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市場調查報告書
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1824161

行動遊戲市場：2025年至2030年未來預測

Mobile Gaming Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 149 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

手機遊戲市場規模：

預計行動遊戲市場規模將從 2025 年的 1,421.9 億美元成長至 2030 年的 2,448.24 億美元，複合年成長率為 11.48%。

行動遊戲產業已在電子娛樂領域佔據主導地位，利用電腦、行動裝置和主機等多種平台觸達全球受眾。該行業卓越的可擴展性源於行動技術的普及以及遊戲與社交媒體生態系統的策略性融合。

政府支持和基礎設施發展

公共部門對發展遊戲產業的投入正透過定向資助措施日益顯現。政府的支持機制，例如專案遊戲基金和教育基礎設施，體現了對該產業經濟潛力的認可。教育機構如今受益於國家資助的設施，這些設施使學生能夠使用專業設備和資源開發遊戲內容，從而促進了行業內的創新和人才培養。

領先的社交平臺正在認知到遊戲作為差異化策略的潛力，並正在開發創新的行動遊戲解決方案，以提升用戶參與度並拓展其推廣能力。社群媒體與遊戲的融合代表著娛樂內容消費和收益的重大變革。

主要成長要素

智慧型手機和網路基礎設施的擴展

智慧型手機的普及和網路的普及是行動遊戲成長的根本催化劑。行動硬體的改進和新興技術的融合正在加速全球行動遊戲產業的發展。網路普及率的提高，尤其是在新興市場，使得更廣泛的受眾能夠接觸到線上遊戲。

印度市場就是這一趨勢的典型例子，其媒體和娛樂領域的市場規模已達240億美元（約2.8兆日圓），遊戲是成長最快的產業之一。印度目前名列全球五大行動遊戲市場之列，憑藉其不斷提升的連通性和設備可及性，展現出全球擴張的潛力。

免費遊戲收益模式

免費遊戲 (F2P)定價模式已成為主流的商業化戰略，透過初始免費下載提供無限的可擴展性。這種方法讓用戶無需先入為主地體驗遊戲，然後透過應用程式內購買和提升用戶參與度來創造收益。此模式的有效性標誌著該行業正在轉向更注重可訪問性而非即時收益的用戶獲取策略。

整合下一代技術

擴增實境和 5G 連接等新興技術正在重塑行動遊戲。 5G 基礎設施的推出，以其更快的下載速度和更低的延遲，為雲端遊戲服務和更精緻的行動遊戲體驗創造了機會。這些技術進步使複雜的遊戲串流成為可能，並支援更具沉浸感的遊戲場景。

市場限制與挑戰

心理和社會問題

手機遊戲因其對用戶心理的影響而面臨嚴格審查。研究表明，遊戲參與度與行為變化之間可能存在關聯，例如攻擊性增強和環境意識下降。這些擔憂帶來了監管和公共關係的挑戰，業界必須透過負責任的遊戲實踐和內容審核來應對。

溢價定價模式的局限性

雖然免費遊戲模式佔據了用戶偏好，但付費遊戲模式卻面臨成長限制。一次性付費和訂閱模式雖然能夠產生可預測的、持續的收益流，但卻遭遇了用戶的抵制。雖然訂閱模式為開發者提供了財務穩定性，但消費者始終偏好便利、免費的遊戲體驗。

戰略意義

行動遊戲市場的發展軌跡表明，在技術進步和基礎設施建設的推動下，市場持續擴張。然而，永續成長需要最佳化獲利策略，在用戶可近性和產生收入之間取得平衡，同時解決對心理影響的擔憂。該行業未來的成功將取決於其能否利用新技術，同時保持負責任的遊戲標準，並在日益全球化的市場中適應不斷變化的消費者偏好。

本報告的主要優點

  • 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024）和預測資料（2025-2030）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按部門和地區（國家）分類的收益成長和預測分析
  • 公司概況（策略、產品、財務資訊、主要趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 分析範圍
  • 細分市場

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

第5章：依裝置類型分類的行動遊戲市場

  • 介紹
  • 智慧型手機
  • 藥片
  • 智慧型手錶
  • 其他

第6章 行動遊戲市場類型

  • 介紹
  • 動作和冒險
  • 遊樂場
  • 角色扮演遊戲（RPG）
  • 運動的
  • 謎
  • 策略
  • 模擬
  • 種族
  • 賭場
  • 多人線上戰鬥競技場（MOBA）
  • 生存遊戲
  • 其他

第7章 行動遊戲市場收益模式分析

  • 介紹
  • 免費遊玩
  • 免費增值
  • 付費遊戲
  • 基於訂閱
  • 基於廣告

第 8 章：按玩家類型分類的行動遊戲市場

  • 介紹
  • 休閒玩家
  • 重度核心玩家
  • 職業運動員

第9章 行動遊戲市場（依發行平台）

  • 介紹
  • iOS 應用程式商店
  • Google Play 商店
  • 第三方應用程式商店
  • 網路為基礎的平台
  • 雲端遊戲平台
  • 動作和冒險

第 10 章：按地區分類的行動遊戲市場

  • 介紹
  • 北美洲
    • 依設備類型
    • 按類型
    • 按收益模式
    • 依玩家類型
    • 按發行平台
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依設備類型
    • 按類型
    • 按收益模式
    • 依玩家類型
    • 按發行平台
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 依設備類型
    • 按類型
    • 按收益模式
    • 依玩家類型
    • 按發行平台
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他
  • 中東和非洲
    • 依設備類型
    • 按類型
    • 按收益模式
    • 依玩家類型
    • 按發行平台
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 依設備類型
    • 按類型
    • 按收益模式
    • 依玩家類型
    • 按發行平台
    • 按國家
      • 中國
      • 日本
      • 印度
      • 韓國
      • 台灣
      • 其他

第11章競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀表板

第12章：公司簡介

  • Tencent Holdings Limited
  • Scopely
  • NetEase, Inc.
  • Playrix
  • Supercell Oy
  • King
  • Dream Games
  • Roblox Corporation
  • Century Games

第13章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 分析方法
  • 簡稱

圖表列表

表格列表

簡介目錄
Product Code: KSI061610536

Mobile Gaming Market Size:

The Mobile Gaming Market is expected to grow from USD 142.190 billion in 2025 to USD 244.824 billion in 2030, at a CAGR of 11.48%.

The mobile gaming industry has established itself as a dominant force in electronic entertainment, leveraging diverse platforms including computers, mobile devices, and consoles to reach global audiences. The sector's remarkable scalability stems from the ubiquity of mobile technology and the strategic integration of gaming into social media ecosystems.

Government Support and Infrastructure Development

Public sector commitment to gaming industry development has become increasingly evident through targeted funding initiatives. Government-backed support mechanisms, including dedicated gaming funds and educational infrastructure, demonstrate recognition of the sector's economic potential. Educational institutions now benefit from state-funded facilities that enable students to develop gaming content using professional-grade equipment and resources, fostering innovation and talent development within the industry.

Major social platforms have recognized gaming's potential as a differentiation strategy, developing innovative mobile gaming solutions to enhance user engagement and expand promotional capabilities. This convergence of social media and gaming represents a significant evolution in how entertainment content is consumed and monetized.

Primary Growth Drivers

Smartphone and Internet Infrastructure Expansion

The proliferation of smartphone technology coupled with advancing internet penetration rates serves as the fundamental catalyst for mobile gaming growth. Technological improvements in mobile hardware and the integration of emerging technologies have accelerated industry development globally. Enhanced internet accessibility, particularly in developing markets, has made online gaming increasingly viable for broader demographics.

The Indian market exemplifies this trend, with its Media & Entertainment sector valued at $24 billion, positioning gaming among the fastest-growing segments. India now ranks among the world's top five mobile gaming markets, illustrating the global expansion potential driven by improved connectivity and device accessibility.

Free-to-Play Revenue Models

The Free-to-Play (F2P) pricing model has emerged as the dominant monetization strategy, offering unlimited scalability potential through free initial downloads. This approach allows users to experience games without upfront commitment, subsequently driving revenue through in-app purchases and extended engagement. The model's effectiveness demonstrates the industry's evolution toward user acquisition strategies that prioritize accessibility over immediate monetization.

Next-Generation Technology Integration

Advanced technologies including augmented reality and 5G connectivity are reshaping mobile gaming capabilities. The deployment of 5G infrastructure, with its enhanced download speeds and reduced latency, creates opportunities for cloud gaming services and more sophisticated mobile gaming experiences. These technological advances enable streaming of complex games and support for more immersive gameplay scenarios.

Market Constraints and Challenges

Psychological and Social Concerns

Mobile gaming faces scrutiny regarding its psychological impact on users. Research indicates potential correlations between gaming engagement and behavioral changes, including increased aggression and reduced environmental awareness. These concerns create regulatory and public relations challenges that the industry must address through responsible gaming practices and content moderation.

Premium Pricing Model Limitations

While Free-to-Play models dominate user preferences, paid gaming models present growth constraints. Both one-time purchase fees and subscription-based models encounter user resistance, despite their ability to generate predictable recurring revenue streams. Although subscription models offer financial stability for developers, consumer preference consistently favors accessible, free-entry gaming experiences.

Strategic Implications

The mobile gaming market's trajectory indicates continued expansion driven by technological advancement and infrastructure development. However, sustainable growth requires addressing psychological impact concerns while optimizing monetization strategies that balance user accessibility with revenue generation. The industry's future success depends on leveraging emerging technologies while maintaining responsible gaming standards and adapting to evolving consumer preferences in an increasingly connected global marketplace.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Mobile Gaming Market Segmentation:

By Device Type

  • Smartphone
  • Tablet
  • Smartwatch
  • Others

By Genre

  • Action and Adventure
  • Arcade
  • Role-Playing Games (RPG)
  • Sports
  • Puzzle
  • Strategy
  • Simulation
  • Racing
  • Casino
  • Multiplayer Online Battle Arena (MOBA)
  • Battle Royale
  • Others

By Monetization Model

  • Free-to-Play
  • Freemium
  • Pay-to-Play
  • Subscription-Based
  • Ad-Based

By Player Type

  • Casual Gamers
  • Hardcore Gamers
  • Professional Players

By Distribution Platform

  • iOS App Store
  • Google Play Store
  • Third-Party App Stores
  • Web-Based Platforms
  • Cloud Gaming Platforms

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE GAMING MARKET BY DEVICE TYPE

  • 5.1. Introduction
  • 5.2. Smartphone
  • 5.3. Tablet
  • 5.4. Smartwatch
  • 5.5. Others

6. MOBILE GAMING MARKET BY GENRE

  • 6.1. Introduction
  • 6.2. Action and Adventure
  • 6.3. Arcade
  • 6.4. Role-Playing Games (RPG)
  • 6.5. Sports
  • 6.6. Puzzle
  • 6.7. Strategy
  • 6.8. Simulation
  • 6.9. Racing
  • 6.10. Casino
  • 6.11. Multiplayer Online Battle Arena (MOBA)
  • 6.12. Battle Royale
  • 6.13. Others

7. MOBILE GAMING MARKET BY MONETIZATION MODEL

  • 7.1. Introduction
  • 7.2. Free-to-Play
  • 7.3. Freemium
  • 7.4. Pay-to-Play
  • 7.5. Subscription-Based
  • 7.6. Ad-Based

8. MOBILE GAMING MARKET BY PLAYER TYPE

  • 8.1. Introduction
  • 8.2. Casual Gamers
  • 8.3. Hardcore Gamers
  • 8.4. Professional Players

9. MOBILE GAMING MARKET BY DISTRIBUTION PLATFORM

  • 9.1. Introduction
  • 9.2. iOS App Store
  • 9.3. Google Play Store
  • 9.4. Third-Party App Stores
  • 9.5. Web-Based Platforms
  • 9.6. Cloud Gaming Platforms
  • 9.7. Action and Adventure

10. MOBILE GAMING MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. By Device Type
    • 10.2.2. By Genre
    • 10.2.3. By Monetization Model
    • 10.2.4. By Player Type
    • 10.2.5. By Distribution Platform
    • 10.2.6. By Country
      • 10.2.6.1. USA
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. South America
    • 10.3.1. By Device Type
    • 10.3.2. By Genre
    • 10.3.3. By Monetization Model
    • 10.3.4. By Player Type
    • 10.3.5. By Distribution Platform
    • 10.3.6. By Country
      • 10.3.6.1. Brazil
      • 10.3.6.2. Argentina
      • 10.3.6.3. Others
  • 10.4. Europe
    • 10.4.1. By Device Type
    • 10.4.2. By Genre
    • 10.4.3. By Monetization Model
    • 10.4.4. By Player Type
    • 10.4.5. By Distribution Platform
    • 10.4.6. By Country
      • 10.4.6.1. United Kingdom
      • 10.4.6.2. Germany
      • 10.4.6.3. France
      • 10.4.6.4. Spain
      • 10.4.6.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. By Device Type
    • 10.5.2. By Genre
    • 10.5.3. By Monetization Model
    • 10.5.4. By Player Type
    • 10.5.5. By Distribution Platform
    • 10.5.6. By Country
      • 10.5.6.1. Saudi Arabia
      • 10.5.6.2. UAE
      • 10.5.6.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. By Device Type
    • 10.6.2. By Genre
    • 10.6.3. By Monetization Model
    • 10.6.4. By Player Type
    • 10.6.5. By Distribution Platform
    • 10.6.6. By Country
      • 10.6.6.1. China
      • 10.6.6.2. Japan
      • 10.6.6.3. India
      • 10.6.6.4. South Korea
      • 10.6.6.5. Taiwan
      • 10.6.6.6. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Tencent Holdings Limited
  • 12.2. Scopely
  • 12.3. NetEase, Inc.
  • 12.4. Playrix
  • 12.5. Supercell Oy
  • 12.6. King
  • 12.7. Dream Games
  • 12.8. Roblox Corporation
  • 12.9. Century Games

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key benefits for the stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES