![]() |
市場調查報告書
商品編碼
1848392
植物性和替代蛋白市場預測至2032年:按產品類型、蛋白質類型、形態、分銷管道和地區分類的全球分析Plant-Based and Alternative Protein Market Forecasts to 2032 - Global Analysis By Product Type, Protein Type, Form, Distribution Channel, and By Geography |
||||||
根據 Stratistics MRC 的數據,預計到 2025 年,全球植物性和替代蛋白市場規模將達到 999 億美元,到 2032 年將達到 1997 億美元,預測期內複合年成長率為 10.4%。
植物性和替代蛋白包括植物肉、乳製品替代品、培養蛋白以及能夠複煞車物基產品質地和營養價值的新型配料體系。環境問題、健康偏好、動物福利以及配方和加工技術的進步正在推動其成長。零售通路的拓展、餐飲服務業的應用以及感官品質的提升正在推動消費者接受度的提升。
根據聯合國人口預測市場分析報告中引用的數據,預計到 2030 年,世界人口將激增至 85 億。
注重健康的
由於人們普遍認為植物性食品與降低心臟病、糖尿病以及某些與大量食用紅肉相關的癌症風險有關,因此消費者越來越傾向於選擇植物來源食品。此外,人們普遍認為植物性食品飽和脂肪含量低且不含膽固醇。這種以健康主導的轉變不僅是一種潮流,更是飲食選擇的根本性改變,迫使食品生產商不斷創新,以滿足這一注重健康的消費群體的需求,從而直接促進市場擴張。
口感和質地方面的挑戰
該行業面臨的一大障礙是,部分產品無法忠實複煞車物肉的感官體驗。儘管取得了一些進展,但許多消費者反映,植物性替代品口感或餘味欠佳,或缺乏理想的多汁性。這種感官上的滿足感差距會降低消費者的再購率,並限制主流消費者和彈性素食者(他們並非完全致力於植物性飲食)的接受度。由於口味是大多數消費者最終的決定因素,因此克服這一障礙對於長期發展至關重要。
產品多元化
企業正從基本的漢堡和香腸等產品拓展到海鮮、雞肉和已調理食品等多元化類別。此外,利用扁豆、鷹嘴豆和菌類等新型蛋白質來源,滿足消費者多樣化的營養需求和飲食偏好,也帶來了龐大的商機。這種策略不僅能吸引更廣泛的消費群體,還能在競爭日益激烈的市場中脫穎而出,開闢新的收入來源,並提高市場滲透率。
限量發行
儘管零售通路日益增多,但許多地區主流餐飲通路和小型零售商提供的替代蛋白產品數量有限,這構成了一大威脅。這種分銷管道的不均衡造成了可近性問題,阻礙了好奇消費者的衝動購買和嘗試。此外,價格公平性仍然是一個挑戰,因為許多替代蛋白產品的定價高於動物基替代品。這種在物質和經濟上的可及性障礙可能會阻礙該品類充分觸及潛在消費者,並抑制市場成長。
疫情初期擾亂了供應鏈,導致生產暫時停滯和供不應求。然而,最終卻成為市場發展的重要加速器。人們對食品安全、肉類加工的脆弱性以及通用感染疾病的普遍擔憂,促使許多消費者重新評估他們的蛋白質來源。這導致植物來源產品作為一種更安全、更具韌性的替代品,被大量嘗試和採用。消費者觀念的轉變為該行業提供了持續的推動力,鞏固了其在後疫情時代市場格局中的地位。
預計在預測期內,植物肉類替代品細分市場將達到最大。
由於植物肉替代品供應廣泛,且成功滲透到主流零售和餐飲服務管道,預計在預測期內,植物肉替代品市場將佔據最大的市場佔有率。漢堡、香腸和肉末替代品等產品已成為家庭必備品,直接吸引了那些希望減少而非完全停止肉類消費的彈性素食者。此外,知名品牌在行銷和推廣方面的巨額投入,也提升了消費者的認知度和信任度。憑藉其便捷的烹飪體驗,該細分市場預計將繼續保持市場領先地位。
預計在預測期內,培養肉/細胞培養蛋白細分市場將以最高的複合年成長率成長。
由於其在不影響肉類真實口感的前提下,有望解決倫理和環境問題,預計在預測期內,培養肉/細胞蛋白領域將呈現最高的成長率。近期,美國和新加坡等主要市場的監管核准為商業性上市鋪平了道路,引發了消費者的濃厚興趣和投資熱情。此外,隨著生產技術的規模化和成本的下降,細胞蛋白有望變得更加普及,使其成為蛋白質產業長期轉型發展中的高成長前沿領域。
在預測期內,北美預計將佔據最大的市場佔有率,這主要得益於消費者較高的認知度、強大的購買力以及完善的零售基礎設施,這些優勢能夠輕鬆支持新產品的上市。該地區擁有眾多行業先驅,他們積極的行銷和持續的創新打造了一個成熟且接受度高的消費群體。此外,美國和加拿大擁有龐大的彈性素食人口,加上對食品科技領域的強勁投資,將持續推動北美在營收的領先地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於其龐大的人口基數、不斷壯大的中等收入階層以及根深蒂固的飲食文化(其中已包含豆腐和Tempeh等植物性食品)。人們健康和環保意識的不斷增強,尤其是在中國和印度等人口稠密的國家,為市場擴張創造了肥沃的土壤。此外,本土新興企業和國際巨頭都在積極開發符合區域偏好的產品,這對於贏得消費者青睞和預測該地區的顯著成長率至關重要。
According to Stratistics MRC, the Global Plant-Based and Alternative Protein Market is accounted for $99.9 billion in 2025 and is expected to reach $199.7 billion by 2032 growing at a CAGR of 10.4% during the forecast period. Plant-based and alternative protein includes plant-based meats, dairy alternatives, cultured proteins, and novel ingredient systems that replicate animal product texture and nutrition. Growth is propelled by environmental concerns, health preferences, animal welfare considerations, and technical advances in formulation and processing. Wider retail distribution, foodservice adoption, and improved sensory quality increase consumer acceptance.
According to data cited from the United Nations (UN) population projections in a market analysis report, the anticipated global population surge to 8.5 billion by 2030.
Health Consciousness
Consumers are increasingly drawn to plant-based options due to their association with reduced risks of heart disease, diabetes, and certain cancers linked to high red meat consumption. Furthermore, these products are often perceived as containing fewer saturated fats and zero cholesterol. This health-driven shift is not just a trend but a fundamental change in dietary choices, compelling food manufacturers to innovate and capture this health-conscious consumer segment, thereby directly fueling market expansion.
Taste and Texture Challenges
A significant hurdle for the industry remains the inability of some products to authentically replicate the sensory experience of animal meat. Despite advancements, many consumers report that plant-based alternatives can have an unconvincing mouthfeel, aftertaste, or lack the desired juiciness. This gap in sensory satisfaction can deter repeat purchases and limit adoption among more mainstream, flexitarian consumers who are not fully committed to a plant-based diet. Overcoming this barrier is critical for long-term growth, as taste remains the ultimate deciding factor for the majority of consumers.
Product Diversification
Companies are moving beyond basic burgers and sausages into diverse categories like seafood, poultry, and ready-to-eat meals. Additionally, there is a burgeoning opportunity in leveraging novel protein sources such as lentils, chickpeas, and fungi to cater to varied nutritional needs and culinary preferences. This strategy not only attracts a broader consumer base but also helps brands differentiate themselves in an increasingly competitive landscape, unlocking new revenue streams and driving market penetration.
Limited Availability
Despite growing retail presence, the limited availability of alternative protein products in mainstream foodservice channels and smaller retail outlets in many regions acts as a major threat. This inconsistent distribution creates accessibility issues, hindering impulse buys and trial from curious consumers. Moreover, price parity remains elusive, with many products priced at a premium compared to their animal-based counterparts. This combination of physical and economic inaccessibility can stifle market growth by preventing the category from reaching its full potential audience.
The pandemic initially disrupted supply chains, causing temporary production halts and shortages. However, it ultimately acted as a significant accelerator for the market. Widespread concerns over food safety, meat processing vulnerabilities, and zoonotic diseases prompted many consumers to reconsider their protein sources. This led to a surge in trial and adoption of plant-based products as perceived safer and more resilient alternatives. The resultant shift in consumer mindset has provided a lasting boost to the sector, solidifying its position in the post-pandemic market landscape.
The plant-based meat alternatives segment is expected to be the largest during the forecast period
The plant-based meat alternatives segment is expected to account for the largest market share during the forecast period driven by its widespread availability and successful penetration into mainstream retail and foodservice. Products like burgers, sausages, and ground meat analogs have become household items, appealing directly to flexitarians seeking to reduce, not eliminate, meat consumption. Furthermore, massive investments in marketing and product development by established brands have created strong consumer recognition and trust. This segment's ability to offer a familiar and convenient cooking experience ensures its continued leadership in the market.
The cultured meat / cell-based protein segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cultured meat / cell-based protein segment is predicted to witness the highest growth rate due to its potential to address ethical and environmental concerns without compromising on the authentic taste of meat. Recent regulatory approvals in key markets like the U.S. and Singapore have paved the way for commercial launch, generating significant consumer curiosity and investment. Moreover, as production technologies scale and costs decrease, cell-based protein is expected to become more accessible, positioning it as the high-growth frontier for the long-term transformation of the protein industry.
During the forecast period, the North America region is expected to hold the largest market share owing to high consumer awareness, strong purchasing power, and a well-established retail infrastructure that readily supports new product launches. The region is home to several industry pioneers whose aggressive marketing and continuous innovation have cultivated a mature and receptive consumer base. Additionally, the high density of flexitarian populations in the U.S. and Canada, coupled with robust investment in food tech, ensures that North America remains the dominant revenue-generating region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by a massive population, rising middle-class incomes, and deep-rooted culinary traditions that already include plant-based foods like tofu and tempeh. Growing health consciousness and environmental awareness, particularly in densely populated countries like China and India, are creating a fertile ground for market expansion. Furthermore, local startups and international giants are actively developing products tailored to regional tastes, which is crucial for winning over consumers and driving the remarkable growth rate predicted for this region.
Key players in the market
Some of the key players in Plant-Based and Alternative Protein Market include Archer Daniels Midland Company, Cargill, Incorporated, Kerry Group, DSM-Firmenich, Roquette Freres, Ingredion Incorporated, Glanbia PLC, Wilmar International Ltd., Tate & Lyle PLC, International Flavors & Fragrances Inc., Nestle S.A., Beyond Meat, Inc., Impossible Foods Inc., The Not Company (NotCo), Planted Foods, Banza, Nature's Fynd, Revo Foods, Mosa Meat, and Upside Foods.
In June 2025, Roquette has expanded its Nutralys portfolio with two new solutions, a textured wheat protein and a textured pea protein. Roquette has expanded its Nutralys portfolio with two new solutions, a textured wheat protein and a textured pea protein. Nutralys T Wheat 600L, the group's first-ever textured wheat protein, has been developed in response to evolving consumer preferences for fibrous, chicken-style meat alternatives.
In February 2024, Cargill and food tech leader ENOUGH, which produces fermented protein sustainably, are expanding their current partnership to further innovate nutritious and sustainable alternative meat and dairy solutions consumers crave. Cargill is investing in ENOUGH's most recent (Series C) growth funding campaign and has signed a commercial agreement to use and market its fermented protein.
In February 2020, Retail food and foodservice businesses can now capture their share of the growing plant-based protein market under their own brands thanks to Cargill. The global food and agriculture company on Monday announced its new private label plant-based patties and ground products will hit retailers and restaurants in early April. The new offerings are part of Cargill's inclusive approach to the future of protein - advancing both animal and alternative protein products to meet the expected 70% growth in global demand for protein over the next 30 years.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.