![]() |
市場調查報告書
商品編碼
1822397
2032 年富含益生元的食品市場預測:按產品類型、成分、來源、應用、最終用戶和地區進行的全球分析Prebiotic-Rich Foods Market Forecasts to 2032 - Global Analysis By Product Type (Dairy Products, Cereals & Grains, Beverages, and Confectionery), Ingredient, Source, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球富含益生元的食品市場預計在 2025 年達到 76 億美元,到 2032 年將達到 177 億美元,預測期內的複合年成長率為 12.8%。
富含益生元的食品是指富含菊糖、菊苣根和燕麥等植物纖維的可食用產品,例如能量棒、飲料和零食,以滋養有益的腸道菌叢。這些食品不含合成添加劑,有助於促進消化、增強免疫力和整體健康。這些食品採用水果、穀物和堅果等健康食材製成,以滿足注重健康的消費者的需求,他們尋求天然、有益腸道的便捷食品,以促進消化器官系統健康。
根據 IFT 的說法,建議食用菊苣根、大蒜和燕麥等食物,因為它們含有有益生元纖維,可以滋養有益的腸道細菌並改善消化器官系統健康。
人們對腸道健康的興趣日益濃厚
這一市場的主要驅動力在於消費者對腸道健康日益成長的興趣,他們認知到微生物群在整體健康、免疫力和消化功能中發揮重要作用。隨著對益生元(益生菌的食物來源,為有益益生菌提供營養的不可消化纖維)的了解不斷加深,消費者正在積極尋求能夠維持健康腸道環境的食品。這種從被動應對到預防性健康管理的轉變,使得對富含或強化天然益生元(例如菊苣根、大蒜和洋蔥)的產品的需求強勁。
消費者教育有限
另一個市場限制因素是,與更廣為人知的「益生菌」相比,消費者對益生元的了解有限。許多消費者無法區分這兩者,常常將益生元(作為細菌的食物)與活菌混淆。這種知識差距使得行銷變得困難,並且由於價值提案不夠清晰,可能會抑制需求。品牌必須投入大量資金進行教育宣傳活動,以解釋這種共生關係及其益處,從而減緩消費者的接受度。
食品服務整合
將富含益生元的食材融入餐飲和烹飪領域蘊藏著巨大的商機。例如,注重健康的餐廳、咖啡館和快餐連鎖店的菜單會重點推薦菊芋、蘆筍和全穀穀物等食材。這項超越零售包裝食品的舉措將透過美味的食品向消費者推廣益生元的概念,將益生元的攝取納入日常飲食,並重新激發消費者對零售產品的認知和需求,從而顯著擴大其市場覆蓋範圍。
有競爭力的益生菌替代品
益生菌市場面臨來自成熟且廣泛存在的益生菌產品(例如補充劑、優格和發酵飲料)的強大威脅。益生菌擁有先發優勢、強大的品牌認知度以及更易於理解的行銷訊息(「含有活性菌種」)。尋求腸道健康解決方案的消費者可能會轉向這些熟悉的選擇,而沒有意識到他們還需要攝取益生元來維持益生菌的益處,從而削弱了對富含益生元食品的即時需求。
新冠疫情帶來了積極的淨影響,成倍地提高了人們對與腸道健康密切相關的免疫健康的關注。消費者正在積極尋求能夠從內到外增強健康的機能性食品。這促使人們擴大研究和發現益生元作為健康飲食的關鍵成分。家庭烹飪的興起也推動了市場的成長,鼓勵消費者嘗試完整、營養的食材,其中許多都是天然益生元。
預測期內,乳製品市場預計將成為最大的市場
由於益生元與乳製品(尤其是優格、Kefir和發酵飲料)之間的天然協同作用,預計乳製品領域將在預測期內佔據最大的市場佔有率。乳製品是益生菌的傳統可靠來源,而添加益生元可以形成強大的共生產品,增強活性菌的存活率和功效。乳製品的廣泛可用性、熟悉度以及與消化器官系統健康的明確相關性,使其成為將益生元引入大眾市場的最受歡迎且具有商業性可行性的形式。
菊糖市場預計將在預測期內以最高複合年成長率成長
菊糖作為一種多功能成分,其用途廣泛,預計將在預測期內實現最高成長率。菊糖主要來自菊苣根,是一種益生元膳食纖維,同時也是調質劑烘焙點心、飲料和點心棒等各種產品的增稠劑、脂肪替代品和糖替代品。這些益處,無論是從健康和配方的角度來看,都對那些尋求在不影響口味或質地的情況下改善產品營養成分的製造商極具吸引力,從而推動了菊粉的快速普及。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於該地區消化器官系統疾病的高發性、龐大的人口基數以及在日常飲食中使用發酵食品和機能性食品的悠久文化歷史,例如傳統的日本料理和韓國料理。人們的健康意識不斷增強,政府大力推廣機能性食品,以及大型乳製品和食品製造商紛紛推出益生元強化產品,這些因素鞏固了該地區作為此類產品最大消費市場的主導地位。
在預測期內,北美預計將實現最高的複合年成長率,這得益於其高度發達且創新的機能性食品市場、消費者對膳食纖維的認知度不斷提升,以及對消化器官系統健康和保健產品的強勁需求。該地區蓬勃發展的食品科技產業正在迅速推動益生元增強型創新,涵蓋從零嘴零食到食品和飲料等各個類別。高可支配收入和對健康產品支付溢價的意願推動了益生元的快速嘗試和普及,從而實現了全球最快的成長率。
According to Stratistics MRC, the Global Prebiotic-Rich Foods Market is accounted for $7.6 billion in 2025 and is expected to reach $17.7 billion by 2032 growing at a CAGR of 12.8% during the forecast period. Prebiotic-rich foods are consumable products, such as bars, drinks, or snacks, packed with plant-based fibers like inulin, chicory root, or oats that nourish beneficial gut bacteria. These foods support digestion, immunity, and overall wellness without synthetic additives. Crafted with wholesome ingredients like fruits, grains, or nuts, they cater to health-conscious consumers seeking natural, gut-friendly options to promote a balanced microbiome and enhance digestive health in convenient formats.
According to IFT, foods like chicory root, garlic, and oats are promoted for their prebiotic fiber, which feeds beneficial gut bacteria and improves digestive health.
Rising gut health focus
The market is primarily driven by an intense and growing consumer focus on gut health, recognizing the microbiome's critical role in overall wellness, immunity, and digestion. As knowledge of prebiotics-the non-digestible fibers that feed beneficial probiotics-increases, consumers proactively seek foods that support a healthy gut environment. This shift from reactive to preventative health care creates strong demand for products naturally rich in prebiotics like chicory root, garlic, and onions, or those fortified with them.
Limited consumer education
A significant market restraint is the limited consumer understanding of prebiotics compared to the more widely recognized term "probiotics." Many consumers cannot distinguish between the two, often confusing prebiotics (which act as food for bacteria) with the live bacteria themselves. This knowledge gap makes marketing challenging and can dampen demand, as the value proposition is not immediately clear. Brands must invest heavily in educational campaigns to explain the symbiotic relationship and benefits, which slows adoption.
Foodservice integration
A substantial opportunity lies in the integration of prebiotic-rich ingredients into foodservice and culinary offerings. This includes menu items at health-focused restaurants, cafes, and fast-casual chains that highlight ingredients like Jerusalem artichokes, asparagus, or whole grains. This move beyond retail-packaged goods introduces consumers to the concept through delicious, prepared foods, normalizes prebiotic consumption as part of a daily diet, and drives awareness and demand back to retail products, significantly expanding the market reach.
Competitive probiotic substitutes
The market faces a strong threat from the well-established and widely available range of probiotic products, including supplements, yogurts, and fermented beverages. Probiotics have first-mover advantage, greater brand recognition, and more straightforward marketing messaging ("contains live cultures"). Consumers seeking gut health solutions may default to these familiar options, overlooking the need to also consume prebiotics to sustain the probiotic benefits, thereby limiting the perceived immediate necessity of standalone prebiotic-rich foods.
The COVID-19 pandemic had a net positive impact, sharply accelerating the focus on immune health, which is closely linked to gut health. Consumers became highly proactive in seeking functional foods that could bolster their well-being from within. This led to increased research and discovery of prebiotics as a key component of a health-supportive diet. The surge in home cooking also encouraged experimentation with whole, nutrient-dense ingredients, many of which are naturally prebiotic, driving market growth.
The dairy products segment is expected to be the largest during the forecast period
The dairy products segment is expected to account for the largest market share during the forecast period, resulting from the natural synergy between prebiotics and dairy, particularly in yogurt, kefir, and fermented drinks. Dairy is a traditional and trusted vehicle for probiotics, and adding prebiotics creates powerful symbiotic products that enhance the survival and efficacy of the live cultures. The widespread availability, familiarity, and established digestive health association of dairy products make them the preferred and most commercially viable format for introducing prebiotics to a mass market.
The inulin segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the inulin segment is predicted to witness the highest growth rate, propelled by its versatility as a multi-functional ingredient. Derived primarily from chicory root, inulin serves as a prebiotic fiber while also acting as a texturizer, fat replacer, and sugar substitute in a wide array of products, from baked goods and cereals to beverages and snack bars. This dual benefit for health and formulation makes it highly attractive to manufacturers seeking to improve the nutritional profile of products without compromising on taste or texture, driving its rapid adoption.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a high prevalence of digestive health issues, a massive population, and a deep cultural history of using fermented and functional foods in daily diets, such as in traditional Japanese and Korean cuisines. Rising health consciousness, government initiatives promoting functional foods, and the strong presence of major dairy and food manufacturers launching prebiotic-fortified products cement the region's dominance as the largest consumer market for these products.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with, a highly developed and innovative functional food market, high consumer awareness of dietary fibers, and a strong demand for digestive health and wellness products. The region's robust food tech industry is rapidly innovating with prebiotic fortification in diverse categories, from snacks to beverages. High disposable income and a willingness to pay a premium for health-forward products drive rapid trial and adoption, resulting in the fastest growth rate globally.
Key players in the market
Some of the key players in Prebiotic-Rich Foods Market include Abbott Laboratories, BENEO GmbH, Bright Food (Group), Cargill, Kraft Heinz, Cosucra Groupe Warcoing, FrieslandCampina, Jarrow Formulas, Parmalat, Roquette Freres, Royal Cosun, Yakult, Ingredion, Kerry Group, Sensus BV, Tereos Group, and DowDuPont
In July 2025, BENEO GmbH expanded its production capacity for Orafti(R) oligofructose at its Belgian facility, responding to the growing global demand for premium prebiotic dietary fiber in functional foods and infant nutrition.
In June 2025, Cargill launched a new portfolio of soluble prebiotic fibers derived from wheat and corn, designed to improve gut health while enabling sugar reduction and clean-label claims in bakery and beverage applications.
In May 2025, Roquette Freres introduced NUTRIOSE(R) FB 10, a new generation of corn-based prebiotic fiber with a neutral taste and high digestive tolerance, specifically formulated for use in protein shakes and meal replacement powders.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.