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市場調查報告書
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1934729

西班牙瓷磚市場：市場佔有率分析、行業趨勢與統計、成長預測（2026-2031）

Spain Ceramic Tiles - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025年西班牙瓷磚市場價值12.5億美元，預計到2031年將達到15.9億美元，高於2026年的13億美元。

預計在預測期（2026-2031 年）內，複合年成長率將達到 4.14%。

西班牙瓷磚市場-IMG1

成長取決於西班牙旅遊業的復甦，預計到2023年，西班牙旅遊業將吸引8,500萬國際遊客，消費額達1,086.6億歐元（1,171.2億美元）。這推動了加泰隆尼亞、巴利阿里群島和瓦倫西亞地區的酒店和度假村整修。高品質陶瓷瓷磚以其低於0.5%的吸水率和高機械強度而聞名，不僅滿足了這些酒店計劃的耐久性要求，還有助於在歐盟新一代補貼資助的住宅維修中實現節能外牆。借助擴增實境（AR）可視化和簡化的線上訂購線下取貨物流，線上DIY平台正在全國範圍內擴大特色產品的供應管道，同時減少了實體店的客流量。從二氧化矽粉塵暴露限值到即將實施的碳定價機制，環境法規不斷重塑資本支出重點，促使水泥製造商轉型為綠色氫窯。

西班牙瓷磚市場的趨勢和洞察

西班牙老舊住宅存量的維修和整修激增。

一項旨在達到歐盟綠色交易性能標準的全面維修項目正在進行中，該項目獲得了歐盟下一代基金34.2億歐元的資金支持，計劃到2030年維修35.5萬套住宅。安達盧西亞的「環保住宅計畫」等區域性項目提供40%的補貼，將住宅直接成本限制在3000歐元以內，從而刺激了對低導熱係數、經久耐用的陶瓷建築幕牆的需求。由於全國翻新率僅為每年1%，遠低於歐盟規定的3%，開發人員正在加快核准流程，提高訂單的可預測性，並因其卓越的隔熱性和耐久性而青睞瓷質磚。西班牙建築業發展研究所（IDAE）的PAREER機制提供的第三方融資，緩解了初始資金需求，擴大了住宅參與度，並進一步鞏固了未來對節能型表面材料的訂單。這項促進因素透過提供多年計劃儲備，直接連接了西班牙的瓷磚市場，使製造商免受新建築需求週期性波動的影響。

旅遊業復甦主導住宿設施維修需求成長

預計2023年國際觀光消費將達1,086.6億歐元，較上年成長24.7%。沿海酒店正加快客房、水療中心和露台的翻新，並大量採用高檔瓷磚。預計每位遊客的平均消費將增加至1278歐元，這標誌著遊客對更高品質體驗的需求正在成長，而這種體驗需要既美觀又易於維護的裝飾材料。由於季節性因素減少，瓷磚需求在旺季和淡季之間趨於平穩，維修也變得更加全年化。為了滿足後疫情時代遊客的衛生需求，旅館經營者擴大採用抗菌釉藥，這種釉料可以消除99.9%的微生物。 CaixaBank Research預測，到2026年，旅遊業GDP將以每年2.5%的速度成長，這將確保推動西班牙瓷磚市場發展的維修週期得以持續。

天然氣價格波動推高了生產成本。

2023年，現貨天然氣價格超過每兆瓦時120歐元，迫使卡斯特利翁陶瓷工業區的工廠轉而簽訂短期契約，並間歇性地關閉窯爐。 Pamesa公司透過將天然氣供應商從Endesa更換為Naturgy，降低了風險，節省了8,500萬至9,000萬歐元的成本。這使得其息稅折舊攤提前利潤（EBITDA）在一個會計年度內幾乎加倍，從1.06億歐元增加到1.92億歐元。此類價格波動使釉藥配方和運作計畫的預算編制變得複雜，有時甚至迫使企業漲價，從而削弱客戶忠誠度。製造商使用金融衍生性商品進行對沖，但如果價格飆升超過信用額度，追加保證金將導致流動性緊張。在綠色氫能實現經濟可行性之前，燃料價格波動將繼續擠壓利潤，並限制西班牙瓷磚市場的成長預期。

細分市場分析

預計到2025年，瓷質磚將佔西班牙陶瓷磚市場68.10%的佔有率，並在2031年之前保持4.54%的複合年成長率，這印證了其在高人流量環境中的技術優勢。磁磚吸水率低於0.5%，可實現室內外空間的無縫過渡，滿足飯店設計師對從大廳到泳池平台等不同區域連貫性的需求。 KERAjet的噴墨系統目前可在20毫米厚的磁磚上列印1000 dpi的紋理，在不產生採石相關環境成本的情況下，實現超逼真的石材外觀。釉藥瓷磚佔市場佔有率的18.30%，繼續受到注重性價比且追求豐富色彩的翻新客戶的青睞；而無釉技術基材則因其防滑性能，被廣泛應用於工廠和交通樞紐等場所。

磁磚的市場優勢也源自於其生產效率。連續研磨和噴霧乾燥技術的創新使窯燒週期縮短了15%，降低了能耗，並有助於解決環境、社會和治理（ESG）問題。特魯埃爾附近豐富的低鐵伊比利亞粘土礦藏最大限度地降低了供應風險，使其成為白色顏料基配方的理想原料。出口前景依然樂觀。儘管美國市場銷量有所下降，但拉丁美洲的建築師擴大指定西班牙瓷磚用於高階購物中心，進一步豐富了收入來源。採用水性油墨的數位化釉藥線減少了揮發性有機化合物的排放，並使工廠能夠通過ISO 50001能源管理審核。隨著優質化的不斷推進，預計瓷磚與入門級產品的價格差距將進一步擴大，並鞏固其在西班牙瓷磚市場的核心地位。

到2025年，地板材料將佔西班牙瓷磚市場的72.10%，這反映了耐用鋪路材料在地中海建築中的歷史重要性。塞維利亞和瓦倫西亞的商業建築目前需要1200 x 600毫米的找平磚，這種磚可以最大限度地減少接縫，並便於夜間清潔。然而，牆面應用的磁磚需求正以每年4.44%的速度成長。開放式廚房偏好與用餐區無縫銜接的防濺板，社群媒體的影響力進一步推動了這一設計趨勢。超過三公尺高的大型牆磚消除了垂直接縫，縮短了安裝時間，減少了工時——考慮到安裝工人短缺，這一點尤其重要。雖然屋頂瓦市場規模較小，但西班牙修訂後的建築技術標準提振了其需求，新標準建議使用高反射率的表面以緩解夏季高溫。

混合型產品，例如「地磚和牆磚」設計，簡化了經銷商的庫存管理，並吸引了使用線上目錄的DIY買家。數位印刷的多道噴頭技術能夠複製水磨石的斑點圖案和碎石堆積的隨機性，與巴塞隆納咖啡館流行的復古設計趨勢相得益彰。製造商將回收玻璃粉融入釉藥中，幫助計劃獲得LEED認證，並鞏固了瓷磚作為循環經濟材料的地位。這個產業發展趨勢充分展現了產品創新如何在滿足美感需求的同時，維持西班牙瓷磚市場的核心收入來源。

其他福利：

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章 引言

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章 市場情勢

  • 市場概覽
  • 市場促進因素
    • 西班牙老舊住宅存量的維修和整修需求迅速成長。
    • 旅遊主導的飯店設施維修復甦
    • 政府對節能建築圍護結構的誘因
    • 線上DIY通路的擴張與線上訂購線下取貨模式的普及
    • 用於醫療機構和交通樞紐的抗菌釉藥
    • 西班牙從2027年起逐步改用綠氫氣爐，有助於降低能源成本。
  • 市場限制
    • 天然氣價格波動推高了生產成本。
    • 低價市場中，來自土耳其、印度等低成本進口產品的流入量不斷增加。
    • 歐盟更嚴格的矽砂粉塵法規推動了與合規相關的資本投資。
    • 由於缺乏熟練的瓷磚安裝工，計劃延期
  • 產業價值鏈分析
  • 波特五力分析
    • 新進入者的威脅
    • 供應商的議價能力
    • 買方的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 洞察市場最新趨勢與創新
  • 深入了解近期產業發展動態（新產品發布、策略性舉措、投資、合作、合資、擴張、併購等）

第5章 市場規模及成長預測（金額：美元）

  • 依產品類型
    • 瓷質磚
    • 釉藥磁磚
    • 無釉陶瓷磚
    • 馬賽克瓷磚
    • 其他（裝飾瓷磚、圖案瓷磚、手工瓷磚）
  • 透過使用
    • 地面
    • 牆
    • 屋頂材料
  • 最終用戶
    • 住宅
    • 商業的
      • 飯店業（飯店、度假村）
      • 零售店
      • 辦公室和公共設施
      • 衛生保健
      • 教育設施
      • 交通樞紐（機場、捷運、客運站）
      • 其他商業用戶
  • 依建築類型
    • 新建工程
    • 維修和更新
  • 透過分銷管道
    • 磁磚和石材專賣店
    • 居家裝潢和DIY專賣店
    • 線上零售
    • 直接向承包商銷售
  • 按地區
    • 瓦倫西亞
    • 加泰隆尼亞
    • 安達盧西亞
    • 馬德里
    • 其他地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • Porcelanosa Grupo
    • Pamesa Ceramica
    • Roca Tile
    • Keraben Grupo
    • Grupo STN
    • Saloni Ceramica
    • TAU Ceramica
    • Azulev Grupo
    • Grupo Halcon Ceramicas
    • Ape Grupo
    • Grespania
    • Vives Azulejos y Gres
    • Colorker Group
    • Emigres
    • Rocersa
    • Ceracasa
    • Dune Ceramica
    • Lev-antina y Asociados de Minerales
    • Marazzi（Mohawk Industries）

第7章 市場機會與未來展望

簡介目錄
Product Code: 68990

The Spain ceramic tiles market was valued at USD 1.25 billion in 2025 and estimated to grow from USD 1.3 billion in 2026 to reach USD 1.59 billion by 2031, at a CAGR of 4.14% during the forecast period (2026-2031).

Spain Ceramic Tiles - Market - IMG1

Growth hinges on Spain's tourism rebound-85 million international arrivals in 2023 that spent EUR 108.66 billion (USD 117.12 billion)-which is driving hotel and resort refurbishments across Catalonia, the Balearics, and Valencia. Premium porcelain tiles, known for sub-0.5% water absorption and high mechanical strength, meet the durability demands of these hospitality projects while supporting energy-efficient envelopes in residential retrofits financed by Next Generation EU grants. Online DIY platforms, empowered by augmented-reality visualization and streamlined click-and-collect logistics, are eroding traditional store footfall yet broadening nationwide access to specialty formats. Environmental regulations-from silica-dust exposure limits to looming carbon-pricing schemes-continue reshaping capital-spending priorities and cement manufacturers' shift toward green-hydrogen kiln conversions.

Spain Ceramic Tiles Market Trends and Insights

Surge in renovation & refurbishment of Spain's aging housing stock

The comprehensive retrofits to meet EU Green Deal performance thresholds, and the EUR 3.42 billion Next Generation EU allocation is earmarked for remediating 355,000 dwellings by 2030. Provincial programs such as Andalusia's Plan Eco Vivienda offer 40% subsidies that cap direct homeowner outlays at EUR 3,000, spurring demand for long-life ceramic facades with low thermal conductivity. Because the national renovation rate remains 1% annually-well below the EU-mandated 3%-developers are accelerating permit applications, creating predictability for tile orders that favor porcelain due to its insulation value and durability. Third-party financing under the IDAE PAREER mechanism is easing upfront cash needs, broadening homeowner participation and further anchoring future orders for energy-compliant surfaces. This driver ties directly to the Spain ceramic tiles market by supplying a multi-year project pipeline that cushions manufacturers from cyclical new-build fluctuations.

Recovery of tourism-led hospitality refurbishments

International tourist spending surged 24.7% year-over-year in 2023, yielding EUR 108.66 billion that coastal hotels are deploying to refresh guestrooms, spas, and terraces with high-specification porcelain slabs. Average spend per visitor rose to EUR 1,278, signaling a shift toward higher quality experiences that require visually striking yet low-maintenance finishes. Renovation windows now extend across the calendar because reduced seasonality allows continuous works, smoothing demand for tiles in both peak and off-peak quarters. Operators increasingly choose antibacterial glazes that eliminate 99.9% of microbes, fulfilling hygiene expectations of post-pandemic travelers. CaixaBank Research forecasts tourism GDP will grow 2.5% annually through 2026, guaranteeing continued refurbishment cycles that elevate the Spain ceramic tiles market.

Volatile natural-gas prices inflating manufacturing costs

Spot gas soared above EUR 120 per MWh in 2023, forcing factories in Castellon's ceramic corridor to sign short tenors or suspend kilns intermittently. Pamesa mitigated exposure by switching from Endesa to Naturgy, a move that saved EUR 85-90 million and nearly doubled EBITDA from EUR 106 million to EUR 192 million in one fiscal cycle. Such volatility complicates budgeting for glaze formulation and kiln scheduling, sometimes prompting price surcharges that erode customer loyalty. Manufacturers hedge with financial derivatives, but margin calls strain liquidity when price spikes outpace credit lines. Until green hydrogen scales economically, fuel swings will continue to compress profits and temper growth expectations for the Spain ceramic tiles market.

Other drivers and restraints analyzed in the detailed report include:

  1. Government incentives for energy-efficient building envelopes
  2. Expansion of online DIY channels and click-&-collect models
  3. Rising inflow of low-cost imports (Turkey, India) in budget segment

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Porcelain retained 68.10% Spain ceramic tiles market share in 2025 and is forecast to record a 4.54% CAGR through 2031, underscoring its technical supremacy in high-traffic environments. Water absorption below 0.5% allows seamless indoor-to-outdoor transitions, satisfying hospitality designers who need continuity across lobbies and pool decks. KERAjet's inkjet systems now print 1,000 dpi textures on 20 mm-thick slabs, enabling hyper-real stone looks without quarrying environmental costs. Glazed ceramic, holding 18.30%, continues attracting price-conscious renovators seeking color variety, while unglazed technical bodies serve factories and transit hubs requiring slip resistance.

Porcelain's market leadership stems equally from manufacturing efficiency: continuous milling and spray-drying innovations let producers shorten kilning cycles by 15%, shaving energy use and supporting ESG compliance. Supply risk is minimal because Iberian clay seams near Teruel provide abundant low-iron feedstock ideal for white-body formulations. Export prospects remain bright; although U.S. volumes dipped, Latin American architects increasingly specify Spanish porcelain for upscale malls, diversifying revenue streams. Digital glazing lines with water-based inks cut volatile-organic compounds, enabling plants to meet ISO 50001 energy-management audits. As premium positioning intensifies, porcelain is likely to widen its margin gap over entry-level alternatives, reinforcing its anchor role within the Spain ceramic tiles market.

Flooring accounted for 72.10% of Spain ceramic tiles market size in 2025, reflecting the historical importance of durable pavements in Mediterranean architecture. Commercial malls in Seville and Valencia now request 1200 X 600 mm rectified planks, which minimize grout lines and streamline nightly cleaning. Yet wall applications grow 4.44% annually because open-plan kitchens favor seamless backsplashes extending into dining zones, a design motif amplified by social-media influencers. Large-format wall slabs over 3 m tall reduce vertical joints, accelerating installation and cutting labor hours-a key consideration given installer shortages. Roofing tiles, though a smaller slice, receive a boost from Spain's updated Technical Building Code that rewards high-albedo surfaces for summer heat mitigation.

Hybrid SKUs marketed as "floor-and-wall interchangeables" simplify inventory for distributors and appeal to DIY shoppers navigating online catalogs. Digital-printing multi-pass heads now reproduce terrazzo speckles and terrazzo's chip-aggregate randomness convincingly, aligning with the retro design trend sweeping Barcelona cafes. Manufacturers integrate recycled glass frit into glazes, helping projects earn LEED credits and cementing tile's reputation as a circular-economy material. The segment's evolution demonstrates how product innovation fills aesthetic niches while sustaining the Spain ceramic tiles market's core revenue engine.

The Spain Ceramic Tiles Market Report is Segmented by Product Type (Porcelain Tiles, Glazed Ceramic Tiles, and More), Application (Floor, Wall, Roofing), End-User (Residential, Commercial), Construction Type (New Construction, Renovation and Replacement), Distribution Channel (Specialty Tile & Stone Stores, Home Improvement & DIY Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

  1. Porcelanosa Grupo
  2. Pamesa Ceramica
  3. Roca Tile
  4. Keraben Grupo
  5. Grupo STN
  6. Saloni Ceramica
  7. TAU Ceramica
  8. Azulev Grupo
  9. Grupo Halcon Ceramicas
  10. Ape Grupo
  11. Grespania
  12. Vives Azulejos y Gres
  13. Colorker Group
  14. Emigres
  15. Rocersa
  16. Ceracasa
  17. Dune Ceramica
  18. Lev-antina y Asociados de Minerales
  19. Marazzi (Mohawk Industries)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge In Renovation & Refurbishment of Spain Ageing Housing Stock
    • 4.2.2 Recovery of Tourism-Led Hospitality Refurbishments
    • 4.2.3 Government Incentives For Energy-Efficient Building Envelopes
    • 4.2.4 Expansion of Online Diy Channels And Click-&-Collect Models
    • 4.2.5 Adoption of Antibacterial Glazed Surfaces In Healthcare & Transport Hubs
    • 4.2.6 Spain Green-Hydrogen Kiln Conversions Lowering Energy Bills Post-2027
  • 4.3 Market Restraints
    • 4.3.1 Volatile Natural-Gas Prices Inflating Manufacturing Costs
    • 4.3.2 Rising Inflow of Low-Cost Imports (Turkey, India) In Budget Segment
    • 4.3.3 Tightening EU Silica-Dust Limits Driving Compliance Capex
    • 4.3.4 Scarcity of Skilled Tile Installers Delaying Project Timelines
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Bargaining Power of Buyers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Competitive Rivalry
  • 4.6 Insights into the Latest Trends and Innovations in the Market
  • 4.7 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Industry

5 Market Size & Growth Forecasts (Value in USD)

  • 5.1 By Product Type
    • 5.1.1 Porcelain Tiles
    • 5.1.2 Glazed Ceramic Tiles
    • 5.1.3 Unglazed Ceramic Tiles
    • 5.1.4 Mosaic Tiles
    • 5.1.5 Others (Decorative, Patterned, Handmade)
  • 5.2 By Application
    • 5.2.1 Floor
    • 5.2.2 Wall
    • 5.2.3 Roofing
  • 5.3 By End-User
    • 5.3.1 Residential
    • 5.3.2 Commercial
      • 5.3.2.1 Hospitality (Hotels, Resorts)
      • 5.3.2.2 Retail Spaces
      • 5.3.2.3 Offices & Institutions
      • 5.3.2.4 Healthcare
      • 5.3.2.5 Educational Facilities
      • 5.3.2.6 Transport Hubs (Airports, Metro, Bus Terminals)
      • 5.3.2.7 Other Commercial Users
  • 5.4 By Construction Type
    • 5.4.1 New Construction
    • 5.4.2 Renovation and Replacement
  • 5.5 By Distribution Channel
    • 5.5.1 Specialty Tile & Stone Stores
    • 5.5.2 Home Improvement & DIY Stores
    • 5.5.3 Online Retail
    • 5.5.4 Direct Sales to Contractors
  • 5.6 By Geography
    • 5.6.1 Valencian Community
    • 5.6.2 Catalonia
    • 5.6.3 Andalusia
    • 5.6.4 Madrid Region
    • 5.6.5 Other Regions

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Porcelanosa Grupo
    • 6.4.2 Pamesa Ceramica
    • 6.4.3 Roca Tile
    • 6.4.4 Keraben Grupo
    • 6.4.5 Grupo STN
    • 6.4.6 Saloni Ceramica
    • 6.4.7 TAU Ceramica
    • 6.4.8 Azulev Grupo
    • 6.4.9 Grupo Halcon Ceramicas
    • 6.4.10 Ape Grupo
    • 6.4.11 Grespania
    • 6.4.12 Vives Azulejos y Gres
    • 6.4.13 Colorker Group
    • 6.4.14 Emigres
    • 6.4.15 Rocersa
    • 6.4.16 Ceracasa
    • 6.4.17 Dune Ceramica
    • 6.4.18 Lev-antina y Asociados de Minerales
    • 6.4.19 Marazzi (Mohawk Industries)

7 Market Opportunities & Future Outlook

  • 7.1 Integration of Iot-Embedded Tiles For Smart-Floor Occupancy Analytics In Retail & Transport Hubs
  • 7.2 Rapid Uptake of Digital Inkjet Technology Enabling Hyper-Realistic Large-Format Slabs