2026-2030年全球旅遊即服務市場

全球旅遊即服務市場預計在 2025 年至 2030 年間成長 3,732.307 億美元，預測期內複合年成長率為 27.9%。

本報告對全球移動即服務市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約 25 家公司的供應商分析。

該報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。市場成長要素包括智慧型手機等智慧連網設備的日益普及、對營運效率日益成長的需求以及從資本支出模式轉向營運支出模式的轉變。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

該研究指出，共乘平台和汽車製造商的興趣是未來幾年推動全球出行即服務 (MaaS) 市場成長的關鍵因素之一，而自動駕駛汽車的持續發展以及與運輸公司日益密切的合作預計將在市場上創造巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球旅遊即服務市場
• 2020-2024年服務細分市場分析
• 2020-2024年車輛類型細分市場分析
• 類型細分市場分析 2020-2024
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧的影響：全球出行即服務市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 按服務進行市場區隔

• 比較：按服務
• 叫車
• 汽車共享
• 其他
• 按服務分類的市場機會

9. 按車輛類型分類的市場細分

• 比較：按車輛類型
• 搭乘用車
• 公車
• 摩托車
• 按車輛類型分類的市場機會

第10章 按類型分類的市場細分

• 比較：按類型
• 公共部門
• 私人的
• 按類型分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Avis Budget Group Inc.
• Bolt Technology OU
• Cabify Espana SL
• Comuto SA
• Curb Mobility LLC
• DiDi Global Inc.
• Europcar Mobility Group
• Free Now
• Gett
• Grab Holdings Ltd.
• Hertz Global Holdings Inc.
• Lyft Inc.
• Mobiko GmbH
• SIXT SE
• Uber Technologies Inc.

第16章附錄

The global mobility-as-a-service market is forecasted to grow by USD 373230.7 mn during 2025-2030, accelerating at a CAGR of 27.9% during the forecast period. The report on the global mobility-as-a-service market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increase in use of smart connected devices such as smartphones, increasing demand for efficiency in operations, rise in adoption from capex model to opex model.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global mobility-as-a-service market is segmented as below:

By Service

• Ride hailing
• Car sharing
• Others

By Vehicle Type

• Cars
• Buses
• Two-wheelers

By Type

• Public
• Private

Geography

• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the ride-sharing platforms and automotive companies exhibiting interest as one of the prime reasons driving the global mobility-as-a-service market growth during the next few years. Also, ongoing efforts for development of autonomous vehicles and rising partnership with transportation companies will lead to sizable demand in the market.

The report on the global mobility-as-a-service market covers the following areas:

• Global mobility-as-a-service market sizing
• Global mobility-as-a-service market forecast
• Global mobility-as-a-service market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mobility-as-a-service market vendors that include Avis Budget Group Inc., Bolt Technology OU, Cabify Espana SL, Citymapper Ltd., Comuto SA, Curb Mobility LLC, DiDi Global Inc., Europcar Mobility Group, Free Now, Gett, Grab Holdings Ltd., Hertz Global Holdings Inc., Kakao Mobility Corp., Lyft Inc., Mobiko GmbH, SIXT SE, Toyota Connected Corp., Transdev Group SA, Uber Technologies Inc.. Also, the global mobility-as-a-service market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Market Segmentation by Vehicle Type
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Mobility-As-A-Service Market 2020 - 2024
  • Historic Market Size - Data Table on Global Mobility-As-A-Service Market 2020 - 2024 ($ million)
• 5.2 Service segment analysis 2020 - 2024
  • Historic Market Size - Service Segment 2020 - 2024 ($ million)
• 5.3 Vehicle Type segment analysis 2020 - 2024
  • Historic Market Size - Vehicle Type Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Mobility-as-a-Service Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Service

• 8.1 Market segments
• 8.2 Comparison by Service
• 8.3 Ride hailing - Market size and forecast 2025-2030
• 8.4 Car sharing - Market size and forecast 2025-2030
• 8.5 Others - Market size and forecast 2025-2030
• 8.6 Market opportunity by Service
  • Market opportunity by Service ($ million)

9 Market Segmentation by Vehicle Type

• 9.1 Market segments
• 9.2 Comparison by Vehicle Type
• 9.3 Cars - Market size and forecast 2025-2030
• 9.4 Buses - Market size and forecast 2025-2030
• 9.5 Two-wheelers - Market size and forecast 2025-2030
• 9.6 Market opportunity by Vehicle Type
  • Market opportunity by Vehicle Type ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Public - Market size and forecast 2025-2030
• 10.4 Private - Market size and forecast 2025-2030
• 10.5 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 APAC - Market size and forecast 2025-2030
  • 12.3.1 China - Market size and forecast 2025-2030
  • 12.3.2 Japan - Market size and forecast 2025-2030
  • 12.3.3 India - Market size and forecast 2025-2030
  • 12.3.4 South Korea - Market size and forecast 2025-2030
  • 12.3.5 Australia - Market size and forecast 2025-2030
  • 12.3.6 Indonesia - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 Germany - Market size and forecast 2025-2030
  • 12.4.2 UK - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increase in use of smart connected devices such as smartphones
  • Increasing demand for efficiency in operations
  • Rise in adoption from CAPEX model to OPEX model
• 13.2 Market challenges
  • Concerns related to poor connectivity of devices
  • Data privacy issues
  • Need for high initial investments in infrastructure
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Ride-sharing platforms and automotive companies exhibiting interest
  • Ongoing efforts for development of autonomous vehicles
  • Rising partnership with transportation companies

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Avis Budget Group Inc.
  • Avis Budget Group Inc. - Overview
  • Avis Budget Group Inc. - Business segments
  • Avis Budget Group Inc. - Key offerings
  • Avis Budget Group Inc. - Segment focus
  • SWOT
• 15.5 Bolt Technology OU
  • Bolt Technology OU - Overview
  • Bolt Technology OU - Product / Service
  • Bolt Technology OU - Key offerings
  • SWOT
• 15.6 Cabify Espana SL
  • Cabify Espana SL - Overview
  • Cabify Espana SL - Product / Service
  • Cabify Espana SL - Key offerings
  • SWOT
• 15.7 Comuto SA
  • Comuto SA - Overview
  • Comuto SA - Product / Service
  • Comuto SA - Key offerings
  • SWOT
• 15.8 Curb Mobility LLC
  • Curb Mobility LLC - Overview
  • Curb Mobility LLC - Product / Service
  • Curb Mobility LLC - Key offerings
  • SWOT
• 15.9 DiDi Global Inc.
  • DiDi Global Inc. - Overview
  • DiDi Global Inc. - Business segments
  • DiDi Global Inc. - Key offerings
  • DiDi Global Inc. - Segment focus
  • SWOT
• 15.10 Europcar Mobility Group
  • Europcar Mobility Group - Overview
  • Europcar Mobility Group - Product / Service
  • Europcar Mobility Group - Key news
  • Europcar Mobility Group - Key offerings
  • SWOT
• 15.11 Free Now
  • Free Now - Overview
  • Free Now - Product / Service
  • Free Now - Key offerings
  • SWOT
• 15.12 Gett
  • Gett - Overview
  • Gett - Product / Service
  • Gett - Key offerings
  • SWOT
• 15.13 Grab Holdings Ltd.
  • Grab Holdings Ltd. - Overview
  • Grab Holdings Ltd. - Business segments
  • Grab Holdings Ltd. - Key offerings
  • Grab Holdings Ltd. - Segment focus
  • SWOT
• 15.14 Hertz Global Holdings Inc.
  • Hertz Global Holdings Inc. - Overview
  • Hertz Global Holdings Inc. - Business segments
  • Hertz Global Holdings Inc. - Key news
  • Hertz Global Holdings Inc. - Key offerings
  • Hertz Global Holdings Inc. - Segment focus
  • SWOT
• 15.15 Lyft Inc.
  • Lyft Inc. - Overview
  • Lyft Inc. - Product / Service
  • Lyft Inc. - Key offerings
  • SWOT
• 15.16 Mobiko GmbH
  • Mobiko GmbH - Overview
  • Mobiko GmbH - Product / Service
  • Mobiko GmbH - Key offerings
  • SWOT
• 15.17 SIXT SE
  • SIXT SE - Overview
  • SIXT SE - Business segments
  • SIXT SE - Key news
  • SIXT SE - Key offerings
  • SIXT SE - Segment focus
  • SWOT
• 15.18 Uber Technologies Inc.
  • Uber Technologies Inc. - Overview
  • Uber Technologies Inc. - Business segments
  • Uber Technologies Inc. - Key offerings
  • Uber Technologies Inc. - Segment focus
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations