農業旅遊市場：按活動、銷售管道和地區分類

Agritourism Market, By Activity, By Sales Channel, By Geography

出版日期: 2026年03月27日 | 出版商:

Coherent Market Insights | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到2026年，農業旅遊市場規模將達到102.7億美元，2033年將達224.3億美元。預計從2026年到2033年，其複合年成長率將達到11.8%。

報告範圍		報告詳情
基準年：	2025	2026年市場規模：	102.7億美元
歷史數據時期：	2020年至2024年	預測期：	2026年至2033年
2026年至2033年預測期間的複合年成長率：	11.80%	2033年市場規模預測：	224.3億美元

農業旅遊是一種小眾旅遊形式，旨在為遊客提供與農業和鄉村生活相關的體驗。這包括遊客參與各種農業活動，例如採摘草藥、採摘水果、採集樹液或蜂蜜。遊客還有機會了解農場和鄉村社區的生活。農業旅遊旨在加深遊客對當地文化和飲食傳統的理解。它融合了休閒和農業，使遊客和當地居民都能從中受益。常見的農業旅遊活動包括玉米迷宮、農場參觀、豐收節、寵物動物園、麵包製作課程和農夫市集。隨著遊客尋求更真實、更能讓他們體驗當地美食和文化的旅行方式，農業旅遊已成為全球成長最快的旅遊形式之一。

市場動態

全球農業旅遊市場預計將受到以下因素的驅動：人們對原汁原味休閒休閒的需求不斷成長、千禧世代對在自然環境優美的鄉村地區度假的興趣日益濃厚，以及農業活動帶來的額外收入。然而，農業旅遊設施基礎建設的高昂初始投資成本以及該行業的季節性等因素可能會抑制市場成長。體驗式和負責任的旅遊方式日益普及，為農業旅遊帶來了盈利的機會。農民可以透過教育計畫為城市居民提供全新的體驗，從而吸引他們參與其中。與當地食品生產商、手工藝社區和旅遊局建立合作關係也有助於開發新的收入來源。

本次調查的主要特點。

本研究確定了各細分市場的潛在收入成長機會，並說明了該市場具有吸引力的投資提案矩陣。
此外，本研究還深入分析了市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域展望以及主要參與者採取的競爭策略。
本研究根據以下參數對全球農業旅遊市場的主要參與者進行了分析：公司亮點、產品系列、主要特徵、財務表現和策略。
透過利用本報告中的見解，企業行銷負責人和經營團隊將能夠就未來的產品發布、產品升級、市場擴張和行銷策略做出明智的決策。
這份全球農業旅遊市場報告的目標受眾是該行業的各種相關人員，包括投資者、供應商、產品製造商、經銷商、新參與企業和金融分析師。
相關人員可以透過利用全球農業旅遊市場分析中使用的各種策略矩陣，更輕鬆地做出決策。

北美洲
- 美國
- 加拿大
拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲國家
歐洲
- 英國
- 德國
- 義大利
- 法國
- 西班牙
- 俄羅斯
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- ASEAN
- 澳洲
- 韓國
- 其他亞太國家
中東和非洲
- 海灣合作理事會國家
- 以色列
- 其他中東和非洲國家

第7章競爭情勢

熱圖分析
市佔率分析（3x3矩陣）
公司簡介
- Field Farm Tours Limited
- Farm to Farm Tours
- Bay Farm Tours.
- Star Destinations
- Expedia, Inc.
- Select Holidays
- Green mount Travel.
- Blackberry Farm, LLC.
- GTI Travel
- Kansas Tourism
- Trump Tours Inc.
- Tour De Farm
- Kisan Eco Farm and Farm Stay
- Liberty Hill Farm
- Harvest Travel International
- Farm to Farm International
- STAR Destinations
- Stita Group
- Select Holidays
- Agritours Canada Inc.

第8章分析師建議

機會分析
分析師意見
Coherent Opportunity Map

第9章

參考
調查方法

簡介目錄

Product Code: CMI6876

Agritourism Market is estimated to be valued at USD 10.27 Bn in 2026 and is expected to reach USD 22.43 Bn by 2033, growing at a compound annual growth rate (CAGR) of 11.8% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2026:	USD 10.27 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2026 To 2033
Forecast Period 2026 to 2033 CAGR:	11.80%	2033 Value Projection:	USD 22.43 Bn

Agritourism is a form of niche tourism that offers visitors experiences related to agriculture and rural life. It involves engaging tourists in hands-on agricultural activities such as herb picking, fruit picking, tree tapping, or honey collecting. Tourists also get an opportunity to learn about life on farms and in rural communities. Agritourism seeks to provide tourists insight into local cultural and culinary traditions. It merges recreation with agriculture in a way that benefits both visitors and hosts. Some activities commonly associated with agritourism include corn mazes, farm tours, harvest festivals, petting zoos, baking classes, and farmers' markets. As tourists are looking for more authentic travel experiences that connect them with local food and culture, agritourism has emerged as one of the fastest growing forms of tourism globally.

Market Dynamics

The global agritourism market is expected to be driven by factors such as the growing demand for authentic leisure and recreational activities, increasing interest among millennials to spend vacations in rural settings surrounded by nature, and supplementing income from agricultural activities. However, high initial investment cost for infrastructure development of agritourism facilities and seasonality of operations can restrain the market growth. Growing popularity of experiential and responsible forms of tourism present lucrative opportunities. Farmers can offer new experiences and engage city dwellers through educational programs. Collaboration with local food producers, artisan communities, and tourism boards can also help open up new revenue streams.

Key Features of the Study

It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global agritourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Field Farm Tours Limited, Farm to Farm Tours, Bay Farm Tours., Star Destinations, Expedia, Inc., Select Holidays, Green mount Travel., Blackberry Farm, LLC., GTI Travel, Kansas Tourism, Trump Tours Inc., Tour De Farm, Kisan Eco Farm and Farm Stay, Liberty Hill Farm, Harvest Travel International, Farm to Farm International, STAR Destinations, Stita Group, Select Holidays, and Agritours Canada Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global agritourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global agritourism market

Market Segmentation

Activity Insights (Revenue, USD Bn, 2021 - 2033)
On-farm Sales
Outdoor Recreation
Entertainment
Educational Tourism
Accommodations
Others
Sales Channel Insights (Revenue, USD Bn, 2021 - 2033)
Travel Agents
Direct Sales
Regional Insights (Revenue, USD Bn, 2021 - 2033)
North America
- U.S.
- Canada
Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East & Africa
- GCC Countries
- Israel
- Rest of Middle East & Africa
Key Players Insights
Field Farm Tours Limited
Farm to Farm Tours
Bay Farm Tours.
Star Destinations
Expedia, Inc.
Select Holidays
Green mount Travel.
Blackberry Farm, LLC.
GTI Travel
Kansas Tourism
Trump Tours Inc.
Tour De Farm
Kisan Eco Farm and Farm Stay
Liberty Hill Farm
Harvest Travel International
Farm to Farm International
STAR Destinations
Stita Group
Select Holidays
Agritours Canada Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Activity
- Market Snippet, By Sales Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend

4. Global Agritourism Market, By Activity, 2021 - 2033 (USD Bn)

Introduction
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
On-farm Sales
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Outdoor Recreation
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Entertainment
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Educational Tourism
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Accommodations
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Others
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends

5. Global Agritourism Market, By Sales Channel, 2021 - 2033 (USD Bn)

Introduction
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Travel Agents
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends
Direct Sales
- Market Share Analysis, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021 - 2033
- Segment Trends

6. Global Agritourism Market, By Region, 2021 - 2033 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2026, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, For Region, 2021 - 2033
North America
- Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
- Y-o-Y Growth Analysis, For Country, 2021 - 2033
- Market Size and Forecast, By Activity, 2021 - 2033 (USD Bn)
- Market Size and Forecast, By Sales Channel, 2021 - 2033 (USD Bn)
- Countries
  - U.S.
  - Canada
Latin America
- Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
- Y-o-Y Growth Analysis, For Country, 2021 - 2033
- Market Size and Forecast, By Activity, 2021 - 2033 (USD Bn)
- Market Size and Forecast, By Sales Channel, 2021 - 2033 (USD Bn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
- Y-o-Y Growth Analysis, For Country, 2021 - 2033
- Market Size and Forecast, By Activity, 2021 - 2033 (USD Bn)
- Market Size and Forecast, By Sales Channel, 2021 - 2033 (USD Bn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
- Y-o-Y Growth Analysis, For Country, 2021 - 2033
- Market Size and Forecast, By Activity, 2021 - 2033 (USD Bn)
- Market Size and Forecast, By Sales Channel, 2021 - 2033 (USD Bn)
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Market Share Analysis, By Country, 2026, 2028 and 2033 (%)
- Y-o-Y Growth Analysis, For Country, 2021 - 2033
- Market Size and Forecast, By Activity, 2021 - 2033 (USD Bn)
- Market Size and Forecast, By Sales Channel, 2021 - 2033 (USD Bn)
- Sub-regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

7. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Field Farm Tours Limited
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Farm to Farm Tours
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Bay Farm Tours.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Star Destinations
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Expedia, Inc.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Select Holidays
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Green mount Travel.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Blackberry Farm, LLC.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- GTI Travel
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Kansas Tourism
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Trump Tours Inc.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Tour De Farm
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Kisan Eco Farm and Farm Stay
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Liberty Hill Farm
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Harvest Travel International
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Farm to Farm International
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- STAR Destinations
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Stita Group
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Select Holidays
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates
- Agritours Canada Inc.
  - Company Overview
  - Activity Portfolio
  - Recent Developments/Updates