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市場調查報告書
商品編碼
1968533
哺乳胸罩市場 - 全球產業規模、佔有率、趨勢、機會、預測:按類型、最終用戶、分銷管道、地區和競爭格局分類,2021-2031年Nursing Bras Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By End-User, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球哺乳胸罩市場預計將從 2025 年的 17.1 億美元成長到 2031 年的 28.7 億美元,複合年成長率為 9.01%。
這些哺乳胸罩以其特定的功能性為特色,配備可下拉式翻蓋和可拆卸罩杯,方便哺乳者無需脫衣即可進行母乳餵養。市場擴張的主要促進因素包括女性勞動參與率的提高,這催生了對隱藏且功能齊全的哺乳服裝的需求;以及公共衛生政策的活性化,這些政策強調母乳哺育的長期健康益處。此外,數位零售基礎設施的發展也是一個重要的推動力,使品牌能夠觸及更廣泛的受眾。根據美國零售聯合會 (NRF) 的報告,預計到 2024 年,線上銷售額將成長 8-9%,這凸顯了電子商務平台在維持對特色服裝類別的需求方面發揮的關鍵作用。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 17.1億美元 |
| 市場規模:2031年 | 28.7億美元 |
| 複合年成長率:2026-2031年 | 9.01% |
| 成長最快的細分市場 | 線上 |
| 最大的市場 | 北美洲 |
然而,阻礙市場成長的主要障礙是原物料成本的波動,尤其是用於生產高檔低致敏性敏感肌膚布料所需的原料價格波動。棉花和合成纖維等原料價格的波動會擾亂生產預算,並導致不可避免的價格上漲。這種經濟不穩定可能會限制市場在發展中地區對價格敏感的消費者群體中的擴張,因為在這些地區,價格承受能力仍然是購買決策的關鍵因素。
全球對母乳哺育健康益處的認知不斷提高,正在從根本上改變全球哺乳胸罩市場。各國政府和公共衛生組織積極推廣母乳作為嬰兒的理想營養來源,並強調其許多益處,例如增強免疫力、降低母親罹患慢性病的風險。隨著職場和公共場所哺乳現象的日益普遍,這種強而有力的支持也促使消費者對兼具便利性和隱蔽性的專業女用貼身內衣需求不斷成長。根據聯合國兒童基金會2025年3月的數據,到2024年,六個月以下嬰兒的純母乳哺育率將達到48%,接近世界衛生大會的目標。母乳哺育率和持續時間的提高支撐了哺乳內衣的穩定銷售。越來越多的新手媽媽展現出長期母乳哺育的決心,而截至2024年7月,平均每位女性生育約2.3個孩子的穩定目標人口也印證了這一點。
同時,越來越多的女性在產後重返職場,這成為一股重要的商業性動力。隨著越來越多的母親在分娩後不久便重返工作崗位,兼具哺乳和擠奶功能與職業美感的混合型哺乳胸罩的需求日益成長,使其「可作為工作服穿著」。製造商們正積極響應這一需求,突破傳統僅注重實用性的款式,開發免手持哺乳設計,並採用貼合身形的布料,使其能夠完美地融入職業裝中。勞動力統計數據也印證了這一轉變,數據顯示,身兼兩職的母親人數正在增加。根據美國勞工統計局2025年4月發布的數據,2024年,六歲以下兒童母親的勞動參與率將達到68.3%,凸顯了現代職場中對便於哺乳的服裝的需求。
原料價格的不穩定性正嚴重阻礙全球哺乳胸罩市場的成長,不僅為製造商帶來財務不確定性,也推高了零售成本。哺乳胸罩需採用優質低致敏材料(例如優質棉和特殊合成纖維混紡布料),以確保敏感肌膚女性的安全和舒適。當這些關鍵原料的價格出現不可預測的波動時,生產商將面臨營運成本的增加,而這些成本往往會轉嫁給消費者。這種通膨壓力在對價格波動高度敏感的新興經濟體中尤其嚴重。
因此,高成本阻礙了市場滲透,因為發展中地區的潛在客戶可能會選擇普通內衣而非專業的哺乳內衣。這為新的消費群體設定了進入門檻,並抑制了整體銷售量的成長。國際紡織品製造商協會(ITMA)的數據顯示,2024年,27%的產業受訪者認為原物料成本高昂是影響全球紡織品價值鏈的主要業務挑戰。這種持續的成本不確定性迫使品牌維持高價位以保護利潤率,從而導致哺乳胸罩在世界許多潛在市場的供應量減少。
製造商正優先使用永續和環保材料,加速從傳統合成纖維混紡轉向有機棉、竹纖維和再生纖維。這項轉變源自於母親們對嬰幼兒化學品安全性的日益關注,以及消費者偏好轉向更注重環保的生產流程。為此,各大品牌正積極尋求供應鏈認證,以確保產品的低致敏性和降低環境影響,這正成為內衣產業的重要競爭優勢。根據紡織品交易所於2024年10月發布的《2024年材料市場報告》,2023年全球約29%的棉花產量來自經認證的永續性項目,這表明整個行業正在發生重大轉變,轉向使用符合現代父母價值觀的材料。
同時,尺寸齊全和「胸圍適配」選項的廣泛普及正在改變產品開發模式。各大品牌不再侷限於標準尺寸表,而是著眼於懷孕和哺乳期女性身體的顯著變化。這一趨勢滿足了市場長期以來對支撐性強、穿著舒適且不束縛的女用貼身內衣的需求,尤其針對那些胸圍較小、罩杯較大的女性。這種整體性策略的商業性成功在領先的D2C(直接面對消費者)領導企業業績中得到了充分體現。根據《現代零售》雜誌2024年4月報道,Knix品牌在擴展尺寸範圍並推出自適應品類後,實現了兩位數的成長,客戶數量突破300萬大關。
The Global Nursing Bras Market is projected to increase from a valuation of USD 1.71 Billion in 2025 to USD 2.87 Billion by 2031, reflecting a compound annual growth rate of 9.01%. Defined by their specific functionality, these bras feature drop-down flaps or detachable cups that facilitate convenient breastfeeding without requiring the removal of the garment. Market expansion is primarily fueled by the growing participation of women in the workforce, which generates a need for discreet and functional nursing attire, alongside vigorous public health initiatives that emphasize the long-term health advantages of breastfeeding. Furthermore, the development of digital retail infrastructure serves as a crucial driver, allowing brands to access a broader demographic. As reported by the National Retail Federation, online sales were anticipated to rise between 8% and 9% in 2024, underscoring the vital role of e-commerce platforms in maintaining demand for specialized apparel categories.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 1.71 Billion |
| Market Size 2031 | USD 2.87 Billion |
| CAGR 2026-2031 | 9.01% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Nevertheless, a major obstacle hindering market growth is the volatility of raw material costs, especially for high-grade, hypoallergenic fabrics needed for sensitive skin. Price fluctuations for inputs like cotton and synthetic fibers can upset manufacturing budgets and lead to necessary price hikes. This economic instability threatens to restrict market reach among cost-conscious consumers in developing regions, where affordability remains a key factor in purchasing decisions.
Market Driver
Growing global awareness regarding the health benefits of breastfeeding is fundamentally transforming the Global Nursing Bras Market. Governments and public health organizations are actively championing human milk as the ideal nutritional source for infants, highlighting advantages such as improved immunity and lower risks of chronic disease for mothers. This strong advocacy has normalized breastfeeding in professional and public settings, fueling consumer demand for specialized lingerie that provides both accessibility and discretion. According to UNICEF data from March 2025, the global rate of exclusive breastfeeding for infants under six months reached 48% in 2024, nearing the World Health Assembly's target. This rise in breastfeeding initiation and duration supports consistent sales of nursing intimate apparel, as more new mothers commit to nursing for longer periods, supported by a stable target demographic with a global fertility rate of approximately 2.3 live births per woman as of July 2024.
Concurrently, the increasing number of women returning to the workforce post-pregnancy serves as a critical commercial catalyst. As more mothers resume their professional roles shortly after childbirth, there is a heightened need for nursing bras that act as "work-to-wear" hybrids, combining professional aesthetics with the functionality required for pumping or breastfeeding during breaks. Manufacturers are addressing this by creating hands-free pumping designs and using contouring fabrics that fit smoothly under business attire, moving away from strictly utilitarian styles. This shift is corroborated by labor statistics showing a rise in dual-role mothers; the U.S. Bureau of Labor Statistics reported in April 2025 that the labor force participation rate for mothers with children under six was 68.3% in 2024, highlighting the necessity for adaptive clothing that facilitates lactation in modern work environments.
Market Challenge
The instability of raw material prices significantly impedes the growth of the Global Nursing Bras Market by creating financial uncertainty for manufacturers and driving up retail costs. Nursing bras demand high-quality, hypoallergenic materials such as premium cotton and specialized synthetic blends to ensure safety and comfort for sensitive skin. When the prices of these essential inputs fluctuate unpredictably, producers face increased operating expenses that are often passed on to the consumer. This inflationary pressure is particularly damaging in emerging economies where buyers are highly sensitive to price changes.
As a result, these elevated costs restrict market penetration, as potential customers in developing regions may choose standard undergarments over specialized nursing apparel. This dynamic creates a barrier to entry for new consumer segments and stalls overall volume growth. According to the International Textile Manufacturers Federation, 27% of industry respondents in 2024 cited high raw material costs as a primary business challenge affecting the global textile value chain. This persistent cost uncertainty compels brands to maintain higher price points to protect margins, thereby reducing the accessibility of nursing bras for a significant portion of the global addressable market.
Market Trends
Manufacturers are increasingly prioritizing the use of sustainable and eco-friendly fabrics, shifting away from conventional synthetic blends toward organic cotton, bamboo, and recycled fibers. This transition is driven by intensified maternal concern regarding chemical safety for infants and a general consumer preference for environmentally responsible manufacturing practices. Brands are responding by certifying their supply chains to guarantee hypoallergenic properties and reduced ecological impact, which has become a key competitive differentiator in the intimate apparel sector. According to the 'Materials Market Report 2024' by Textile Exchange in October 2024, approximately 29% of global cotton production was cultivated under recognized sustainability programs in 2023, signaling a significant industry pivot toward preferred materials that align with the values of modern parents.
Simultaneously, the proliferation of inclusive sizing and "busty" fit options is reshaping product development, as brands move beyond standard sizing charts to accommodate the substantial bodily changes associated with pregnancy and lactation. This trend addresses a longstanding market gap for supportive, non-restrictive lingerie designed specifically for diverse body types, particularly for women requiring larger cup sizes with smaller bands. The commercial success of this inclusivity-focused strategy is evident in the performance of direct-to-consumer leaders; according to Modern Retail in April 2024, the brand Knix reported double-digit growth following its expansion into wider size ranges and adaptive categories, surpassing a milestone of 3 million customers.
Report Scope
In this report, the Global Nursing Bras Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Nursing Bras Market.
Global Nursing Bras Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: