行動遊戲市場規模、佔有率和成長分析（按遊戲類型、平台、收入模式、設備、年齡層、技術、性別、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，全球行動遊戲市場規模將達到 978.1 億美元，到 2025 年將成長至 1,055.4 億美元，到 2033 年將成長至 1,939 億美元，預測期（2026-2033 年）的複合年成長率為 7.9%。

行動遊戲產業正經歷強勁成長，這主要得益於智慧型手機普及率的提高、高速網路的廣泛應用以及5G技術的興起。行動遊戲在全球遊戲收入中佔比超過一半，超過了主機和PC遊戲收入的總和。商業化戰略也不斷演變，應用程式內收費、廣告支援模式和訂閱服務越來越受歡迎。雖然超休閒遊戲憑藉其易上手性佔據了下載榜單的主導地位，但中硬硬核心遊戲，尤其是多人遊戲和策略遊戲，也正在推動用戶高參與度和高收入。行動電競領域持續擴張，即使在主機普及率較低的地區，也推動了競技遊戲的發展。此外，人工智慧和機器學習技術的進步正在提升用戶留存率和廣告投放精準度，而雲端遊戲則為擺脫硬體限制、提供高品質遊戲體驗提供了一種解決方案。

全球行動遊戲市場按遊戲類型、內容類型、處理方式和地區進行細分。依遊戲類型分類，可分為動作、冒險、賭場、運動、益智、角色扮演等。依平台分類，可分為安卓、iOS、漸進式Web應用（PWA）、混合平台等。依收入模式分類，可分為付費遊戲、訂閱模式、廣告支援模式和青壯年。依裝置分類，可分為智慧型手機、掌上型遊戲機、平板電腦等。依年齡層分類，可分為兒童（12歲以下）、青少年（13-19歲）、青年（20-35歲）及成年人（36歲以上）。依技術分類，可分為擴增實境（AR）遊戲、虛擬實境（VR）遊戲、雲端遊戲等。依連線方式分類，可分為線上多人遊戲和離線遊戲。依發行管道分類，可分為應用程式商店（Google Play 商店、Apple App Store、第三方應用程式商店）、直接下載和其他管道。按地區分類，市場分析涵蓋北美、歐洲、亞太、中東和非洲以及拉丁美洲。

全球行動遊戲市場的成長要素

智慧型手機的快速普及和網路服務費用的下降極大地推動了全球行動遊戲市場的成長。全球數十億智慧型手機用戶，龐大的行動網路用戶，也為遊戲用戶創造了大規模的基礎。在新興市場，低價智慧型手機的普及和經濟實惠的資料方案套餐，顯著提升了遊戲下載量。例如，印度擁有超過5億行動遊戲玩家，主要得益於免費增值模式和在地化內容。此外，智慧型手機技術的進步使得即使是價格分佈的設備也能提供高品質的遊戲體驗，從而吸引了更廣泛的用戶群。在已開發地區，大量用戶經常玩行動遊戲，而5G網路的部署也提升了多人遊戲體驗。電信業者透過提供遊戲專屬的資料方案和內容，鼓勵用戶參與遊戲，進一步鞏固了行動遊戲市場的發展。

全球行動遊戲市場限制因素

由於監管審查力度加大以及圍繞遊戲行為的倫理問題日益增多，全球行動遊戲產業正面臨許多挑戰。人們對遊戲成癮和收費方式的擔憂日益加劇，促使監管機構介入。一些國家已對未成年人的遊戲時間實施限制，導致大型遊戲公司的用戶參與和收入大幅下降。此外，部分國家已開始禁止「循環盒子」（loop box），將其視為一種賭博形式。旨在保護兒童免受有害遊戲習慣侵害的立法努力正在加速推進，應用商店也日益嚴格地執行內容準則，尤其針對那些包含操縱性或心理有害元素的遊戲。大眾對遊戲障礙的認知也不斷提高，因此，人們越來越呼籲業界採取負責任的做法。

全球行動遊戲市場趨勢

全球行動遊戲市場正日益受到超休閒遊戲和社交遊戲的衝擊，這些遊戲正在重新定義玩家參與和留存策略。超休閒遊戲憑藉著簡單的操作和快節奏的遊戲體驗吸引了大量玩家，讓玩家能夠快速上手，享受遊戲樂趣。以即時娛樂為核心的遊戲類型取得了巨大成功。同時，遊戲內聊天、合作遊戲和實況活動等社交元素對於培養強大的玩家社群也變得至關重要。這種將直覺的遊戲玩法與互動性相結合的模式，正在強化用戶獲取和商業化戰略，使其成為開發者在這個競爭激烈的市場中取得成功的關鍵所在。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 技術分析
• 專利分析
• Start-Ups分析

全球行動遊戲市場規模：依遊戲類型和複合年成長率分類（2026-2033 年）

• 行動
• 冒險
• 賭場
• 運動的
• 謎
• 角色扮演
• 其他

全球行動遊戲市場規模（依平台分類）及複合年成長率（2026-2033 年）

• Android
• iOS
• 漸進式 Web 應用 (PWA)
• 混合
• 其他

全球行動遊戲市場規模：依收入模式和複合年成長率分類（2026-2033 年）

• 付費遊戲
• 訂閱類型
• 基於廣告
• 免費增值

全球行動遊戲市場規模（按設備分類）及複合年成長率（2026-2033 年）

• 智慧型手機
• 掌上型遊戲機
• 藥片
• 其他

全球行動遊戲市場規模：依年齡層及複合年成長率分類（2026-2033 年）

• 兒童（12歲以下）
• 青少年（13-19歲）
• 青年（20-35歲）
• 成年人（36歲以上）

全球行動遊戲市場規模（依技術及複合年成長率分類）（2026-2033 年）

• AR（擴增實境）遊戲
• VR（虛擬實境）遊戲
• 雲端遊戲
• 其他

全球行動遊戲市場規模（按連結類型和複合年成長率分類）（2026-2033 年）

• 線上多人遊戲
• 離線遊戲

全球行動遊戲市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• App Store
• Google Play商店
• Apple App Store
• 第三方應用程式商店
• 直接下載
• 其他

全球行動遊戲市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Tencent Games
• Scopely
• NetEase Games
• Playrix
• Dream Games
• King
• Supercell
• Cognosphere（HoYoverse）
• Roblox Corporation
• Century Games
• FunPlus
• Moon Active
• Bandai Namco Entertainment
• Zynga
• Konami
• Niantic
• 37Games
• Peak Games
• Lilith Games
• Garena
• NCSoft

結論與建議

Global Mobile Gaming market size was valued at USD 97.81 Billion in 2024 and is poised to grow from USD 105.54 Billion in 2025 to USD 193.9 Billion by 2033, growing at a CAGR of 7.9% in the forecast period (2026-2033).

The mobile gaming industry is experiencing robust growth, characterized by increased smartphone usage, widespread high-speed internet access, and the advent of 5G technology. Mobile games account for over half of the global gaming revenue, surpassing console and PC revenues combined. Monetization strategies are evolving, with in-app purchases, ad-supported models, and subscription services gaining traction. While hyper-casual games dominate download charts due to their accessibility, mid-core and hardcore titles, especially multiplayer and strategy games, are generating considerable engagement and revenue. The mobile eSports landscape is expanding, fostering competitive play in regions with limited console access. Additionally, advancements in AI and machine learning are enhancing user retention and ad targeting, while cloud gaming offers a solution for high-quality gaming without hardware limitations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Gaming market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Gaming Market Segments Analysis

The global Mobile Gaming market is segmented into Game Genre, meat type, processing type, and region. By Game Genre, the market is classified into Action, Adventure, Casino, Sports, Puzzle, Role Playing, and Others. Depending on platform, it is divided into Android, iOS, Progressive Web Apps (PWAs), and Hybrid, Others. By Revenue Model, the market is classified into Premium (Paid) Games, Subscription-Based, Advertising-Based, and Freemium. According to Device, the market is categorized into Smartphone, Handheld Gaming Consoles, Tablets, and Others. By Age Group, the market is classified into Children (Under 12), Teenagers (13-19), Young Adults (20-35), and Adults (36+). By Technology, the market is classified into AR (Augmented Reality) Games, VR (Virtual Reality) Games, Cloud Gaming, and Others. According to Connectivity, the market is categorized into Online Multiplayer Games, and Offline Games. By Distribution Channel, the market is classified into App Stores (Google Play Store, Apple App Store, & Third-Party App Stores), Direct Downloads, and Others. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Mobile Gaming Market

The rapid rise in smartphone usage and the decreasing costs of internet services significantly contribute to the growth of the global mobile gaming market. With billions of smartphone users globally, the vast number of mobile internet subscribers creates a substantial audience for gaming. Emerging markets have experienced remarkable increases in game downloads due to the availability of budget-friendly smartphones and affordable data plans. Countries like India have over 500 million mobile gamers, propelled by freemium models and locally relevant content. Additionally, advancements in smartphone technology allow even economical devices to deliver high-quality gaming experiences, enhancing widespread appeal. In more developed regions, a significant portion of users engages in mobile gaming regularly, while the introduction of 5G networks has improved multiplayer functionalities. Telecommunication companies are also fostering greater user participation through gaming-centric data packages and content offerings, further solidifying the mobile gaming landscape.

Restraints in the Global Mobile Gaming Market

The global mobile gaming industry faces various challenges due to increasing regulatory scrutiny and moral concerns surrounding gaming practices. Heightened worries about gaming addiction and monetization tactics have prompted authorities to intervene. Some governments have introduced restrictions on playtime for minors, leading to noticeable declines in user engagement and revenue for leading gaming firms. Additionally, certain nations have prohibited loot boxes, categorizing them as a form of gambling. Legislative efforts aimed at protecting children from harmful gaming practices are gaining traction, and app stores are tightening content guidelines, especially against games that employ manipulative or psychologically harmful elements. Social awareness of gaming disorders is also rising, heightening calls for responsible practices in the industry.

Market Trends of the Global Mobile Gaming Market

The global mobile gaming market is increasingly shaped by the rise of hyper-casual and social gaming, which are redefining player engagement and retention strategies. Hyper-casual games attract a broad demographic through their simple mechanics and rapid gameplay, facilitating immediate enjoyment with minimal learning barriers. This genre has witnessed significant success with titles that prioritize instant fun. Concurrently, social gaming elements, including in-game chat, cooperative gameplay, and live events, are becoming essential for fostering robust player communities. This blend of straightforward gameplay and interactive features enhances user acquisition and monetization strategies, making it a pivotal focus for developers aiming to thrive in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Startup Analysis

Global Mobile Gaming Market Size by By Game Genre & CAGR (2026-2033)

• Market Overview
• Action
• Adventure
• Casino
• Sports
• Puzzle
• Role Playing
• Others

Global Mobile Gaming Market Size by By Platform & CAGR (2026-2033)

• Market Overview
• Android
• IOS
• Progressive Web Apps (PWAS)
• Hybrid
• Others

Global Mobile Gaming Market Size by By Revenue Model & CAGR (2026-2033)

• Market Overview
• Premium (Paid) Games
• Subscription-Based
• Advertising-Based
• Freemium

Global Mobile Gaming Market Size by By Device & CAGR (2026-2033)

• Market Overview
• Smartphone
• Handheld Gaming Consoles
• Tablets
• Others

Global Mobile Gaming Market Size by By Age Group & CAGR (2026-2033)

• Market Overview
• Children (Under 12)
• Teenagers (13-19)
• Young Adults (20-35)
• Adults (36+)

Global Mobile Gaming Market Size by By Technology & CAGR (2026-2033)

• Market Overview
• AR (Augmented Reality) Games
• VR (Virtual Reality) Games
• Cloud Gaming
• Others

Global Mobile Gaming Market Size by By Connectivity & CAGR (2026-2033)

• Market Overview
• Online Multiplayer Games
• Offline Games

Global Mobile Gaming Market Size by By Distribution Channel & CAGR (2026-2033)

• Market Overview
• App Stores
• Google Play Store
• Apple App Store
• Third-Party App Stores
• Direct Downloads
• Others

Global Mobile Gaming Market Size & CAGR (2026-2033)

• North America (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • US
  • Canada
• Europe (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Game Genre, By Platform, By Revenue Model, By Device, By Age Group, By Technology, By Connectivity, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Tencent Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scopely
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetEase Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supercell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognosphere (HoYoverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Century Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FunPlus
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moon Active
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Entertainment
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zynga
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konami
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 37Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lilith Games
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garena
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NCSoft
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations