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市場調查報告書
商品編碼
1941677
女用貼身內衣市場規模、佔有率、趨勢及預測(依產品類型、材質、價格範圍、通路及地區分類),2026-2034年Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2026-2034 |
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2025年全球女用貼身內衣市場規模為952億美元。展望未來,IMARC Group預測,到2034年,該市場規模將達到1,541億美元,2026年至2034年的複合年成長率(CAGR)為5.49%。亞太地區目前佔據市場主導地位,預計到2025年將佔據超過40.2%的市場。對舒適時尚內衣需求的成長、身體自信意識的提升、可支配收入的增加、線上零售的擴張、名人代言、布料技術的創新以及時尚潮流的變遷,都是推動女用貼身內衣市場佔有率成長的積極因素。
個人風格和自我表達意識的提升正在推動全球女用貼身內衣市場的發展。發展中國家女性可支配收入的成長促使她們在奢華時尚女用貼身內衣上投入更多資金。其他促進因素包括不斷變化的時尚潮流和社交媒體的影響,這催生了對多樣化且美觀設計的需求。此外,對舒適性、功能性和創新材料的關注也吸引了那些尋求兼具實用性和時尚感的消費者。電子商務的普及為消費者提供了更廣泛的平台,讓他們能夠從琳瑯滿目的產品中進行選擇,並享受便利的購物體驗。社會對身體積極性和整體性的日益重視也促使品牌提供適合各種體型的尺寸。名人代言和行銷宣傳活動進一步提升了女用貼身內衣市場作為自信和個性表達方式的前景。
美國已成為女用貼身內衣的主要區域市場。推動美國市場成長的因素包括消費者偏好、身體正向文化的興起以及對舒適時尚內衣日益成長的需求。對包容性產品的需求不斷成長,促使內衣尺寸、體型和膚色更加多樣化。名人效應和社群媒體行銷也有助於提升品牌知名度和消費者吸引力。隨著網路購物的興起和訂閱式消費的普及,便利性、個人化服務和平台提供的專屬體驗推動了市場持續成長。材料科學的進步催生了新型透氣永續材料的研發,有助於滿足消費者對功能性和時尚性女用貼身內衣的需求。
對永續女用貼身內衣的需求不斷成長
消費者環保意識的不斷增強正促使各大品牌採取永續措施,進而推動市場發展。這些措施通常包括使用再生和有機材料、公平的勞動實踐以及減少生產過程中的廢棄物。 Cosabella 和 Stella McCartney 等品牌引領潮流,為消費者提供環保系列產品。世界經濟論壇估計,時尚產業佔人類碳排放的 10%,消耗水資源,污染河流和溪流。每年約有 85% 的紡織品被送往廢棄物(聯合國歐洲經濟委員會,2018 年),而某些衣物的洗滌會導致大量微塑膠釋放到海洋中。 2024 年 3 月,Eicher Goodearth Private Limited推出了“Mahina”,這是印度首家領先的黏性、防漏、吸水內衣供應商。
更多自訂選項
在消費者對獨特客製化產品的需求推動下,客製化選項在市場上日益普及。此外,企業也開始提供客製化服務,讓顧客選擇自己喜歡的顏色、材質和款式。這一趨勢不僅有助於提升客戶參與,還能透過設計符合顧客偏好和需求的產品來建立品牌忠誠度。根據《日誌雜誌》(Sourcing Journal)報導,個人化服裝的興起正在重塑時尚產業,31%的服裝業領導者計劃在未來五年內轉向客製化。因此,技術進步以及提供客製化女用貼身內衣體驗的能力,正在進一步推動女用貼身內衣市場的成長。 2024年2月,總部位於孟買的女性Start-Ups品牌Bold and Bae宣布擴展產品系列,推出高階女用貼身內衣和休閒服飾系列。
更加重視舒適度
消費者對舒適易穿內衣的龐大需求是推動女用貼身內衣產業成長的關鍵因素。此外,在家工作和生活方式的改變也促使消費者更重視舒適度的女用貼身內衣產品,例如無鋼圈胸罩、無鋼圈胸罩和無痕內褲。根據《富比士》調查顯示,81%的消費者現在將舒適度視為時尚的首要考慮因素,這顯著改變了當前的流行趨勢。隨著客製化選項的興起,女用貼身內衣產業正處於消費者偏好轉變的關鍵時刻,滿足了消費者對日常舒適度和個人化合身度的需求。此外,領先的女用貼身內衣品牌正在推出時尚舒適的服裝,適合全天穿著。例如,2024年7月,一家澳洲內衣品牌推出了全新的塑身衣系列,在提供卓越支撐的同時,兼具出色的舒適性和透氣性。
The global lingerie market size was valued at USD 95.2 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 154.1 Billion by 2034, exhibiting a CAGR of 5.49% during 2026-2034. Asia-Pacific currently dominates the market, holding a significant market share of over 40.2% in 2025. The increasing demand for comfortable and stylish undergarments, growing awareness of body positivity, rising disposable incomes, the expansion of online retail, celebrity endorsements, innovations in fabric technology, and shifting fashion trends are some of the factors positively impacting the lingerie market share.
Increasing awareness about personal styling and self-expression is driving the global lingerie market. Increasing disposable incomes in developing regions are allowing women to spend more on premium and fashionable lingerie. Some other drivers include changing fashion trends and the influence of social media in making a demand for diverse and aesthetic designs. Besides this, focus on comfort, functionality, and innovative fabrics attracts customers who are looking for a style that is practical at the same time. Increased accessibility through e-commerce has allowed a large platform for consumers to select a range of products and convenient shopping experience. Societal attitude shifts toward body positivity and inclusiveness are also encouraging brands to produce sizes that cater to various body types. Celebrity endorsements and marketing campaigns are further amplifying the lingerie market outlook as a statement of confidence and individuality.
The United States has emerged as a key regional market for lingerie. Some of the factors driving the United States lingerie market are consumer preference, the growth in the culture of body positivity, and an increase in the desire for comfortable yet stylish inner wear. An increase in demand for inclusive products leads to diversified size options, diversified body types, and diversified designs according to the skin tones. Celebrity endorsements and social media marketing have also augmented brand exposure and consumer appeal. As online shopping increases and consumption becomes subscription based, markets continue to thrive due to the convenience, personal service, and exclusive experience gained through such platforms. The ongoing advancement in fabric science, whereby new technologies deliver moisture-wicking, breathable fabrics, even those that are sustainable in nature, helps to satisfy lingerie market demand from a functional yet fashion-conscious level.
Increasing Demand for Sustainable Lingerie
Rising consumer environmental consciousness is nudging brands toward adopting sustainable practices, which is driving the market. This usually includes the use of recycled and organic materials, fair labor practices, waste reduction during production, etc. Brands such as Cosabella and Stella McCartney are at the forefront, providing consumers with collections that are environmentally friendly. The World Economic Forum estimates that fashion production accounts for 10% of human carbon emissions, dries up water sources, and pollutes rivers and streams. Approximately 85% of all textiles wind up in dump each year (UNECE, 2018), and washing certain clothes leads to a substantial amount of microplastics into the ocean. In March 2024, Eicher Goodearth Private Limited launched Mahina which is India's premier supplier of bonded leak-prood absorbent underwear.
Rising Customization Options
Growing numbers of personalization options are in the market and being taken up because people look for something different and tailored products. Moreover, companies have begun offering customizable options where a customer can select colors, fabrics, and styles to suit his preference. The trend is improving customer engagement but at the same time helps in building brand loyalty because products are designed according to the tastes and needs of a customer. According to Sourcing Journal, the rise of personalized apparel is reshaping the fashion industry, with 31% of apparel leaders planning a shift to customization within five years. In line with this, with the advancement of technology the ability to offer customized lingerie experiences is further propelling the lingerie market growth. In February 2024, Mumbai-based startup womenswear brand Bold and Bae announced an expansion in their product portfolio and introduced a premium lingerie and casual wear line.
Growing Focus on Comfort
The massive demand for comfort-friendly, easy-to-wear lingerie has become a major growth stimulator. Additionally, changing work from home and lifestyle are creating consumers to demand comfort-focused lingerie products like wireless bras, bralettes, and seamless underwear. According to Forbes study reveals 81% of consumers now prioritize comfort in fashion, significantly reshaping trends. With customization options gaining traction, the lingerie industry is aligning with the demand for everyday ease and personal fit, marking a pivotal shift in consumer preferences. Apart from this, lingerie top brands are offering fashionable yet comfortable wear that can be worn throughout the day. For instance, in July 2024, an Australian underwear brand introduced a new shapewear collection that offers added support while remaining supremely comfortable and breathable.
Brassiere stand as the largest component in 2025, holding around 53.7% of the market share. A brassiere, simply called a bra, is an undergarment that fits snugly under clothing to support or cover breasts. Bras are available in different styles and designs to meet the specific needs and preferences of females. Specialized support bras can help address specific issues. For example, T-shirt bras like those from Calvin Klein or Victoria's Secret offer a smooth under-clothing appearance that looks best under fitted tops.
Cotton leads the market with around 47.2% of market share in 2025. Cotton lingerie is highly preferred for its comfort, breathability, and natural softness, and in many wardrobes, it is a staple. Also, because of its hypoallergenic properties, the lingerie is particularly good for sensitive skin. Brands like Fruit of the Loom and Hanes offer a wide variety of cotton underwear and bras providing everyday comfort and affordability to consumers.
Economy leads the market with around 83.1% of market share in 2025. The economy segment represents the broad accessibility and appeal to the mass consumer base. Generally, these inexpensive lingerie brands are meant to provide the public with much-needed undergarments at a price point that caters to the general budget, making them accessible to a much wider population of consumers.
Mass merchandizers lead the market in 2025. They represent the offer widespread accessibility, affordability, and variety to a broad consumer base. Retail giants such as Walmart, Target, and Amazon lead this segment in offering the most extensive choice of lingerie at competitive prices, hence making quality undergarments reachable to individuals from all backgrounds.
In 2025, Asia-Pacific accounted for the largest market share of over 40.2%. The market is growing at a tremendous rate due to rising consumer affluence, changing fashion trends, and the rapid development of retail infrastructure. For example, in China, brands such as Aimer and Neiwai are gaining popularity due to the fusion of traditional aesthetics with modern designs, targeting the rising middle class's need for stylish yet comfortable lingerie. India's market is also expanding, and with brands like Zivame and Clovia revolutionizing the sector by offering a wide range of sizes and styles, lingerie shopping has become more inclusive and accessible.
United States Lingerie Market Analysis
In 2025, the United States accounts for over 88.90% of the lingerie market in North America. The lingerie market in the United States thrives on innovative design and premium quality, driven by evolving consumer preferences for comfort and style. Strengths include a well-established retail infrastructure, extensive e-commerce networks, and advanced marketing strategies utilizing social media influencers. For instance, the U.S. influencer industry, with 4.4 million Instagram influencers, 1.1 Million TikTok influencers, and 36,100 YouTube influencers as of 2020, according to a survey conducted by Influencer Marketing Hub is driving brand visibility. Lingerie brands increasingly leverage these platforms, partnering with influencers to engage diverse audiences and enhance market reach. Moreover, the presence of top-tier brands like Victoria's Secret and ThirdLove, further ensure quality and cater to diverse body types. Apart from this, the growing demand for sustainable and inclusive lingerie lines, as well as technological advancements in fabric and fit presents further opportunities in the market. Brands such as Savage X Fenty exemplify inclusivity with wide-ranging sizes and diverse campaigns, resonating with varied demographics. The market is further supported by high disposable incomes and a willingness to invest in premium products. The rising popularity of athleisure and hybrid lingerie-loungewear collections is a emerging lingerie market trend that contributes to growth, enabling brands to capture crossover trends between comfort and style.
Asia Pacific Lingerie Market Analysis
The lingerie market in Asia-Pacific is driven by a growing middle-class population, rising awareness of personal grooming, and the influence of Western fashion. The region's strength lies in its massive, diverse consumer base and rapid urbanization boosting retail growth. Advantages include increasing internet penetration, enabling brands to leverage e-commerce platforms for wider reach. According to CISCO report, by 2022, 62% of Asia Pacific's population (2.6 Billion people) will be internet users, with 13.1 Billion networked devices enhancing connectivity. This digital expansion is driving online retail growth, including lingerie sales, as smartphones (27% of devices) and mobile connectivity reshape consumer behaviour in the region. Opportunities lie in catering to regional preferences, such as lightweight fabrics suitable for warmer climates and traditional-inspired designs for special occasions.
Europe Lingerie Market Analysis
Europe's lingerie market is characterized by drivers such as a strong emphasis on body positivity and inclusivity, fostering consumer loyalty. The region's strength lies in its fashion heritage, enabling brands to deliver both functionality and high design aesthetics. Luxury lingerie brands often lead trends, with examples like capsule collections featuring artisanal craftsmanship. Furthermore, Europe excels in adopting sustainable practices, with brands introducing recycled fabrics and ethical production techniques. For instance, in 2023, 11.8% of materials in the EU originated from recycling, with the Netherlands leading at 30.6% (Eurostat). Leveraging recycled fabrics in lingerie enhances sustainability and aligns with the circular economy, offering eco-friendly, high-quality material choices. Online retailing combined with traditional boutique shopping ensures a personalized experience, which remains a key driver. Technological integration, such as virtual fitting rooms, enhances consumer satisfaction. European brands emphasize creativity and quality, setting benchmarks globally.
Latin America Lingerie Market Analysis
In Latin America, the lingerie market thrives on cultural diversity and vibrant aesthetics that reflect regional preferences. Drivers include increasing participation in fashion-oriented events, which boost brand visibility and consumer engagement. Strength lies in the production of high-quality lingerie with intricate designs, often inspired by local art and traditions. For instance, the Brazilian fashion industry, generating approximately 1.34 million jobs and with a 2020 turnover of USD 38 Billion USD, thrives as the fourth-largest textile sector globally. Also, the market's innovative trends and sustainability offer immense opportunities for lingerie brands to capitalize on its dynamic and culturally rich fashion ecosystem. Additionally, the market's focus on intimate wear for special occasions supports consistent demand. The integration of practical yet attractive designs enhance consumer loyalty, further solidifying its growth trajectory.
Middle East and Africa Lingerie Market Analysis
The lingerie market in the Middle East and Africa is driven by a rising demand for luxury and customized products that cater to unique cultural preferences. Strength in this region lies in the adoption of modest yet stylish lingerie designs, which align with local sensibilities. Additionally, the market benefits from innovative retail strategies, such as exclusive in-store fittings, enhancing the consumer experience. For instance, the GCC retail sector is expected to grow at 4.6% annually, with Saudi Arabia and UAE leading, reaching USD 387 Billion by 2028. This expansion, driven by cultural tourism and rising incomes, presents significant opportunities for in-store lingerie sales, catering to increasing demand in these thriving markets. A focus on blending functionality with elegance supports sustained interest, especially in products that cater to varied age groups and lifestyles.
Key players in the lingerie market are taking strategic steps in a bid to push for growth and dominate market share. They have made tremendous investments in innovation through the development of comfortable, functional, and sustainable lingerie suited for various body types and preferences. The main players expand their size ranges, along with launching inclusive collections targeting the consumer's body type and preference in emphasizing the aspect of body positivity and diversity. Companies are also increasing their digital presence through e-commerce platforms, using AI-driven personalization tools to offer a customized shopping experience and enhance customer engagement. It is also collaborating with influencers, celebrities, and fashion designers to increase brand visibility and attract younger demographics.