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市場調查報告書
商品編碼
1865391
全球蘑菇飲品市場:預測(至2032年)-按產品類型、蘑菇類型、功能、包裝、分銷管道、最終用戶和地區進行分析Mushroom-Enhanced Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Mushroom Type, Function, Packaging Format, Distribution Channel, End User and By Geography |
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根據 Stratistics MRC 的一項研究,預計到 2025 年,全球蘑菇飲料市場價值將達到 41 億美元,到 2032 年將達到 66 億美元,預測期內複合年成長率為 6.8%。
蘑菇飲品是機能飲料,其配方中添加了靈芝、猴頭菇和白樺茸等藥用或適應原蘑菇的萃取物。這些飲品旨在提升認知功能、免疫力和抗壓性,融合了傳統草藥知識和現代健康理念。蘑菇飲品採用天然成分配製而成,通常作為咖啡因替代品或膳食補充劑銷售,因此在注重健康的消費者群體中廣受歡迎。蘑菇飲品有多種形式,包括咖啡、茶和即飲酏劑,為消費者提供植物來源的生物活性化合物,有助於整體健康。
越來越多的消費者期望產品能改善認知功能、免疫力並緩解壓力。
消費者越來越傾向於選擇具有認知增強、免疫支持和緩解壓力等功能性益處的飲品。這種轉變源自於人們日益增強的健康意識以及對天然植物成分替代合成補充劑的需求。富含適應原和益智成分的蘑菇飲品正受到注重健康的消費者,尤其是千禧世代和Z世代的青睞。隨著猴頭菇、靈芝和冬蟲夏草等成分的加入,飲品配方正逐漸演變為全方位的健康解決方案。
土腥味和沈澱物問題
儘管市場對蘑菇萃取物的興趣日益濃厚,但由於其土腥味和沈澱問題,市場仍面臨感官方面的挑戰。這些特性可能會讓不熟悉功能性成分的消費者望而卻步,並降低他們的複購率。製造商被迫投資於遮罩味技術和先進的乳化技術來改善產品的偏好。此外,如何在不影響生物活性成分功效的前提下,實現穩定的質地和貨架期,仍然是配方研發的一大難題。
拓展至健康與運動營養領域
各大品牌正在探索將蘑菇飲品與蛋白奶昔、補水配方以及健身愛好者和運動員的運動前營養補充劑相結合的協同效應。萃取方法的創新正在提高蘑菇成分的生物利用度,為開發臨床級配方開闢了道路。與健康領域的意見領袖和機能性食品Start-Ups建立策略夥伴關係,進一步提升了市場認知度。隨著人們對預防性醫療保健的日益關注,蘑菇飲品有望成為日常營養補充的重要組成部分。
與其他功能性材料的競爭
我們面臨其他功能性成分的競爭壓力,例如薑黃、睡茄、CBD 和綠茶萃取物,這些成分都聲稱能夠緩解壓力和增強認知能力。這些替代品擁有較高的消費者認可度和成熟的臨床支持,使其成為強大的競爭對手。此外,添加多種適應原的飲料品牌可能會稀釋蘑菇的獨特價值。價格敏感度和採購挑戰也可能成為擴張的障礙,尤其是在優質蘑菇供應有限的地區。
新冠疫情引發了人們對增強免疫力和緩解壓力飲品的關注,間接影響了蘑菇強化產品的市場。封鎖措施和焦慮情緒的加劇促使消費者尋求天然療法來改善心理健康和增強免疫力。然而,供應鏈中斷影響了關鍵蘑菇品種的供應,導致產品延遲上市。為了維持客戶參與並確保業務連續性,各大品牌紛紛轉向直銷模式和訂閱服務。
預計在預測期內,功能性注射劑細分市場將佔據最大的市場佔有率。
由於其便攜性、高濃度和快速吸收的特點,功能性濃縮飲品預計將在預測期內佔據最大的市場佔有率。這種單份包裝形式深受忙碌消費者的歡迎,他們希望在無需飲用整杯飲料的情況下,也能便捷地獲得健康益處。各大品牌正利用冷壓和奈米乳化技術來提高產品效力和延長保存期限。功能性濃縮飲品在旅遊零售和健身中心也越來越受歡迎,其銷售管道已不再局限於傳統的雜貨店。
預計在預測期內,緩解壓力和焦慮的細分市場將實現最高的複合年成長率。
預計在預測期內,壓力和焦慮緩解飲品市場將實現最高成長率,這主要得益於人們對心理健康意識的不斷提高以及對非藥物療法的需求。靈芝和猴頭菇等蘑菇因其適應原和神經保護特性,正接受臨床研究。消費者擴大將這些飲品融入他們的晚間生活中,用舒緩身心的飲品取代酒精和含糖飲料。職場健康計畫和數位排毒趨勢也推動了這個市場的成長。
預計在預測期內,北美將佔據最大的市場佔有率,這主要得益於其強大的機能飲料生態系統和較高的消費者意識。該地區擁有許多積極推廣蘑菇保健產品的先鋒品牌和零售連鎖店。監管政策的日益明晰和有機原料的廣泛普及正在推動進一步的創新。此外,生物駭客和正念等整體健康概念的興起也帶動了對適應原飲品的需求。
預計在預測期內,北美將實現最高的複合年成長率,這主要得益於產品快速多元化和不斷擴大的消費群體。該地區精通科技的人群對個人化營養和人工智慧驅動的健康提案(通常包括蘑菇飲品)的接受度很高。對研究和臨床試驗的投資已證實蘑菇成分的功效,提高了其可信度。電子商務和網主導行銷的興起正在加速品牌發現和試用。
According to Stratistics MRC, the Global Mushroom-Enhanced Beverages Market is accounted for $4.1 billion in 2025 and is expected to reach $6.6 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Mushroom-enhanced beverages are functional drinks infused with medicinal or adaptogenic mushroom extracts such as reishi, lion's mane, or chaga. Designed to support cognitive function, immunity, and stress resilience, these beverages combine traditional herbal knowledge with modern wellness trends. They are formulated using natural ingredients and are often marketed as caffeine alternatives or nutritional supplements. Popular in health-conscious markets, mushroom-infused drinks span formats like coffee, tea, and ready-to-drink elixirs, offering consumers plant-based, bioactive compounds for holistic well-being.
Consumers increasingly seeking drinks with cognitive, immune, and stress-relief benefits
Consumers are increasingly gravitating toward beverages that offer functional benefits such as cognitive enhancement, immune support, and stress reduction. This shift is driven by rising health consciousness and the desire for natural, plant-based alternatives to synthetic supplements. Mushroom-infused drinks, rich in adaptogens and nootropics, are gaining traction among wellness-focused demographics, especially millennials and Gen Z. The integration of ingredients like lion's mane, reishi, and cordyceps is transforming beverage formulations into holistic health solutions.
Earthy flavors and sedimentation issues
Despite growing interest, the market faces sensory challenges due to the earthy taste profiles and sedimentation issues associated with mushroom extracts. These characteristics can deter mainstream consumers unfamiliar with functional ingredients, limiting repeat purchases. Manufacturers must invest in flavor masking technologies and advanced emulsification techniques to improve palatability. Moreover, achieving consistent texture and shelf stability without compromising bioactive potency remains a formulation hurdle.
Expansion into wellness and sports nutrition
Brands are exploring synergies with protein shakes, hydration formulas, and pre-workout blends to cater to fitness enthusiasts and athletes. Innovations in extraction methods are enabling higher bioavailability of mushroom compounds, opening doors for clinical-grade formulations. Strategic collaborations with wellness influencers and functional food startups are further amplifying market visibility. As consumer interest in preventive health grows, mushroom beverages are well-positioned to become staples in daily nutrition routines.
Competition from other functional ingredients
The market faces competitive pressure from other functional ingredients like turmeric, ashwagandha, CBD, and green tea extracts, which also offer stress relief and cognitive benefits. These alternatives often have broader consumer familiarity and established clinical backing, making them formidable substitutes. Additionally, beverage brands incorporating multiple adaptogens may dilute the unique value proposition of mushrooms. Price sensitivity and ingredient sourcing challenges could also hinder scalability, especially in regions with limited access to high-quality fungi.
The COVID-19 pandemic catalyzed interest in immunity-boosting and stress-relieving beverages, indirectly benefiting mushroom-enhanced formulations. Lockdowns and heightened anxiety levels prompted consumers to seek natural remedies for mental wellness and immune resilience. However, supply chain disruptions affected the availability of key mushroom varieties and delayed product launches. Brands pivoted to direct-to-consumer models and subscription services to maintain engagement and ensure continuity.
The functional shots segment is expected to be the largest during the forecast period
The functional shots segment is expected to account for the largest market share during the forecast period due to its portability, concentrated dosage, and rapid absorption. These single-serve formats appeal to busy consumers seeking quick wellness boosts without committing to full-sized drinks. Brands are leveraging cold-pressed and nano-emulsified technologies to enhance efficacy and shelf life. Functional shots are also gaining traction in travel retail and fitness centers, expanding their reach beyond traditional grocery channels.
The stress & anxiety relief segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the stress & anxiety relief segment is predicted to witness the highest growth rate, driven by rising mental health awareness and demand for non-pharmaceutical interventions. Mushroom varieties like reishi and lion's mane are being clinically studied for their adaptogenic and neuroprotective properties. Consumers are increasingly incorporating these beverages into evening routines, replacing alcohol or sugary drinks with calming alternatives. The segment is also benefiting from workplace wellness initiatives and digital detox trends.
During the forecast period, the North America region is expected to hold the largest market share, fuelled by, robust functional beverage ecosystem and high consumer awareness. The region hosts several pioneering brands and retail chains that actively promote mushroom-based wellness products. Regulatory clarity and widespread access to organic ingredients further facilitate innovation. Additionally, the popularity of holistic health practices such as biohacking and mindfulness is fueling demand for adaptogenic beverages.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by rapid product diversification and expanding consumer demographics. The region's tech-savvy population is receptive to personalized nutrition and AI-driven wellness recommendations, which often include mushroom beverages. Investments in research and clinical trials are validating the efficacy of mushroom compounds, boosting credibility. E-commerce penetration and influencer-led marketing are accelerating brand discovery and trial.
Key players in the market
Some of the key players in Mushroom-Enhanced Beverages Market include Four Sigmatic, Om Mushroom Superfood, Laird Superfood, Mud\Wtr, Rritual Superfoods, FreshCap Mushrooms, Dirtea, Renude, Ryze Superfoods, Earth & Star, Fungies, North Spore, Life Cykel, Naturealm, Buddha Teas, GT's Living Foods, and Vital Proteins.
In September 2025, North Spore secured $750K in funding from Maine Technology Institute and appointed a new CEO. The investment supports product innovation and operational expansion.
In August 2025, Laird Superfood reported 20% YoY net sales growth in Q2 2025, driven by wholesale expansion. Gross margin reached 39.9%, reaffirming full-year guidance despite economic headwinds.
In March 2025, Om Mushrooms unveiled a refreshed brand identity at Natural Products Expo West. The rebranding emphasizes consumer education on functional mushroom benefits and dosage clarity. New packaging and expanded product formats were showcased to align with rising category interest.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.