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市場調查報告書

商品編碼

1917915

Web3市場－2026-2031年預測

Web3 Market - Forecast from 2026 to 2031

出版日期: 2026年01月08日 | 出版商:

Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

Web3 市場預計將從 2025 年的 47.68 億美元成長到 2031 年的 348.58 億美元，複合年成長率為 39.31%。

Web3市場代表數位格局的根本結構和理念轉變，它從中心化的、平台控制的網際網路模式（Web2）轉向基於區塊鏈通訊協定和密碼學原理的去中心化範式。這個新興生態系統涵蓋了去中心化金融（DeFi）、非同質化代幣（NFT）、去中心化應用程式（dApp）、去中心化自治組織（DAO）以及數位身分、儲存和運算基礎設施。 Web3的核心目標是將所有權、控制權和價值從企業中介機構重新分配給個人用戶，從而促進一個更透明、安全和以用戶為中心的數位經濟。在技術創新、對用戶主權的追求以及新型經濟基礎的建構的驅動下，該市場正處於快速成長階段。

其關鍵根本驅動力在於去中心化和使用者所有權的範式。 Web3 技術，主要透過公共區塊鏈和智慧合約，使用戶能夠保留對其數位資產（代幣、NFT）的檢驗所有權，並掌控其個人資料。這種擺脫中心化控制的轉變，回應了社會日益成長的對資料貨幣化、隱私侵犯和平台審查的擔憂。用戶真正「擁有」其數位互動和資產的能力，構成了一個強大的價值主導提案，吸引著開發者、企業家和用戶，並構成了市場的意識形態基礎。

去中心化金融（DeFi）領域是一個至關重要的快速成長領域，它構成了Web3的金融基礎設施層。 DeFi通訊協定在開放的區塊鏈上以無需許可、可組合且透明的方式，重塑並革新了傳統的金融服務，例如借貸、交易和資產管理。透過去除中介機構，DeFi可望提升金融包容性、革新產品設計並提供產生收入機會。儘管存在波動性和風險，但DeFi通訊協定中總鎖定價值（TVL）的持續成長以及更複雜金融原語的開發，凸顯了DeFi作為資本和人才流入Web3領域的重要催化劑的作用。

非同質化代幣（NFT）的興起展現了Web3技術創造新型數位資產類別和創作者經濟的能力。 NFT提供了一種機制，可以保證獨特數位（和實體）物品（從藝術品和收藏品到智慧財產權和身分）的檢驗來源、真實性和所有權。這催生了創作者變現、粉絲互動和品牌互動的新模式，並將市場範圍從純粹的金融領域擴展到媒體、娛樂和文化領域。這也證明了區塊鏈在管理稀缺數位資產方面的實用性。

技術互通性和可擴展性將是市場持續擴張的關鍵。早期的Web3環境被分割成一個個孤立的區塊鏈網路。開發跨鏈橋、互通性通訊協定和二層擴展解決方案（例如Rollup、側鏈）對於打造無縫的多鏈使用者體驗至關重要，並使應用程式能夠充分利用每個底層通訊協定的獨特優勢。該領域的進展對於提高交易吞吐量、降低成本以及建立一個更互聯高效的生態系統以支援大規模應用至關重要。

永續性和能源消耗問題，特別是圍繞工作量證明（PoW）共識機制的問題，正在推動市場進行重大創新。主要通訊協定向權益證明（PoS）的過渡以及新型節能區塊鏈的開發，是對環境、社會和管治（ESG）壓力的直接回應。這種對永續基礎設施的關注不僅是技術上的必然要求，也是滿足機構投資者和監管機構對技術長期可行性期望的策略要務。

從區域來看，亞太地區被定位為關鍵成長市場。這得益於多種因素的共同作用：大規模精通技術的群體、部分地區積極主動且具有開拓性的監管立場、零售和機構對數位資產的濃厚興趣，以及大量創業投資投資湧入該地區的Web3Start-Ups。該地區充滿活力的生態系統既是用戶獲取的關鍵戰場，也是遊戲、社交和支付等領域去中心化應用（dApp）創新的溫床。

然而，儘管前景誘人，市場也面臨許多不利因素。監管的不確定性仍然是一個主要問題，世界各地的監管機構都在努力尋找對去中心化網路、代幣及相關活動進行分類和監管的方法。這種不確定性給計劃帶來了合規風險，並可能阻礙機構參與。此外，對於普通用戶而言，與去中心化應用程式互動的體驗——包括私鑰管理、錢包介面和 Gas 費用——仍然十分複雜。安全漏洞、智慧合約濫用和普遍存在的詐騙也對使用者和資金構成持續風險，因此需要不斷改進安全措施和審核。

競爭格局和發展趨勢高度分散且不斷迭代演進，底層包括第一層和第二層區塊鏈、基礎設施提供者（錢包、Oracle、節點服務）以及應用層去中心化應用程式（dApp）。目前衡量成功的指標主要基於開發者活躍度、社區參與度、總抵押品價值（TVS）以及強大的網路效應。策略差異化通常取決於技術架構、交易成本和速度，以及吸引高品質開發者在特定生態系統內進行建構的能力。

總之，Web3市場優先考慮去中心化、用戶自主性和可程式設計價值，並正在定義下一代網際網路的架構。其成長既源自理念上的吸引力，也源自於具體的經濟創新。未來發展的關鍵在於解決可擴展性難題、建立清晰的法規結構、顯著改善用戶註冊和體驗，以及成功地將技術應用於實際問題而不是僅僅停留在投機階段。儘管這條道路充滿挑戰，但Web3的核心創新有望對數位價值的創造、擁有和交換方式產生持久而深遠的影響。

本報告的主要優勢：

深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

歷史資料（2021-2025 年）和預測資料（2026-2031 年）
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭對手定位、策略和市場佔有率分析
按業務板塊和地區（國家）分類的收入成長和預測分析
公司概況（策略、產品、財務資訊、關鍵趨勢等）

The Web3 market represents a fundamental architectural and philosophical shift in the digital landscape, moving from centralized, platform-controlled internet models (Web2) to a decentralized paradigm built on blockchain protocols and cryptographic principles. This emerging ecosystem encompasses decentralized finance (DeFi), non-fungible tokens (NFTs), decentralized applications (dApps), decentralized autonomous organizations (DAOs), and infrastructure for digital identity, storage, and compute. At its core, Web3 aims to redistribute ownership, control, and value from corporate intermediaries to individual users, fostering a more transparent, secure, and user-centric digital economy. The market is in a rapid growth phase, driven by technological innovation, the pursuit of user sovereignty, and the creation of novel economic primitives.

A primary and foundational driver is the paradigm of decentralization and user ownership. Web3 technologies, primarily through public blockchains and smart contracts, enable users to have verifiable ownership of digital assets (tokens, NFTs) and control over their personal data. This shift away from centralized custodianship addresses growing societal concerns over data monetization, privacy breaches, and platform censorship. The ability for users to truly "own" their digital interactions and assets is a powerful, value-driven proposition attracting developers, entrepreneurs, and users, forming the ideological bedrock of the market.

The Decentralized Finance (DeFi) segment is a critical and high-growth vector, acting as the financial infrastructure layer of Web3. DeFi protocols recreate and reinvent traditional financial services-such as lending, borrowing, trading, and asset management-in a permissionless, composable, and transparent manner on open blockchains. By eliminating intermediaries, DeFi offers potential for greater financial inclusion, innovation in product design, and yield generation opportunities. Despite volatility and risks, the continued expansion of the Total Value Locked (TVL) in DeFi protocols and the development of more sophisticated financial primitives underscore its role as a primary catalyst for capital and talent flowing into the Web3 space.

The rise of Non-Fungible Tokens (NFTs) has demonstrated Web3's capacity to create new digital asset classes and creator economies. NFTs provide a mechanism for verifiable provenance, authenticity, and ownership of unique digital (and physical) items, from art and collectibles to intellectual property and identity credentials. This has unlocked novel models for creator monetization, fan engagement, and brand interaction, expanding the market's reach beyond pure finance into media, entertainment, and culture, and showcasing the utility of blockchain for managing scarce digital goods.

Technological interoperability and scalability are key focuses for sustainable market expansion. The early Web3 landscape was fragmented across isolated blockchain networks. The development of cross-chain bridges, interoperability protocols, and layer-2 scaling solutions (e.g., rollups, sidechains) is critical to creating a seamless, multi-chain user experience and enabling applications to leverage the unique strengths of different underlying protocols. Progress here is essential for improving transaction throughput, reducing costs, and fostering a more connected and efficient ecosystem capable of supporting mass adoption.

Concerns over sustainability and energy consumption, particularly around proof-of-work consensus mechanisms, have prompted significant innovation within the market. The transition of major protocols to proof-of-stake and the development of new, energy-efficient blockchains are direct responses to environmental, social, and governance (ESG) pressures. This focus on sustainable infrastructure is not only a technical challenge but also a strategic imperative to align with institutional and regulatory expectations for the long-term viability of the technology.

Geographically, the Asia-Pacific region is positioned as a dominant growth market. This is attributed to a combination of factors: a large, tech-savvy population; proactive and in some cases pioneering regulatory stances in certain jurisdictions; high retail and institutional interest in digital assets; and substantial venture capital investment flowing into regional Web3 startups. The region's dynamic ecosystem makes it a critical battleground for user adoption and a hotbed for innovation in gaming, social, and payment-focused dApps.

Despite the compelling vision, the market faces substantial headwinds. Regulatory uncertainty remains the most significant overhang, with global authorities grappling with how to classify and govern decentralized networks, tokens, and activities. This uncertainty creates compliance risks for projects and can stifle institutional participation. Furthermore, the user experience for interacting with decentralized applications-involving private key management, wallet interfaces, and gas fees-remains complex for mainstream audiences. Security vulnerabilities, smart contract exploits, and the prevalence of scams also pose persistent risks to users and capital, demanding continuous improvements in security practices and auditing.

The competitive and development landscape is highly fragmented and iterative, featuring foundational layer-1 and layer-2 blockchains, infrastructure providers (wallets, oracles, node services), and application-layer dApps. Success is currently measured by developer activity, community engagement, total value secured, and the robustness of network effects. Strategic differentiation is often based on technological architecture, transaction cost and speed, and the ability to attract high-quality developers to build within a specific ecosystem.

In conclusion, the Web3 market is defining the architecture for the next generation of the internet, prioritizing decentralization, user agency, and programmable value. Its growth is fueled by both ideological appeal and tangible economic innovation. Future development will be shaped by the resolution of the scalability trilemma, the emergence of clear regulatory frameworks, breakthroughs in user onboarding and experience, and the successful application of these technologies to solve real-world problems beyond speculation. While the path is volatile and fraught with challenges, the core innovations of Web3 are likely to have a lasting and transformative impact on how digital value is created, owned, and exchanged.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.)

Web3 Market Segmentation

By Type
Semantic Web
Artificial Intelligence
3D Graphics
Others
By Application
Cryptocurrency
Conversational AI
Data and Transaction Storage
Payments
Others
By Industry Vertical
IT & Telecom
BFSI
Media & Entertainment
E-commerce & Retail
Healthcare & Pharmaceuticals
Others
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. WEB3 MARKET BY TYPE

5.1. Introduction
5.2. Semantic Web
5.3. Artificial Intelligence
5.4. 3D Graphics
5.5. Others

6. WEB3 MARKET BY APPLICATION

6.1. Introduction
6.2. Cryptocurrency
6.3. Conversational AI
6.4. Data and Transaction Storage
6.5. Payments
6.6. Others

7. WEB3 MARKET BY INDUSTRY VERTICAL

7.1. Introduction
7.2. IT & Telecom
7.3. BFSI
7.4. Media & Entertainment
7.5. E-commerce & Retail
7.6. Healthcare & Pharmaceuticals
7.7. Others

8. WEB3 MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others