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市場調查報告書
商品編碼
2125668
東南亞車載資訊服務:市場佔有率分析、產業趨勢與統計及成長預測(2026-2031 年)Southeast Asia Telematics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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據 Mordor Intelligence 稱,東南亞遠端資訊處理市場在 2025 年的價值為 22.5 億美元,預計到 2031 年將從 2026 年的 25.1 億美元成長到 43.5 億美元,在預測期(2026-2031 年)內的複合成長率為 11.62%。

本報告按車輛類型(輕型商用車 (LCV)、中型商用車 (MCV) 等)、解決方案(車隊/車輛管理、定位服務等)、終端用戶行業(運輸和物流、電子商務最後一公里配送等)、連接技術(行動電話(2G/3G)、4G LTE 等)和國家/地區進行細分。市場預測以價值(美元)表示。
隨著東南亞各國政府實施多層次的燃油效率目標、基於二氧化碳排放量的稅收、在地採購要求以及零排放承諾,車載資訊系統正從單純的效率提升選項演變為一項監管要求。東協燃油藍圖要求到2025年將平均車輛燃油消耗量降低26%,並要求業者即時監控車輛使用量。泰國的消費稅制度鼓勵減少二氧化碳排放,而印尼的在地採購要求則引導買家選擇本地整合的車載資訊系統模組。此外,在「亞洲零排放共同體」框架下開展的氫能和生質燃料試點計畫需要詳細的營運數據以確保合規,這進一步將車載資訊系統融入車隊營運。因此,車載資訊系統的普及不再僅取決於投資報酬率(ROI),如果車隊營運商未能連接系統,將面臨違規處罰,這推動了東南亞車載資訊系統市場兩位數的成長。
線上零售平台不斷刷新配送速度的標桿,要求從倉庫到家門口全程可視。 Grab 的超級應用服務已覆蓋 800 多個城市,依靠聯網的輕型商用車和摩托車車隊,實現了不到一小時的配送時限。馬來西亞的數位經濟在 2020 年已佔 GDP 的 22.6%,並以每年 8.5% 的速度成長,這正推動物流營運商升級其追蹤系統。在越南,預計到 2024 年,電動摩托車的市場佔有率將超過 9%,車隊儀錶板正在添加電池狀態和續航里程管理等資料集。這些趨勢正在推動對即時路線規劃、駕駛員行為評估和充電週期分析的持續需求,所有這些都促進了東南亞遠端資訊處理市場的擴張。
全球半導體短缺持續存在,汽車半導體的前置作業時間長達50週。這推高了裝置價格,並限制了SKU的供應。車隊營運商面臨日益擴大的資本成本差距。大型企業正在簽訂多年供貨契約,而中小企業則推遲部署或選擇功能有限的解決方案。 2021年,產能缺口達到820萬台,其影響將持續到2025年的訂單,推高硬體的平均售價(ASP),並減緩東南亞車載資訊服務市場的短期成長動能。
至2025年,輕型商用車將佔東南亞遠端資訊處理市場36.92%的佔有率。這主要得益於小包裹和雜貨配送服務對詳細路線分析的需求。為了滿足嚴格的服務等級協定(SLA),營運商正在實施基於攝影機的駕駛員評估、冷鏈溫度感測器以及與電子接受(ePOD)的整合。二輪車細分市場成長最為迅猛,預計2031年將以12.05%的年複合成長率(CAGR)主要得益於越南和印尼的共享出行和宅配車輛的電氣化,以及電池充電狀態警報和換電站地圖功能的加入。
Zapp位於泰國的微型工廠每年可生產21,500輛電動機車,每輛摩托車都配備CAN總線端口,用於動力傳動系統數據。在採礦和建設產業,運作儀錶板和地理圍欄功能可確保中型商用車的現場設備合規性。在乘用車領域,保險公司提供的連網保險折扣和支援售後OBD適配器的共享出行平台進一步推動了市場需求。這些趨勢共同強化了東南亞車載資訊服務產業的多元化特徵,解決方案供應商能夠靈活應對各種負載容量等級的需求。
到2025年,「車隊和車輛管理」將佔東南亞遠端資訊處理市場41.55%的佔有率,提供核心的GPS追蹤、維護計畫和駕駛員警報功能。長途和區域運輸業者幾乎普遍採用該技術,旨在將每輛車的油耗降低3%至5%。 「遠距資訊處理保險」正以13.14%的複合年成長率成長,透過將保費與駕駛行為評分和里程數掛鉤,重新定義風險定價。 NTUC Income與Carro合作推出的「按里程付費」服務清楚地展現了這一轉變。 MS&AD的185萬份聯網保單正在擴展精算資料集,並支援人工智慧驅動的風險走廊基準分析。這些應用案例表明,在東南亞遠端資訊處理產業,擴展分析能力(而不僅僅是硬體)才是供應商之間關鍵的差異化因素。
定位服務正與地圖和叫車平台整合,而預測性維護則憑藉邊緣人工智慧驅動的故障檢測技術蓬勃發展。供應商正將使用情況、振動和流體溫度資料輸入雲端機器學習模型,從而減少意外停機時間並提高殘值計算的準確性。目前,競爭優勢體現在開放的API、無線功能升級以及與第三方TMS和ERP套件的快速整合。
According to Mordor Intelligence, the Southeast Asia telematics market size was valued at USD 2.25 billion in 2025 and estimated to grow from USD 2.51 billion in 2026 to reach USD 4.35 billion by 2031, at a CAGR of 11.62% during the forecast period (2026-2031).

This report is Segmented by Vehicle Type (Light Commercial Vehicle (LCV), Medium Commercial Vehicle (MCV), and More), Solution (Fleet/Vehicle Management, Location-Based Services, and More), End-User Industry (Transport and Logistics, E-Commerce Last-Mile, and More), Connectivity Technology (Cellular (2G/3G), 4G LTE, and More), by Country. The Market Forecasts are Provided in Terms of Value (USD).
Governments across Southeast Asia are layering fuel-economy targets, CO2-based taxes, local-content rules, and zero-emission commitments, turning telematics from an efficiency option into a regulatory requirement. The ASEAN Fuel Economy Roadmap insists on a 26% reduction in average fleet fuel consumption by 2025, obliging operators to monitor vehicle usage in real time.Thailand's excise system rewards CO2 cuts, while Indonesia's local-content thresholds steer buyers toward domestically integrated telematics modules. Emerging hydrogen and biofuel pilots under the Asia Zero Emission Community also require granular operating data for compliance, further embedding telematics in fleet workflows. As a result, adoption no longer hinges on ROI alone; fleets must connect or face non-compliance penalties, sustaining double-digit growth for the Southeast Asia telematics market.
Online retail platforms continue to set delivery-speed benchmarks that require point-to-point visibility from warehouse to doorstep. Grab's super-app services in 800+ cities rely on connected LCV and two-wheeler fleets to hit sub-one-hour delivery windows. Malaysia's digital economy already contributed 22.6% of GDP in 2020 and is expanding 8.5% per year, pressuring logistics providers to upgrade tracking systems.Vietnam's electric two-wheelers crossed 9% market share in 2024, adding battery-health and range-management datasets to fleet dashboards. These dynamics underpin sustained demand for real-time routing, driver-behavior scoring, and charge-cycle analytics, all of which expand the Southeast Asia telematics market.
Global chip shortages linger, with automotive semiconductor lead times stretching to 50 weeks, inflating device prices and limiting SKU availability. Fleet operators face a widening cost-of-capital gap: larger firms lock multi-year supply contracts, while SMEs postpone deployments or opt for stripped-down feature sets. Production shortfalls hit 8.2 million vehicles in 2021 and still ripple through 2025 order books, keeping average hardware ASPs elevated and dampening the Southeast Asia telematics market's near-term growth trajectory.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
Light Commercial Vehicles commanded 36.92% of the Southeast Asia telematics market size in 2025, anchored in parcel and grocery delivery runs that demand granular route analytics. Operators deploy camera-based driver scoring, cold-chain temperature probes, and ePOD integrations to hit tight service-level agreements. Two-Wheelers are registering the fastest 12.05% CAGR to 2031 as Vietnam and Indonesia electrify ride-hailing and courier fleets, adding battery state-of-charge alerts and swap-station mapping features.
Zapp's micro-factory in Thailand can build 21,500 electric motorcycles per year, each shipping with CAN-bus ports for real-time power-train data. For Medium Commercial Vehicles in mining and construction, uptime dashboards and geofencing ensure equipment-site compliance. Passenger Cars round out demand as insurers bundle connected-policy discounts and ride-sharing platforms fit aftermarket OBD dongles. Collectively these dynamics reinforce the Southeast Asia telematics industry's multi-segment nature, keeping solution providers agile across payload classes.
Fleet and Vehicle Management accounted for 41.55% of the Southeast Asia telematics market size in 2025, offering core GPS tracking, maintenance scheduling, and driver alerts. Adoption is nearly universal among long-haul and regional haul operators seeking 3%-5% fuel-burn cuts per vehicle. Telematics Insurance, growing at 13.14% CAGR, is redefining risk pricing by aligning premiums with behavioral scores and mileage, a shift highlighted by NTUC Income's pay-as-you-drive launch with Carro. MS&AD's 1.85 million connected policies expand the actuarial dataset, enabling AI to benchmark risk corridors. These use cases underscore how analytics extensions not hardware alone differentiate vendors in the Southeast Asia telematics industry.
Location-Based Services tie into mapping and dispatch platforms, while Predictive Maintenance gains momentum through edge-AI fault detection. Vendors that pull usage, vibration, and fluid-temperature data into cloud ML models reduce unplanned downtime and enhance residual-value calculations. Competitive advantage now lies in API openness, over-the-air feature upgrades, and integration speed with third-party TMS or ERP suites.