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市場調查報告書
商品編碼
1898635
腦健康功能性食品飲料市場規模、佔有率及成長分析（依成分、產品、通路及地區分類）－2026-2033年產業預測Brain Health Functional Food and Beverage Market Size, Share, and Growth Analysis, By Ingredient (Anthocyanins, Choline), By Product (Bakery Products, Dairy Products), By Distribution Channel, By Region - Industry Forecast 2026-2033 |
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全球腦健康功能性食品和飲料市場規模預計在 2024 年達到 219 億美元，從 2025 年的 242.2 億美元成長到 2033 年的 542.3 億美元，在預測期（2026-2033 年）內複合年成長率為 10.6%。
全球功能性食品和飲料市場正經歷強勁成長，其主要驅動力是消費者對富含必需營養素、生物活性化合物和抗氧化劑等有益於心理健康的產品的需求不斷成長。隨著壓力水平的上升影響日常生活，消費者開始尋求能夠促進放鬆和認知提升的舒適美味之選，並且擴大選擇功能性食品和飲料而非傳統藥物。多元化的供應管道帶來的便利性提升預計將進一步推動市場擴張，因為消費者越來越重視心理健康，並願意投資於有益健康的產品。健康的生活方式趨勢正在推動零食和包裝飲料消費的成長，製造商正利用創新包裝和技術來吸引注重健康的千禧世代。這造就了一個以功能性成分和新型原料為核心的競爭格局。
推動全球腦健康功能性食品和飲料市場發展的因素
隨著人口老化和阿茲海默症、帕金森氏症等神經系統疾病的日益增多，人們越來越意識到大腦健康的重要性。越來越多的人尋求改善認知功能，因此，專門用於支援大腦功能的功能性食品和飲料的需求也日益成長。消費者在健康選擇上變得更加積極主動，並尋求能夠增強認知功能的產品。這一趨勢反映出人們對營養在維持思維敏銳度和整體大腦活力方面所發揮的重要作用有了更深刻的理解。
限制全球腦健康功能性食品和飲料市場的因素
全球腦健康功能性食品飲料市場尤其受到許多功能性產品高昂價格的限制，這可能會疏遠價格敏感型消費者。這種經濟壁壘可能會降低產品的吸引力，並使新進入者難以成功進入市場。高價可能會讓相當一部分對透過飲食改善腦健康感興趣的潛在客戶望而卻步。因此，價格問題可能會阻礙這些有益的食品飲料產品的廣泛普及，從而抑制市場成長。
全球腦健康功能性食品和飲料市場趨勢
全球腦健康功能性食品和飲料市場正經歷著向植物來源配方的顯著轉變，這反映出消費者對更健康飲食日益成長的偏好。一些以增強認知功能而聞名的植物來源成分，例如Omega-3脂肪酸、類黃酮和多酚，正擴大被添加到功能性產品中。這一趨勢與更廣泛的健康消費趨勢相符，即消費者傾向於選擇天然、營養豐富的產品，以促進大腦健康和整體健康。隨著消費者對營養對認知功能益處的認知不斷提高，製造商正積極創新，將這些市場需求旺盛的植物來源成分融入產品線中，最終推動市場成長，並豐富消費者的選擇。
目錄
介紹
- 調查目標
- 調查範圍
- 定義
調查方法
- 資訊收集
- 二手資料和一手資料方法
- 市場規模預測
- 市場假設與限制
執行摘要
- 全球市場展望
- 供需趨勢分析
- 細分市場機會分析
市場動態與展望
- 市場規模
- 市場動態
- 促進因素和機遇
- 限制與挑戰
- 波特分析
關鍵市場考察
- 關鍵成功因素
- 競爭程度
- 關鍵投資機會
- 市場生態系統
- 市場吸引力指數（2025）
- PESTEL 分析
- 總體經濟指標
- 價值鏈分析
- 定價分析
全球腦健康功能性食品和飲料市場規模（按成分和複合年成長率分類）（2026-2033 年）
- 花青素
- 柯林
- 白藜蘆醇
- 睡茄
- 銀杏葉萃取物
- Omega-3
- 維生素和礦物質
- L-茶氨酸
- 薑黃素
- 其他
全球腦部健康功能性食品和飲料市場規模（按產品和複合年成長率分類）（2026-2033 年）
- 烘焙產品
- 乳製品
- 穀物/豆類
- 嬰兒食品
- 營養棒和補充劑
- 其他
全球腦健康功能性食品和飲料市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）
- 超級市場/大賣場
- 便利商店
- 專賣店
- 線上
- 其他
全球腦健康功能性食品和飲料市場規模及複合年成長率（2026-2033）
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區
競爭資訊
- 前五大公司對比
- 主要企業的市場定位（2025 年）
- 主要市場參與者所採取的策略
- 近期市場趨勢
- 公司市佔率分析（2025 年）
- 主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Nestle SA（Switzerland）
- Danone SA（France）
- PepsiCo, Inc.（USA）
- Unilever PLC（UK/Netherlands）
- General Mills, Inc.（USA）
- Kellogg Company（USA）
- DSM（Netherlands）
- BASF SE（Germany）
- Lonza Group AG（Switzerland）
- BrainMD Health（USA）
- Cerebelly（USA）
- Koios Beverage Corp.（Canada）
- Bulletproof 360, Inc.（USA）
- Nature's Way Products, LLC（USA）
- NOW Foods（USA）
- GNC Holdings, LLC（USA）
- The Vitamin Shoppe（USA）
- Simply Good Foods Co（USA）
- Amway（USA）
- Usana Health Sciences, Inc.（USA）
結論與建議
Global Brain Health Functional Food and Beverage Market size was valued at USD 21.9 Billion in 2024 and is poised to grow from USD 24.22 Billion in 2025 to USD 54.23 Billion by 2033, growing at a CAGR of 10.6% during the forecast period (2026-2033).
The global market for brain health functional foods and beverages is witnessing robust growth fueled by rising consumer demand for products enriched with essential nutrients, bioactive compounds, and antioxidants that enhance mental well-being. With increasing stress levels impacting daily lives, consumers are shifting towards soothing and flavorful options that promote relaxation and cognitive performance, favoring functional alternatives over traditional pharmaceuticals. Enhanced accessibility through diverse supply channels is anticipated to further drive market expansion, as consumers prioritize mental health and are willing to invest in health-promoting products. The trend of healthier lifestyles is leading to greater expenditure on snacks and packaged drinks, with manufacturers leveraging innovative packaging and technology to appeal to health-conscious millennials, spurring a competitive landscape focused on functional ingredients and novel raw materials.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brain Health Functional Food and Beverage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Brain Health Functional Food and Beverage Market Segments Analysis
Global Brain Health Functional Food and Beverage Market is segmented by Ingredient, Product, Distribution Channel and region. Based on Ingredient, the market is segmented into Anthocyanins, Choline, Resveratrol, Ashwagandha, Ginkgo Biloba, Omega 3, Vitamins & Minerals, L-theanine, Curcumin and Others. Based on Product, the market is segmented into Bakery Products, Dairy Products, Cereals & Grains, Baby Food, Nutritional Bars & Supplements and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Brain Health Functional Food and Beverage Market
The increasing prevalence of an aging population, coupled with a rise in neurological conditions like Alzheimer's and Parkinson's disease, has heightened awareness around the significance of brain health. As more individuals seek ways to enhance their cognitive well-being, the demand for functional foods and beverages specifically designed to support brain function is on the rise. Consumers are becoming more proactive in their health choices, looking for products that offer potential benefits for cognitive enhancement. This trend reflects a broader understanding of the crucial role nutrition plays in maintaining mental acuity and overall brain vitality.
Restraints in the Global Brain Health Functional Food and Beverage Market
The Global Brain Health Functional Food and Beverage market faces certain constraints, particularly with the high cost of many functional products, which can deter price-sensitive consumers. This financial barrier may diminish the attractiveness of such offerings, making it challenging for new players to successfully enter the market. The elevated pricing can alienate a substantial segment of potential customers who might otherwise be interested in enhancing their brain health through diet. As a result, the market's growth may be stunted as affordability issues prevent widespread adoption of these beneficial food and beverage options.
Market Trends of the Global Brain Health Functional Food and Beverage Market
The Global Brain Health Functional Food and Beverage market is witnessing a significant shift towards plant-based formulations, reflecting the rising consumer preference for health-centric diets. Plant-derived ingredients known for their cognitive-enhancing properties, such as omega-3 fatty acids, flavonoids, and polyphenols, are increasingly being integrated into functional offerings. This trend aligns with the overarching movement towards natural, nutrient-rich products that support brain health and overall wellness. As consumers become more educated about the benefits of nutrition on cognitive function, manufacturers are innovating their product lines to include these sought-after plant-based components, ultimately driving market growth and diversifying consumer options.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2025
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Brain Health Functional Food and Beverage Market Size by Ingredient & CAGR (2026-2033)
- Market Overview
- Anthocyanins
- Choline
- Resveratrol
- Ashwagandha
- Ginkgo Biloba
- Omega 3
- Vitamins & Minerals
- L-theanine
- Curcumin
- Others
Global Brain Health Functional Food and Beverage Market Size by Product & CAGR (2026-2033)
- Market Overview
- Bakery Products
- Dairy Products
- Cereals & Grains
- Baby Food
- Nutritional Bars & Supplements
- Others
Global Brain Health Functional Food and Beverage Market Size by Distribution Channel & CAGR (2026-2033)
- Market Overview
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Global Brain Health Functional Food and Beverage Market Size & CAGR (2026-2033)
- North America (Ingredient, Product, Distribution Channel)
- US
- Canada
- Europe (Ingredient, Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Ingredient, Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Ingredient, Product, Distribution Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa (Ingredient, Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2025
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2025
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)
Key Company Profiles
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (UK/Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- General Mills, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kellogg Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- DSM (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lonza Group AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BrainMD Health (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cerebelly (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Koios Beverage Corp. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bulletproof 360, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nature's Way Products, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- NOW Foods (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GNC Holdings, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Vitamin Shoppe (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Simply Good Foods Co (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amway (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Usana Health Sciences, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
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