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市場調查報告書

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1954458

日本農業旅遊市場規模、佔有率、趨勢及預測（按遊客類型、活動、預訂管道、銷售管道和地區分類，2026-2034年）

Japan Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region, 2026-2034

出版日期: 2026年02月01日 | 出版商:

IMARC | 英文 135 Pages | 商品交期: 5-7個工作天內

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簡介目錄

日本農業旅遊市場在2025年達到49億美元。展望未來，IMARC Group預測，到2034年，該市場規模將達到143億美元，2026年至2034年的複合年成長率（CAGR）為12.70%。日本農業旅遊市場的發展得益於政府旨在振興面臨人口下降和經濟挑戰的農村社區的政策。智慧農業技術的整合提高了農業效率和遊客體驗，從而促進了永續發展和經濟多元化，並擴大了日本農業旅遊市場的佔有率。

日本農業旅遊市場的發展趨勢：

區域振興和政府支持

日本農業旅遊業的發展得益於國家為因應人口老化加劇導致的農村人口減少和經濟衰退這一緊迫問題而採取的各項措施。根據政府數據，到2024年，日本老年人口將達到創紀錄的3,625萬，其中約三分之一的人口年齡在65歲及以上。這項人口結構變化正對農村地區產生影響，農村地區的人口老化和出生率下降問題日益嚴重。為了因應人口老化和農村人口減少的挑戰，日本政府正與地方政府合作，推出多項措施鼓勵發展農業旅遊業，促進經濟多元化和區域振興。這些措施包括一系列政策和補貼，旨在推廣以農業、地方傳統和自然環境為中心的旅遊活動，為農村居民提供新的收入來源。農業旅遊業不僅是保護傳統耕作方式的手段，還能透過創造就業機會和振興地方經濟，吸引年輕人重返農村。策略措施將農業旅遊融入更廣泛的區域品牌建設、基礎設施建設和社區參與之中，使其成為促進鄉村發展的有效途徑。這項全國統一的政策將農業旅遊視為一種超越單純休閒和文化交流的複雜資源，並將其定位為應對日本農村面臨的社會經濟挑戰的有效方法。透過將旅遊業發展與長期的人口和經濟目標相結合，日本正在培育永續的農村社區，並促進區域均衡成長。

融合技術創新與智慧農業

智慧農業技術的日益普及，不僅提高了農業生產力，還提供了獨特的科技主導鄉村體驗，從而推動了日本農業旅遊市場的成長。其中一個顯著的例子是於2024年啟動的美濃野數位生態農場計劃。此計劃由SAP日本公司、PSI公司和美濃野地方政府合作進行。計畫利用物聯網技術，將埼玉縣農村地區的農場與都市區消費者連接起來，實現了作物即時監測、遠端參與農業活動以及數據驅動的永續耕作方式。這些將技術創新與當地農業結合的舉措，不僅振興了農村地區，吸引了科技愛好者，也與日本更廣泛的永續性目標相契合。這些舉措將農場轉變為身臨其境型教育空間，讓遊客體驗傳統耕作方式和現代農業技術。傳統與現代的融合，為遊客呈現了一個關於鄉村發展、永續性和創造力的精彩故事。此外，這些措施也使農業旅遊成為應對環境、經濟和社會挑戰的領先產業。由於許多地區都採用了類似的方法，智慧農業措施有望透過提高農村地區的吸引力，吸引不同年齡層和興趣群體，從而促進農業旅遊的擴張。

本報告解答的關鍵問題

日本的農業旅遊市場至今發展狀況如何？您認為未來幾年它將如何發展？
日本的農業旅遊市場以遊客類型分類是怎樣的？
日本農業旅遊市場依活動類型是如何分類的？
日本農業旅遊市場按預訂管道分類的市場區隔如何？
日本農業旅遊市場按銷售管道分類的情況如何？
日本的農業旅遊市場按地區分類情況如何？
請介紹日本農業旅遊市場價值鏈的各個環節。
日本農業旅遊市場的主要促進因素和挑戰是什麼？
日本農業旅遊市場的結構是怎麼樣的？主要參與者有哪些？
日本農業旅遊市場競爭有多激烈？

The Japan agritourism market size reached USD 4.9 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 14.3 Billion by 2034 , exhibiting a growth rate (CAGR) of 12.70% during 2026-2034 . The agritourism market is Japan is propelled by government initiatives aimed at revitalizing rural communities facing population decline and economic challenges. The integration of smart farming technologies enhances agricultural efficiency and visitor experiences, supporting sustainable development, economic diversification, and expanding the Japan agritourism market share.

JAPAN AGRITOURISM MARKET TRENDS:

Rural Revitalization and Government Support

Japan's agritourism industry is propelled by national initiatives aimed at tackling the urgent challenge of rural depopulation and economic decline, driven by the nation's swiftly aging population. According to government data in 2024, Japan's senior population reached a historic peak of 36.25 million individuals, with nearly one-third of the Japanese being 65 years or older. This demographic change is influencing rural regions, where older farmers and falling birth rates are low. To address the issues brought about by an aging populace and rural population decline, the governing body, working alongside local municipalities, is introducing various initiatives that encourage agritourism to foster economic diversification and rejuvenate communities. These programs consist of policies and subsidies aimed at promoting tourism activities focused on agriculture, local traditions, and natural surroundings, thus offering alternative revenue streams for rural inhabitants. Agritourism functions not only as a way to maintain traditional farming methods but also as a driving force for bringing younger people back to rural regions by creating job prospects and boosting local economies. Strategic initiatives also integrate agritourism into wider contexts of regional branding, infrastructure enhancement, and community involvement, establishing it as a viable method for rural advancement. This unified national initiative recognizes agritourism as a complex resource that goes beyond recreation and cultural encounters, representing an effective approach to the socioeconomic issues confronted by rural Japan. Japan is fostering resilient rural communities and encouraging balanced regional growth by aligning tourism development with long-term demographic and economic goals.

Technological Innovation and Smart Farming Integration

The rising adoption of smart farming technologies, which improve agricultural productivity and offer distinct, technology-driven rural experiences, is impelling the Japan agritourism market growth. A significant instance is the 2024 initiation of the Minano Digital Eco Farm initiative, a partnership involving SAP Japan, PSI, and the local government of Minano. This project deployed Internet of Things (IoT) technologies to link rural Saitama farms with urban buyers, facilitating real-time crop monitoring, remote involvement in farming activities, and sustainable farming practices based on data. By connecting technological advancements with local farming, such initiative rejuvenates rural areas, draws in tech-oriented visitors, and aligns with Japan's larger effort to sustainability goals. These initiatives convert farms into immersive educational spaces where guests can interact with traditional methods and contemporary farming technologies. This blend of traditional and contemporary offers an engaging story about rural progress, sustainability, and creativity for visitors. In addition, it frames agritourism as a forward-looking sector that responds to environmental, economic, and social issues. With many areas adopting comparable approaches, the smart farming initiative is anticipated to boost agritourism's expansion by increasing the attraction of rural areas and expanding its significance across various generations and interests.

JAPAN AGRITOURISM MARKET SEGMENTATION:

Tourist Type Insights:

Domestic
International

Activity Insights:

On-farm Sales
Outdoor Recreation
Agritainment
Educational Tourism
Accommodations
Others

Booking Channel Insights:

Online
Offline

Sales Channel Insights:

Travel Agents
Direct

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

KEY QUESTIONS ANSWERED IN THIS REPORT
How has the Japan agritourism market performed so far and how will it perform in the coming years?
What is the breakup of the Japan agritourism market on the basis of tourist type?
What is the breakup of the Japan agritourism market on the basis of activity?
What is the breakup of the Japan agritourism market on the basis of booking channel?
What is the breakup of the Japan agritourism market on the basis of sales channel?
What is the breakup of the Japan agritourism market on the basis of region?
What are the various stages in the value chain of the Japan agritourism market?
What are the key driving factors and challenges in the Japan agritourism market?
What is the structure of the Japan agritourism market and who are the key players?
What is the degree of competition in the Japan agritourism market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Agritourism Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Agritourism Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Agritourism Market - Breakup by Tourist Type

6.1 Domestic
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 International
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)

7 Japan Agritourism Market - Breakup by Activity

7.1 On-farm Sales
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Outdoor Recreation
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Agritainment
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Educational Tourism
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Accommodations
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2020-2025)
- 7.6.2 Market Forecast (2026-2034)

8 Japan Agritourism Market - Breakup by Booking Channel

8.1 Online
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Offline
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Agritourism Market - Breakup by Sales Channel

9.1 Travel Agents
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Direct
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)

10 Japan Agritourism Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Tourist Type
- 10.1.4 Market Breakup by Activity
- 10.1.5 Market Breakup by Booking Channel
- 10.1.6 Market Breakup by Sales Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kansai/Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Tourist Type
- 10.2.4 Market Breakup by Activity
- 10.2.5 Market Breakup by Booking Channel
- 10.2.6 Market Breakup by Sales Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Tourist Type
- 10.3.4 Market Breakup by Activity
- 10.3.5 Market Breakup by Booking Channel
- 10.3.6 Market Breakup by Sales Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Tourist Type
- 10.4.4 Market Breakup by Activity
- 10.4.5 Market Breakup by Booking Channel
- 10.4.6 Market Breakup by Sales Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Tourist Type
- 10.5.4 Market Breakup by Activity
- 10.5.5 Market Breakup by Booking Channel
- 10.5.6 Market Breakup by Sales Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Tourist Type
- 10.6.4 Market Breakup by Activity
- 10.6.5 Market Breakup by Booking Channel
- 10.6.6 Market Breakup by Sales Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Tourist Type
- 10.7.4 Market Breakup by Activity
- 10.7.5 Market Breakup by Booking Channel
- 10.7.6 Market Breakup by Sales Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Tourist Type
- 10.8.4 Market Breakup by Activity
- 10.8.5 Market Breakup by Booking Channel
- 10.8.6 Market Breakup by Sales Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Agritourism Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Agritourism Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis