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市場調查報告書
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1879323

農業旅遊市場－全球產業規模、佔有率、趨勢、機會和預測，依活動、銷售通路、地區和競爭格局分類，2020-2030年預測

Agritourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Activity, By Sales Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年全球農業旅遊市場規模為59.3億美元，預計2030年將以8.49%的複合年成長率成長至96.7億美元。農業旅遊是一種將農業生產及相關流程與旅遊業進行策略性整合的商業模式，旨在吸引遊客參觀農場、牧場或其他農業場所。遊客參與農業旅遊的目的主要包括娛樂、教育或直接體驗，從而為農業企業主創造多元化的收入來源。

市場概覽
預測期 2026-2030
2024年市場規模 59.3億美元
2030年市場規模 96.7億美元
2025-2030年複合年成長率 8.49%
成長最快的細分市場 直接的
最大的市場 歐洲

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：客戶之聲

第5章：全球農業旅遊市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依活動類型（戶外休閒、農業娛樂、教育旅遊、住宿、其他）
    • 依銷售管道（直接銷售、間接銷售）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美農業旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲農業旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區農業旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲農業旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲農業旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球農業旅遊市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Blackberry Farm
  • Harvest Fresh Farms
  • Willow-Witt RanchLiberty Hill Farm
  • Star Destinations
  • Nokyo Tourist Corporation
  • Beijing Youth Travel Agency
  • Sita Group Of Companies
  • Domiruth Peru Travel (DMC)
  • Diniscor Agro

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 7831

The Global Agritourism Market, valued at USD 5.93 Billion in 2024, is projected to experience a CAGR of 8.49% to reach USD 9.67 Billion by 2030. Agritourism represents a commercial enterprise that strategically integrates agricultural production and related processes with tourism, drawing visitors to farms, ranches, or other agricultural operations. This engagement is primarily for entertainment, educational enrichment, or direct participation, serving to generate diversified income streams for agricultural business owners.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.93 Billion
Market Size 2030USD 9.67 Billion
CAGR 2025-20308.49%
Fastest Growing SegmentDirect
Largest MarketEurope

Key Market Drivers

A primary catalyst for the expansion of the global agritourism market is the rising demand for authentic and immersive rural experiences. Travelers are increasingly seeking genuine connections with local cultures, agricultural practices, and natural environments, moving beyond conventional tourist attractions. Agritourism effectively caters to this desire by offering direct engagement with farm life, regional food systems, and the people cultivating them, providing unique and educational opportunities. This trend highlights a fundamental shift in consumer preferences towards meaningful travel that offers insight into the provenance of food and local traditions.

Key Market Challenges

A significant impediment to the expansion of the Global Agritourism Market stems from the complexities associated with varying regulatory frameworks. The diverse legal requirements across different regions and jurisdictions create considerable uncertainty for agricultural business owners seeking to diversify into tourism. This fragmentation makes it challenging for operators to understand and comply with local zoning laws, land use policies, health and safety standards, and taxation rules, which can vary even within national borders. The administrative burden and potential for penalties due to non-compliance deter new entrants and inhibit existing businesses from scaling their agritourism offerings.

Key Market Trends

Digital transformation significantly drives the agritourism market, enhancing operational efficiency and market access. Integrating digital tools streamlines booking, offers virtual farm tours, and facilitates personalized visitor engagement, enabling providers to reach wider audiences and improve rural accessibility. A September 2025 report from the Publications Office of the European Union, based on a 2024 survey of 1,444 EU farms, showed widespread general IT tool adoption but less common use of specialized digital technologies for agricultural production, indicating innovation potential for agritourism. This trend is underscored by Booking. com's January 2025 launch of an AI-powered trip planner, personalizing itineraries and accommodation based on user preferences.

Key Market Players

  • Blackberry Farm
  • Harvest Fresh Farms
  • Willow-Witt RanchLiberty Hill Farm
  • Star Destinations
  • Nokyo Tourist Corporation
  • Beijing Youth Travel Agency
  • Sita Group Of Companies
  • Domiruth Peru Travel (DMC)
  • Diniscor Agro

Report Scope:

In this report, the Global Agritourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Agritourism Market, By Activity:

  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Agritourism Market, By Sales Channel:

  • Direct
  • Indirect

Agritourism Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Agritourism Market.

Available Customizations:

Global Agritourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Agritourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others)
    • 5.2.2. By Sales Channel (Direct, Indirect)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Agritourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Activity
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Agritourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Activity
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Agritourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Activity
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Agritourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Activity
        • 6.3.3.2.2. By Sales Channel

7. Europe Agritourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Activity
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Agritourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Activity
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Agritourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Activity
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Agritourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Activity
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Agritourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Activity
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Agritourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Activity
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Agritourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Activity
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Agritourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Activity
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Agritourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Activity
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Agritourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Activity
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Agritourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Activity
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Agritourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Activity
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Agritourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Activity
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Agritourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Activity
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Agritourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Activity
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Agritourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Activity
        • 9.3.3.2.2. By Sales Channel

10. South America Agritourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Activity
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Agritourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Activity
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Agritourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Activity
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Agritourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Activity
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Agritourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Blackberry Farm
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Harvest Fresh Farms
  • 15.3. Willow-Witt RanchLiberty Hill Farm
  • 15.4. Star Destinations
  • 15.5. Nokyo Tourist Corporation
  • 15.6. Beijing Youth Travel Agency
  • 15.7. Sita Group Of Companies
  • 15.8. Domiruth Peru Travel (DMC)
  • 15.9. Diniscor Agro

16. Strategic Recommendations

17. About Us & Disclaimer