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市場調查報告書
商品編碼
1925103
全球客製化寵物營養市場預測(至2032年):按寵物類型、飲食類型、成分類型、劑型、分銷管道、最終用戶和地區分類Pet Nutrition Customized Diet Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats and Other Pet Types), Diet Type, Ingredient Type, Form, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,全球客製化寵物營養市場預計到 2025 年價值 2.724 億美元,到 2032 年將達到 6.6096 億美元,在預測期內以 13.5% 的複合年成長率成長。
訂製寵物營養是指根據每隻寵物的特定營養需求、健康狀況和生活方式,由專業人士配製的餵食方案。這些方案基於年齡、品種、體重、活動量和健康狀況等因素設計,旨在確保寵物的最佳健康狀態、生長發育和整體幸福感。客製化寵物營養涉及特殊成分、精確的營養平衡和份量控制,通常由獸醫和寵物營養師指導完成。透過滿足獨特的營養需求,這些方案可以改善消化功能、免疫力,提升整體生活品質,同時支持伴侶動物的預防保健和長期健康維護。
寵物擬人化趨勢
全球範圍內寵物人性化趨勢的日益成長是推動客製化寵物營養市場發展的主要因素。寵物飼主越來越將寵物視為家庭成員,並優先考慮它們的健康和福祉。這一趨勢促使消費者對能夠滿足特定營養需求、生命階段和健康狀況的客製化飲食的需求不斷成長。消費者願意投資科學設計的高品質解決方案,以增強免疫力、改善消化功能並延長壽命。生活方式的改變,以及對預防保健和優質營養的日益重視,正在推動市場成長,並進一步鞏固基於獸醫指導的個人化餵食方案的地位。
產品成本高
高昂的產品成本是客製化寵物營養市場的主要阻礙因素。膳食配製涉及特殊原料、精確的營養平衡以及獸醫的監督,這都增加了生產成本。因此,高昂的價格可能會限制注重成本的消費者,尤其是在新興地區。高成本也可能影響長期餵食計畫的普及率。除非品牌採用可擴展的生產方法和訂閱模式來平衡價格和營養效果,否則市場成長可能會受到阻礙。
獸醫學進展
獸醫學的快速發展為市場帶來了巨大的機會。先進的診斷工具、針對特定品種營養需求的研究,以及對代謝性疾病、胃腸道疾病和慢性疾病的深入了解,使得精準配製寵物飼料成為可能。這些科學進步為客製化餵食方案提供了支持,從而增強免疫力、預防疾病並最佳化整體健康。寵物營養學家和獸醫專業人員之間的合作促進了創新,推動了高度個人化寵物飼料的研發。充分利用這些技術突破將顯著提高市場滲透率。
監管挑戰
監管挑戰對市場成長構成重大威脅。不同地區的寵物食品安全標準、標籤法規、成分核准和健康聲明各不相同,這使得市場准入和合規變得複雜。嚴格的法規會增加營運成本、延遲產品上市或限制某些配方。違規會帶來聲譽損害和經濟處罰的風險。企業必須在維持產品品質、科學檢驗和透明度的同時,成功應對複雜的法律體制。這需要健全的監控、測試和文件記錄系統。
新冠疫情透過供應鏈中斷和消費行為改變對客製化寵物營養市場產生了影響。早期封鎖措施為原料採購和產品分銷帶來了物流挑戰,影響了供應。同時,疫情加速了寵物飼養率的上升,並提高了人們對寵物健康的認知,從而推動了對個人化營養的需求。隨著消費者更傾向於線上購物,電子商務也實現了激增。總體而言,儘管疫情帶來了短期衝擊,但它也成為了推動市場長期擴張的催化劑。
預計在預測期內,消化健康食品細分市場將佔據最大的市場佔有率。
由於人們對寵物腸胃健康的日益關注,預計在預測期內,消化健康飲食細分市場將佔據最大的市場佔有率。針對消化系統疾病和營養吸收的配方需求不斷增加。獸醫推薦的富含纖維的成分能夠改善腸道菌叢和整體健康狀況。飼主優先考慮能夠增強免疫力並預防慢性腸胃問題的飲食。對科學配方的重視使消化健康飲食成為客製化寵物營養領域的關鍵細分市場。
預計在預測期內,寵物專賣店細分市場將實現最高的複合年成長率。
由於個人化推薦和高級產品提升了客戶體驗,寵物專賣零售領域預計將在預測期內實現最高成長率。飼主越來越傾向於選擇實體專賣店,因為在那裡他們可以獲得高品質的客製化寵物食品和營養諮詢服務。與獸醫和營養師的獨家合作增強了品牌信譽和消費者信任。個人化服務和品牌體驗的結合推動了產品的普及,使寵物專賣零售成為市場中的關鍵成長管道。
由於寵物擁有率上升、都市化加快以及可支配收入增加,亞太地區預計將在預測期內佔據最大的市場佔有率。寵物人性化觀念的轉變以及預防性醫療保健意識提升,正在推動個人化寵物飲食的普及。該地區不斷完善的獸醫基礎設施、日益成長的寵物專賣店網路以及蓬勃發展的電子商務生態系統,進一步提升了優質營養解決方案的可及性。這些因素共同作用,使亞太地區成為主導市場,並在全球個人化寵物營養市場中佔據重要佔有率。
在預測期內,北美預計將實現最高的複合年成長率,這主要得益於其成熟的寵物護理市場以及消費者對高階、健康飲食的強烈偏好。先進的獸醫研究、對品種特定營養的高度重視以及對預防性護理的投資意願,都是推動市場成長的因素。該地區擁有完善的分銷網路、健全的法規結構,並產品推出,這些都為其發展提供了有利條件。北美寵物飼主對實證飲食和長期健康維護的重視,正在推動該地區市場的快速擴張。
According to Stratistics MRC, the Global Pet Nutrition Customized Diet Market is accounted for $272.40 million in 2025 and is expected to reach $660.96 million by 2032 growing at a CAGR of 13.5% during the forecast period. Pet Nutrition Customized Diet refers to professionally formulated feeding solutions tailored to meet the specific nutritional needs, health conditions, and lifestyle requirements of individual pets. These diets are designed based on factors such as age, breed, weight, activity level, and medical conditions, ensuring optimal health, growth, and wellbeing. Customized pet nutrition encompasses specialized ingredients, precise nutrient balance, and portion control, often guided by veterinary expertise or pet nutritionists. By addressing unique dietary requirements, these solutions enhance digestion, immunity, and overall quality of life, while supporting preventive care and long-term wellness in companion animals.
Pet Humanization Trend
The global surge in pet humanization is a key driver of the customized pet nutrition market. Pet owners increasingly perceive pets as family members, prioritizing their health and wellbeing. This trend fuels demand for tailored diets that address specific nutritional needs, life stages, and health conditions. Consumers are willing to invest in premium, scientifically formulated solutions that enhance immunity, digestion, and longevity. As lifestyles evolve, the emphasis on preventive care and high-quality nutrition strengthens market growth, reinforcing the role of veterinary-guided, personalized feeding solutions.
High Product Costs
High product costs present a significant restraint for the customized pet nutrition market. Formulating diets with specialized ingredients, precise nutrient balances, and veterinary oversight increases production expenses. Consequently, premium pricing may limit accessibility for cost-conscious consumers, especially in emerging regions. High costs can also impact adoption rates for long-term feeding plans. Market growth may be hindered unless brands adopt scalable production methods or subscription models to balance affordability with nutritional efficacy.
Advances in Veterinary Science
Rapid advancements in veterinary science offer substantial opportunities for the market. Enhanced diagnostic tools, research on breed-specific nutritional needs, and improved understanding of metabolic, digestive, and chronic conditions enable precise dietary formulations. These scientific developments support tailored feeding solutions that enhance immunity, prevent disease, and optimize overall health. Collaboration between pet nutritionists and veterinary professionals fosters innovation, enabling the creation of highly personalized diets. Leveraging these breakthroughs can significantly expand market penetration.
Regulatory Challenges
Regulatory challenges pose a notable threat to the growth of the market. Varying standards for pet food safety, labeling, ingredient approvals, and health claims across regions can complicate market entry and compliance. Stringent regulations may increase operational costs, delay product launches, or restrict certain formulations. Non-compliance risks reputational damage and financial penalties. Companies must navigate complex legal frameworks while maintaining product quality, scientific validation, and transparency, which require robust monitoring, testing, and documentation systems.
The Covid-19 pandemic impacted the customized pet nutrition market by disrupting supply chains and shifting consumer behaviors. Initial lockdowns created logistical challenges in ingredient sourcing and product distribution, affecting availability. Simultaneously, the pandemic accelerated pet adoption rates and heightened awareness of pet health, driving demand for tailored nutrition. E-commerce growth surged as consumers preferred online purchasing. Overall, while short-term disruptions occurred, the pandemic catalyzed long-term market expansion.
The digestive health diets segment is expected to be the largest during the forecast period
The digestive health diets segment is expected to account for the largest market share during the forecast period, due to rising awareness of gastrointestinal health in pets. Formulations targeting digestive disorders and nutrient absorption are increasingly sought after. Veterinary-endorsed ingredients such as fiber-rich components enhance gut microbiota and overall wellness. Owners are prioritizing diets that prevent chronic gastrointestinal issues while supporting immunity. The focus on scientifically backed formulations positions digestive health diets as the leading segment in customized pet nutrition.
The pet specialty stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet specialty stores segment is predicted to witness the highest growth rate, due to personalized recommendations, and premium product availability, enhancing the customer experience. Pet owners increasingly prefer brick-and-mortar specialty stores for access to high-quality, tailored diets and nutritional consultations. Exclusive partnerships with veterinary professionals and nutritionists strengthen credibility and consumer trust. The combination of personalized services and brand experience drives adoption, making pet specialty stores a crucial growth channel in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and disposable income growth. Cultural shifts towards pet humanization and increased awareness of preventive health care contribute to the adoption of tailored diets. The region's expanding veterinary infrastructure, proliferation of pet specialty stores, and growing e-commerce ecosystem further enhance accessibility to premium nutrition solutions. Combined, these factors position Asia Pacific as the dominant market, capturing a substantial share in the global customized pet nutrition landscape.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to mature pet care markets and strong consumer inclination towards premium, health-oriented diets. Advanced veterinary research, high awareness of breed-specific nutrition and willingness to invest in preventive care fuel growth. The region benefits from well-established distribution networks, robust regulatory frameworks, and innovative product launches targeting digestive, immune, and weight management. North American pet owners' focus on scientifically formulated diets and long-term wellness positions the region for rapid market expansion.
Key players in the market
Some of the key players in Pet Nutrition Customized Diet Market include Nestle Purina PetCare (Purina), PetPlate, Mars Petcare, Freshpet, Hill's Pet Nutrition, Butternut Box, Blue Buffalo (General Mills), Farmina Pet Foods, JustFoodForDogs, Diamond Pet Foods, The Farmer's Dog, Tailored Pet Nutrition, Ollie, ZIWI Pets and Nom Nom.
In October 2025, Mars Petcare and Big Idea Ventures have hand-picked three innovative startups for their 2025 Next Generation Pet Food Program, spotlighting sustainable biotech ingredients and circular feed solutions to transform pet nutrition and reduce environmental impact.
In March 2025, Mars, Incorporated has extended its partnership with the Washington Spirit, becoming the team's Official Petcare Partner, with its logo featured on jerseys and signage, community ticket donations, pet-friendly game nights, and collaborative fan and pet experiences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.