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市場調查報告書
商品編碼
1987108

農業旅遊市場規模、佔有率、趨勢和預測：按遊客類型、活動、預訂管道、銷售管道和地區分類（2026-2034 年）

Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

2025年，全球農業旅遊市場規模達812億美元。展望未來，預計到2034年，該市場規模將達到2093億美元，2026年至2034年的複合年成長率（CAGR）為10.76%。 2025年，美國約佔北美農業旅遊市場總額的66.00%。推動農業旅遊市場佔有率成長的積極因素包括：消費者對永續旅行的興趣日益濃厚，對原汁原味鄉村體驗的需求不斷成長，「從農場到餐桌」餐飲模式的日益普及，政府對鄉村發展的支持，環保意識的增強，以及消費者對以健康養生為導向的度假方式的需求。

市場洞察：

  • 2025年全球農業旅遊市場價值812億美元，預計2034年將達2,093億美元。
  • 在 2026 年至 2034 年的預測期內，市場預計將以 10.76% 的複合年成長率成長，主要原因是消費者對永續旅行的需求不斷成長。
  • 推動這一成長的因素包括：人們對真實鄉村體驗的渴望日益成長、從農場到餐桌的飲食文化越來越受歡迎，以及政府對農村發展的支持。

全球農業旅遊市場的發展動力源自於人們對獨特旅行體驗日益成長的需求、對永續旅遊的關注度不斷提高，以及對鄉村文化和農業遺產的認知不斷增強。隨著都市化的加快，旅行者越來越渴望親近大自然，逃離快節奏的都市生活。此外，數位平台的進步使旅客能夠更便捷地尋找和預訂農業旅遊體驗，從而加速了全球農業旅遊市場的成長。同時，政府的支持和促進農村發展及旅遊業的措施在振興農業旅遊活動中發揮至關重要的作用。 2024年10月21日，由印度農村發展部主導的「迪恩達亞爾·安蒂奧達亞計畫－國家農村生計發展計畫」（Deendayal Antyodaya Yojana – National Rural Livelihood Mission，簡稱舉措-NRLM）與10家銀行（9家公立銀行和1家私立銀行）簽署了諒解業者備忘錄，旨在支持女性創業家備忘錄，旨在支持女性創業者備忘錄，旨在支持女性創業者備忘錄，旨在支持女性創業者備忘錄，旨在支持女性創業者備忘錄。所有這些銀行都根據DAY-NRLM框架開發了專門的金融產品，為女性個人創業者提供貸款。這些貸款幫助女性獲得更多資金，拓展業務。市場也受益於環保和教育旅遊日益成長的人氣，這種旅遊方式吸引了家庭、學校團體和冒險愛好者。

美國作為重要的區域市場脫穎而出，這主要得益於消費者對本地食材、農場直供體驗和教育旅遊日益成長的興趣。千禧世代和Z世代可支配收入的增加，以及他們對體驗式旅行的偏好，是改變農業旅遊市場格局的關鍵因素。同時，美國農民為增加收入而進行的多元化經營，催生了農場住宿、葡萄園之旅和農業節等創新服務。區域行銷策略以及地方政府與農業旅遊業者之間的合作，進一步提升了人們對農業旅遊的認知度，並吸引了更多遊客。南瓜田和玉米迷宮等季節性活動也為市場帶來了活力，吸引了許多家庭和團體前來體驗，鞏固了農業旅遊在美國旅遊業的蓬勃發展地位。

農業旅遊市場的發展趨勢：

消費者對永續食品體係以及地產地銷的興趣日益濃厚。

農業旅遊市場的收入主要受消費者對永續耕作方式和本地食品系統的興趣所驅動。許多旅行者渴望親近大自然，了解食物的來源。遊客高度重視環境和永續性議題，影響他們對旅遊目的地的選擇。農業旅遊提供參與有機耕作、採摘新鮮作物、學習環保農業方法等活動。這些體驗對希望減少環境影響的環保遊客極具吸引力。那些實踐永續方式（例如減少化肥使用、節約用水和利用可再生能源）的農場正迎來穩定的遊客成長。世界美食旅遊協會的報告顯示，美食遊客的平均每次旅行消費比一般遊客高出25%，凸顯了「從農場到餐桌」旅遊的經濟潛力。隨著消費者越來越意識到自身飲食選擇的影響，他們傾向於選擇能夠體現這些價值觀的目的地，從而推動了農業旅遊業的顯著成長。

對獨特鄉村體驗的需求日益成長

人們對獨特而真實的體驗日益成長的興趣正在推動農業旅遊市場的需求。遊客們正逐漸遠離傳統的旅遊目的地，轉而選擇能讓他們沉浸於鄉村生活的體驗。農業旅遊為遊客提供了參與牛、在葡萄園品酒以及季節性採摘等活動的機會。社群媒體的興起也強化了這一趨勢，遊客渴望尋找風景優美、適合拍照的地點，尤其是在鄉村地區。鄉村因其寧靜的氛圍而越來越受歡迎，成為遠離城市喧囂、放鬆身心的理想之地。這種需求尤其吸引那些想要逃離快節奏都會生活的都會居民。此外，隨著越來越多的人希望親近大自然、享受輕鬆的環境，農業旅遊也越來越受歡迎。為了順應這一趨勢，農場和鄉村社區正努力改善基礎設施和服務，以更好地服務遊客，這促進了產業發展。同時，這也是農民增加收入的有效方法。根據加州大學的一項研究，提供農業旅遊活動（包括從農場到餐桌的體驗）的農場報告稱，每年平均可從這些活動中獲得 5 萬美元的額外收入。

政府促進農村發展的措施和政策

來自農業旅遊市場的統計數據顯示，政府大力推動農村發展並推出相關政策，對於促進農業旅遊的擴張至關重要。世界各國政府都認知到農業旅遊在促進農村經濟發展方面的潛力，並為農民參與該行業提供獎勵。這些措施包括為有意拓展旅遊業的農場提供補貼、津貼和技術援助。在一些地區，政府也提供稅收優惠和放寬分區規劃，以鼓勵農場發展旅遊業務。農業旅遊被視為振興農村經濟的實際途徑，它能夠創造就業機會、增加收入並保護農業傳統。此外，發展鄉村旅遊有助於緩解都市區擁擠狀況，並確保經濟效益在不同地區之間更均衡地分配。各國政府正與地方旅遊局和地方政府合作，透過市場推廣活動宣傳農業旅遊目的地，旨在提高公眾認知度，吸引國內外遊客。例如，印度政府正採取果斷措施進一步推動農業旅遊發展，目標是到2047年將印度打造成為全球農業旅遊的領導者。馬哈拉斯特拉邦成立了農業旅遊發展公司（ATDC），旨在透過提供培訓和實施技能發展計劃來促進農場舉措。 2022年5月，喀拉拉邦啟動了「永續、實用、負責任的民族旅遊（STREET）」舉措，這是該邦首次嘗試讓遊客在其尚未開發的農村地區體驗體驗式旅遊的魅力。

目錄

第1章：序言

第2章：調查方法

  • 調查目的
  • 相關利益者
  • 數據來源
    • 主要訊息
    • 次要訊息
  • 市場估值
    • 自下而上的方法
    • 自上而下的方法
  • 調查方法

第3章執行摘要

第4章：引言

第5章：全球農業旅遊市場

  • 市場概覽
  • 市場表現
  • 新冠疫情的影響
  • 市場預測

第6章 市場區隔：依遊客類型分類

  • 國內的
  • 國外

第7章 市場區隔：依活動分類

  • 農場直銷
  • 戶外休閒
  • 同音娛樂
  • 教育旅遊
  • 住宿設施
  • 其他

第8章 市場區隔：依預訂管道分類

  • 線上
  • 離線

第9章 市場區隔：依銷售管道分類

  • 旅行社
  • 直銷

第10章 市場區隔：依地區分類

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第11章 SWOT 分析

第12章：價值鏈分析

第13章：波特五力分析

第14章：價格分析

第15章 競爭格局

  • 市場結構
  • 主要企業
  • 主要企業簡介
    • Agrilys Voyages
    • Bay Farm Tours
    • Blackberry Farm, LLC
    • Domiruth PeruTravel
    • Farm To Farm Tours
    • Field Farm Tours Ltd
    • Greenmount Travel
    • Liberty Hill Farm
    • Rupiper Tours LLC
    • Select Holidays
    • Star Destinations
    • Willow-Witt Ranch
Product Code: SR112026A5456

The global agritourism market size reached USD 81.2 Billion in 2025. Looking forward, the market is expected to reach USD 209.3 Billion by 2034, exhibiting a growth rate CAGR of 10.76% during 2026-2034. In 2025 , the US accounted for around 66.00% of the total North America agritourism market . The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.

MARKET INSIGHTS:

  • The global agritourism market was valued at USD 81.2 Billion in 2025 and is expected to reach USD 209.3 Billion by 2034.
  • The market is expected to grow at a CAGR of 10.76% during the forecast period from 2026 to 2034, largely driven by increasing consumer demand for sustainable travel.
  • Such growth is driven by conditions like an increased desire for genuine rural experiences, the growing popularity of farm-to-table eating, and rural development support from governments.

The global agritourism market is driven by the rising demand for unique travel experiences, growing interest in sustainable tourism, and increased awareness of rural cultures and agricultural heritage. Urbanization is fueling a desire among travelers to reconnect with nature and escape fast-paced city life. Furthermore, advancements in digital platforms are offering easier solutions for travelers to discover and book agritourism experiences, thereby accelerating agritourism market growth globally. Additionally, government support and initiatives promoting rural development and tourism play a vital role in enhancing agritourism activities. On 21 st October 2024, The Deendayal Antyodaya Yojana-National Rural Livelihood Mission, a flagship initiative under the Ministry of Rural Development of India, signed a Memorandum of Understanding with ten banks, of which nine are public sector banks and one is a private bank to support women entrepreneurs. All these banks have developed product-specific financial products designed within the DAY-NRLM framework to offer loans to individual women entrepreneurs. These loan offers will assist women in acquiring higher amounts of loans to enable them to increase their businesses. The market also benefits from the increasing popularity of eco-friendly and educational travel, appealing to families, school groups, and adventure enthusiasts.

The United States stands out as a key regional market, primarily driven by growing consumer interest in locally sourced food, farm-to-table experiences, and educational tourism. Rising disposable income and a preference for experiential travel among millennials and Gen Z are signifcant factors transforming the agritourism market outlook. Concurrently, the diversification efforts of U.S. farmers, seeking supplemental income streams, are leading to innovative offerings such as farm stays, vineyard tours, and agricultural festivals. Regional marketing initiatives and collaborations between local governments and agritourism businesses further enhance visibility and attract visitors. The market is benefiting from seasonal events, such as pumpkin patches and corn mazes, which draw significant family and group participation, reinforcing agritourism as a vibrant segment in the U.S. travel industry.

AGRITOURISM MARKET TRENDS:

Growing Consumer Interest in Sustainable and Local Food Systems

The agritourism market revenue is significantly influenced by consumer interest in sustainable practices and local food systems. Numerous travellers are seeking opportunities to engage with the natural world and learn about the origin of their foods. Tourists are extremely mindful of environmental and sustainability concerns, which is impacting their decisions on where to travel. Agritourism allows travellers to participate in activities such as organic farming, harvesting fresh crops, and gaining knowledge about environmentally sustainable farming practices. These experiences are attractive to eco-conscious tourists aiming to reduce their environmental impact. Farms that adopt sustainable practices, such as minimizing chemical inputs, conserving water, and utilizing renewable energy, are attracting a consistent flow of visitors. A report by the World Food Travel Association found that food tourists spend an average of 25% more per trip than general tourists, highlighting the economic potential of farm-to-table tourism. As consumers become more conscious of the consequences of their food choices, they are more likely to choose destinations that reflect these values, leading to a notable growth in the agritourism sector.

Increasing Demand for Unique Rural Experiences

The growing intrest for distinctive and genuine experiences is increasing the agritourism market demand. Tourists are shifting from conventional travel spots and choosing experiences that involve them in country living. Agritourism offers visitors the opportunity to engage in activities such as milking cows, wine tasting at vineyards, and joining in seasonal harvests. The increasing popularity of social media has intensified this pattern, with tourists seeking scenic and photo-worthy moments specifically in rural areas. Rural areas are becoming more popular for their peaceful atmosphere and as a way to get away from the hectic city life, providing a chance to unwind both mentally and physically. This request is especially compelling for city residents seeking relief from the hectic pace of urban life. Other than this, the popularity of agritourism is on the rise as more individuals look to immerse themselves in nature and embrace leisurely settings. This trend has encouraged farms and rural communities to improve their infrastructure and services for visitors, resulting in increased development in industry. It is also a decent avenue for the farmers to earn more. A study by the University of California found that farms engaged in agritourism activities, including farm-to-table experiences, reported an average of USD 50,000 in additional annual income from these activities.

Government Efforts and Policies for Rural Development

The agritourism market statistics reveal that strong government efforts and policies focused on enhancing rural development are crucial in fueling the expansion of agritourism. Numerous governments globally are acknowledging the potential of agritourism for rural economic development and are offering incentives for farmers to participate in the industry. These measures involve subsidies, grants, and technical assistance for farms interested in branching out into the tourism industry. In certain areas, governments are offering tax incentives and relaxed zoning rules to promote farms expanding into tourism ventures. Agritourism is viewed as a practical approach to revive rural economies by offering employment, boosting revenue, and safeguarding agricultural traditions. Furthermore, encouraging rural tourism aids in evening out the influx of tourists in crowded city areas, ensuring a more equal distribution of economic advantages among different regions. Governments are collaborating with local tourism boards or local governments to advertise agritourism locations through marketing efforts, aiming to increase visibility and attract visitors from both local and foreign markets. For instance, the Indian government is taking decisive action to position India as a global leader in agritourism by 2047 to further promote this. The Agritourism Development Corporation (ATDC) was established by the state of Maharashtra to promote agritourism among farmers by providing training and organising skill-building initiatives. In May 2022, Kerala introduced Sustainable, Tangible, Responsible, Ethnic Tourism (STREET), an initiative that was the first to provide visitors a taste of experiential tourism in the state's uncharted rural areas.

AGRITOURISM INDUSTRY SEGMENTATION:

Analysis by Tourist Type:

  • Domestic
  • International

As per the agritourism market research, domestic led the market with around 58.9% of market share in 2025. The agritourism market is mainly led by the domestic sector due to the convenience and knowledge of nearby attractions. Local travelers frequently look for quick, cost-effective trips that enable them to experience rural settings without having to make elaborate travel arrangements. Moreover, the growing popularity of domestic vacations and travel within one's own region, especially after major worldwide events such as the COVID-19 outbreak, has increased the attractiveness of nearby agritourism spots.

Analysis by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

On-farm sales lead the market with around 34.8% of market share in 2025. On-farm sales are the main source of income in agritourism as they directly cater to consumers looking for fresh, locally produced items. This segment allows visitors to buy items such as fruits, vegetables, dairy, and artisanal products directly from the farm, enhancing the authentic experience. Farmers can increase profits and improve consumer relationships by bypassing middlemen. Furthermore, the increasing popularity of organic and sustainable food methods drives the need for on-farm sales, establishing it as the leading segment in the market.

Analysis by Booking Channel:

  • Online
  • Offline

Online leads the market with around 51.0% of market share in 2025. The online booking platform in the agritourism industry is becoming more popular on account of the convenience it provides. Travelers have the opportunity to easily study, compare, and reserve farm visits, stays, or activities via different platforms such as dedicated agritourism websites, apps, and social media. Booking online is attractive to consumers who are tech-savvy as it offers real-time availability, reviews, and promotions. This sector is growing quickly as more agritourism companies realize the importance of a robust online presence to appeal to a larger demographic.

Analysis by Sales Channel:

  • Travel Agents
  • Direct

Travel agents hold the largest market share, playing a significant role by offering curated travel packages that include accommodation, guided farm tours, and other cultural activities. They cater primarily to customers who prefer pre-arranged experiences, ensuring convenience and reliability. Leveraging established networks, travel agents also provide access to premium or exclusive agritourism destinations, making them a preferred choice for group bookings and travelers seeking comprehensive, hassle-free itineraries.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2025, Europe accounted for the largest market share of 47.02%. Europe dominates the agritourism industry with its rich agricultural history, solid rural tourism infrastructure, and backing for sustainable methods. Nations, such as Italy, France, and Spain, provide a range of farm-related activities, such as wine sampling and tours of organic farms, which draw in visitors from both within the country and around the world. The focus on sustainable tourism in the area matches the increasing desire of consumers for genuine, nature-oriented experiences. Furthermore, several initiatives by the European Union (EU) to support rural growth and protect farming traditions also enhance the agritourism industry.

KEY REGIONAL TAKEAWAYS:

UNITED STATES AGRITOURISM MARKET ANALYSIS

In 2024, the US accounted for around 66.00% of the total North America agritourism market. Growing interest in eco-friendly and immersive travel is fuelling agritourism in the US. Visits to farms, ranches, and wineries are on the rise because of Americans' need for genuine rural and farm experiences brought on by growing urbanisation. The Census of Agriculture, published in February by the Department of Agriculture, showed that agritourism was a USD 1.26 Billion industry in 2022, accounting for 1.5% of domestic agricultural operations over 28,617 farms. Strong domestic travel demand supports the popularity of activities like fruit harvesting, farm stays, and wine excursions. USDA found 29% of farms reporting agritourism income took in between USD 1,000-USD 5,000 and 23% earned more than USD 25,000.

Harvest festivals and pumpkin patches are two examples of seasonal events that have grown in popularity as family-friendly pursuits that help local farmers make money. Teaching initiatives on ecotourism and farming methods that appeal to schools and younger audiences is a key agritourism market trend in the region. Particularly in areas like California, Vermont, and Texas, government assistance in the form of subsidies and rural development initiatives is promoting market growth. Bookings for farm-based experiences rise because of increased visibility on digital platforms and social media. Agritourism is positioned as a flourishing niche within the U.S. travel industry, as consumers place a greater value on cultural and gastronomic experiences.

EUROPE AGRITOURISM MARKET ANALYSIS

The agritourism industry in Europe is expanding due to its varied landscapes and rich agricultural heritage. Leading nations in the sector include France, Spain, and Italy, which provide distinctive experiences including cheese-making classes, vineyard tours, and olive oil tours. Travellers seeking authenticity and a connection to nature are drawn to rural areas of Europe, which is directly linked to its cultural attraction.

Through infrastructure improvements, local farm activities, and subsidies for rural development, the EU promotes agritourism. Sustainability programs and organic farming are major motivators, as eco-aware tourists prefer places that emphasise environmentally friendly activities. International tourists are drawn to Tuscany during grape harvests and Provence during lavender festivals. Digital booking platforms also increase accessibility to agritourism. Agritourism is expanding and making a substantial contribution to rural economy and the preservation of traditional traditions as Europeans prefer local and regional travel.

In nominal terms, EU agricultural production is expected to reach EUR 527 Billion (USD 553 Billion) in 2035, expanding at a rate of 1.2% annually after 2025, according to the European Commission's EU Agricultural Outlook study. It is anticipated that agricultural services like agritourism and rural recreation, as well as transformation activities, carried out on farms (such as processing), will make up 4% and 5% of the total, respectively, maintaining the historically small share that these activities have held.

ASIA PACIFIC AGRITOURISM MARKET ANALYSIS

Growing interest in rural and cultural tourism, particularly in nations like China, Japan, and India, is fuelling agritourism in the Asia-Pacific region. Tea garden stays, organic farming classes, and tours of rice plantations are popular tourist attractions. For instance, in India, tea tourism is becoming more and more popular, particularly in the northeastern region. Located in the Biswanath district of Assam, Monabari Tea Estate is the largest tea estate in both Asia and Assam. Of its approximately 1,400 hectares, 1,158 hectares are planted with tea plants. The demand for experiencing travel is growing both domestically and internationally due to rising disposable incomes and growing middle-class populations. To boost rural economies, the region's governments aggressively encourage agritourism. For instance, India uses state-level programs to promote farm-based tourism. Both domestic and foreign tourists are drawn to Japan by its emphasis on agri-cultural tourism, which includes flower festivals and sake brewers. As interest in organic and environmentally friendly methods grows, sustainable travel trends also help agritourism in the area. To promote agritourism in Asia-Pacific and make these experiences more accessible to younger tourists, digital marketing and social media are essential.

LATIN AMERICA AGRITOURISM MARKET ANALYSIS

The agricultural wealth and variety of Latin America are advantageous to the region's agritourism industry. For instance, according to an industrial report, between 2000 and 2020 overall Brazilian agricultural output doubled, thanks in large part to a trebling of livestock production. Whilst still an important producer of tropical products like coffee and sugar juice, most of the industry's growth since the turn of the century has come from soybeans, poultry, beef, cotton, and corn (maize). Brazil produces more than half of global trade in soybeans. Leading nations in providing eco-agricultural experiences including tours of coffee plantations, stays at cattle ranches, and tropical fruit-picking include Brazil, Argentina, and Costa Rica. Travelers who care about the environment are drawn to the area because of its significant emphasis on sustainable tourism. Agritourism projects are backed by regional administrations and global organizations to promote rural economic growth. For instance, Costa Rica's "green tourism" strategy combines ecotourism and agritourism, greatly boosting the country's GDP. Along with engaging in traditional agricultural and cooking methods, tourists also aim for cultural immersion. In addition to increasing rural jobs, this enthusiasm positions Latin America as a top agritourism destination.

MIDDLE EAST AND AFRICA AGRITOURISM MARKET ANALYSIS

Growing interest in sustainable and cultural tourism is driving the growth of agritourism across the Middle East and Africa. Farm stays and wine tours are the main sources of both local and foreign travel in places like South Africa. Organic farm tours and desert farming experiences are becoming more popular in the Middle East, especially in the United Arab Emirates, to appeal to upscale eco-tourists. To diversify their economies, the governments of both regions are making investments in rural tourism infrastructure. Additionally, agritourism supports sustainability objectives by drawing tourists from around the world who are looking for distinctive agricultural and cultural experiences. Moreover, according to an industrial report, GDP contribution from Gulf Cooperation Council's (GCC) tourism sector is expected to increase from around USD 130 Billion in 2023 to above USD 340 Billion by 2030, which will also infuse the market growth.

COMPETITIVE LANDSCAPE:

The agritourism market is highly competitive, with key players focusing on diversification and value-added services to capture a larger share. Companies are leveraging digital platforms to enhance visibility, offering online booking systems and virtual tours to attract tech-savvy customers. Several operators are integrating eco-friendly practices and unique farm-to-table experiences to align with growing consumer preferences for sustainability. Partnerships with local governments and tourism boards are common strategies to enhance brand presence and enhance offerings. Players are also tapping into niche markets, such as wellness retreats and educational programs, to differentiate themselves. Seasonal promotions, targeted marketing campaigns, and customizable travel packages are frequently employed to attract a diverse customer base and maintain a competitive edge.

The report provides a comprehensive analysis of the competitive landscape in the agritourism market with detailed profiles of all major companies, including:

  • Agrilys Voyages
  • Bay Farm Tours
  • Blackberry Farm, LLC
  • Domiruth PeruTravel
  • Farm To Farm Tours
  • Field Farm Tours Ltd
  • Greenmount Travel
  • Liberty Hill Farm
  • Rupiper Tours LLC
  • Select Holidays
  • Star Destinations
  • Willow-Witt Ranch

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the agritourism industry?

2. What are the key factors driving the agritourism market?

3. Which region accounts for the largest agritourism market share?

4. Which are the leading companies in the global agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Agritourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Tourist Type

  • 6.1 Domestic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 International
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 On-farm Sales
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Outdoor Recreation
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Agritainment
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Educational Tourism
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Accommodations
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Booking Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agents
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agrilys Voyages
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bay Farm Tours
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Blackberry Farm, LLC
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Domiruth PeruTravel
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Farm To Farm Tours
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Field Farm Tours Ltd
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Greenmount Travel
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Liberty Hill Farm
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Rupiper Tours LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Select Holidays
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Star Destinations
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Willow-Witt Ranch
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Agritourism Market: Major Drivers and Challenges
  • Figure 2: Global: Agritourism Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2025
  • Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2025
  • Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2025
  • Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2025
  • Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2025
  • Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 11: Global: Agritourism (International) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 33: North America: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 35: United States: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 37: Canada: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 41: China: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 42: China: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 43: Japan: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 45: India: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 46: India: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 47: South Korea: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 49: Australia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 51: Indonesia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 53: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 55: Europe: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 57: Germany: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 59: France: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 60: France: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 63: Italy: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 65: Spain: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 67: Russia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 69: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 71: Latin America: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 73: Brazil: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 75: Mexico: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 77: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2025
  • Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 82: Global: Agritourism Industry: SWOT Analysis
  • Figure 83: Global: Agritourism Industry: Value Chain Analysis
  • Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Agritourism Market: Key Industry Highlights, 2025 and 2034
  • Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million USD), 2026-2034
  • Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million USD), 2026-2034
  • Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million USD), 2026-2034
  • Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million USD), 2026-2034
  • Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 7: Global: Agritourism Market: Competitive Structure
  • Table 8: Global: Agritourism Market: Key Players