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市場調查報告書
商品編碼
2133632
2034年交通行動服務(MaaS)生態系市場預測-按服務類型、平台類型、交通途徑、技術、支付模式、最終用戶和地區分類的全球分析Mobility-as-a-Service Ecosystems Market Forecasts to 2034 - Global Analysis By Service Type, Platform Type, Transportation Mode, Technology, Payment Model, End User and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球交通行動服務(MaaS) 生態系統市場規模將達到 150 億美元,在預測期內以 20.0% 的複合年成長率成長,到 2034 年將達到 645 億美元。
旅遊即服務 (MaaS) 生態系統指的是一個整合多種交通途徑(例如公共交通、叫車和微出行)的數位化平台,旨在提供統一、無縫的使用者體驗。這些平台利用人工智慧、物聯網和雲端運算技術,最佳化跨多個交通運營商的路線規劃、票務和支付流程。這項技術惠及個人通勤者、商務旅客和政府機構,旨在緩解交通堵塞、減少排放氣體並提高都市區交通效率。
快速的都市化和對永續交通途徑日益成長的需求
全球都市化進程的加速導致各大城市面臨前所未有的交通堵塞和環境挑戰。旅遊即服務 (MaaS) 生態系統透過最佳化共享服務和公共交通資源的利用,為私家車擁有提供了一個永續的替代方案。消費者日益追求無縫的多模態旅遊體驗,以減少通勤時間和碳排放。 MaaS 與政府的智慧城市和淨零排放計劃相契合,正推動公共和私營部門加大投資。
法規環境分散化與資料共用挑戰
建構完善的旅遊即服務 (MaaS) 生態系統需要公共運輸和私營出行業者之間的深度合作,但這種合作往往受到監管碎片化的阻礙。關於用戶隱私、定價以及營運指標資料共用等方面的協議在不同司法管轄區之間仍然複雜且充滿爭議。缺乏標準化的應用程式介面 (API) 和互通性協定也延緩了真正一體化平台的開發。這些監管和技術障礙限制了 MaaS 解決方案在高度監管市場中的擴充性。
自動駕駛汽車與微旅行技術的融合
自動駕駛汽車的興起以及電動滑板車和電動自行車的快速普及,為出行即服務 (MaaS) 生態系統的擴展帶來了巨大機會。將自動駕駛接駁車和微出行選項整合到 MaaS 平台中,可確保「最後一公里」和「第一公里」的連接,從而彌合公共交通網路的關鍵缺口。人工智慧驅動的演算法能夠根據即時需求動態分配這些資源,最佳化車輛運轉率。成功整合自動駕駛汽車和微旅行資產的公司預計在都市區獲得顯著的市場佔有率。
與現有共乘服務和私家車擁有量之間的競爭。
儘管出行即服務 (MaaS) 具有諸多優勢,但老牌共享出行巨頭和私家車所有權帶來的持續便利性構成了重大威脅。共享旅遊公司往往優先考慮自身服務而非整合的多模態模式出行方案,從而形成“圍牆花園”,限制了生態系統的開放性。此外,在某些地區,基於訂閱的 MaaS 套餐價格高昂,使得私家車所有權對家庭而言更具經濟吸引力。這些競爭動態正在阻礙綜合性 MaaS 平台的廣泛普及。
疫情初期擾亂了公共交通,加劇了人們對共享出行安全性的擔憂,並暫時減緩了出行即服務(MaaS)的普及。然而,這場危機加速了都市區擁塞和推廣永續交通,這進一步鞏固了MaaS生態系統的價值。將健康和安全指標融入出行平台的趨勢也持續推動創新。
在預測期內,「叫車和共乘服務」細分市場預計將佔據最大佔有率。
在預測期內,叫車和共乘服務預計將佔據最大的市場佔有率,這主要得益於消費者的廣泛接受以及主要都市地區完善的基礎設施。這些服務提供必要的隨選旅遊服務,是固定線路公共交通的強力補充。該領域受益於強大的網路效應、較高的品牌知名度以及路線規劃和定價演算法方面的持續技術進步。此外,叫車服務與更廣泛的出行即服務 (MaaS) 訂閱套餐的整合也進一步鞏固了其市場主導地位。
預計在預測期內,「整合式行動平台」細分市場將呈現最高的複合年成長率。
在預測期內,「綜合出行平台」細分市場預計將呈現最高的成長率,這主要得益於市場對無縫銜接的端到端出行規劃和支付解決方案日益成長的需求。這些平台整合了多種交通途徑,使用戶能夠透過單一介面規劃、預訂和支付複雜的行程。人工智慧和即時數據分析技術的進步正在不斷提昇路線最佳化和用戶體驗。此細分市場的發展趨勢與整個產業向以用戶為中心的訂閱式出行模式轉變的大趨勢相符。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於其智慧型手機普及率高、行動出行新創企業獲得強勁的創業投資資金籌措以及智慧城市計畫的早期實施。美國處於主導地位,這得益於聯邦政府的交通津貼以及在洛杉磯和亞特蘭大等城市部署的大規模出行即服務(MaaS)試點計畫。有利於資料共用和官民合作關係的法規結構正在加速市場發展。消費者對數位化旅遊解決方案的高接受度正在推動市場成長。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於大規模的都市化、嚴重的交通堵塞以及政府對智慧運輸的大力支持。中國和印度是關鍵的成長市場,擁有高度發展的數位支付生態系統和快速擴張的公共交通網路。當地科技巨頭正積極拓展其「超級應用」類型的出行服務,整合叫車、共享單車和大眾運輸。該地區在行動網際網路使用方面的領先地位也支撐著強勁的需求成長。
According to Stratistics MRC, the Global Mobility-as-a-Service Ecosystems Market is accounted for $15.0 billion in 2026 and is expected to reach $64.5 billion by 2034 growing at a CAGR of 20.0% during the forecast period. Mobility-as-a-Service (MaaS) ecosystems refer to integrated digital platforms that combine various modes of transportation, such as public transit, ride-hailing, and micromobility, into a single, seamless user experience. These platforms utilize AI, IoT, and cloud computing to optimize route planning, ticketing, and payment across multiple transport providers. The technology serves individual commuters, corporate travelers, and government agencies seeking to reduce congestion, lower emissions, and improve urban mobility efficiency.
Rapid urbanization and increasing demand for sustainable transport
The accelerating pace of global urbanization is creating unprecedented congestion and environmental challenges in major cities. MaaS ecosystems offer a sustainable alternative to private car ownership by optimizing the use of shared and public transport resources. Consumers are increasingly demanding seamless, multi-modal travel experiences that reduce commute times and carbon footprints. The alignment of MaaS with government smart city and net-zero initiatives drives strong public and private sector investments.
Fragmented regulatory environments and data sharing challenges
The development of comprehensive MaaS ecosystems requires deep integration between public transit authorities and private mobility providers, which is often hindered by fragmented regulations. Data sharing agreements regarding user privacy, pricing, and operational metrics remain complex and contentious across different jurisdictions. The lack of standardized APIs and interoperability protocols slows the creation of truly unified platforms. These regulatory and technical barriers limit the scalability of MaaS solutions in highly regulated markets.
Integration of autonomous vehicles and micromobility
The emergence of autonomous vehicles and the rapid expansion of e-scooters and e-bikes present substantial opportunities for MaaS ecosystem expansion. Integrating autonomous shuttles and micromobility options into MaaS platforms provides first-mile and last-mile connectivity, solving critical gaps in public transit networks. AI-driven algorithms can dynamically allocate these resources based on real-time demand, optimizing fleet utilization. Companies that successfully integrate autonomous and micromobility assets will capture significant market share in urban environments.
Competition from established ride-hailing and private car ownership
Despite the benefits of MaaS, established ride-hailing giants and the enduring convenience of private car ownership pose significant threats. Ride-hailing companies often prioritize their own services over integrated multi-modal options, creating walled gardens that limit ecosystem openness. Additionally, the high cost of subscription-based MaaS packages in some regions makes private car ownership more economically attractive for families. These competitive dynamics slow the widespread adoption of comprehensive MaaS platforms.
The pandemic initially disrupted public transit usage and raised concerns about shared mobility safety, temporarily slowing MaaS adoption. However, the crisis accelerated the digital transformation of urban transport, highlighting the need for contactless ticketing and flexible routing. Post-pandemic, the sustained focus on reducing urban congestion and promoting sustainable transport has reinforced the value of MaaS ecosystems. The integration of health and safety metrics into mobility platforms continues to drive innovation.
The Ride-Hailing and Ride-Sharing Services segment is expected to be the largest during the forecast period
The Ride-Hailing and Ride-Sharing Services segment is expected to account for the largest market share during the forecast period, due to its widespread consumer adoption and established infrastructure in major urban centers. These services provide critical on-demand mobility that complements fixed-route public transit. The segment benefits from strong network effects, high brand recognition, and continuous technological advancements in routing and pricing algorithms. Its dominance is further supported by the integration of ride-hailing into broader MaaS subscription packages.
The Integrated Mobility Platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Integrated Mobility Platforms segment is predicted to witness the highest growth rate, driven by the increasing demand for seamless, end-to-end travel planning and payment solutions. These platforms aggregate multiple transport modes, allowing users to plan, book, and pay for complex journeys through a single interface. Advances in AI and real-time data analytics improve route optimization and user experience. The segment aligns with the broader industry shift toward subscription-based, user-centric mobility models.
During the forecast period, the North America region is expected to hold the largest market share, due to high smartphone penetration, strong venture capital funding for mobility startups, and early adoption of smart city initiatives. The United States leads with major MaaS pilots in cities like Los Angeles and Atlanta, supported by federal transportation grants. Favorable regulatory frameworks for data sharing and public-private partnerships accelerate market development. High consumer willingness to adopt digital mobility solutions drives market growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by massive urbanization, severe traffic congestion, and strong government support for smart mobility. China and India represent major growth markets with highly developed digital payment ecosystems and rapid expansion of public transit networks. Local tech giants are aggressively expanding their super-app mobility offerings, integrating ride-hailing, bike-sharing, and public transit. The region's dominance in mobile internet usage sustains strong demand growth.
Key players in the market
Some of the key players in Global Mobility-as-a-Service Ecosystems Market include Uber Technologies, Inc., Lyft, Inc., Bolt Technology OU, Moovit Inc., Siemens Mobility GmbH, Robert Bosch GmbH, Transit Technologies LLC, Whim, FREE NOW GmbH, DiDi Global Inc., Grab Holdings Limited, ComfortDelGro Corporation Limited, Shuttl, Transdev Group, Keolis S.A., Alstom SA, and Cubic Transportation Systems.
In May 2026, Uber Technologies, Inc. launched a new integrated mobility platform in partnership with major European transit authorities, allowing users to book and pay for public transit and ride-hailing in a single app.
In April 2026, Siemens Mobility GmbH expanded its MaaS ecosystem capabilities in Asia Pacific, introducing AI-driven dynamic routing algorithms that optimize bus and shuttle frequencies based on real-time commuter demand.
In March 2026, Grab Holdings Limited introduced a new subscription-based mobility package in Southeast Asia, offering unlimited access to ride-hailing, bike-sharing, and public transit for a fixed monthly fee.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.