新加坡的酒精飲料市場

2025年，新加坡酒精飲料市場溫和復甦，總銷量和總銷售額分別成長1%和6%。大型活動的回歸、消費者信心的提升以及對高階和體驗式產品日益成長的需求，共同推動了這一業績的改善。然而，該產業仍面臨許多阻力，包括通貨膨脹、關稅上漲以及謹慎的可自由支配支出，這些因素影響了消費模式和通路動態。

Euromonitor International的研究報告《新加坡酒精飲料市場》提供了國家層級市場規模和形態的全面指南。報告提供了最新的零售數據（2020-2024），以識別推動成長的產業。報告還識別了主要企業和品牌，並對影響市場的關鍵因素（例如立法、分銷、定價等）進行了策略性分析。此外，報告也對2029年的市場發展進行了預測。

目標產品：啤酒、蘋果酒/莓果、即飲、烈酒、葡萄酒

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解酒精飲料市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2024 年酒精飲料：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 區分On-Trade與Off-Trade
• 酒精飲料的下一步是什麼？

市場背景

• 立法
• 法定購買和飲酒年齡
• 酒後駕車
• 廣告
• 禁止抽煙
• 營業時間
• On-Trade設施

稅費

操作環境

• 走私/平行輸入
• 免稅
• 跨境進口/個人進口

重大新產品發布

• 前景

市場指標

市場數據

免責聲明

資訊來源

新加坡啤酒

關鍵數據結果

2024年的發展

• 隨著消費者支出的改善，啤酒銷售量略有增加
• 亞太啤酒公司在啤酒產業保持強勁領導地位
• 超級市場仍然是啤酒的主要通路

前景與機會

• 消費者對啤酒的興趣依然很高，品牌參與度預計會擴大。
• 優質化將成為品牌策略的重中之重
• 重塑消費者參與度和品牌差異化的創新

類別背景

分類資料

新加坡葡萄酒

關鍵數據結果

2024年的發展

• 需求保持平穩，但 2024 年葡萄酒銷售額將上升
• 包裝創新提升葡萄酒吸引力並使其與眾不同
• 在新加坡，超級市場繼續主導Off-Trade的葡萄酒分銷

前景與機會

• 透過增加消費機會促進數量成長
• 加強消費者教育將支持葡萄酒產業的發展
• 清酒透過產品創新不斷發展

分類資料

新加坡烈酒

關鍵數據結果

2024年的發展

• 人們對調酒術趨勢的興趣日益濃厚，推動了烈酒銷量的成長
• 保樂力加（新加坡）有限公司在日益分散的市場格局中保持領導地位
• 超級市場繼續推廣Off-Trade銷售酒類

前景與機會

• 預計溫和的消費趨勢將抑制銷售成長，而參與企業仍將關注價值
• 烈酒消費預計將根據 Z 世代的喜好而變化
• 風味創新將繼續成為酒類產業的關鍵

類別背景

分類資料

新加坡蘋果酒/梨酒

關鍵數據結果

2024年的發展

• 缺乏差異化和創新繼續壓低蘋果酒/梨酒的需求
• 嘉士伯的 Somersby 在萎縮的啤酒類別中保持領先地位
• 超級市場仍然是蘋果酒/梨酒的主要Off-Trade管道，但On-Trade占主導地位

前景與機會

• 口味創新激發消費者興趣
• Somersby 利用韓國流行歌手 Yeonjun 的知名度重塑其蘋果酒
• 蘋果酒/梨酒預計將面臨來自替代酒精飲料的更激烈的競爭

分類資料

新加坡的 RTDS

關鍵數據結果

2024年的發展

• 由於消費者信心改善，即飲飲料銷售維持強勁
• 百加得馬丁尼新加坡私人有限公司儘管面臨挑戰，但仍保持整體優勢
• 超級市場仍然是即飲料的主要Off-Trade分銷管道

前景與機會

• RTD 在預測期間內將難以達到強勁表現
• 即飲產品日益成長的健康保健趨勢可能會激發消費者的興趣
• 無酒精即飲飲料與其他飲品之間的界線正變得模糊，帶來阻力

分類資料

In 2025, alcoholic drinks in Singapore saw a modest rebound, with total volume sales increasing by 1% and total value sales rising by 6%. This improved performance was underpinned by a return of large-scale events, enhanced consumer sentiment, and a growing appetite for premium and experiential offerings. However, the industry continued to grapple with headwinds such as inflation, rising duties, and cautious discretionary spending, which influenced both consumption patterns and channel dynamics.

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer volume sales marginally rise, in line with improved consumer spending
• Asia Pacific Breweries retains strong leadership of beer
• Supermarkets remains dominant distribution channel for beer

PROSPECTS AND OPPORTUNITIES

• Consumer interest in beer to remain high with greater brand engagement expected
• Premiumisation will be at the forefront of brand strategy
• Innovation to reshape consumer engagement and brand differentiation

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 3 Lager by Price Band 2024

CATEGORY DATA

• Table 99 Sales of Beer by Category: Total Volume 2019-2024
• Table 100 Sales of Beer by Category: Total Value 2019-2024
• Table 101 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 102 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 103 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 104 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 105 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 106 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 107 Sales of Beer by Craft vs Standard 2019-2024
• Table 108 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 109 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 110 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 111 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 112 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 113 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 114 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Despite flat demand, value sales of wine rise in 2024
• Packaging innovation to elevate the appeal of wine and act as point of difference
• Supermarkets continues to dominate off-trade distribution of wine in Singapore

PROSPECTS AND OPPORTUNITIES

• Increasing consumption occasions to drive volume growth
• Growth of wine to be supported by greater consumer education
• Japanese sake will continue to evolve through product innovation

CATEGORY DATA

• Table 17 Sales of Wine by Category: Total Volume 2019-2024
• Table 18 Sales of Wine by Category: Total Value 2019-2024
• Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing interest in mixology trend helps fuel growth of spirits
• Pernod Ricard (S) Pte Ltd retains lead in increasingly fragmented landscape
• Supermarkets continues to drive off-trade distribution of spirits

PROSPECTS AND OPPORTUNITIES

• Players will continue to focus on value as rising moderate consumption trend is expected to temper volume growth
• Spirit consumption expected to evolve in line with Generation Z priorities
• Flavour innovation will remain key in spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 2 Benchmark Brands 2024

CATEGORY DATA

• Table 48 Sales of Spirits by Category: Total Volume 2019-2024
• Table 49 Sales of Spirits by Category: Total Value 2019-2024
• Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for cider/perry continues to fall due to lack of differentiation or innovation
• Carlsberg's Somersby maintains leadership amid a shrinking category
• Supermarkets remains key off-trade channel for cider/perry but on-trade dominates

PROSPECTS AND OPPORTUNITIES

• Flavour innovation in attempt to increase consumer interest
• Somersby leverages popularity of K-pop star Yeonjun to refresh cider's appeal
• Cider/perry expected to face further competition from alternative alcoholic drinks

CATEGORY DATA

• Table 69 Sales of Cider/Perry: Total Volume 2019-2024
• Table 70 Sales of Cider/Perry: Total Value 2019-2024
• Table 71 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 72 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 80 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 81 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs remains positive as consumer sentiment improves
• Bacardi-Martini Singapore Pte Ltd retains overall dominance despite challenges
• Supermarkets remains key off-trade distribution channel for RTDs

PROSPECTS AND OPPORTUNITIES

• RTDs set to struggle to achieve a stronger performance over forecast period
• Growing health and wellness trend in RTDs may spur consumer interest
• Blurring lines between non alcoholic RTDs and other options create headwinds

CATEGORY DATA

• Table 84 Sales of RTDs by Category: Total Volume 2019-2024
• Table 85 Sales of RTDs by Category: Total Value 2019-2024
• Table 86 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 87 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 92 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 93 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 94 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 95 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 96 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029