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市場調查報告書
商品編碼
1729416
2025 年至 2033 年日本行動遊戲市場報告（按類型、裝置類型、平台、商業模式和地區）Japan Mobile Gaming Market Report by Type, Device Type, Platform, Business Model, and Region 2025-2033 |
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2024 年日本手機遊戲市場規模達 75 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 196 億美元，2025-2033 年期間的成長率 (CAGR) 為 10.3%。智慧型手機的廣泛普及、高速網路的日益普及、4G 和 5G 網路的普及以及手機遊戲中社交功能的整合是推動市場發展的一些關鍵因素。
手機遊戲是指在行動裝置（包括智慧型手機和平板電腦）上玩電玩遊戲的行為。手機遊戲通常設計為易於訪問，為旅途中的用戶提供娛樂和參與。這些遊戲涵蓋了廣泛的類型，從簡單的益智遊戲和休閒遊戲到具有高品質圖形的更複雜和身臨其境的體驗。行動裝置具有便攜性和隨時可用的特點，讓玩家隨時隨地享受遊戲的樂趣。此外，遊戲選項的多樣性迎合了廣泛的受眾，既吸引了休閒遊戲玩家，也吸引了鐵桿遊戲愛好者。應用程式商店和線上平台的激增為開發人員創造了一個展示其創造力和獨創性的新興生態系統，從而不斷湧現出新的和令人興奮的遊戲。隨著行動技術的採用和硬體功能的不斷進步，遊戲已成為行動體驗的重要面向。
日本行動遊戲市場趨勢：
智慧型手機的廣泛普及和行動裝置技術的不斷進步正在推動全球市場的發展。同時，高速網路的日益普及以及 4G 和 5G 網路的普及徹底改變了在行動裝置上玩遊戲和存取遊戲的方式。遊戲玩家現在可以享受無縫的線上多人遊戲體驗、即時更新和現場活動，從而增強整體遊戲體驗並鼓勵更多玩家參與。此外，Apple App Store 和 Google Play Store 等方便用戶使用的應用程式商店的存在使得開發人員可以輕鬆地分發和貨幣化他們的遊戲，同時也為玩家提供了豐富的遊戲選擇。此外，應用程式內購買和免費增值模式的出現改變了收入產生格局，使得開發者可以免費提供遊戲，同時透過微交易和虛擬商品賺錢。此外，遊戲開發的不斷創新和手機遊戲品質的不斷提高也極大地促進了市場的成長。遊戲開發商不斷透過尖端圖形、身臨其境的遊戲機制和引人入勝的故事情節突破行動遊戲的界限，使遊戲體驗與傳統遊戲平台相媲美。社交連結是行動遊戲市場的另一個推動力。手機遊戲中融入的社交功能（例如排行榜、好友邀請和社群媒體分享）培養了玩家之間的社群意識並鼓勵良性競爭。這些社交元素不僅可以提高玩家的保留率，還可以作為有效的行銷工具，因為玩家經常邀請朋友加入他們的遊戲體驗。
日本行動遊戲市場區隔：
類型洞察：
- 動作或冒險
- 賭場
- 運動和角色扮演
- 策略與大腦
設備類型洞察：
- 智慧型手機
- 智慧手錶
- 個人數位助理 (PDA)
- 藥片
- 其他
平台洞察：
- 安卓
- iOS
- 其他
商業模式洞察：
- 免費增值
- 有薪資的
- 自由的
- Paymium
本報告回答的關鍵問題：
- 日本手機遊戲市場目前表現如何？未來幾年將會如何？
- COVID-19 對日本手機遊戲市場有何影響？
- 日本手機遊戲市場依類型分為哪些類型？
- 根據設備類型，日本手機遊戲市場是如何分類的？
- 日本手機遊戲市場依平台分類是怎樣的？
- 根據商業模式，日本手機遊戲市場是如何分類的？
- 日本手機遊戲市場的價值鏈分為哪些階段？
- 日本手機遊戲市場的主要促進因素和挑戰是什麼？
- 日本手機遊戲市場的結構是怎麼樣的？主要參與者是誰？
- 日本手機遊戲市場的競爭程度如何？
本報告回答的關鍵問題：
- 日本手機遊戲市場目前表現如何？未來幾年將會如何？
- COVID-19 對日本手機遊戲市場有何影響？
- 日本手機遊戲市場依類型分為哪些類型？
- 根據設備類型，日本手機遊戲市場是如何分類的？
- 日本手機遊戲市場依平台分類是怎樣的？
- 根據商業模式，日本手機遊戲市場是如何分類的？
- 日本手機遊戲市場的價值鏈分為哪些階段？
- 日本手機遊戲市場的主要促進因素和挑戰是什麼？
- 日本手機遊戲市場的結構是怎麼樣的？主要參與者是誰？
- 日本手機遊戲市場的競爭程度如何？
目錄
第1章：前言
第2章：範圍與方法
- 研究目標
- 利害關係人
- 資料來源
- 主要來源
- 次要來源
- 市場評估
- 自下而上的方法
- 自上而下的方法
- 預測方法
第3章：執行摘要
第4章：日本行動遊戲市場－簡介
- 概述
- 市場動態
- 產業趨勢
- 競爭情報
第5章：日本行動遊戲市場格局
- 歷史與當前市場趨勢（2019-2024）
- 市場預測（2025-2033）
第6章：日本行動遊戲市場-細分：依類型
- 動作或冒險
- 概述
- 賭場
- 概述
- 運動和角色扮演
- 概述
- 策略與大腦
- 概述
第7章：日本行動遊戲市場-細分：依設備類型
- 智慧型手機
- 概述
- 智慧手錶
- 概述
- 個人數位助理 (PDA)
- 概述
- 藥片
- 概述
- 其他
第8章：日本行動遊戲市場-細分：依平台
- 安卓
- 概述
- iOS
- 概述
- 其他
- 概述
第9章：日本行動遊戲市場-細分：依商業模式
- 免費增值
- 概述
- 有薪資的
- 概述
- 自由的
- 概述
- Paymium
- 概述
第10章：日本行動遊戲市場－競爭格局
- 概述
- 市場結構
- 市場參與者定位
- 最佳獲勝策略
- 競爭儀錶板
- 公司評估象限
第 11 章：關鍵參與者簡介
- Company A
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company B
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company C
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company D
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
- Company E
- Business Overview
- Services Offered
- Business Strategies
- SWOT Analysis
- Major News and Events
第 12 章：日本行動遊戲市場 - 產業分析
- 促進因素、限制因素和機遇
- 概述
- 驅動程式
- 限制
- 機會
- 波特五力分析
- 概述
- 買家的議價能力
- 供應商的議價能力
- 競爭程度
- 新進入者的威脅
- 替代品的威脅
- 價值鏈分析
第 13 章：附錄
The Japan mobile gaming market size reached USD 7.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.3% during 2025-2033. The widespread adoption of smartphones, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks, and the integration of social features in mobile games are some of the key factors driving the market.
Mobile gaming refers to the act of playing video games on mobile devices, including smartphones and tablets. Mobile games are typically designed to be easily accessible, providing entertainment and engagement for users on the go. These games cover a wide spectrum of genres, ranging from simple puzzle games and casual titles to more complex and immersive experiences with high-quality graphics. Mobile devices are portable and readily available, allowing players to indulge in gaming anytime and anywhere. Moreover, the diversity of gaming options caters to a broad audience, appealing to both casual gamers and hardcore enthusiasts. The proliferation of app stores and online platforms has created an emerging ecosystem for developers to showcase their creativity and ingenuity, resulting in a continuous influx of new and exciting games. With the adoption of mobile technology and the continuous advancements in hardware capabilities, gaming has become a significant aspect of the mobile experience.
Japan Mobile Gaming Market Trends:
The widespread adoption of smartphones and the constant technological advancement in mobile devices is driving the global market. Along with this, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks have revolutionized the way games are played and accessed on mobile devices. Gamers can now enjoy seamless online multiplayer experiences, real-time updates, and live events, enhancing the overall gaming experience and encouraging more engagement. Moreover, the presence of user-friendly app stores, such as the Apple App Store and Google Play Store, has made it effortless for developers to distribute and monetize their games while also offering players a vast selection of gaming options at their fingertips. Furthermore, the advent of in-app purchases and freemium models has transformed the revenue generation landscape, allowing developers to offer games for free while monetizing through microtransactions and virtual goods. Additionally, the continuous innovation in game development and the increasing quality of mobile games have significantly contributed to the market's growth. Game developers are continually pushing the boundaries of mobile gaming with cutting-edge graphics, immersive gameplay mechanics, and captivating storytelling, making the gaming experience on par with traditional gaming platforms. Social connectivity is another fuelling force behind the mobile gaming market. The integration of social features in mobile games, such as leaderboards, friend invites, and social media sharing, fosters a sense of community among players and encourages healthy competition. These social elements not only enhance player retention but also act as effective marketing tools, as players often invite friends to join them in their gaming experiences.
Japan Mobile Gaming Market Segmentation:
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
Platform Insights:
- Android
- iOS
- Others
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan mobile gaming market?
- What is the breakup of the Japan mobile gaming market on the basis of type?
- What is the breakup of the Japan mobile gaming market on the basis of device type?
- What is the breakup of the Japan mobile gaming market on the basis of platform?
- What is the breakup of the Japan mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the Japan mobile gaming market?
- What are the key driving factors and challenges in the Japan mobile gaming market?
- What is the structure of the Japan mobile gaming market and who are the key players?
- What is the degree of competition in the Japan mobile gaming market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Mobile Gaming Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Mobile Gaming Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Mobile Gaming Market - Breakup by Type
- 6.1 Action or Adventure
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Casino
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Sports and Role Playing
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Strategy and Brain
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
7 Japan Mobile Gaming Market - Breakup by Device Type
- 7.1 Smartphone
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Smartwatch
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 PDA
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
- 7.4 Tablet
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
- 7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)
8 Japan Mobile Gaming Market - Breakup by Platform
- 8.1 Android
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 iOS
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Others
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
9 Japan Mobile Gaming Market - Breakup by Business Model
- 9.1 Freemium
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
- 9.2 Paid
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
- 9.3 Free
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
- 9.4 Paymium
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
10 Japan Mobile Gaming Market - Competitive Landscape
- 10.1 Overview
- 10.2 Market Structure
- 10.3 Market Player Positioning
- 10.4 Top Winning Strategies
- 10.5 Competitive Dashboard
- 10.6 Company Evaluation Quadrant
11 Profiles of Key Players
- 11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
- 11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
- 11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
- 11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
- 11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events
12 Japan Mobile Gaming Market - Industry Analysis
- 12.1 Drivers, Restraints and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
- 12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
- 12.3 Value Chain Analysis
