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1907907

印度酒精飲料市場

Alcoholic Drinks in India

出版日期: 2026年01月09日 | 出版商:

Euromonitor International | 英文 59 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計到2024年，印度的酒精飲料產業將在全球範圍內實現顯著成長，成長遠高於其他國家。這一成長主要得益於較低的基數效應、強勁的宏觀經濟成長以及印度獨特的人口結構。印度的人口結構年輕化，中位數年齡為29.4歲，約有3.3億千禧世代和約3.82億Z世代人口。

Euromonitor International發布的《印度酒精飲料市場報告》全面分析了印度全國的市場規模和結構。報告涵蓋了最新的零售銷售數據（2021-2025年），並指出了推動市場成長的關鍵領域。報告重點介紹了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，包括法律法規、分銷管道和定價策略。報告也對2030年的市場發展趨勢進行了預測。

目標產品：啤酒、蘋果酒/梨酒、即飲飲料、烈酒、葡萄酒

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買這份報告的理由：

詳細整體情況酒精飲料市場。
找出成長領域，了解改變的促進因素。
了解競爭格局、主要市場參與企業和領導品牌。
五年預測可以幫助您評估市場的發展前景。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其對多元化市場的獨特洞察和深刻理解，公司開發了強大的資訊資源，為企業制定明智的策略規劃提供支援。

目錄和表格

執行摘要

2024年酒精飲料整體情況
2024年主要趨勢
競爭格局
零售開發
將On-Trade與Off-Trade分開
酒精飲料的未來會是怎樣？

市場背景

立法
法定購買和飲酒年齡
酒後駕車
廣告
禁止抽煙
營業時間

稅費

運作環境

走私/平行輸入
免稅店
跨境進口/個人進口

重大新產品發布

前景

市場指標

市場數據

免責聲明

資訊來源

印度葡萄酒

關鍵數據結果

2024年的發展

千禧世代和較小的消費群將在2024年推動該品類成長。
Samant Soma Wines憑藉其豐富的產品類型和對葡萄酒旅遊的重視，成為葡萄酒行業的領導者。
印度對來自不同國家的進口葡萄酒的需求正在上升。

前景與機遇

在預測期內，體驗式商店在印度將持續成長。
國內小規模生產商正尋求在出口市場中為非葡萄葡萄酒開闢一片天地。

分類資料

印度烈酒

關鍵數據結果

2024年的發展

儘管烈酒需求略有放緩，但整體成長仍保持穩定。
聯合烈酒公司位居榜首，其次是多家印度公司。
隨著本地生產的優質威士忌在全球市場獲得更廣泛的認可，出口已成為威士忌生產商推動銷售成長的重要途徑。

前景與機遇

印度-英國自由貿易協定可望促進印度蘇格蘭威士忌的消費。
由於定價能力不足，企業持續難以確保獲利。
預計印度將主導威士忌消費轉移到發展中市場的趨勢。

類別背景

如何調查方法伏特加、金酒、其他調和蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈

分類資料

印度的RTDS

關鍵數據結果

2024年的發展

年輕人口結構和便利性需求推動了印度即飲飲料的銷售。
百加得-馬天尼憑藉新產品的推出保持領先地位。
硬蘇打水未能吸引印度消費者

前景與機遇

通貨膨脹和課稅仍然是RTD面臨的最大挑戰。
以烈酒為基酒的即飲飲料預計會成長，但來自其他酒精飲料的競爭正在加劇。

分類資料

印度啤酒

關鍵數據結果

2024年的發展

啤酒產業將在2024年繼續穩定成長。
UB集團引領印度啤酒市場寡占格局
低酒精度和高酒精濃度酒精濃度之間缺乏課稅差異以及定價困難限制了啤酒的成長。

前景與機遇

隨著印度經濟的快速發展，企業將繼續專注於優質化。
小型啤酒廠協助印度啤酒產業發展
零售電子商務仍不發達，仍有很大的發展空間。

類別背景

分類資料

簡介目錄

Product Code: ADIN

India's alcoholic drinks industry stood out globally in 2024, with a growth proving to be substantially stronger than that recorded in other countries. This growth was driven primarily by a low base, robust macroeconomic growth and the country's unique demographic composition. India has a young demographic profile, with a median age of 29.4 years, including around 330 million millennials and 382 million members of Generation Z. The sizeable Generation Z cohort means that many individuals enter t...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Alcoholic Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

EXECUTIVE SUMMARY

Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 2 Research Sources

WINE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Millennials and a low consumer base drive category growth in 2024
Samant Soma Wines leads wine thanks to extensive product range and strong focus on wine tourism
India is witnessing demand for imported wines from various countries

PROSPECTS AND OPPORTUNITIES

India likely to continue to see a rise in experiential stores during forecast period
Small domestic manufacturers seek to carve out niche positions for non-grape wines in export markets

CATEGORY DATA

Table 17 Sales of Wine by Category: Total Volume 2019-2024
Table 18 Sales of Wine by Category: Total Value 2019-2024
Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Overall growth holds steady despite slight momentum loss in brown spirits
United Spirits leads, followed by host of Indian companies
Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets

PROSPECTS AND OPPORTUNITIES

India-UK FTA expected to boost scotch whisky consumption in India
Companies will continue to struggle with their bottom line as they are unable to set prices
India anticipated to lead shift of whisky consumption to developing market

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2024

CATEGORY DATA

Table 48 Sales of Spirits by Category: Total Volume 2019-2024
Table 49 Sales of Spirits by Category: Total Value 2019-2024
Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

RTDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Young demographic and convenience trend drive sales of RTDs in India
Bacardi-Martini retains its dominance, assisted by launch of new options
Hard seltzer fails to attract Indian consumers

PROSPECTS AND OPPORTUNITIES

Inflation and taxation remain the biggest challenges for RTDs
Spirit-based RTDs likely to grow, but face increased competition from other variants

CATEGORY DATA

Table 69 Sales of RTDs by Category: Total Volume 2019-2024
Table 70 Sales of RTDs by Category: Total Value 2019-2024
Table 71 Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 72 Sales of RTDs by Category: % Total Value Growth 2019-2024
Table 73 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
Table 74 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
Table 75 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 76 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
Table 77 GBO Company Shares of RTDs: % Total Volume 2020-2024
Table 78 NBO Company Shares of RTDs: % Total Volume 2020-2024
Table 79 LBN Brand Shares of RTDs: % Total Volume 2021-2024
Table 80 Forecast Sales of RTDs by Category: Total Volume 2024-2029
Table 81 Forecast Sales of RTDs by Category: Total Value 2024-2029
Table 82 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
Table 83 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

BEER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Beer continues to grow at a steady pace in 2024
UB Group leads the oligopoly in beer in India
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer

PROSPECTS AND OPPORTUNITIES

Companies set to continue focus on premiumisation as India develops at a rapid pace
Microbreweries will aid the growth of beer in India
Retail e-commerce remains underdeveloped with scope for expansion