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1954017

日本女用貼身內衣市場報告：按產品類型、材質、價格範圍、分銷管道和地區分類（2026-2034年）

Japan Lingerie Market Report by Product Type, Material, Price Range, Distribution Channel, and Region 2026-2034

出版日期: 2026年02月01日 | 出版商:

IMARC | 英文 136 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2025年，日本女用貼身內衣市場規模達57億美元。 IMARC Group預測，到2034年，該市場規模將達到101億美元，2026年至2034年的複合年成長率（CAGR）為6.50%。推動市場成長的主要因素包括媒體和行銷影響力的增強、提供種類繁多且價格實惠產品的電子商務平台的普及、人們對身體形象認知的改變和身體積極運動的興起，以及布料技術的創新。

女用貼身內衣是穿在外衣下的貼身衣物，兼具美觀、舒適和功能性。它涵蓋了各種由蕾絲、緞面、絲綢和網紗等精緻布料製成的內衣。內衣既是實用的基礎，也是自我表達的途徑，反映個人風格和喜好。內衣的種類繁多，包括胸罩、內褲、吊帶背心、束身衣、連身睡衣和吊襪帶等。女用貼身內衣的設計精巧細緻，飾以精緻的裝飾和滾邊，並提供不同程度的遮蓋，以滿足各種不同的品味。女用貼身內衣通常旨在提升女性的自信，展現女性魅力，同時也常用於特殊場合，營造性感嫵媚的氛圍。

日本女用貼身內衣市場趨勢：

不斷變化的時尚潮流是推動日本市場整體成長的關鍵因素之一。日本素有「時尚之國」的美譽，消費者對潮流的敏銳洞察力和對時尚服飾的追求是推動成長要素。女用貼身內衣也不例外，消費者追求能夠體現最新時尚潮流並展現個性的設計，促進了市場成長。布料技術的創新、舒適度提升以及實用設計也是推動市場發展的重要因素。因此，消費者更重視兼具時尚感和創新功能的產品，進而提升舒適度和耐用性，進一步推動市場成長。人們對身體形象的認知轉變以及身體正面理念的傳播正在影響消費者的期望，並推動市場成長。提供多樣化尺寸和款式選擇的品牌能夠引起消費者的共鳴，滿足他們對適合自身體型的女用貼身內衣的需求，增強包容性和自信心，從而進一步推動市場成長。電子商務平台的興起正在改變女用貼身內衣購物方式，讓消費者足不出戶即可探索豐富的選擇，從而為市場注入新的活力。電子商務拓展了內衣的購買管道和選擇範圍，推動了對各類女用貼身內衣產品的需求成長。加之消費者對合身度和舒適度重要性的日益重視，促使他們做出更明智的購買決策。女性購買力的提升也推動了市場成長。此外，媒體平台和行銷宣傳活動在塑造消費者認知和引領潮流方面發揮關鍵作用。有影響力的廣告、名人代言和社群媒體宣傳活動影響著消費者的購買決策和品牌忠誠度，為國內市場整體帶來了正面的發展前景。

日本女用貼身內衣市場區隔：

依產品類型分析：

本報告解答的關鍵問題：

日本女用貼身內衣市場目前發展狀況如何？您認為未來幾年它將如何發展？
新冠疫情對日本女用貼身內衣市場產生了哪些影響？
日本女用貼身內衣市場依產品類型分類是怎樣的？
日本女用貼身內衣市場依材質分類的組成是怎樣的？
日本女用貼身內衣市場以價格區間分類的情況如何？
日本女用貼身內衣市場按通路分類的情況如何？
請介紹一下日本女用貼身內衣市場價值鏈的各個環節。
日本女用貼身內衣市場的主要促進因素和挑戰是什麼？
日本女用貼身內衣市場的結構是怎麼樣的？主要參與者有哪些？
日本女用貼身內衣市場競爭有多激烈？

The Japan lingerie market size reached USD 5.7 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 10.1 Billion by 2034, exhibiting a growth rate (CAGR) of 6.50% during 2026-2034. The rising influence of media and marketing, the proliferation of e-commerce platforms offering a wide range of products at affordable price points, shifting perceptions of body image, and increasing body positivity, and innovations in fabric technology represent some of the key factors driving the market.

Lingerie refers to a category of intimate apparel that is designed to be worn beneath outer clothing, often for aesthetic, comfort, or functional purposes. It encompasses a diverse range of undergarments, typically crafted from delicate fabrics, such as lace, satin, silk, and mesh. Lingerie serves as both a practical foundation garment and a form of personal expression, reflecting individual styles and preferences. This attire includes various pieces, such as bras, panties, camisoles, corsets, teddies, and garter belts. Lingerie is designed with attention to detail, featuring intricate embellishments, decorative trims, and varying degrees of coverage to cater to diverse tastes. While lingerie often aims to enhance body confidence and celebrate femininity, it is also worn for special occasions to evoke feelings of allure and sensuality.

Japan Lingerie Market Trends:

The evolving fashion trend represents one of the key factors driving the growth of the market across Japan. Japan is known for its fashion-forward culture, with consumers keenly following trends and seeking stylish attire which is acting as a major growth-inducing factor. Lingerie is no exception, as consumers look for designs that reflect the latest fashion trends and offer a sense of individuality which is contributing to the growth of the market. The market is also driven by innovations in fabric technology, comfort-enhancing features, and functional designs. In line with this, consumers value products that blend fashion with innovative features that enhance wearability and longevity which is further boosting the growth of the market. Shifting perceptions of body image and increasing body positivity are influencing consumer expectations, which is driving the market growth. Brands that offer diverse sizing and representation resonate with consumers seeking lingerie that caters to their individual body types, which fosters inclusivity and self-confidence, thus fueling the growth of the market. The rise of e-commerce platforms is transforming lingerie shopping, which enables consumers to explore a wide array of options from the comfort of their homes which is boosting the market. E-commerce enhances accessibility and choice, which is driving demand for a diverse range of lingerie products. In addition to this, the increasing awareness about the importance of proper fit and comfort is leading to informed purchasing decisions. The increasing spending power of women is driving the growth of the market. Apart from this, media platforms and marketing campaigns play a pivotal role in shaping consumer perceptions and driving trends. Influential advertising, endorsements, and social media campaigns are influencing purchasing decisions and brand loyalty, which is creating a positive outlook for the market across the country.

Japan Lingerie Market Segmentation:

Product Type Insights:

Brassiere
Knickers or Panties
Shapewear
Others

Material Insights:

Cotton
Silk
Satin
Nylon
Others

Price Range Insights:

Economy
Premium

Distribution Channel Insights:

Mass Merchandizers
Specialized Stores
Online Stores
Others

Regional Insights:

Kanto Region
Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan lingerie market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan lingerie market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan lingerie market?
What is the breakup of the Japan lingerie market on the basis of product type?
What is the breakup of the Japan lingerie market on the basis of the material?
What is the breakup of the Japan lingerie market on the basis of price range?
What is the breakup of the Japan lingerie market on the basis of distribution channel?
What are the various stages in the value chain of the Japan lingerie market?
What are the key driving factors and challenges in the Japan lingerie market?
What is the structure of the Japan lingerie market and who are the key players?
What is the degree of competition in the Japan lingerie market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Lingerie Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Lingerie Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Lingerie Market - Breakup by Product Type

6.1 Brassiere
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Knickers or Panties
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Shapewear
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2020-2025)
- 6.4.2 Market Forecast (2026-2034)

7 Japan Lingerie Market - Breakup by Material

7.1 Cotton
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Silk
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Satin
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 Nylon
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Others
- 7.5.1 Historical and Current Market Trends (2020-2025)
- 7.5.2 Market Forecast (2026-2034)

8 Japan Lingerie Market - Breakup by Price Range

8.1 Economy
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Forecast (2026-2034)
8.2 Premium
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Forecast (2026-2034)

9 Japan Lingerie Market - Breakup by Distribution Channel

9.1 Mass Merchandizers
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2020-2025)
- 9.1.3 Market Forecast (2026-2034)
9.2 Specialized Stores
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2020-2025)
- 9.2.3 Market Forecast (2026-2034)
9.3 Online Stores
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2020-2025)
- 9.3.3 Market Forecast (2026-2034)
9.4 Others
- 9.4.1 Historical and Current Market Trends (2020-2025)
- 9.4.2 Market Forecast (2026-2034)

10 Japan Lingerie Market - Breakup by Region

10.1 Kanto Region
- 10.1.1 Overview
- 10.1.2 Historical and Current Market Trends (2020-2025)
- 10.1.3 Market Breakup by Product Type
- 10.1.4 Market Breakup by Material
- 10.1.5 Market Breakup by Price Range
- 10.1.6 Market Breakup by Distribution Channel
- 10.1.7 Key Players
- 10.1.8 Market Forecast (2026-2034)
10.2 Kinki Region
- 10.2.1 Overview
- 10.2.2 Historical and Current Market Trends (2020-2025)
- 10.2.3 Market Breakup by Product Type
- 10.2.4 Market Breakup by Material
- 10.2.5 Market Breakup by Price Range
- 10.2.6 Market Breakup by Distribution Channel
- 10.2.7 Key Players
- 10.2.8 Market Forecast (2026-2034)
10.3 Central/ Chubu Region
- 10.3.1 Overview
- 10.3.2 Historical and Current Market Trends (2020-2025)
- 10.3.3 Market Breakup by Product Type
- 10.3.4 Market Breakup by Material
- 10.3.5 Market Breakup by Price Range
- 10.3.6 Market Breakup by Distribution Channel
- 10.3.7 Key Players
- 10.3.8 Market Forecast (2026-2034)
10.4 Kyushu-Okinawa Region
- 10.4.1 Overview
- 10.4.2 Historical and Current Market Trends (2020-2025)
- 10.4.3 Market Breakup by Product Type
- 10.4.4 Market Breakup by Material
- 10.4.5 Market Breakup by Price Range
- 10.4.6 Market Breakup by Distribution Channel
- 10.4.7 Key Players
- 10.4.8 Market Forecast (2026-2034)
10.5 Tohoku Region
- 10.5.1 Overview
- 10.5.2 Historical and Current Market Trends (2020-2025)
- 10.5.3 Market Breakup by Product Type
- 10.5.4 Market Breakup by Material
- 10.5.5 Market Breakup by Price Range
- 10.5.6 Market Breakup by Distribution Channel
- 10.5.7 Key Players
- 10.5.8 Market Forecast (2026-2034)
10.6 Chugoku Region
- 10.6.1 Overview
- 10.6.2 Historical and Current Market Trends (2020-2025)
- 10.6.3 Market Breakup by Product Type
- 10.6.4 Market Breakup by Material
- 10.6.5 Market Breakup by Price Range
- 10.6.6 Market Breakup by Distribution Channel
- 10.6.7 Key Players
- 10.6.8 Market Forecast (2026-2034)
10.7 Hokkaido Region
- 10.7.1 Overview
- 10.7.2 Historical and Current Market Trends (2020-2025)
- 10.7.3 Market Breakup by Product Type
- 10.7.4 Market Breakup by Material
- 10.7.5 Market Breakup by Price Range
- 10.7.6 Market Breakup by Distribution Channel
- 10.7.7 Key Players
- 10.7.8 Market Forecast (2026-2034)
10.8 Shikoku Region
- 10.8.1 Overview
- 10.8.2 Historical and Current Market Trends (2020-2025)
- 10.8.3 Market Breakup by Product Type
- 10.8.4 Market Breakup by Material
- 10.8.5 Market Breakup by Price Range
- 10.8.6 Market Breakup by Distribution Channel
- 10.8.7 Key Players
- 10.8.8 Market Forecast (2026-2034)

11 Japan Lingerie Market - Competitive Landscape

11.1 Overview
11.2 Market Structure
11.3 Market Player Positioning
11.4 Top Winning Strategies
11.5 Competitive Dashboard
11.6 Company Evaluation Quadrant

12 Profiles of Key Players

12.1 Company A
- 12.1.1 Business Overview
- 12.1.2 Services Offered
- 12.1.3 Business Strategies
- 12.1.4 SWOT Analysis
- 12.1.5 Major News and Events
12.2 Company B
- 12.2.1 Business Overview
- 12.2.2 Services Offered
- 12.2.3 Business Strategies
- 12.2.4 SWOT Analysis
- 12.2.5 Major News and Events
12.3 Company C
- 12.3.1 Business Overview
- 12.3.2 Services Offered
- 12.3.3 Business Strategies
- 12.3.4 SWOT Analysis
- 12.3.5 Major News and Events
12.4 Company D
- 12.4.1 Business Overview
- 12.4.2 Services Offered
- 12.4.3 Business Strategies
- 12.4.4 SWOT Analysis
- 12.4.5 Major News and Events
12.5 Company E
- 12.5.1 Business Overview
- 12.5.2 Services Offered
- 12.5.3 Business Strategies
- 12.5.4 SWOT Analysis
- 12.5.5 Major News and Events

13 Japan Lingerie Market - Industry Analysis

13.1 Drivers, Restraints, and Opportunities
- 13.1.1 Overview
- 13.1.2 Drivers
- 13.1.3 Restraints
- 13.1.4 Opportunities
13.2 Porters Five Forces Analysis
- 13.2.1 Overview
- 13.2.2 Bargaining Power of Buyers
- 13.2.3 Bargaining Power of Suppliers
- 13.2.4 Degree of Competition
- 13.2.5 Threat of New Entrants
- 13.2.6 Threat of Substitutes
13.3 Value Chain Analysis