全球酒精飲料市場－產業規模、佔有率、趨勢、機會和預測，按產品、包裝類型、配銷通路、地區和競爭格局分類，2020-2030年預測

2024年全球酒精飲料市場規模為5,322.3億美元，預計2030年將以6.93%的複合年成長率成長至7,954.5億美元。酒精飲料是一類含有乙醇的飲品，其消費主要基於其精神活性和在不同社會文化中的重要意義。全球市場的擴張主要得益於可支配收入的成長（尤其是在發展中經濟體）、持續的城市化進程以及配銷通路的不斷拓展等強勁促進因素。

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球酒精飲料市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品分類（啤酒、伏特加、威士忌、葡萄酒、蘭姆酒、其他）
  • 依包裝類型（瓶裝、罐裝）
  • 依配銷通路（酒類專賣店、餐飲場所、線上銷售通路、其他）
  • 按地區
  • 按公司（2024 年）
• 市場地圖

第6章：北美酒精飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲酒精飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區酒精飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲酒精飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲酒精飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章：市場動態

• 促進要素
• 挑戰

第12章：市場趨勢與發展

• 併購（如有）
• 產品發布（如有）
• 最新進展

第13章：全球酒精飲料市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商議價能力
• 顧客的力量
• 替代產品的威脅

第15章：競爭格局

• Anheuser-Busch InBev
• Heineken Holding NV
• Diageo PLC
• Kweichow Moutai Co. Ltd.
• Pernod Ricard SA
• Molson Coors Beverage Company
• Carlsberg Group
• Thai Beverage Plc
• Asahi Group Holdings, Ltd.
• Kirin Holdings Company, Limited

第16章：策略建議

第17章調查會社について,免責事項

The Global Alcoholic Drinks Market, valued at USD 532.23 Billion in 2024, is projected to experience a CAGR of 6.93% to reach USD 795.45 Billion by 2030. Alcoholic drinks constitute a diverse category of beverages containing ethanol, primarily consumed for their psychoactive properties and cultural significance across various societies. The global market's expansion is fundamentally supported by strong drivers such as increasing disposable incomes, particularly in developing economies, ongoing urbanization, and the continuous development of distribution channels.

Key Market Drivers

The global alcoholic drinks market is significantly influenced by increasing premiumization and a growing demand for high-quality products. Consumers are progressively seeking beverages that offer superior craftsmanship, unique taste profiles, and authentic origins, moving away from mass-produced options. This trend is evident in categories like premium spirits, where consumers are willing to invest more for perceived higher value and an enhanced drinking experience. For instance, according to the Distilled Spirits Council of the United States, in February 2024, U. S. spirits supplier sales for Tequila and Mezcal collectively rose by 7.9% in 2023, achieving a total of $6.5 billion, indicating a strong preference for these higher-end categories. This sustained demand for premium offerings compels manufacturers to innovate and diversify their portfolios to cater to evolving consumer tastes.

Key Market Challenges

The escalating regulatory scrutiny, which includes the implementation of higher excise taxes and increasingly restrictive advertising prohibitions, presents a significant impediment to the sustained growth of the global alcoholic drinks market. Higher excise taxes directly reduce consumer affordability and producer profitability, thereby suppressing demand. For example, according to SpiritsEUROPE, excise duties in Nigeria surged by 200% in 2022, and in Ghana by 100% in the same year, directly impacting sales volumes. These substantial tax increments force businesses to absorb costs or pass them to consumers, hindering market expansion and potentially stimulating illicit trade.

Key Market Trends

The global alcoholic drinks market is increasingly shaped by strategic geographic expansion into developing markets, presenting substantial growth opportunities through rising disposable incomes and evolving consumer preferences. Companies are actively establishing their presence in regions with burgeoning middle classes. The Brewers Association, in its 2024 mid-year report, indicated that international markets, particularly Latin America and Asia, showed increased interest in imported craft beer, with export volumes growing by 4% in 2023. This trend is crucial for sustained market growth, enabling brands to diversify revenue streams.

Key Market Players

• Anheuser-Busch InBev
• Heineken Holding N.V.
• Diageo PLC
• Kweichow Moutai Co. Ltd.
• Pernod Ricard SA
• Molson Coors Beverage Company
• Carlsberg Group
• Thai Beverage Plc
• Asahi Group Holdings, Ltd.
• Kirin Holdings Company, Limited

Report Scope:

In this report, the Global Alcoholic Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alcoholic Drinks Market, By Product:

• Beer
• Vodka
• Whisky
• Wine
• Rum
• Others

Alcoholic Drinks Market, By Packaging Type:

• Bottles
• Can

Alcoholic Drinks Market, By Distribution Channel:

• Liquor Stores
• On-Premises
• Online Sales Channel
• Others

Alcoholic Drinks Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alcoholic Drinks Market.

Available Customizations:

Global Alcoholic Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Alcoholic Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Beer, Vodka, Whisky, Wine, Rum, Others)
  • 5.2.2. By Packaging Type (Bottles, Can)
  • 5.2.3. By Distribution Channel (Liquor Stores, On-Premises, Online Sales Channel, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Alcoholic Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Packaging Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alcoholic Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Alcoholic Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Alcoholic Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Alcoholic Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Packaging Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Alcoholic Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Alcoholic Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Alcoholic Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Alcoholic Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Alcoholic Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Alcoholic Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Packaging Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Alcoholic Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Alcoholic Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Alcoholic Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Alcoholic Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Alcoholic Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Alcoholic Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Packaging Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Alcoholic Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Alcoholic Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Alcoholic Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Alcoholic Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Packaging Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Alcoholic Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Alcoholic Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Alcoholic Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Alcoholic Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Anheuser-Busch InBev
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Heineken Holding N.V.
• 15.3. Diageo PLC
• 15.4. Kweichow Moutai Co. Ltd.
• 15.5. Pernod Ricard SA
• 15.6. Molson Coors Beverage Company
• 15.7. Carlsberg Group
• 15.8. Thai Beverage Plc
• 15.9. Asahi Group Holdings, Ltd.
• 15.10. Kirin Holdings Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer