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旅遊

市場調查報告書

商品編碼

1895836

農業旅遊市場規模、佔有率和成長分析（按活動類型、銷售管道、旅遊類型、用途和地區分類）—產業預測（2026-2033 年）

Agritourism Market Size, Share, and Growth Analysis, By Activity Type (On-farm Tours, Agritainment), By Sales Channel (Direct Booking, Travel Agents), By Tour Type, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，農業旅遊市場規模將達到 110.1 億美元，到 2025 年將成長至 123.6 億美元，到 2033 年將成長至 312.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 12.3%。

在消費者對永續性和個人化旅行體驗日益成長的興趣推動下，農業旅遊業正經歷著重大變革。遊客越來越傾向於選擇環保且具有文化內涵的活動，這促使他們與農場主人進行更直接的互動。這種趨勢使得客製化行程和更深入的個人交流成為可能。同時，有機農場住宿和戶外養生度假等健康養生元素也越來越受到尋求遠離都市喧囂的旅客的青睞。此外，各國正在實施旨在促進農村發展和保護農業遺產的農業旅遊政策。社交媒體和虛擬旅遊等創新行銷策略有效地吸引了遊客，而便利的預訂平台則提高了預訂的便利性。此外，有關農業和自然保護的教育計畫也正成為農業旅遊體驗的重要組成部分。

農業旅遊市場促進因素

透過為農民提供銷售當地農產品和傳統美食的機會，農業旅遊可以顯著提高其經營的經濟永續性，最終帶來更高的投資回報。這種旅遊形式讓遊客有機會探索鄉村風光和農場，品嚐當地居民烹調的道地美食。參與農業旅遊不僅能推廣一個地區的飲食文化，還能展現該地區豐富的歷史、優美的風景和文化遺產。透過在其土地上進行鄉村旅遊活動，農場可以創造獨特的體驗，頌揚當地的食品、飲料和農作物，從而加深消費者與生產者之間的聯繫。

農業旅遊市場的限制

農業旅遊業發展的主要障礙之一是其缺乏規範。作為一種小眾產品，農業旅遊在許多市場缺乏明確的法律定義，這阻礙了該行業的快速發展。此外，成熟的旅遊目的地匱乏以及農業旅遊業者經驗不足，尤其是在發展中地區，也阻礙了其進一步發展。這種缺乏規範的環境使得相關人員難以遵守法規並有效地推廣其服務，最終限制了農業旅遊的蓬勃發展潛力，並降低了其對經營者和消費者的吸引力。

農業旅遊市場的發展趨勢

隨著土地所有者擴大尋求將他們的農業資產轉化為有吸引力的休閒目的地，農業旅遊市場正經歷顯著成長。這一趨勢的動力源於消費者對沉浸式「從農場到餐桌」體驗日益成長的偏好，使農業旅遊成為一項盈利的商業活動。面臨傳統作物生產挑戰的農民正轉向農業旅遊，透過提供住宿設施、旅遊和教育活動來吸引遊客，從而實現收入來源多元化。這種轉變不僅促進了農村經濟發展，也推動了永續農業實踐，從而創造了一個充滿活力的市場，並有望隨著消費者越來越重視獨特而真實的旅行體驗而持續擴張。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Farm Stay USA（USA）
Agriturismo.it（Italy）
World Wide Opportunities on Organic Farms（WWOOF）（Various）
FeWo-direkt（Germany）
Harvest Hosts（USA）
Hipcamp（USA）
Rural Holidays（UK）
Agritourism Australia（Australia）
AgriCanada（Canada）
Agriturismo Portugal（Portugal）
Agriturismo Spain（Spain）
Agriturismo France（France）
Agritourism Ireland（Ireland）
Agri South Africa（South Africa）
Agritourism New Zealand（New Zealand）
Agritourism Japan（Japan）
Agritourism India（India）
Agritourism Brazil（Brazil）
Agritourism Mexico（Mexico）

結論與建議

簡介目錄

Product Code: SQMIG25S2059

Agritourism Market size was valued at USD 11.01 Billion in 2024 and is poised to grow from USD 12.36 Billion in 2025 to USD 31.26 Billion by 2033, growing at a CAGR of 12.3% during the forecast period (2026-2033).

The agritourism sector is experiencing a significant shift driven by heightened consumer interest in sustainability and personalized travel experiences. Tourists increasingly seek environmentally friendly and culturally enriching activities, leading to a rise in direct engagements with farm hosts. This trend allows for tailored itineraries and deeper personal interactions. Alongside this, health and wellness components, such as organic farm stays and outdoor wellness retreats, have gained traction among travelers seeking tranquility away from urban life. Additionally, various countries are implementing agritourism policies to foster rural development and preserve agricultural heritage. Innovative marketing strategies, including social media and virtual tours, are effectively attracting visitors, while streamlined booking platforms enhance accessibility. Moreover, educational initiatives related to farming and conservation are becoming integral to the agritourism experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Agritourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Agritourism Market Segments Analysis

Global Agritourism Market is segmented by Activity Type, Sales Channel, Tour Type, Application and region. Based on Activity Type, the market is segmented into On-farm Tours, Agritainment, Farm-Based Outdoor Recreation, Educational Tourism and Accommodations. Based on Sales Channel, the market is segmented into Direct Booking, Travel Agents and Online Sales. Based on Tour Type, the market is segmented into Domestic and International. Based on Application, the market is segmented into Families, Couples, Educational & Academic Institutions and Corporate Groups. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Agritourism Market

Agritourism significantly enhances the financial viability of farm owners by allowing them to market their local foods and traditional cuisines, ultimately improving their return on investment. This form of tourism invites visitors to explore rural landscapes and farms, where they can experience authentic, locally-produced dishes prepared by community residents. Engaging in agritourism not only promotes local culinary traditions but also showcases the rich history, stunning landscapes, and cultural heritage of the area. By participating in rural tourism activities on agricultural land, farms can create unique experiences that celebrate local food, beverages, and crops, fostering greater connection between consumers and producers.

Restraints in the Agritourism Market

A significant barrier to the growth of the agritourism sector is its disorganized nature. As a niche product, agritourism lacks a clear legal definition in numerous markets, which impedes the rapid advancement of the industry. Additionally, the scarcity of well-established tourism destinations and the nascent condition of agritourism operators, especially in less developed regions, further inhibit progress. This unstructured environment makes it challenging for stakeholders to navigate regulations and market their offerings effectively, ultimately stifling the potential for agritourism to flourish and limiting its appeal to both operators and consumers.

Market Trends of the Agritourism Market

The agritourism market is experiencing a significant upswing as property owners increasingly seek to transform their agricultural assets into attractive leisure destinations. This trend is fueled by a growing consumer preference for immersive, farm-to-table experiences, which enhances the viability of agritourism as a profitable enterprise. Farmers facing challenges in traditional crop production are leveraging agritourism to diversify their income streams, turning to accommodation, tours, and educational activities to engage visitors. This shift not only bolsters rural economies but also promotes sustainable agricultural practices, ultimately creating a robust market poised for continued expansion as consumers increasingly prioritize unique and authentic travel experiences.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Agritourism Market Size by Activity Type & CAGR (2026-2033)

Market Overview
On-farm Tours
Agritainment
Farm-Based Outdoor Recreation
Educational Tourism
Accommodations

Global Agritourism Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
Direct Booking
Travel Agents
Online Sales

Global Agritourism Market Size by Tour Type & CAGR (2026-2033)

Market Overview
Domestic
International

Global Agritourism Market Size by Application & CAGR (2026-2033)

Market Overview
Families
Couples
Educational & Academic Institutions
Corporate Groups

Global Agritourism Market Size & CAGR (2026-2033)

North America (Activity Type, Sales Channel, Tour Type, Application)
- US
- Canada
Europe (Activity Type, Sales Channel, Tour Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Activity Type, Sales Channel, Tour Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Activity Type, Sales Channel, Tour Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Activity Type, Sales Channel, Tour Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Farm Stay USA (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo.it (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Wide Opportunities on Organic Farms (WWOOF) (Various)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FeWo-direkt (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harvest Hosts (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hipcamp (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rural Holidays (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Australia (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AgriCanada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo Portugal (Portugal)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo Spain (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo France (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Ireland (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agri South Africa (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism New Zealand (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Japan (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism India (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Brazil (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Mexico (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments