2026-2030年全球商業智慧（BI）市場

全球商業智慧(BI) 市場預計將在 2025 年至 2030 年間成長至 193.127 億美元，預測期內複合年成長率為 10.4%。

本報告對全球商業智慧(BI) 市場進行了全面分析，包括市場規模和預測、趨勢、成長要素、挑戰以及對約 25 家公司的供應商分析。

本報告對當前市場狀況、最新市場趨勢和促進因素以及整體市場環境進行了最新分析。推動市場發展的因素包括：生成式人工智慧和基於代理的工作流程的整合、向主動式和自動化指標交付的轉變，以及即時數據連接和即時整合能力的提升。

本研究客觀地結合了一手和二手訊息，包括主要行業相關人員的意見。報告內容涵蓋主要公司分析、全面的市場規模數據、區域細分分析以及供應商格局。報告還包含歷史數據和預測數據。

本研究指出，基於代理的分析和自主推理的發展將是未來幾年全球商業智慧(BI) 市場成長的關鍵促進因素。此外，廣泛普及和嵌入式洞察的普及，以及信任的製度化和自動化資料管治的建立，預計也將產生巨大的市場需求。

目錄

第1章：執行摘要

第2章 Technavio 分析

• 分析定價、生命週期、顧客購買籃子、採用率和購買標準。
• 輸入的重要性及差異化因素
• 干擾因素
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場的定義
• 市場區隔分析
• 2025年市場規模
• 市場展望，2025-2030年

第5章 市場規模與表現

• 2020-2024年全球商業智慧（BI）市場
• 2020-2024 年最終用戶細分市場分析
• 按部署方式分類的細分市場分析，2020-2024 年
• 按類型分類的細分市場分析，2020-2024 年
• 區域區隔市場分析，2020-2024 年
• 2020-2024年各國細分市場分析

第6章 定性分析

• 人工智慧的影響：全球商業智慧(BI) 市場
• 地緣政治衝突的影響：全球商業智慧（BI）市場

第7章：五力分析

第8章 市場區隔：依最終用戶分類

• 比較：按最終用戶
• BFSI
• 衛生保健
• ICT
• 政府
• 其他
• 市場機會：依最終用戶分類

第9章 市場區隔：依部署方式

• 比較：依部署方式
• 雲
• 現場
• 市場機會：依發展階段分類

第10章 市場區隔：依類型

• 比較：按類型
• 傳統商業智慧
• 雲端商業智慧
• 行動商業智慧
• 社交商業智慧
• 市場機會：按類型分類

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國
  • 印尼
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 中東和非洲
  • 沙烏地阿拉伯
  • UAE
  • 南非
  • 卡達
  • 埃及
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 市場機會：按地區分類

第13章 促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 混亂局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 公司排名指標
• 企業市場定位
• Amazon Web Services Inc.
• Domo Inc.
• GoodData Corp.
• Google LLC
• IBM Corp.
• Infor Inc.
• Microsoft Corp.
• Oracle Corp.
• QlikTech International AB
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• Teradata Corp.
• TIBCO Software Inc.
• Zoho Corp. Pvt. Ltd.

第16章附錄

The global business intelligence (BI) market is forecasted to grow by USD 19312.7 mn during 2025-2030, accelerating at a CAGR of 10.4% during the forecast period. The report on the global business intelligence (BI) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of generative ai and agentic workflows, transition to proactive and automated metric delivery, expansion of real-time data connectivity and live integration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global business intelligence (BI) market is segmented as below:

By End-User

• BFSI
• Healthcare
• ICT
• Government
• Others

By Deployment

• Cloud
• On-premises

By Type

• Traditional BI
• Cloud BI
• Mobile BI
• Social BI

Geography

• North America
  • US
  • Canada
  • Mexico
• APAC
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
• Middle East and Africa
  • UAE
  • South Africa
  • Qatar
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the evolution toward agentic analytics and autonomous reasoning as one of the prime reasons driving the global business intelligence (BI) market growth during the next few years. Also, democratization through pervasive and embedded insights and institutionalization of trust and automated data governance will lead to sizable demand in the market.

The report on the global business intelligence (BI) market covers the following areas:

• Global business intelligence (BI) market sizing
• Global business intelligence (BI) market forecast
• Global business intelligence (BI) market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global business intelligence (BI) market vendors that include Alteryx Inc., Amazon Web Services Inc., Domo Inc., GoodData Corp., Google LLC, IBM Corp., Idera Inc., Infor Inc., Microsoft Corp., Oracle Corp., QlikTech International AB, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Teradata Corp., ThoughtSpot Inc., TIBCO Software Inc., Zoho Corp. Pvt. Ltd.. Also, the global business intelligence (BI) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Business Intelligence (BI) Market 2020 - 2024
  • Historic Market Size - Data Table on Global Business Intelligence (BI) Market 2020 - 2024 ($ million)
• 5.2 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.3 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.4 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on Global Business Intelligence (BI) Market
• 6.2 Impact of Geopolitical Conflict on Global Business Intelligence (BI) Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by End-user

• 8.1 Market segments
• 8.2 Comparison by End-user
• 8.3 BFSI - Market size and forecast 2025-2030
• 8.4 Healthcare - Market size and forecast 2025-2030
• 8.5 ICT - Market size and forecast 2025-2030
• 8.6 Government - Market size and forecast 2025-2030
• 8.7 Others - Market size and forecast 2025-2030
• 8.8 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

9 Market Segmentation by Deployment

• 9.1 Market segments
• 9.2 Comparison by Deployment
• 9.3 Cloud - Market size and forecast 2025-2030
• 9.4 On-premises - Market size and forecast 2025-2030
• 9.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

10 Market Segmentation by Type

• 10.1 Market segments
• 10.2 Comparison by Type
• 10.3 Traditional BI - Market size and forecast 2025-2030
• 10.4 Cloud BI - Market size and forecast 2025-2030
• 10.5 Mobile BI - Market size and forecast 2025-2030
• 10.6 Social BI - Market size and forecast 2025-2030
• 10.7 Market opportunity by Type
  • Market opportunity by Type ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 Australia - Market size and forecast 2025-2030
  • 12.4.5 South Korea - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 Europe - Market size and forecast 2025-2030
  • 12.5.1 Germany - Market size and forecast 2025-2030
  • 12.5.2 UK - Market size and forecast 2025-2030
  • 12.5.3 France - Market size and forecast 2025-2030
  • 12.5.4 Italy - Market size and forecast 2025-2030
  • 12.5.5 Spain - Market size and forecast 2025-2030
  • 12.5.6 The Netherlands - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.2 UAE - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Qatar - Market size and forecast 2025-2030
  • 12.6.5 Egypt - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Integration of generative AI and agentic workflows
  • Transition to proactive and automated metric delivery
  • Expansion of real-time data connectivity and live integration
• 13.2 Market challenges
  • Escalating security and privacy risks in agentic analytics
  • Increasing regulatory compliance and AI governance fragmentation
  • Data quality and semantic inconsistency in hybrid environments
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Evolution toward agentic analytics and autonomous reasoning
  • Democratization through pervasive and embedded insights
  • Institutionalization of trust and automated data governance

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Amazon Web Services Inc.
  • Amazon Web Services Inc. - Overview
  • Amazon Web Services Inc. - Product / Service
  • Amazon Web Services Inc. - Key offerings
  • SWOT
• 15.5 Domo Inc.
  • Domo Inc. - Overview
  • Domo Inc. - Product / Service
  • Domo Inc. - Key offerings
  • SWOT
• 15.6 GoodData Corp.
  • GoodData Corp. - Overview
  • GoodData Corp. - Product / Service
  • GoodData Corp. - Key offerings
  • SWOT
• 15.7 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.8 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.9 Infor Inc.
  • Infor Inc. - Overview
  • Infor Inc. - Product / Service
  • Infor Inc. - Key offerings
  • SWOT
• 15.10 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.11 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.12 QlikTech International AB
  • QlikTech International AB - Overview
  • QlikTech International AB - Product / Service
  • QlikTech International AB - Key offerings
  • SWOT
• 15.13 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Business segments
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
  • Salesforce Inc. - Segment focus
  • SWOT
• 15.14 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.15 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.16 Teradata Corp.
  • Teradata Corp. - Overview
  • Teradata Corp. - Business segments
  • Teradata Corp. - Key news
  • Teradata Corp. - Key offerings
  • Teradata Corp. - Segment focus
  • SWOT
• 15.17 TIBCO Software Inc.
  • TIBCO Software Inc. - Overview
  • TIBCO Software Inc. - Product / Service
  • TIBCO Software Inc. - Key offerings
  • SWOT
• 15.18 Zoho Corp. Pvt. Ltd.
  • Zoho Corp. Pvt. Ltd. - Overview
  • Zoho Corp. Pvt. Ltd. - Product / Service
  • Zoho Corp. Pvt. Ltd. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations