美國酒精飲料市場

2024年，美國酒精飲料銷量下降，但以金額為準卻有所成長。在報告期的最後一年，酒精飲料的人均消費量持續下降。儘管酒精飲料價格上漲和整體通膨較上一年放緩，但消費者購買信心依然疲軟。除了硬蘇打水的虧損恢復正常且即飲銷量略有成長外，其他所有頂級類別的銷售額均較去年同期下降。

Euromonitor International的研究報告《美國酒精飲料市場》提供了國家層級市場規模和形態的全面指南。報告提供了最新的零售數據（2020-2024），幫助您識別推動成長的產業。該報告還列出了主要企業和主要品牌，並對影響市場的主要因素（立法、分銷、定價等）進行了策略分析。此外，報告也對2029年的市場變化進行了預測。

目標產品：啤酒、蘋果酒/莓果、即飲、烈酒、葡萄酒

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解酒精飲料市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和領導品牌
• 使用五年預測評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2024 年酒精飲料：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 區分On-Trade與Off-Trade
• 酒精飲料的下一步是什麼？

市場背景

• 立法
• 法定購買和飲酒年齡
• 酒後駕車
• 廣告
• 禁止抽煙
• 營業時間
• On-Trade設施

稅費

操作環境

• 走私/平行輸入
• 免稅
• 跨境進口/個人進口

重大新產品發布

• 前景

市場指標

市場數據

免責聲明

資訊來源

美國啤酒

關鍵數據發現

2024年的發展

• 物價上漲和經濟挑戰導致銷售量下降
• 百威英博保持領先地位，皇冠進口公司市場佔有率增加
• 監管在分銷領域繼續發揮關鍵作用

前景與機會

• 無酒精啤酒仍是亮點
• 大麻素飲料的威脅
• 對無醇和低醇啤酒的需求推動了人們的嘗試

類別背景

• 拉格啤酒價格分佈調查方法

分類資料

美國葡萄酒

關鍵數據發現

2024年的發展

• 消費者觀念的轉變影響了葡萄酒消費
• 主要企業正在利用品牌創新和重新定位來應對萎縮市場的競爭壓力
• 隨著On-Trade停滯和低酒精葡萄酒需求上升，葡萄酒分銷趨勢發生變化

前景與機會

• 儘管努力創新，葡萄酒產業仍面臨結構性阻力
• 永續性和高階定位對於在萎縮的市場中生存至關重要
• 葡萄酒產業的創新可能會加速消費者轉向其他類別

分類資料

美國精神

關鍵數據發現

2024年的發展

• 主要類別面臨挑戰
• Sazerac 縮小與領先者的差距，而 Campari 則喚起人們對義大利之旅的回憶
• 監管限制意味著食品、飲料和菸草專賣店繼續佔據主導地位

前景與機會

• 預測期後半段的成長潛力
• 關稅和反關稅發揮強大的影響力
• 更有可能專注於開發現有投資組合

類別背景

• 調查方法伏特加、琴酒、混合蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈

分類資料

美國蘋果酒/梨酒

關鍵數據發現

2024年的發展

• 蘋果酒的蜜月期結束了，因為市場成熟度決定了競爭格局中的贏家和輸家
• 儘管利潤壓力迫使區域性企業關閉，但市場領導仍因分散的手工產業而失去市場佔有率
• 電子商務的成長為陷入貨架競爭的手工品牌提供了生命線

前景與機會

• 持續的市場萎縮將推動整合，而帝國模式的創新可以創造價值
• 風土主導的區域認證為精明的消費者群提供競爭優勢，以追求優質體驗
• 隨著永續鋁製包裝挑戰傳統玻璃，包裝創新將成為關鍵差異化因素

分類資料

美國的 RTD

關鍵數據發現

2024年的發展

• RTD恢復
• Mike's Hard Beverage 保持領先，EJ Gallo 升至第三名
• 遊說者取得了一些進展，但專家仍然占主導地位

前景與機會

• 通膨壓力緩解，前景光明
• 未來面臨的主要挑戰
• 破解非酒精密碼

分類資料

Volume sales of alcoholic drinks fell in the US in 2024, though sales grew in current value terms during the year. The final year of the review period saw alcoholic drinks continue to suffer from a decline in per capita consumption. Even as alcoholic drinks price rises and general inflation slowed from the previous year, consumers remained bearish in their purchasing habits. Save for a modest return to volume growth for RTDs after hard seltzer's losses normalised, all other topline categories sa...

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising prices and economic challenges drive down volumes
• AB InBev stays out in front, while Crown Imports gains share
• Regulations continue to play key role in distribution landscape

PROSPECTS AND OPPORTUNITIES

• Non alcoholic beer remains a bright spot
• Threat from cannabinoid beverages
• Demand for non/low alcohol beer driving experimentation

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 16 Sales of Beer by Category: Total Volume 2019-2024
• Table 17 Sales of Beer by Category: Total Value 2019-2024
• Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 24 Sales of Beer by Craft vs Standard 2019-2024
• Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Changing consumer attitudes hit wine consumption
• Top players leverage brand innovation and reposition in a shrinking market to combat competiitve pressures
• On-trade stagnation and rising demand for lower alcohol options reshape wine distribution trends

PROSPECTS AND OPPORTUNITIES

• Wine category faces continued structural headwinds despite innovation efforts
• Sustainability and premium positioning become essential for survival in contracting market
• Wine industry innovation risks accelerating consumer migration to alternative categories

CATEGORY DATA

• Table 32 Sales of Wine by Category: Total Volume 2019-2024
• Table 33 Sales of Wine by Category: Total Value 2019-2024
• Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 41 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Major categories face challenges
• Sazerac closes gap on leader, while Campari evokes Italian travels
• Food/drink/tobacco specialists remain dominant due to regulatory restrictions

PROSPECTS AND OPPORTUNITIES

• Growth potential in latter part of forecats period
• Tariffs and counter-tariffs to exert strong influence
• Likely focus on development of existing portfolios

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 63 Sales of Spirits by Category: Total Volume 2019-2024
• Table 64 Sales of Spirits by Category: Total Value 2019-2024
• Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider's growth honeymoon ends as market maturation reveals winners and losers in increasingly competitive landscape
• Market leader loses share to fragmented craft segment despite margin pressures forcing regional closures
• E-commerce growth provides lifeline for craft brands struggling with shelf competition

PROSPECTS AND OPPORTUNITIES

• Continued market contraction set to accelerate consolidation, while imperial format innovation has potential to generate value
• Terroir-driven regional authentication becomes competitive advantage as educated consumer base seeks premium expeirences
• Packaging innovation a critical differentiator as sustainable aluminium formats challenge traditional glass

CATEGORY DATA

• Table 84 Sales of Cider/Perry: Total Volume 2019-2024
• Table 85 Sales of Cider/Perry: Total Value 2019-2024
• Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs bounces back
• Mike's Hard Beverage stays out in front, while EJ Gallo rises to third
• Lobbyists make some headway, but specialists still dominate

PROSPECTS AND OPPORTUNITIES

• Positive outlook, with some protection from inflationary pressures
• Significant challenges ahead
• Cracking the non alcoholic code

CATEGORY DATA

• Table 99 Sales of RTDs by Category: Total Volume 2019-2024
• Table 100 Sales of RTDs by Category: Total Value 2019-2024
• Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029