菲律賓酒精飲料市場

預計菲律賓酒精飲料市場規模將在2024年繼續保持強勁成長，這得益於經濟的逐步改善，這對消費者支出產生了積極影響。酒精飲料銷售量的成長速度較前一年略為回升，但總量仍低於疫情前的水準。聖米格爾啤酒廠（San Miguel Brewery）和金布拉聖米格爾（Ginebra San Miguel）等大型公司的行銷和銷售努力，促進了啤酒、即飲飲料和烈酒的銷售。

本報告由Euromonitor International)提供菲律賓酒精飲料市場的分析。報告提供了最新的零售數據（2020-2024），並指出了將推動成長的產業。報告還指出了主要企業和主要品牌，並對影響市場的主要因素（例如立法、分銷、定價等）進行了策略性分析。此外，報告也對2029年的市場變化進行了預測。

目標產品：啤酒、蘋果酒/莓果、即飲、烈酒、葡萄酒

數據範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解酒精飲料市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測評估未來市場前景

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2024 年酒精飲料：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 區分On-Trade與Off-Trade
• 酒精飲料的下一步是什麼？

市場背景

• 立法
• 法定購買和飲酒年齡
• 酒後駕車
• 廣告
• 禁止抽煙
• 營業時間
• On-Trade設施

稅費

操作環境

• 走私/平行輸入
• 免稅
• 跨境進口/個人進口

重大新產品發布

• 前景

市場指標

市場數據

免責聲明

資訊來源

菲律賓啤酒

關鍵數據發現

2024年的發展

• 到2024年，啤酒將保持溫和成長
• 聖米格爾啤酒廠保持業界領先地位
• Sari-sari 商店繼續成為全國啤酒分銷的基礎

前景與機會

• 啤酒業將進入持續成長期
• 優質化趨勢正在推動高階進口和國產拉格啤酒的發展
• 風味拉格啤酒、混合拉格啤酒和無酒精啤酒的創新

類別背景

• 拉格啤酒價格調查方法

分類資料

菲律賓葡萄酒

關鍵數據發現

2024年的發展

• 2024年葡萄酒銷售將迎來繁榮
• Bel Mondo Italia Corp 持續引領競爭格局
• Off-Trade通路在葡萄酒產業中很重要

前景與機會

• 葡萄酒產業成長前景強勁
• 清淡葡萄酒依然受歡迎
• 無酒精葡萄酒可能會越來越受歡迎

分類資料

菲律賓烈酒

關鍵數據發現

2024年的發展

• 國內需求復甦推動酒精飲料成長
• Ginebra San Miguel 位居酒精飲料類別榜首
• 當地小型雜貨店負責酒類分銷

前景與機會

• 經濟復甦帶動酒類產業前景光明
• 優質化趨勢仍有成長空間
• 對無酒精和低酒精飲料的需求不斷增加

類別背景

• 調查方法伏特加、琴酒、混合蘇格蘭威士忌、深色蘭姆酒和白蘭姆酒的價格分佈

分類資料

菲律賓蘋果酒/梨酒

關鍵數據發現

2024年的發展

• 2024年蘋果酒將從小規模擴張
• 進口品牌不斷湧現，手工蘋果酒越來越受歡迎
• 超級市場通路受益都市化

前景與機會

• 蘋果酒/梨酒前景光明
• 差異化對於蘋果酒/梨酒至關重要

分類資料

菲律賓的RTDS

關鍵數據發現

2024年的發展

• RTD 2024 年業績強勁
• Emperador Distillers 的即飲飲料銷售名列前茅
• 超級市場與即食飲料密切相關

前景與機會

• RTD 的前景光明
• 在On-Trade和電子商務中獲利
• RTD 有可能徹底改變雞尾酒文化

分類資料

Alcoholic drinks in the Philippines continued to see robust volume growth in 2024, supported by a gradually improving economy, which had a positive impact on consumer spending. The pace of volume growth in alcoholic drinks picked up slightly on the previous year, although total volume sales remained below pre-pandemic levels. Strong sales in beer, RTDs, and spirits benefited from the marketing and distribution efforts of major players, namely San Miguel Brewery, Ginebra San Miguel, Tanduay Disti...

Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer sustains moderate growth in 2024
• San Miguel Brewery maintains category leadership
• Sari-sari stores remain fundamental to nationwide beer distribution

PROSPECTS AND OPPORTUNITIES

• Beer category will enjoy sustained period of growth
• Premiumisation trend to support development of imported and domestic premier lagers
• Innovation through flavoured/mixed lager and non-alcoholic beer

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 17 Sales of Beer by Category: Total Volume 2019-2024
• Table 18 Sales of Beer by Category: Total Value 2019-2024
• Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Beer by Craft vs Standard 2019-2024
• Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wine generates robust sales in 2024
• Bel Mondo Italia Corp continues to lead competitive landscape
• Off-trade channel is significant in wine

PROSPECTS AND OPPORTUNITIES

• Strong growth outlook for the wine category
• Still light grape wine to remain preferred choice
• Non-alcoholic wine likely to gain traction

CATEGORY DATA

• Table 33 Sales of Wine by Category: Total Volume 2019-2024
• Table 34 Sales of Wine by Category: Total Value 2019-2024
• Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound in domestic demand spurs growth in spirits
• Ginebra San Miguel leads the spirits category
• Small local grocers champion the distribution of spirits

PROSPECTS AND OPPORTUNITIES

• Spirits faces bright outlook amid economic recovery
• Premiumisation trend has scope for growth
• Rising demand for non- and low-alcohol spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 64 Sales of Spirits by Category: Total Volume 2019-2024
• Table 65 Sales of Spirits by Category: Total Value 2019-2024
• Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider expands from a small base in 2024
• Craft cider is on the rise as imported brands stand out
• Supermarket channel benefits from urbanisation

PROSPECTS AND OPPORTUNITIES

• Cider/perry faces rosy outlook
• Differentiation is imperative in cider/perry

CATEGORY DATA

• Table 85 Sales of Cider/Perry: Total Volume 2019-2024
• Table 86 Sales of Cider/Perry: Total Value 2019-2024
• Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs witness upbeat performance in 2024
• Emperador Distillers leads in RTDs
• Supermarkets are highly relevant in RTDs

PROSPECTS AND OPPORTUNITIES

• Bright outlook for RTDs
• On-trade and e-commerce to make gains
• RTDs have scope to reshape cocktail culture

CATEGORY DATA

• Table 100 Sales of RTDs by Category: Total Volume 2019-2024
• Table 101 Sales of RTDs by Category: Total Value 2019-2024
• Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029