印尼的酒精飲料市場

2024年，印尼酒精飲料總銷量穩健成長，當期銷售成長更為顯著。成長主要得益於旅遊業的強勁復甦和酒店業的擴張，尤其是在雅加達等城市中心和巴厘島等熱門旅遊目的地。遊客的湧入以及酒吧、餐廳和酒店客流量的增加顯著提升了銷量，而小型本地雜貨店等非零售通路的銷量也實現了強勁成長。

Euromonitor International的這份報告分析並預測了印尼酒精飲料市場。報告提供了最新的零售數據（2020-2024），並指出了將推動成長的產業。報告還識別了主要企業和品牌，並對影響市場的關鍵因素（例如立法、分銷、定價等）進行了策略性分析。報告也對2029年的市場發展進行了預測。

目標產品：啤酒、蘋果酒/莓果、即飲、烈酒、葡萄酒

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解酒精飲料市場
• 確定成長領域並確定變革的驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司能夠開發可靠的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格列表

執行摘要

• 2024 年酒精飲料：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 區分On-Trade與Off-Trade
• 酒精飲料的下一步是什麼？

市場背景

• 立法
• 法定購買和飲酒年齡
• 酒後駕車
• 廣告
• 禁止抽煙
• 營業時間
• On-Trade設施

稅費

操作環境

• 走私/平行輸入
• 免稅
• 跨境進口/個人進口

重大新產品發布

• 前景

市場指標

市場數據

免責聲明

資訊來源

印尼啤酒

關鍵數據結果

2024年的發展

• 經濟狀況不明朗，啤酒銷售成長放緩
• Multi Bintang 印尼啤酒繼續佔據主導地位
• 當地小型雜貨店有助於衝動購買啤酒

前景與機會

• 預計旅遊業將在預測期內推動啤酒銷售成長
• 優質化和口味創新推動體驗主導成長
• 預計啤酒公司將增加永續舉措

類別背景

• 大型價格調查方法

分類資料

印尼葡萄酒

關鍵數據結果

2024年的發展

• 水果酒和草本酒推動印尼葡萄酒銷售和成長
• 本地和全球品牌透過創新競爭
• 小型本地雜貨店繼續佔據主導地位

前景與機會

• 預計都市區餐飲和社會文化將在預測期內推動葡萄酒的蓬勃發展
• 區域特色和優質體驗增強了葡萄酒的吸引力
• 永續性和注重健康的創新可能會改變葡萄酒的偏好

分類資料

印尼烈酒

關鍵數據結果

2024年的發展

• 都市區飲酒文化與旅遊業推動酒類消費成長
• 帝亞吉歐公司繼續引領酒精飲料市場，但隨著小型企業的進軍，其佔有率預計將下降
• 專賣店繼續憑藉豐富的選擇和便利性保持領先地位

前景與機會

• 透過專注的品牌參與，酒精飲料可望實現穩定成長
• 本地創新可望提升消費者對酒精飲料的興趣
• 全球品牌可能持續主導酒類永續性

類別背景

• 如何調查方法伏特加、琴酒、其他混合蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈

分類資料

印尼蘋果酒/梨酒

關鍵數據結果

2024年的發展

• 蘋果酒/梨酒因消費者興趣基數較低而下降
• Indosarnia PT 在競爭激烈的類別中保持主導地位
• 食品、飲料和菸草專賣店是Cider Perry的主要通路。

前景與機會

• 由於來自即飲啤酒和調味啤酒的競爭日益激烈，預測期內蘋果酒/梨酒將繼續面臨挑戰
• 生活方式定位和目標參與
• 口味創新和擴大消費機會很重要

分類資料

印尼的RTDS

關鍵數據結果

2024年的發展

• 創新有限導致成長緩慢，烈酒類即飲佔主導地位
• 儘管來自較小品牌的競爭日益激烈，帝亞吉歐仍保持領先地位
• 現代雜貨零售商繼續主導即飲飲料分銷

前景與機會

• 即飲飲料預計將穩定成長，數位參與和口味多樣性是維持消費者興趣的關鍵
• Smirnoff Ice 更新包裝，提升 Z 世代吸引力與貨架影響力
• RTD 可以提高節日參與度和低酒精吸引力

分類資料

In 2024, total volume sales of alcoholic drinks in Indonesia experienced a robust increase, with a more significant rise in current value sales. Growth was mainly attributed to a strong rebound in tourism, and the expansion of hospitality, particularly in urban centres such as Jakarta, and popular tourist destinations like Bali. The influx of visitors and increased footfall in bars, restaurants, and hotels significantly boosted volume sales, while off-trade channels, including small local grocer...

Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer sees slower volume growth amidst uncertain economic conditions
• Multi Bintang Indonesia continues to dominate beer
• Small local grocers supports impulse purchases of beer

PROSPECTS AND OPPORTUNITIES

• Tourism expected to drive growth in sales of beer over the forecast period
• Premiumisation and flavour innovation set to drive experience-led growth
• Increase in sustainable practices anticipated amongst beer companies

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 13 Sales of Beer by Category: Total Volume 2019-2024
• Table 14 Sales of Beer by Category: Total Value 2019-2024
• Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 21 Sales of Beer by Craft vs Standard 2019-2024
• Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fruit and herbal wines drives sales and growth in wine in Indonesia
• Local and global brands compete through innovation
• Small local grocers continues to dominate

PROSPECTS AND OPPORTUNITIES

• Urban dining and social culture set to propel dynamic growth for wine over the forecast period
• Local identity and premium experiences to elevate the appeal of wine
• Sustainability and health-conscious innovations likely to reshape wine preferences

CATEGORY DATA

• Table 29 Sales of Wine by Category: Total Volume 2019-2024
• Table 30 Sales of Wine by Category: Total Value 2019-2024
• Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 38 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban drinking culture and tourism fuel growth in spirits
• Diageo Plc continues to lead spirits, but sees a share decline as smaller players are dynamic
• Specialist outlets continue to lead thanks to a wide variety and convenience

PROSPECTS AND OPPORTUNITIES

• Spirits expected to see stable growth through intensive brand engagement
• Local innovation expected to drive greater consumer interest in spirits
• Global brands likely to continue to lead sustainability efforts in spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 60 Sales of Spirits by Category: Total Volume 2019-2024
• Table 61 Sales of Spirits by Category: Total Value 2019-2024
• Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider/perry struggles with waning consumer interest from a low base
• Indosarnia PT maintains its dominance in a challenged category
• Food/drink/tobacco specialists is the key distribution channel for cider/perry

PROSPECTS AND OPPORTUNITIES

• Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
• Lifestyle positioning and targeted engagement
• Flavour innovation and expansion of consumption occasions will be important

CATEGORY DATA

• Table 81 Sales of Cider/Perry: Total Volume 2019-2024
• Table 82 Sales of Cider/Perry: Total Value 2019-2024
• Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth amidst limited innovation, with spirit-based RTDs dominant
• Diageo Plc maintains its leading position, although the competition from smaller brands rises
• Modern grocery retailers continue to dominate the distribution of RTDs

PROSPECTS AND OPPORTUNITIES

• Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
• Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
• RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance

CATEGORY DATA

• Table 96 Sales of RTDs by Category: Total Volume 2019-2024
• Table 97 Sales of RTDs by Category: Total Value 2019-2024
• Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029