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市場調查報告書
商品編碼
2065595

亞太地區遊戲GPU市場：市佔率分析、產業趨勢與統計及成長預測（2026-2031年）

Asia-Pacific Gaming GPU - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 171 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據 Mordor Intelligence 預測，亞太地區遊戲 GPU 市場規模預計將從 2025 年的 186.6 億美元成長到 2026 年的 220.4 億美元，然後在 2031 年達到 396.6 億美元，2026 年至 2031 年的複合成長率為 12.47%。

亞太遊戲GPU市場-IMG1

本報告按GPU類型（獨立GPU和整合GPU）、裝置類型（遊戲桌上型電腦、遊戲筆記型電腦、智慧型手機和平板電腦（行動遊戲））、最終用戶類型（休閒玩家、發燒友和專業玩家）、記憶體類型（GDDR6、GDDR6X、其他記憶體類型、統一記憶體）以及國家進行細分。市場預測以美元計價。

亞太地區遊戲GPU市場趨勢及洞察

電子競技和校園聯賽的總獎金池正在擴大，這推動了GPU的升級週期。

有組織的電子競技賽事正在推動全部區域的硬體需求，尤其是校園賽事，這些賽事提高了學生對高效能遊戲的認知度。 OPPO 的「Hyper Legend Cup x Mobile Legends Bang Bang Campus Series 2026」吸引了來自印尼、菲律賓、馬來西亞和新加坡的 1400 多支隊伍參賽，總獎金池從 5.2 萬美元增至 10 萬美元。宏碁的「Predator League Asia Pacific 2026」進一步印證了這一趨勢，這項區域性賽事匯集了來自亞太地區 14 個以上賽區的隊伍，提高了贊助硬體在玩家和觀眾中的知名度。隨著獎金結構的日益規範化，買家開始將 GPU 升級視為訓練和比賽的必要條件，而不僅僅是可選項。這種影響在亞太地區的遊戲 GPU 市場尤其顯著，因為人們首次接觸高階遊戲硬體往往是在學校的電腦實驗室、比賽和有組織的電競場所。

AI 影像放大和幀生成技術提高了中階GPU 的效用。

AI 影像增強技術改變了中階遊戲顯示卡價值的評判標準，尤其是在買家會仔細比較幀輸出和系統總成本的市場中。 2026 年，NVIDIA 為其 GeForce RTX 50 系列 GPU 推出了 DLSS 4.5 超解析度技術，並搭載了第二代變壓器晶片，同時也新增了 6 倍多幀產生模式（NVIDIA.COM）。作為回應，AMD 於 2026 年 5 月宣布，將把 FSR 4 硬體加速影像增強技術擴展到上一代 RDNA 3 和 RDNA 3.5 產品，包括 Radeon RX 7000 系列，並於 7 月開始逐步推出。這意味著對於一些普通用戶來說，軟體改進現在可以在現有硬體上提供更高的影像品質和影格速率，從而延緩更換的需求。另一方面，這也將加速亞太地區遊戲 GPU 市場的發燒友的升級，因為要充分發揮最新幀生成技術的潛力，仍然需要使用當前世代的硬體。

對先進GPU和互連技術的出口限制

出口限制仍然是亞太遊戲GPU市場面臨的最突出的結構性風險，因為它們會縮小產品供應範圍並重塑區域供應優先順序。 2026年1月15日，美國工業與安全局（BIS）宣布了最終規則，修訂了中國和澳門先進計算半導體的許可規定，並設定了更嚴格的合規條件。即使遊戲產品並非直接目標，認證和審核要求的變化也會影響到闆卡合作夥伴、OEM廠商和通路經銷商所使用的供應鏈。這將使中國高階產品市場的業務更加難以預測，並可能導致銷售轉向低階產品或中國以外的市場。因此，區域成長模式將變得更加不穩定，高階產品的供應狀況將越來越受到消費者需求和合規規則的影響。

細分市場分析

預計2026年至2031年間，獨立顯示卡將以13.02%的複合年成長率成長，並有望繼續在亞太地區的遊戲顯示卡市場佔據核心地位。由於競技遊戲、高更新率顯示器和AI主導的渲染功能仍需要整合顯示卡通常無法​​提供的圖形處理能力，因此獨立顯示卡在高階和主流PC遊戲市場的地位仍然穩固。此外，亞太地區多個國家/地區成熟的PC遊戲文化也為這個細分市場提供了助力，這些國家的遊戲場所和重度用戶比普通家庭用戶更頻繁地進行系統升級。即使入門級消費者的支出出現波動，這種趨勢也能支撐重複購買的需求。

NVIDIA 於 2025 年 1 月發布的 Blackwell 架構顯示卡，包括 GeForce RTX 5090 和 RTX 5080，提高了遊戲系統的效能上限，也提升了人們對新一輪硬體週期的期望。 NVIDIA 公佈的 2025 會計年度營收達 1,305 億美元，年增 114%。遊戲業務仍然是其圖形部門最大的收入來源，同時快速成長的資料中心業務也佔據重要地位。由於最新客戶端處理器的出現，入門級遊戲筆記型電腦和通用筆記型電腦之間的效能差距縮小，整合 GPU 在亞太地區低階遊戲 GPU 市場的佔有率正在不斷擴大。 AMD 公佈的 2026 年第一季客戶端和遊戲部門營收達到 36 億美元，年增 23%，但警告稱，記憶體和組件成本的上漲可能會在下半年對遊戲需求構成壓力。

2025年，遊戲桌上型電腦佔據亞太地區遊戲GPU市場45.61%的比重。這反映了該地區專用遊戲環境、電競場館和可升級系統的強大基礎。桌上型電腦持續受惠於模組化升級，用戶只需更換顯示卡，無需更換整台機器。這不僅降低了個人用戶的設備升級成本，也降低了網咖、訓練中心和本地電競場館等企業用戶的升級成本。在亞太地區遊戲GPU市場，即使高階旗艦顯示卡價格高昂，許多消費者也難以負擔，但這種更換模式仍維持了桌上型電腦市場的強勁需求。

預計2026年至2031年間，遊戲筆記型電腦市場將以12.98%的複合年成長率成長，這一速度顯示可攜式設備的效能提升速度驚人。 2026年1月，華碩發表了Zephyrus Duo，這是一款16吋雙螢幕OLED遊戲筆記型電腦，搭載NVIDIA GeForce RTX 5090筆電顯示卡，最高TGP可達135W。這顯示高階行動系統的效能已經非常接近桌面級等級。華碩也發表了新款Zephyrus G14和G16機型，提供英特爾、AMD和NVIDIA三種處理器選擇，為追求便攜性又不願犧牲高性能的消費者提供了更多選擇。智慧型手機、平板電腦和掌上型電腦在亞太地區的遊戲GPU產業仍佔據重要地位，但由於高階SoC和整合式顯示卡在這些裝置中的價值佔比遠高於獨立顯示卡，因此其經濟效益有所不同。

其他好處：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 宏觀經濟因素對市場的影響
  • 市場促進因素
    • 電子競技和大學聯賽的巨額獎金正在推動GPU升級週期。
    • AI 驅動的影像放大和幀生成技術提高了中階 GPU 的利用率。
    • 雲端遊戲的發展正在擴大高清遊戲的普及範圍。
    • 一款高階行動SoC，將硬體射線追蹤技術引入行動遊戲。
    • 掌上電腦的普及帶動了對筆記型電腦級GPU的需求。
    • 中國的在地化努力正在使遊戲GPU的供應來源多樣化。
  • 市場限制因素
    • 對先進GPU和互連技術的出口限制
    • 先進的封裝技術和緊張的顯存供應正在推高基板成本。
    • 整合和統一化記憶體設計正在給入門級產品帶來壓力。
    • 緊湊型遊戲設備的功率和散熱限制
  • 產業價值鏈分析
  • 監理情勢
  • 技術展望
  • 波特五力分析

第5章 市場規模與成長預測

  • 按GPU類型
    • 獨立顯示卡
    • 整合顯示卡
  • 依設備類型
    • 遊戲桌上型電腦
    • 遊戲筆記型電腦
    • 智慧型手機和平板電腦（手機遊戲）
  • 最終用戶
    • 休閒玩家
    • 愛好者和職業玩家
  • 按記憶體類型
    • GDDR6
    • GDDR6X
    • 傳統圖形內存
    • 統一記憶體

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • NVIDIA Corporation
    • Advanced Micro Devices, Inc.
    • Qualcomm Technologies, Inc.
    • Intel Corporation
    • MediaTek Inc.
    • Apple Inc.
    • Moore Threads
    • Samsung Electronics Co., Ltd.
    • ASUSTeK Computer Inc.
    • Micro-Star INT'L CO., LTD.
    • ZOTAC Technology Limited
    • Palit Microsystems Ltd.
    • SAPPHIRE Technology Limited
    • TUL Corporation
    • Acer Inc.
    • Lenovo Group Limited
    • Dell Inc.
    • HP Development Company, LP
    • Razer Inc.
    • ASRock Inc.

第7章 市場機會與未來展望

簡介目錄
Product Code: 98850

According to Mordor Intelligence, the asia-Pacific gaming GPU market size is expected to grow from USD 18.66 billion in 2025 to USD 22.04 billion in 2026 and is forecast to reach USD 39.66 billion by 2031 at 12.47% CAGR over 2026-2031.

Asia-Pacific Gaming GPU - Market - IMG1

This report is Segmented by GPU Type (Discrete GPUs, and Integrated GPUs), Device Type (Gaming Desktops, Gaming Laptops, and Smartphones and Tablets (Mobile Gaming)), End-User Type (Casual Gamers, and Enthusiast and Professional Gamers), Memory Type (GDDR6, GDDR6X, Other Memory Types, and Unified Memory), and Country. The Market Forecasts are Provided in Terms of Value (USD).

Asia-Pacific Gaming GPU Market Trends and Insights

Esports Prize Pools And Campus Leagues Expanding GPU Upgrade Cycles

Structured esports competition is acting as a hardware demand engine across the region, especially through campus formats that make high-performance gaming more visible to students. OPPO's Hyper Legend Cup x Mobile Legends Bang Bang Campus Series 2026 drew more than 1,400 team registrations across Indonesia, the Philippines, Malaysia, and Singapore, and the prize pool reached USD 100,000, up from USD 52,000 in the prior cycle. Acer's Predator League Asia-Pacific 2026 also reinforced this pattern, because a regional event with teams from more than 14 APAC territories gave sponsored hardware stronger visibility among players and spectators. As prize structures become more formal, buyers start to view GPU upgrades as a practical requirement for training and competition rather than a discretionary purchase. That effect is especially relevant in the Asia-Pacific gaming GPU market, where first exposure to premium gaming hardware often happens in school labs, tournaments, and organized gaming venues.

AI Upscaling And Frame Generation Raising Mid-Tier GPU Utility

AI upscaling has changed the value equation for mid-range gaming cards, especially in markets where buyers compare frame output closely against total system cost. NVIDIA introduced DLSS 4.5 in 2026 with a second-generation transformer model for super resolution and a 6x Multi Frame Generation mode for GeForce RTX 50 Series GPUs NVIDIA.COM. AMD answered in May 2026 by extending FSR 4 hardware-accelerated upscaling to older RDNA 3 and RDNA 3.5 products, including the Radeon RX 7000 series, with rollout starting in July. This shift delays replacement for some casual buyers, because existing hardware can now deliver better image quality and frame rates through software improvements. At the same time, it accelerates upgrades among enthusiasts in the Asia-Pacific gaming GPU market, because the newest frame generation features still require current-generation hardware to unlock their full value.

Export Controls On Advanced GPUs And Interconnects

Export controls remain the clearest structural risk to the Asia-Pacific gaming GPU market because they narrow product availability and reshape regional supply priorities. The U.S. Bureau of Industry and Security issued a final rule on January 15, 2026, that revised export licensing for advanced computing semiconductors to China and Macau under stricter compliance conditions. Even when gaming products are not the direct target, changes in certification and review requirements affect the same supply chains used by board partners, OEMs, and channel distributors. This makes the premium end of the China business less predictable and can shift volumes toward lower-tier products or non-China markets. The result is a more uneven regional growth pattern, with high-end availability increasingly shaped by compliance rules rather than only by consumer demand.

Other drivers and restraints analyzed in the detailed report include:

  1. Cloud Gaming Rollouts Broadening Access To High-Fidelity Play
  2. Premium Mobile SoCs Bringing Hardware Ray Tracing To Mobile Games
  3. Advanced Packaging And VRAM Tightness Inflating Board Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Discrete GPUs are projected to advance at a 13.02% CAGR from 2026 to 2031, which keeps them at the center of the Asia-Pacific gaming GPU market. Their position remains strong in premium and mainstream PC gaming because competitive play, higher refresh displays, and AI-led rendering features still require more graphics headroom than integrated solutions can usually provide. The segment also benefits from the organized PC gaming culture in several APAC countries, where gaming venues and heavy-use players refresh systems more often than casual households. That pattern supports repeat demand even when entry-tier consumer spending becomes uneven.

NVIDIA's Blackwell generation, including the GeForce RTX 5090 and RTX 5080, introduced in January 2025, lifted the performance ceiling for gaming systems and raised expectations for new hardware cycles. NVIDIA reported fiscal 2025 revenue of USD 130.5 billion, up 114% year over year, with gaming remaining the largest contributor within its Graphics segment alongside a rapidly scaling data center business. Integrated GPUs are gaining more ground at the low end of the Asia-Pacific gaming GPU industry, because newer client processors have narrowed the performance gap for entry gaming and mixed-use laptops. AMD reported Client and Gaming revenue of USD 3.6 billion in the first quarter of 2026, up 23% year over year, but it also warned that gaming demand would face pressure from higher memory and component costs later in the year.

Gaming desktops held 45.61% of the Asia-Pacific gaming GPU market size in 2025, which reflected the region's strong base of dedicated gaming setups, esports venues, and upgradable systems. Desktops continue to benefit from modular upgrades, because buyers can replace the graphics card without replacing the full device. That lowers refresh costs for individuals and for institutional buyers such as gaming cafes, training centers, and local esports venues. In the Asia-Pacific gaming GPU market, this replacement model keeps desktop demand durable even when premium flagship cards move out of reach for many buyers.

Gaming laptops are forecast to expand at a 12.98% CAGR from 2026 to 2031, and that pace shows how quickly portable performance is improving. ASUS announced the Zephyrus Duo in January 2026 as a 16-inch dual-screen OLED gaming laptop with up to an NVIDIA GeForce RTX 5090 Laptop GPU at 135W TGP, which showed how close premium mobile systems had moved toward desktop-class performance expectations. ASUS also introduced refreshed Zephyrus G14 and G16 models with Intel, AMD, and NVIDIA options, which widened the choice set for buyers seeking portability without leaving the high-performance bracket. Smartphones, tablets, and handheld PCs remain important to the Asia-Pacific gaming GPU industry, but their economics differ because premium SoCs and integrated graphics platforms drive more of their value than discrete add-in boards.

List of Companies Covered in this Report:

  1. NVIDIA Corporation
  2. Advanced Micro Devices, Inc.
  3. Qualcomm Technologies, Inc.
  4. Intel Corporation
  5. MediaTek Inc.
  6. Apple Inc.
  7. Moore Threads
  8. Samsung Electronics Co., Ltd.
  9. ASUSTeK Computer Inc.
  10. Micro-Star INT'L CO., LTD.
  11. ZOTAC Technology Limited
  12. Palit Microsystems Ltd.
  13. SAPPHIRE Technology Limited
  14. TUL Corporation
  15. Acer Inc.
  16. Lenovo Group Limited
  17. Dell Inc.
  18. HP Development Company, L.P.
  19. Razer Inc.
  20. ASRock Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Impact of Macroeconomic Factors on the Market
  • 4.3 Market Drivers
    • 4.3.1 Esports Prize Pools and Campus Leagues Expanding GPU Upgrade Cycles
    • 4.3.2 AI Upscaling and Frame Generation Raising Mid-Tier GPU Utility
    • 4.3.3 Cloud Gaming Rollouts Broadening Access to High-Fidelity Play
    • 4.3.4 Premium Mobile SoCs Bringing Hardware Ray Tracing to Mobile Games
    • 4.3.5 Handheld PC Spillover Lifting Demand for Laptop-Class GPUs
    • 4.3.6 China Localization Efforts Diversifying Gaming GPU Supply
  • 4.4 Market Restraints
    • 4.4.1 Export Controls on Advanced GPUs and Interconnects
    • 4.4.2 Advanced Packaging and VRAM Tightness Inflating Board Costs
    • 4.4.3 Integrated and Unified Memory Designs Compressing Entry-Tier Demand
    • 4.4.4 Power and Thermal Limits in Compact Gaming Devices
  • 4.5 Industry Value Chain Analysis
  • 4.6 Regulatory Landscape
  • 4.7 Technological Outlook
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Threat of New Entrants
    • 4.8.2 Bargaining Power of Suppliers
    • 4.8.3 Bargaining Power of Buyers
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By GPU Type
    • 5.1.1 Discrete GPUs
    • 5.1.2 Integrated GPUs
  • 5.2 By Device Type
    • 5.2.1 Gaming Desktops
    • 5.2.2 Gaming Laptops
    • 5.2.3 Smartphones and Tablets (Mobile Gaming)
  • 5.3 By End-User Type
    • 5.3.1 Casual Gamers
    • 5.3.2 Enthusiast and Professional Gamers
  • 5.4 By Memory Type
    • 5.4.1 GDDR6
    • 5.4.2 GDDR6X
    • 5.4.3 Legacy Graphics Memory
    • 5.4.4 Unified Memory

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 NVIDIA Corporation
    • 6.4.2 Advanced Micro Devices, Inc.
    • 6.4.3 Qualcomm Technologies, Inc.
    • 6.4.4 Intel Corporation
    • 6.4.5 MediaTek Inc.
    • 6.4.6 Apple Inc.
    • 6.4.7 Moore Threads
    • 6.4.8 Samsung Electronics Co., Ltd.
    • 6.4.9 ASUSTeK Computer Inc.
    • 6.4.10 Micro-Star INT'L CO., LTD.
    • 6.4.11 ZOTAC Technology Limited
    • 6.4.12 Palit Microsystems Ltd.
    • 6.4.13 SAPPHIRE Technology Limited
    • 6.4.14 TUL Corporation
    • 6.4.15 Acer Inc.
    • 6.4.16 Lenovo Group Limited
    • 6.4.17 Dell Inc.
    • 6.4.18 HP Development Company, L.P.
    • 6.4.19 Razer Inc.
    • 6.4.20 ASRock Inc.

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment