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市場調查報告書
商品編碼
1848407
替代海鮮市場預測至2032年:按產品類型、產品形態、來源、物種、分銷管道和地區分類的全球分析Alternative Seafood Market Forecasts to 2032 - Global Analysis By Product Type (Plant-Based Seafood, Cell-Cultured Seafood, Fermentation-Derived Seafood and Other Product Types), Product Form, Source, Species, Distribution Channel and By Geography |
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根據 Stratistics MRC 的數據,全球替代海鮮市場在預測期內將以 38.9% 的複合年成長率成長。
人造海鮮是利用植物性原料、發酵技術和細胞培養方法開發的,是傳統海洋和淡水海鮮的永續替代品。這些產品旨在複製傳統水產品的口感、質地和營養成分,同時最大限度地減少對環境的影響和過度捕撈。人造海鮮旨在滿足消費者對符合倫理且環境友善的蛋白質來源日益成長的需求,從而支持生物多樣性和糧食安全。作為向永續食品體系轉型的一部分,人造海鮮正被零售、餐飲服務和機構等各個領域廣泛採用。
過度捕撈和自然漁業資源枯竭
傳統捕撈方式正面臨日益嚴峻的環境法規和不斷下降的漁獲量壓力,促使消費者和產業相關人員探索永續的替代方案。人們對生物多樣性喪失和傳統水產品捕撈對生態環境影響的認知不斷提高,進一步推動了這一趨勢。因此,植物來源基和細胞培養水產品作為能夠提供穩定供應並減少環境影響的替代品,越來越受到關注。保護海洋生物的迫切需求正在推動替代海鮮價值鏈的創新。
養殖及發酵水產品
標籤檢視和安全標準方面的監管不確定性也對市場准入和消費者接受度構成挑戰。此外,透過發酵和細胞培養複製正宗水產品的質地和風味仍然十分複雜,是技術瓶頸所在。這些因素共同限制了這些領域在主流零售和餐飲通路與傳統產品和植物來源替代品競爭的速度。這些技術需要複雜的生物反應器、嚴格的無菌條件和高額的資本投入,這限制了大規模生產和價格親民。
與餐廳和快餐店建立合作關係
與快餐店和高級餐廳建立策略聯盟,正為替代海鮮品牌釋放新的成長途徑。透過將植物性或養殖海鮮融入熱門菜色,企業可以迅速提升消費者的接觸度和品嚐量。此類合作也能帶來聯合品牌推廣的機會,充分利用現有連鎖餐廳的信譽和影響力。隨著廚師們試驗使用替代海鮮創作創新菜餚,這一領域也受益匪淺,不僅提升了菜餚的吸引力,也吸引了更廣泛的消費群體。
人們對「實驗室培育」或「合成」食品有負面看法
人們對食品安全性、營養價值和非自然加工方式的誤解往往阻礙了主流消費者的接受度,尤其是在擁有深厚飲食傳統的地區。媒體報導和社會輿論對「基因改造食品」的關注會加劇不信任感,影響品牌聲譽和市場滲透率。此外,圍繞生物技術和食品加工的倫理爭議也會導致部分消費者群體產生抗拒。
新冠疫情的影響
新冠疫情重塑了整個水產品產業的消費行為和供應鏈動態,既為非傳統海鮮生產商帶來了挑戰,也帶來了機會。捕魚活動暫停和漁獲量減少導致野生魚貝類短缺,促使消費者尋求保存期限長的植物性替代品。同時,人們日益增強的健康意識和對增強免疫力飲食的關注也推動了對營養豐富的替代食品的需求。電子商務和直銷通路的蓬勃發展,使小眾品牌得以觸及新的消費群。
預計在預測期內,植物性海鮮細分市場將成為最大的細分市場。
由於其擴充性、價格優勢和消費者接受度不斷提高,植物性海鮮市場預計將迎來蓬勃發展。製造商利用大豆、豌豆蛋白、海藻和蒟蒻等原料,生產出能模仿傳統海鮮口感和質地的產品。該市場受益於其「清潔標籤」的定位,以及對素食者和過敏人群的適用性。零售商和餐飲服務商正擴大採購植物來源魚貝類,以滿足日益成長的永續蛋白質需求。
預計在預測期內,絞碎和加工環節的複合年成長率將最高。
由於其用途廣泛且易於融入膳食,預計在預測期內,肉糜和加工食品領域將以最快的複合年成長率成長。這些產品形式使製造商能夠遮罩質地上的不一致性並最佳化風味,使其成為大眾市場的理想選擇。擠壓和乳化技術的創新正在提高傳統海鮮風味的可複製性,從而提升消費者滿意度。該領域在零售、快餐和機構餐飲方面的廣泛適應性正在推動其強勁成長。
由於亞太地區擁有根深蒂固的水產品消費文化,且日益重視永續性發展,預計該地區將在預測期內佔據最大的市場佔有率。在日本、韓國和新加坡等國,政府資金和技術培養箱的支持下,這些國家正在植物性和養殖水產品領域進行創新研發。該地區不斷成長的人口密度和中產階級正在推動對價格合理且營養豐富的蛋白質替代品的需求。對食品技術的策略性投資和完善的法規結構正在鞏固亞太地區在該領域的領先地位。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於消費者對符合道德規範和環保食品藥物管理局的濃厚興趣。該地區擁有充滿活力的生態系統,新興企業、加速器和創業投資為替代蛋白創新提供支持。美國食品藥物管理局 (FDA) 等機構推出的明確監管政策,正鼓勵新型水產品產品進入市場。美國和加拿大的零售商和快餐連鎖店正在擴大其植物性產品的供應,而養殖海鮮公司也在擴大其試點生產規模。
According to Stratistics MRC, the Global Alternative Seafood Market is growing at a CAGR of 38.9% during the forecast period. Alternative seafood is to sustainably produced substitutes for conventional marine and freshwater species, developed using plant-based ingredients, fermentation techniques, or cellular agriculture. These products aim to replicate the taste, texture, and nutritional profile of traditional seafood while minimizing environmental impact and overfishing. Designed to meet rising consumer demand for ethical and eco-friendly protein sources, alternative seafood supports biodiversity and food security. It is increasingly adopted across retail, foodservice, and institutional sectors as part of the broader shift toward sustainable food systems.
Overfishing and depletion of wild seafood stocks
Traditional fisheries are facing mounting pressure from environmental regulations and declining catch volumes, prompting consumers and industry stakeholders to explore sustainable substitutes. This trend is further reinforced by rising awareness of biodiversity loss and the ecological footprint of conventional seafood harvesting. As a result, plant-based and cell-cultured seafood options are gaining traction as viable replacements that offer consistent supply and reduced environmental impact. The urgency to preserve marine life is catalyzing innovation across the alternative seafood value chain.
Cultivated and fermentation-derived seafood
Regulatory ambiguity around labeling and safety standards also poses challenges for market entry and consumer acceptance. Moreover, the complexity of replicating authentic seafood textures and flavors through fermentation or cell culture remains a technical bottleneck. These factors collectively constrain the pace at which these segments can compete with traditional and plant-based alternatives in mainstream retail and foodservice channels. These technologies require sophisticated bioreactors, stringent sterile conditions, and high capital investment, which can limit mass production and affordability.
Collaborations with restaurants and QSRs
Strategic partnerships with quick-service restaurants (QSRs) and fine dining establishments are unlocking new growth avenues for alternative seafood brands. By integrating plant-based or cultivated seafood into popular menu items, companies can rapidly increase consumer exposure and trial. These collaborations also enable co-branding opportunities, leveraging the credibility and reach of established foodservice chains. As chefs experiment with innovative recipes using alternative seafood, the segment benefits from elevated culinary appeal and broader demographic engagement.
Negative perceptions around "lab-grown" or "synthetic" foods
Misconceptions about safety, nutritional value, and unnatural processing often deter mainstream acceptance, especially in regions with strong culinary traditions. Media narratives and social discourse around "Frankenfoods" can amplify distrust, impacting brand reputation and market penetration. Furthermore, ethical debates surrounding biotechnology and food manipulation contribute to resistance among certain consumer segments.
Covid-19 Impact
The COVID-19 pandemic reshaped consumer behavior and supply chain dynamics across the seafood industry, creating both disruptions and opportunities for alternative seafood producers. Lockdowns and reduced fishing activity led to shortages in wild-caught seafood, prompting consumers to seek shelf-stable and plant-based options. Simultaneously, heightened health consciousness and interest in immune-supportive diets boosted demand for nutrient-rich alternatives. E-commerce and direct-to-consumer channels gained prominence, allowing niche brands to reach new audiences.
The plant-based seafood segment is expected to be the largest during the forecast period
The plant-based seafood segment is estimated to have a lucrative growth, due to its scalability, affordability, and growing consumer acceptance. Leveraging ingredients such as soy, pea protein, seaweed, and konjac, manufacturers are creating products that mimic the taste and texture of conventional seafood. The segment benefits from clean-label positioning and compatibility with vegan and allergen-free diets. Retailers and foodservice providers are increasingly stocking plant-based seafood options to meet rising demand for sustainable protein.
The minced & processed segment is expected to have the highest CAGR during the forecast period
The minced & processed segment is anticipated to witness the fastest CAGR growth during the forecast period, due to their versatility and ease of integration into meals. These formats allow manufacturers to mask texture inconsistencies and optimize flavor delivery, making them ideal for mass-market adoption. Innovations in extrusion and emulsification technologies are enabling better replication of traditional seafood profiles, enhancing consumer satisfaction. The segment's adaptability across retail, QSRs, and institutional catering is driving its robust expansion.
Asia Pacific is projected to hold the highest market share during the forecast period driven by its deep-rooted seafood consumption culture and growing sustainability concerns. Countries like Japan, South Korea, and Singapore are pioneering innovations in plant-based and cultivated seafood, supported by government funding and tech incubators. The region's dense population and rising middle class are fueling demand for affordable, nutritious protein alternatives. Strategic investments in food tech and supportive regulatory frameworks are reinforcing Asia Pacific's leadership in this domain.
North America is projected to have the highest CAGR over the forecast period, propelled by strong consumer interest in ethical and environmentally friendly food choices. The region hosts a vibrant ecosystem of startups, accelerators, and venture capital backing alternative protein innovations. Regulatory clarity from agencies like the FDA is facilitating market entry for novel seafood formats. Retailers and QSRs across the U.S. and Canada are expanding their plant-based offerings, while cultivated seafood firms are scaling pilot production.
Key players in the market
Some of the key players profiled in the Alternative Seafood Market include 23andMe, DNAfit, Habit, GenoPalate, Nutrigenomix, Zoe, Viome, DayTwo, Noom, MyFitnessPal, Algama Foods, Current Foods, Gardein, Quorn, Novameat, Revo Foods, and Fysh Foods.
In October 2025, Habit Burger opened its first Jacksonville, FL location with VIP events. The launch is part of a broader expansion in Northeast Florida. Free food promotions were offered to CharClub and app members.
In October 2025, GenoPalate launched Diet Snapshot, a food frequency tool. It compares current diets to genetic recommendations and highlights nutrient gaps. Available to 180,000+ members for personalized nutrition.
In July 2025, TTAM Research Institute completed the acquisition of 23andMe's assets. The sale followed a court-supervised process after 23andMe filed for Chapter 11. Regeneron was initially the winning bidder but declined to raise its offer.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.