adverse weather conditions and environmental regulations, create unpredictable pricing structures that pressure manufacturer profit margins. This economic uncertainty complicates inventory management and disrupts trade flows, thereby hindering the consistent development of the global butter market.

Market Driver

The adoption of Western dietary habits within emerging economies is fundamentally reshaping the global butter market, driving substantial volume growth. As urbanization accelerates and disposable incomes rise, consumers in these regions are increasingly incorporating western-style bakery products and cuisines into their diets. This trend is particularly evident in India, where the dairy sector is rapidly expanding; according to The Times of India in April 2025, the Amul brand achieved a turnover of Rs 90,000 crore in the 2024-25 financial year, reflecting an 11.23% increase over the previous year. Conversely, established players face tightening trade dynamics, with Jordbrukare reporting in July 2025 that European Union butter exports are expected to decline by 2% in 2025 due to high domestic prices and limited global competitiveness.

Simultaneously, value growth in developed markets is being propelled by a decisive shift from artificial margarine to butter, driven by heightened health awareness. Consumers are increasingly rejecting processed hydrogenated fats in favor of natural, clean-label dairy options that provide superior taste and functional benefits, allowing butter to capture significant market share. This pivot is quantitatively supported by rising demand; according to The Bullvine in January 2025, domestic butter consumption in the United States saw an 11.2% year-over-year increase in October 2024, highlighting a renewed appetite for natural dairy fats over synthetic alternatives.

Market Challenge

The volatility of raw material prices serves as a primary obstacle to the stable expansion of the global butter market. Manufacturers face considerable operational risks due to unpredictable fluctuations in the costs of essential inputs, particularly raw milk and animal feed. These cost variations are frequently intensified by strict environmental regulations and adverse weather conditions that constrain milk yields. When milk fat availability becomes inconsistent, production expenses rise, forcing processors to either implement sharp price increases or absorb lower profit margins. This economic instability makes long-term financial planning and inventory management difficult, complicating efforts to maintain consistent supply levels.

Furthermore, uncertainty regarding input costs disrupts trade flows and hampers suppliers' ability to efficiently meet market requirements. High raw material prices directly diminish the competitiveness of butter relative to alternative fats, thereby stalling potential volume growth. According to the European Commission, wholesale butter prices in the European Union surged past €790 per 100 kilograms in September 2024 following a sharp decline in milk fat availability. Such rapid pricing escalations illustrate how raw material scarcity and supply chain instability create a volatile market environment that impedes the steady development of the global industry.

Market Trends

The surge in demand for grass-fed and organic butter varieties is redefining the premium segment of the global market as consumers increasingly prioritize nutrient density and animal welfare. Shoppers are gravitating toward dairy products sourced from pasture-raised herds, associating them with higher concentrations of omega-3 fatty acids and superior flavor profiles compared to conventional grain-fed alternatives. This trend toward premiumization has allowed established brands to secure robust sales volumes despite broader inflationary pressures; according to Dairy Industries International in April 2025, the Kerrygold brand sold approximately 12 million retail packs of cheese and butter globally every week in 2024, confirming sustained consumer appetite for high-quality grass-fed dairy.

Simultaneously, the industry is being transformed by the expansion of premium plant-based and vegan butter analogues that mimic the taste and functionality of dairy fats. Manufacturers are moving beyond traditional margarine by utilizing advanced formulations with oils such as avocado, coconut, and oat to cater to lactose-intolerant and flexitarian demographics seeking sustainable options without compromising culinary performance. This segment is seeing specific growth in health-oriented product lines; according to The Grocer in June 2025, Flora Food Group's premium ProActiv brand recorded a volume growth of 8.7% in 2024, demonstrating the expanding appeal and resilience of functional plant-based spreads even in a challenging retail environment.

Key Market Players

  • Lactalis International
  • Fonterra Co-operative Group
  • Ornua Co-operative Limited
  • Organic Valley
  • Dairy Farmers of America, Inc.
  • Amul Dairy
  • Meadow Foods Ltd.
  • Arla Foods
  • MS Iceland Dairies
  • Muller

Report Scope

In this report, the Global Butter Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Butter Market, By Type

  • Cultured Butter
  • Uncultured Butter
  • Others

Butter Market, By Sales Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Butter Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Butter Market.

Available Customizations:

Global Butter Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Butter Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Cultured Butter, Uncultured Butter, Others)
    • 5.2.2. By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Butter Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Butter Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Butter Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Butter Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Butter Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Butter Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Butter Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Butter Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Butter Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Butter Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Butter Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Butter Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Butter Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Butter Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Butter Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Butter Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Butter Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Butter Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Butter Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Butter Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Butter Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Butter Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Butter Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Butter Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Butter Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Lactalis International
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Fonterra Co-operative Group
  • 15.3. Ornua Co-operative Limited
  • 15.4. Organic Valley
  • 15.5. Dairy Farmers of America, Inc.
  • 15.6. Amul Dairy
  • 15.7. Meadow Foods Ltd.
  • 15.8. Arla Foods
  • 15.9. MS Iceland Dairies
  • 15.10. Muller

16. Strategic Recommendations

17. About Us & Disclaimer