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市場調查報告書
商品編碼
1754059
2025 年至 2033 年行動遊戲市場報告(按類型、設備類型、平台、商業模式和地區)Mobile Gaming Market Report by Type, Device Type, Platform, Business Model, and Region 2025-2033 |
2024年,全球行動遊戲市場規模達1,001億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到2,168億美元,2025-2033年期間的複合年成長率(CAGR)為8.52%。新興技術的進步、沉浸式畫面增強的遊戲體驗、智慧型手機和平板電腦的普及,以及免費增值和內部購買模式的成功融合,為遊戲提供了多元化的收入來源,這些都是推動市場成長的因素。
智慧型手機和平板電腦的普及
智慧型手機和平板電腦的快速普及徹底改變了行動遊戲市場。配備先進硬體組件(包括高解析度顯示器、多核心處理器和專用 GPU)的手機在個人用戶中普及率極高,這促進了市場的成長。根據《消費者事務消費者研究期刊》的數據,幾乎所有美國人(97%)都擁有手機,這意味著美國共有 3.308 億人。大約九成美國人擁有智慧型手機。美國人每天在手機上花費 4 小時 30 分鐘,每天查看手機 144 次。近 57% 的美國人認為自己是「手機成癮者」。全球超過一半(59.5%)的網路流量來自手機。這進一步推動了行動遊戲市場的數據成長。
新興技術進步
技術進步的不斷發展,正在將行動遊戲帶入沉浸感和參與度的新領域。例如,2023年10月,美國藝電公司(EA)發布了一款全新行動遊戲《EA Sports FC Tactical》,該遊戲提供互動模擬、戰略回合製玩法,並擁有來自英超聯賽、西甲聯賽、德甲聯賽、法甲聯賽和意甲聯賽等知名聯賽的5000多名真實球員。同樣,2024年4月,美國國家橄欖球聯盟(NFL)、NFL球員協會(NFLPA)和2K推出了《NFL 2K Playmakers》,這是一款由Cat Daddy Games開發的適用於iOS和安卓設備的全新非模擬觸覺卡牌戰鬥類移動遊戲。這很可能在未來幾年提振行動遊戲市場。
免費增值和應用程式內購買的結合
免費增值模式是指免費提供遊戲,同時透過應用程式內購買產生收入。開發者則透過在遊戲內提供遊戲內物品、強化道具、自訂選項或進階功能來獲取收入。此模式鼓勵玩家持續參與,因為開發者會持續提供更新和內容以維持玩家的興趣。根據Business of Apps的數據,應用程式內購買是最常見的獲利模式之一。據估計,50%的非遊戲類應用程式和79%的遊戲類應用程式都使用這種模式。應用程式內購買佔行動應用程式收入的48.2%,而廣告收入和付費應用程式下載分別佔14%和37.8%。全球用戶在應用程式內購買的支出高達3800億美元。這推動了行動遊戲市場的收入成長。
The global mobile gaming market size reached USD 100.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 216.8 Billion by 2033, exhibiting a growth rate (CAGR) of 8.52% during 2025-2033. The emerging technological advancements, enhancing gaming experiences with immersive graphics, increasing the proliferation of smartphones and tablets, and incorporation of all freemium and inner purchases model success offering diverse revenue streams are some of the factors propelling the market growth.
The proliferation of smartphones and tablets
The rapid proliferation of smartphones and tablets transformed the mobile gaming market. The easy accessibility of mobile phones among individuals equipped with advanced hardware components, including high-resolution displays, multi-core processors, and dedicated GPUs is contributing to the market growth. According to the Consumer Affairs Journal of Consumer Research, almost all Americans (97%) own a mobile phone. This translates to 330.8 million people. About nine out of 10 Americans own a smartphone. Each day Americans spend 4 hours and 30 minutes on their mobile phones and check their phone 144 times per day. Nearly 57% of Americans consider themselves 'mobile phone addicts'. Over half (59.5%) of the world's internet traffic comes from mobile phones. This is further driving the mobile gaming market statistics.
The emerging technological advancements
The continuous evolution of technological advancements is influencing mobile gaming into new realms of immersion and engagement. For instance, in October 2023, Electronic Arts EA unveiled EA Sports FC Tactical, a new mobile game, that offers interactive simulation, strategic turn-based gameplay, and a roster of more than 5000 real players from prominent leagues like the Premier League, LALIGA EA SPORTS, Bundesliga, Ligue 1 and Serie A. Similarly, in April 2024, the National Football League, NFL Players Association (NFLPA), and 2K launched NFL 2K Playmakers, a new non-simulation tactile card battler mobile game for iOS and Android devices developed by Cat Daddy Games. This is likely to boost the mobile gaming market forecast over the coming years.
The incorporation of freemium and in-app purchases
The freemium model offers games for free while generating revenue through in-app purchases. Developers, in turn, generate revenue by offering in-game items, power-ups, customization options, or advanced features for purchase within the game. The model encourages extended player engagement, as developers continuously provide updates and content to maintain interest. According to the Business of Apps, in-app purchases are one of the most common monetization models. An estimated 50% of non-game and 79% of game apps use it. In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads. Users are spending $380 billion worldwide on in-app purchases. This is fueling the mobile gaming market revenue.
Action and adventure games offer intense gameplay experiences that often involve combat, exploration, and dynamic storytelling. These games encompass a variety of genres, from platformers to open-world adventures, providing players with adrenaline-pumping challenges and immersive narratives. Moreover, casino games have a strong foothold in the market, replicating the excitement of traditional casino games including slot machines, poker, blackjack, and roulette. They capitalize on the convenience of mobile devices, allowing players to experience the thrill of gambling from the palm of their hands.
Besides this, the growing popularity of sports and role-playing games (RPGs) is accelerating market growth. Additionally, sports games such as football, basketball, racing, and tennis, offer quick matches and intuitive controls, making them accessible to a wide audience, contributing to the market growth. Along with this, role-playing games (RPGs) immerse players in intricate narratives, character development, and strategic gameplay, allowing them to explore fantasy worlds and engage in epic quests, thus propelling market growth.
Furthermore, strategy and brain games challenge players' tactical thinking and decision-making skills often involving resource management, base building, and strategic planning, focusing on enhancing cognitive abilities through puzzles, quizzes, and memory exercises, thus creating a positive market outlook.
Smartphones represent the most popular device type
The widespread adoption of smartphones is reshaping the way games are accessed, played, and enjoyed, thus contributing to market growth. Additionally, the rising disposable income and easy accessibility to smartphones offering versatility and convenience are augmenting the market growth. These pocket-sized powerhouses combine robust processing capabilities, high-resolution displays, and touch-screen interfaces to deliver immersive gaming encounters.
Moreover, smartphones are democratizing gaming, erasing traditional barriers to entry with their portable nature that allows gaming on-the-go and enables users to indulge in quick gaming sessions during commutes, breaks, or downtime representing another major growth-inducing factor. The intuitive touch controls and gyroscopic sensors introduce innovative ways of interacting with games, making them accessible to a wide audience beyond traditional gamers.
Furthermore, the app store ecosystem integrated into smartphones is streamlining game discovery and download, fostering a seamless user experience. Developers can tap into this ecosystem to swiftly distribute and update their games, facilitating a continuous stream of fresh content for players to enjoy.
Android holds the largest share in the market
Android's open-source nature and widespread adoption across various devices are contributing to its remarkable success, thus driving the segment in the market. This adaptability means that the plethora of smartphones and tablets from different manufacturers and price points run on the Android operating system, expanding its potential user base significantly. According to an article by Business of Apps, Android is the most popular operating system in the world with over 3 billion active users spanning over 190 countries.
The freemium model offers games for free download while monetizing through in-app purchases which allows initial access without financial commitment. It offers players the flexibility to enhance their gaming experience by purchasing virtual items, power-ups, or premium features within the game.
Moreover, paid games require an upfront purchase cost for full access. While less prevalent than freemium, paid games often cater to a niche audience seeking a premium experience without in-app purchases. This model offers developers a clear revenue stream from each sale but may limit initial user acquisition due to the upfront cost.
Besides this, the free games model offers complete game play without any cost, relying solely on in-game advertising to generate revenue which typically attracts a large player base, thus accelerating the market growth. Furthermore, the paymium model combines elements of paid and freemium models. Players initially download the game for free but are later required to pay for additional content or features to unlock the full experience which offers a taste of the game's potential, encouraging players to invest for a more comprehensive engagement.
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific region is dominating the global market. In addition, the growing population, rising disposable income, and the significant portion of mobile device users, in the Asia Pacific market are accelerating the market growth. Also, countries such as China, Japan, South Korea, and India are driving the region's mobile gaming prowess. Moreover, the widespread adoption of smartphones, coupled with diverse gaming preferences are driving the demand for several games, from casual titles to complex multiplayer experiences representing another major growth-inducing factor. Along with this, the inclination toward social gaming and the popularity of esports with large-scale tournaments and competitive gaming leagues are attracting players and spectators, thus propelling market growth. According to an article in Seoulz, mobile gaming is more common in Korea than console gaming or PC gaming. Furthermore, Korea has over 35 million smartphone users. Therefore, there is a high demand for all form of gaming. Especially role-playing games where 90% of all mobile gaming revenue came from this genre.
Nowadays, key players in the market are strategically implementing various measures to fortify their positions and capitalize on the industry's growth potential. Additionally, leading companies such as Tencent, Electronic Arts (EA), and Supercell consistently invest in developing innovative and captivating game titles focusing on enhancing gameplay mechanics, graphics quality, and immersive experiences to attract and retain players. Moreover, emerging technologies such as augmented reality (AR) and virtual reality (VR) provide a competitive edge. For instance, Niantic, famous for Pokemon GO, actively explores AR gaming advancements. Besides this, strategic acquisitions of promising studios or successful games enable companies to expand their portfolios. Along with this, key players are tapping into the esports trend by organizing and sponsoring competitive gaming tournaments and leagues. For instance, Activision Blizzard hosts the Call of Duty League and Overwatch League, fostering a vibrant competitive gaming ecosystem.